Roger McKinley, ProductionManager – FACTCase Study: Artplayer.tv –preparing for internet TV andcreating opportunities for ...
FACTFACT (Foundation for Art and CreativeTechnology) has been supporting the UKvideo, film and new media arts scene forove...
IT IS NOT A FACT PRODUCTIT IS AN ASSET FOR THE ARTS SECTORX
What is it?A Free to Use, Online, National Media          Player for the ArtsDesigned for National Portfolio Organisations...
What Will it Look Like?                     Website
With partners from different arts practices:
Apart from a platform, what else is artplayer.tv providing?          Training in recording techniques          Training in...
What might this content look like?                   Copyright Site Gallery
Who Wants and Needs It? – Statistics bit (Response rate 145 RFOs)    70% of organisations produce their own video content....
What is currently used? (Response rate 145 RFOs)    Arts Organisations use of video sharing platforms    YouTube (84%)    ...
Who Wants and Needs It?- Arts Organisations – showcasing the work they do- Artists - aggregating their work in the UK, pro...
Marketing StrategyGoals                                                     Key MetricsDriving uptake of the creation of a...
Therefore also looking at (4-6 content pieces   per month according to PH Survey)…  The Met (Live music events, recording ...
When?March 2011 - Project StartedJune 2011 - Platform Development first stage finished (including firstphase training and ...
Where else does it go?Partnership – Technical (BBC) and other Cultural Industries   Innovation – Working with emerging pla...
Thank You!
Case study: artplayer.tv
Case study: artplayer.tv
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Case study: artplayer.tv

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Digital R&D Fund for Arts and Culture: Digital Day (Bristol)

Case study: artplayer.tv
Roger McKinley, Production Manager, FACT
Dave Moutrey, Director & Chief Executive, Cornerhouse
Preparing for Internet TV and creating opportunities for venues and artists.

On 7 June 2011 Arts Council England, the Arts and Humanities Research Council (AHRC) and the National Endowment for Science, Technology and the Arts (NESTA) announced a new £500,000 Digital R&D Fund for Arts and Culture, for projects that harness digital technologies to connect with wider audiences and explore new ways of working. Project proposals will focus on six key ares: six areas: user-generated content and social media; distribution; mobile, location and games; data; resources; and education and learning. The Digital days aim to: - encourage new partnerships and collaborations between arts and cultural organisations and technology companies - inform participant about opportunities of using digital technologies - provide information on the Digital R&D Fund for Arts and Culture.

For more information visit http://www.artscouncil.org.uk/funding/digital-rd-fund-arts-culture/

Published in: Technology, Business
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Case study: artplayer.tv

  1. 1. Roger McKinley, ProductionManager – FACTCase Study: Artplayer.tv –preparing for internet TV andcreating opportunities for venuesand artist
  2. 2. FACTFACT (Foundation for Art and CreativeTechnology) has been supporting the UKvideo, film and new media arts scene forover 20 years with groundbreakingexhibitions, education and researchprojects and support services. Theorganisation aims to pioneer new forms ofartistic and social interaction withindividuals and communities.During its history, FACT has commissionedand presented over 250 digital mediaworks with artists including Pipilotti Rist,Bill Viola, Apichatpong Weerasethakul, VitoAcconci and Isaac Julien.
  3. 3. IT IS NOT A FACT PRODUCTIT IS AN ASSET FOR THE ARTS SECTORX
  4. 4. What is it?A Free to Use, Online, National Media Player for the ArtsDesigned for National Portfolio Organisations, as a single site to gather their moving image content, for all to see Developed by
  5. 5. What Will it Look Like? Website
  6. 6. With partners from different arts practices:
  7. 7. Apart from a platform, what else is artplayer.tv providing? Training in recording techniques Training in editing techniques Training in managing content
  8. 8. What might this content look like? Copyright Site Gallery
  9. 9. Who Wants and Needs It? – Statistics bit (Response rate 145 RFOs) 70% of organisations produce their own video content. 86% publish their own video content online. Organisations own websites (36%) 75% feel that their organisation would benefit from video production training for their staff. 93% of organisations would be interested in using an online video platform. Key factors to organisations: “The platform’s success in promoting the UK arts industry” (81%) “The amount of traffic that is generated to the organisation’s website” (78%) “The relevance of the website’s audience” (74%). Survey by
  10. 10. What is currently used? (Response rate 145 RFOs) Arts Organisations use of video sharing platforms YouTube (84%) Vimeo (41%) Organisations own websites (36%) Facebook (15%) Survey by
  11. 11. Who Wants and Needs It?- Arts Organisations – showcasing the work they do- Artists - aggregating their work in the UK, profiling, footage of their workHow Do We Reach Them?- Go out to organisations, demonstrate its value and promote it’s use- Create multiple active artplayer channels, with as much content from keypartner organisations as possible. - Distribute content through interactive outlets built in or connected to thesite including the artplayer blog, social media services such as Facebookand Twitter. - Create an online advertising campaign that directs organisations to thesite- Push affiliated content on artplayer to other video sharing accounts(YouTube, Vimeo etc.)
  12. 12. Marketing StrategyGoals Key MetricsDriving uptake of the creation of artplayer.tv channels Channel sign-ups Active users Video uploadsDriving traffic towards videos posted to artplayer.tv Video views Video sharing Traffic sources
  13. 13. Therefore also looking at (4-6 content pieces per month according to PH Survey)… The Met (Live music events, recording studios) – Bury v + The Midi Music Company (poetry, music)– London n/v - Frantic Assembly – (contemporary dance theatre) London v + Dance4 (contemporary dance) – Nottingham v + Sampad (South Asian Arts Dance) Birmingham n/v - Apples and Snakes (poetry)– Deptford, London v - Aldeburgh Music (music)– Snape, Suffolk n/v -
  14. 14. When?March 2011 - Project StartedJune 2011 - Platform Development first stage finished (including firstphase training and content creation)June 2011 - Platform testingJuly 2011 - Interim period of reporting (artplayer.tv administrationonly)August/September/October 2011 – channel and content growth,disseminationEnd October - Platform delivery to ACE for assessmentNovember/December - Final Period of Reporting and “next steps” (allpartners)
  15. 15. Where else does it go?Partnership – Technical (BBC) and other Cultural Industries Innovation – Working with emerging platforms (IPTV) Training Creating sector services
  16. 16. Thank You!

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