0
Online Intelligence Solutions
ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
AGENDA
REVIEW OF THE FOLLOWING SPEAKERS:
 Avinash Kaushik
 Je...
ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
UPGRADIA
Definition: Driven by consumers' thirst for quicker, m...
ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
STRUCTURE SENSOR
CLIP-ON SENSOR TURNS IOS DEVICE INTO 3D SCANNE...
ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
SUPERWEEK HUNGARY 2014
IT WAS AMAZING – AND SO WAS THE CROWD ;-)
ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
SPEAKERS
Simo Peter
Avinash
Julien Jeff
Aurelie
ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
AVINASH KAUSHIK
blog@kaushik.net
@avinash
www.kaushik.net
ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
JEFF SAUER
Jeff.sauer@gmail.com
@jeffsauer
www.jeffalytics.com
Landing Page As Keyword Proxy
Not Perfect, but
Much Better!
http://moz.com/blog/proving-seo-value-in-google-analytics
Not Provided Kit
Not Provided Kit: http://notprovidedkit.com/
ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
PETER O‘NEILL
peteroneill@l3analytics.com
@peter_oneill
www.l3a...
The idea behind “See This Do That” Analytics
 I believe analysts need to change our focus
 Originally we asked – what da...
So how does “See This, Do That” work?
The See This, Do That approach
o It is tool and data source agnostic
o Users request...
ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
AURELIE POLS
aurelie@mindyourgroup.com
@aureliepols
www.mindyou...
Techno security is just 1 piece of the puzzle
Data Collection
Processes
Resources
Remember! Human error causes most data breaches
Source: http://www.cooldailyinfographics.com/post/data-and-security-breach...
ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
JULIEN COQUET
julien.coquet@gmail.com
@juliencoquet
www.hub-sal...
ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
No more IT
intervention!
• Independence from IT
• Place the tag...
ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
Give IT
some love <3
• Involve IT early
• Consult them for
feas...
ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
SIMO AHAVA
sahava@netbooster.com
@simoahava
www.netbooster.com
ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
CIRCUMSTANCE
How do circumstances affect online behavior?
ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
GOOGLE TAG MANAGER
document.cookie = ”session=1”
192.168.1.
1
1...
ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
: http://www.simoahava.com/web-development/universal-analytics-...
Online Intelligence Solutions
LEARNINGS
Visualisations
First: Top-Layer analysis – then digg deeper
Unilever had to train 189!!!!! Agencies globally
Action, actio...
ONLINE INTELLIGENCE SOLUTIONS
© ALL RIGHTS RESERVED - 2014
NICOLE PUKALA
nicole.pukala@atinternet.com
@nicolepukala
www.at...
Online Intelligence Solutions
KÖSÖNÖM
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Super Week Review

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Nicole Pucala, "Super Week Review" from Web Analytics Wednesday Poland (19.03.2014, Warsaw)

Key learnings from European Data Analytics Summit: Super Week, Hungdary

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Transcript of "Super Week Review"

