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Digital R&D Fund for Arts and Culture: Digital Day (Bristol) …

Digital R&D Fund for Arts and Culture: Digital Day (Bristol)

Case study: The story of PIRL - a platform to make your own iPhone apps
Jo Reid, Calvium and Clare Reddington, Watershed

For more information visit
http://www.artscouncil.org.uk/funding/digital-rd-fund-arts-culture/

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  • 1. Case study: The story of PIRL
    Clare Reddington (Watershed / iShed) &
    Jo Reid (Calvium)
  • 2. Project Overview
    Watershed, Calvium, Historic Royal Palaces, Bristol Old Vic, Bristol City Council/mShed, TLT, Technology Strategy Board
    November 2009 - April 2011
    To extend the markets for mobile content by developing authoring and delivery services that make it easy to build and deliver context-based mobile applications.
  • 3. Why work with artists?
    Positive creative tension
  • 4. Overview of technology work packages
    WP2:online editing tools
    WP4:mobile phone apps
    WP7:pilots
    WP6:commerce& DRM
    WP5:digital rights
    WP3: back-end services(storage, transcoding, publishing...)
  • 5. Online editor
  • 6. Project outcomes
    • The project has successfully:
    • 7. Developed a technology platform for creating, publishing, delivering and experiencing context-based mobile media
    • 8. Enabled partners to explore, demonstrate and deploy pilot projects
    • 9. Provided a foundation for commercial exploitation
    “This is one of the best projects I have dealt with either under IST, DTI or TSB systems. The project knew what it wanted to achieve from inception, and has maintained that momentum throughout...” TSB Reviewer
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