Case study: Artfinder Priscilla Li, Founder, Business Development & Content, Artfinder Alexandra Jorge, Production Manager, Artfinder On 7 June 2011 Arts Council England, the Arts and Humanities Research Council (AHRC) and the National Endowment for Science, Technology and the Arts (NESTA) announced a new £500,000 Digital R&D Fund for Arts and Culture, for projects that harness digital technologies to connect with wider audiences and explore new ways of working. Project proposals will focus on six key ares: six areas: user-generated content and social media; distribution; mobile, location and games; data; resources; and education and learning. The Digital days aim to: - encourage new partnerships and collaborations between arts and cultural organisations and technology companies - inform participant about opportunities of using digital technologies - provide information on the Digital R&D Fund for Arts and Culture For more information visit http://www.artscouncil.org.uk/funding/digital-rd-fund-arts-culture/

1. Digital
days
–
Manchester
27
July
2011
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

2. Every
sector
has
its
des/na/ons
MUSIC
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

3. Every
sector
has
its
des/na/ons
BOOKS
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

4. Every
sector
has
its
des/na/ons
MOVIES
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

5. Every
sector
has
its
des/na/ons
PEOPLE
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

6. Yet
art
is
a
massive
digital
blank
canvas
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

7. ArCinder
-­‐
the
home
for
art
on
the
web
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

8. How
to
find
–
and
find
out
more
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

9. How
to
enjoy,
understand
and
remember
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

10. How
to
share
and
propogate
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

11. ArCinder
is
built
off
four
interconnected
components
Purchase
&
Content
&
Consume
Catalogue
Discovery
Community
&
&
Naviga/on
Profile
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

12. Content:
Database
of
12k+
ar/sts,
500k+
works,
2.5k+
galleries
–
and
growing
Content
&
Catalogue
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

13. Content:
Biographies
and
works
of
ar/st
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

14. Content:
Updates
and
reminders
-­‐
Foursquare
and
Twi[er
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

15. Social
&
Profile:
Build
your
own
collec/ons
and
“to
dos”
Community
&
Profile
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

16. Social
&
Profile:
See
what
your
friends
are
collec/ng
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

17. Social
&
Profile:
Move
beyond
the
post-­‐card
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

18. Discover:
Search
via
image
recogni/on
Image
recogni,on
Discovery
&
Naviga/on
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

19. Discover:
Magic
Tour
and
recommenda/ons
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

20. Discover:
Where
to
view
the
work
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

21. Consume:
iPad
publishing
plaCorm
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

22. Opportunities and synergies
• Increase public access via tablets, smart phones and
website
– Physical footfall
– Digital access to works in stacks, on loan, not on display
• Explore new revenue opportunities via tablets, smart
phones and website
– New channels for ecommerce & print on demand
– Digital publishing
• Extend existing print initiatives (e.g. new exhibitions)
• Reach back into “out of print” older catalogues"
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

23. Collaboration across digital industries
• Paul Holberton Publishing, Art Historian and Publisher
• Introanalytics Limited, Recommendations Systems
• AND many museums and galleries..
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

24. Challenges
• Establishing data standards and formats
– Producing flexible and simple content guidelines
• Delivering on a wide scope of deliverables within
aggressive timelines
– Dedicated technical resources and project management
– Sprints
– User testing and QA
• Managing the costs and time required to digitise content
– Knowing how to work with various organisations with varying
degrees of technical sophistication and limited resources
– Deciding on what technologies or tools to develop
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

25. Learning / Impact
• Importance of structured content
• Value of strong partnerships with clear objectives,
deliverables and individual core competencies
• Dedicated project management resources to ensure
prioritisation and communication within all stakeholder
groups
For
Digital
Days
-­‐
Private
and
Confiden5al
–
July
2011

26. Thank you
partners@ar2inder.com
facebook.com/ar2inder4
@ar2inder
h7p://blog.ar2inder.com
For
Nesta
TSB
-­‐
Private
and
Confiden5al
–
July
2011