  1. 1. Online Intelligence Solutions
  2. 2. ONLINE INTELLIGENCE SOLUTIONS © ALL RIGHTS RESERVED - 2014 AGENDA REVIEW OF THE FOLLOWING SPEAKERS:  Avinash Kaushik  Jeff Sauer  Peter O‘Neill  Aurelie Pols  Julien Coquet  Simo Ahava  Take Away‘s from Superweek Link to superweek presentations: https://www.dropbox.com/sh/pskzb4hsn98mpnd/XZ1A5WPvJZ Thanks to: @duracelltomi
  3. 3. ONLINE INTELLIGENCE SOLUTIONS © ALL RIGHTS RESERVED - 2014 UPGRADIA Definition: Driven by consumers' thirst for quicker, more seamless access to the new (in ways that are cheaper, more sustainable and more participatory) and facilitated by emerging technologies, the constant stream of upgrades and iterations typical of the digital ecosystem is coming to the world of physical objects.
  4. 4. ONLINE INTELLIGENCE SOLUTIONS © ALL RIGHTS RESERVED - 2014 STRUCTURE SENSOR CLIP-ON SENSOR TURNS IOS DEVICE INTO 3D SCANNER Source: http://techcrunch.com/2013/09/17/occipitals-new-structure-sensor-turns-your-ipad-into-a-mobile-3d-scanner/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29
  5. 5. ONLINE INTELLIGENCE SOLUTIONS © ALL RIGHTS RESERVED - 2014 SUPERWEEK HUNGARY 2014 IT WAS AMAZING – AND SO WAS THE CROWD ;-)
  6. 6. ONLINE INTELLIGENCE SOLUTIONS © ALL RIGHTS RESERVED - 2014 SPEAKERS Simo Peter Avinash Julien Jeff Aurelie
  7. 7. ONLINE INTELLIGENCE SOLUTIONS © ALL RIGHTS RESERVED - 2014 AVINASH KAUSHIK blog@kaushik.net @avinash www.kaushik.net
  8. 8. ONLINE INTELLIGENCE SOLUTIONS © ALL RIGHTS RESERVED - 2014 JEFF SAUER Jeff.sauer@gmail.com @jeffsauer www.jeffalytics.com
  9. 9. Landing Page As Keyword Proxy Not Perfect, but Much Better! http://moz.com/blog/proving-seo-value-in-google-analytics
  10. 10. Not Provided Kit Not Provided Kit: http://notprovidedkit.com/
  11. 11. ONLINE INTELLIGENCE SOLUTIONS © ALL RIGHTS RESERVED - 2014 PETER O‘NEILL peteroneill@l3analytics.com @peter_oneill www.l3analytics.com
  12. 12. The idea behind “See This Do That” Analytics  I believe analysts need to change our focus  Originally we asked – what data do you need?  We evolved to – What are your business questions?  Now I think the question should be: What actions can you take? o What insights do you need to inform those actions? o What data do we need to provide those insights? o How can we give you the insights you need in a way that you can act upon them? Analytics is useful at the point where users are able to act upon the insights
  13. 13. So how does “See This, Do That” work? The See This, Do That approach o It is tool and data source agnostic o Users request the report o They have necessary training to interpret the report o They are able to act immediately upon insights Examples of See This, Do That business actions 1. Fix broken links 2. Promote product/content on social media 3. Feature product/content on homepage 4. Feature product/content on navigation pages 5. Adjust a product’s description, price, image 6. Adjust a content piece’s heading, image
  14. 14. ONLINE INTELLIGENCE SOLUTIONS © ALL RIGHTS RESERVED - 2014 AURELIE POLS aurelie@mindyourgroup.com @aureliepols www.mindyourgroup.com
  15. 15. Techno security is just 1 piece of the puzzle Data Collection Processes Resources
  16. 16. Remember! Human error causes most data breaches Source: http://www.cooldailyinfographics.com/post/data-and-security-breaches
  17. 17. ONLINE INTELLIGENCE SOLUTIONS © ALL RIGHTS RESERVED - 2014 JULIEN COQUET julien.coquet@gmail.com @juliencoquet www.hub-sales.fr
  18. 18. ONLINE INTELLIGENCE SOLUTIONS © ALL RIGHTS RESERVED - 2014 No more IT intervention! • Independence from IT • Place the tag once. • Goodbye IT! • Profit ? Marketing execs can use it! • It's easy, just click • Workflow, yay • Access rights • Control agencies Tag and forget • Tagging will auto- magically follow site evolutions • My data layer is bulletproof! • My reports will contain the data I need Tag Management makes promises it cannot keep
  19. 19. ONLINE INTELLIGENCE SOLUTIONS © ALL RIGHTS RESERVED - 2014 Give IT some love <3 • Involve IT early • Consult them for feasibility • Keep them in the loop for future deployments Marketing execs can use it! • Create actual workflows and processes • Enforce them! • Train your team • Seek professional help Quality > Quantity • Data quality is the new conversion rate • Get a super tight tagging plan • Define quality assurance processes • Automate QA SOLUTIONS
  20. 20. ONLINE INTELLIGENCE SOLUTIONS © ALL RIGHTS RESERVED - 2014 SIMO AHAVA sahava@netbooster.com @simoahava www.netbooster.com
  21. 21. ONLINE INTELLIGENCE SOLUTIONS © ALL RIGHTS RESERVED - 2014 CIRCUMSTANCE How do circumstances affect online behavior?
  22. 22. ONLINE INTELLIGENCE SOLUTIONS © ALL RIGHTS RESERVED - 2014 GOOGLE TAG MANAGER document.cookie = ”session=1” 192.168.1. 1 1. Visitor arrives on website 2. A custom cookie is used to see if page is first in a session. If yes, proceed, if no, abort 3. Identify the IP address of the visitor 4. Get longitude and latitude values of the visitor’s location using the IP (Maxmind) 5. Use longitude and latitude to poll for weather conditions at the location (OpenWeather). Parse the JSON data, and push it into the data layer 6. Send data to Google Analytics using non-interaction event and visit-scope custom dimension
  23. 23. ONLINE INTELLIGENCE SOLUTIONS © ALL RIGHTS RESERVED - 2014 : http://www.simoahava.com/web-development/universal-analytics-weather-custom-dimension/ GOOGLE ANALYTICS
  24. 24. Online Intelligence Solutions LEARNINGS
  25. 25. Visualisations First: Top-Layer analysis – then digg deeper Unilever had to train 189!!!!! Agencies globally Action, action, action!!! Give non-Analytics the chance to act immediately Reports have to be useable for company internal recipients People who have experience, will show you the short-cut
  26. 26. ONLINE INTELLIGENCE SOLUTIONS © ALL RIGHTS RESERVED - 2014 NICOLE PUKALA nicole.pukala@atinternet.com @nicolepukala www.atinternet.com
  27. 27. Online Intelligence Solutions KÖSÖNÖM
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