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IPTV and Conected TV explained

IPTV and Conected TV explained



Building Digital Capacity for the Arts - seminar 1 ...

Building Digital Capacity for the Arts - seminar 1
Colin Savage, Trainer, BBC Academy

An overview and demonstration of Internet (or 'connected') TV, with an exploration of the scope and opportunities offered by the different technologies.

BBC Academy and Arts Council England have joined forces to offer training and guidance to the arts sector across England on how to maximize the creation and distribution of high quality arts content for audiences on digital platforms, including online, mobile and internet protocol television.

The Building Digital Capacity for the Arts programme, announced in September 2010, will support the development of the arts sector's media production skills by bringing together the BBC Academy's media and digital experience with the Arts Council's extensive knowledge of the arts sector.

The initial programme runs from March 2011 - August 2012 and will consist of a launch event, practical seminars, an online guide to commissioning, facilitated masterclasses and an online resource of filmed and streamed content.

For more information visit



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  • PS – This is not hardcore training in PIT or iBroadcast… nor technical training in camera and editing – this is about extending your existing skills.. It’s about giving a flavour… to lead you to a proper camera course… Revision, confidence and a chance to play and get BBC content onto the web…
  • The viewer ‘personalises‘ the programme by choosing from on-screen choices of video The viewer ‘joins the programme journey ‘ by participating during transmission though play-along or sing along mechanisms. The viewer ‘responds to the programme content ‘ through polling or voting mechanisms that let them comment on the show, rate elements of it or suggest outcomes.The viewer ‘helps spread the message‘ through mailing contacts with comments or clips, or by uploading comments/clips to social media sites.The viewer ‘engages more deeply‘ with programme ideas by playing associated games either synchronously with the show or after TX. The viewer ‘helps create the programme ‘ by contributing before or between TX’s eg filling out surveys, emailing suggestions.

IPTV and Conected TV explained IPTV and Conected TV explained Presentation Transcript

  • Connected TV
    Changing the way you watch TV
    Colin Savage
  • Aims
    An introduction to Connected TV
    Background Trends
    What will Connected TV look like?
    What can it do for my brand?
    Questions and Answers
  • So what is Connected TV?
  • Web pages
    iPlayer/ YouTube
    Web services
    Scheduled television
    Red button
    Save to Hard Drive
    Voice communication
    Mobile internet
    Location sensitive
  • Background Trends
    Web Being Incorporated Into Existing TV Devices
    TV Systems Adopting Web like Capability
    New Devices Becoming TV Devices
    Integration / Convergence
    (Nigel Walley, Decipher)
  • It’s all very confusing…
  • So does Connected TV = YouView?
  • Other boxes are available…
    • Ensuring free-to-air providers don’t get lost
    • Setting an open standard for the industry
    • Delivering greater accessibility to all
    • Creating a benchmark for interactive services
  • How quickly are we changing?A quick quiz…
    How many Samsung TVs will have been sold in the UK by March 2011?
    How many Playstations, Xboxes and Wiis are there in the UK?
    How many connected TVs were sold globally
    in 2010?
    1.5 million
    3m Playstations, 4m Xbox & 6m Wii
    40m (148m by 2014)
  • What are the BBC doing in Connected TV?
  • Next generation TV
    Live TV & Radio
    Red button (contextual)
    Backwards EPGs
    VOD on your TV
    7 days behind, ahead
    BBC Archive
    Apps for use on TV
    Products: News, Sport, CBBC…
    products: Food database, Wildlife finder…
    TV & Radio
  • New ways of measuring success
    Overnights +7
    Eg Being Human
    2. % Live Television
    Eg Formula 1
  • So what will Connected TV look like?
  • Audience Behaviours
    Connected TV
    Joining in
  • Top Tips
    Don’t Panic – it’s confusing – for everyone!
    Start with Audience Behaviours
    Think products instead of programmes
  • Connected TV
    Changing the way you watch TV
    Colin Savage