Case study: Artfinder

Digital days – Manchester 27 July 2011 For Digital Days -‐ Private and Conﬁden5al – July 2011

Every sector has its des/na/ons MUSIC For Digital Days -‐ Private and Conﬁden5al – July 2011

Every sector has its des/na/ons BOOKS For Digital Days -‐ Private and Conﬁden5al – July 2011

Every sector has its des/na/ons MOVIES For Digital Days -‐ Private and Conﬁden5al – July 2011

Every sector has its des/na/ons PEOPLE For Digital Days -‐ Private and Conﬁden5al – July 2011

Yet art is a massive digital blank canvas For Digital Days -‐ Private and Conﬁden5al – July 2011

ArCinder -‐ the home for art on the web For Digital Days -‐ Private and Conﬁden5al – July 2011

How to find – and find out more For Digital Days -‐ Private and Confiden5al – July 2011

How to enjoy, understand and remember For Digital Days -‐ Private and Conﬁden5al – July 2011

How to share and propogate For Digital Days -‐ Private and Conﬁden5al – July 2011

ArCinder is built off four interconnected components Purchase & Content & Consume Catalogue Discovery Community & & Naviga/on Profile For Digital Days -‐ Private and Confiden5al – July 2011

Content: Database of 12k+ ar/sts, 500k+ works, 2.5k+ galleries – and growing Content & Catalogue For Digital Days -‐ Private and Conﬁden5al – July 2011

Content: Biographies and works of ar/st For Digital Days -‐ Private and Conﬁden5al – July 2011

Content: Updates and reminders -‐ Foursquare and Twi[er For Digital Days -‐ Private and Conﬁden5al – July 2011

Social & Profile: Build your own collec/ons and “to dos” Community & Profile For Digital Days -‐ Private and Confiden5al – July 2011

Social & Proﬁle: See what your friends are collec/ng For Digital Days -‐ Private and Conﬁden5al – July 2011

Social & Proﬁle: Move beyond the post-‐card For Digital Days -‐ Private and Conﬁden5al – July 2011

Discover: Search via image recogni/on Image recogni,on Discovery & Naviga/on For Digital Days -‐ Private and Conﬁden5al – July 2011

Discover: Magic Tour and recommenda/ons For Digital Days -‐ Private and Conﬁden5al – July 2011

Discover: Where to view the work For Digital Days -‐ Private and Conﬁden5al – July 2011

Consume: iPad publishing plaCorm For Digital Days -‐ Private and Conﬁden5al – July 2011

Opportunities and synergies • Increase public access via tablets, smart phones and website – Physical footfall – Digital access to works in stacks, on loan, not on display • Explore new revenue opportunities via tablets, smart phones and website – New channels for ecommerce & print on demand – Digital publishing • Extend existing print initiatives (e.g. new exhibitions) • Reach back into “out of print” older catalogues" For Digital Days -‐ Private and Conﬁden5al – July 2011

Collaboration across digital industries • Paul Holberton Publishing, Art Historian and Publisher • Introanalytics Limited, Recommendations Systems • AND many museums and galleries.. For Digital Days -‐ Private and Conﬁden5al – July 2011

Challenges • Establishing data standards and formats – Producing ﬂexible and simple content guidelines • Delivering on a wide scope of deliverables within aggressive timelines – Dedicated technical resources and project management – Sprints – User testing and QA • Managing the costs and time required to digitise content – Knowing how to work with various organisations with varying degrees of technical sophistication and limited resources – Deciding on what technologies or tools to develop For Digital Days -‐ Private and Conﬁden5al – July 2011

Learning / Impact• Importance of structured content• Value of strong partnerships with clear objectives, deliverables and individual core competencies• Dedicated project management resources to ensure prioritisation and communication within all stakeholder groups For Digital Days -‐ Private and Conﬁden5al – July 2011

Thank you partners@ar2inder.com facebook.com/ar2inder4 @ar2inder h7p://blog.ar2inder.com For Nesta TSB -‐ Private and Conﬁden5al – July 2011

Case study: Artfinder

by Arts Council England

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