The document discusses different types of website visitors and their levels of engagement. It separates visitors into categories such as prospects, volunteers, donors, ambassadors, employees, regular donors, large donors, long-term visitors, and advocates. It also references email marketing trends and engaging different categories of supporters through email.

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3. Illustration : https://vtldesign.com/web-strategy/online-lead-generation-through-your-website/
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6. Prospects
Bénévoles
Donateurs
Ambassadeurs
CA / Salariés
Donateurs PA
Donateurs >500€
Longue durée
“Militants”

12. Illustration : https://www.campaignmonitor.com/resources/guides/email-marketing-trends/

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