Andras Barthazi on Google Analytics API & Open Source Analytics - WAW

Google Analytics API & open source analytics tools András Bártházi, Wish Internet Consulting 7 October, 2009 Wednesday, October 7, 2009

About me András Bártházi developer, opensocial evangelist and entrepreneur Contact: mail: andras(at)barthazi(dot)hu twitter: @ba78 Blog: (in Hungarian) http://webakademia.hu Wednesday, October 7, 2009

Topics Personalized analytics data Diﬀerent solutions: using Google Analytics API open source tools: Piwik and Open Web Analytics This won’t be a detailed presentation about them, just a short introduction Wednesday, October 7, 2009

Google Analytics API Google Analytics is ﬁne, but... You can add summaries to you Dashboard, but... With the API (a.k.a. Data Export API): you can setup personalized and detailed dashboard you can intergrate analytics data with your site Wednesday, October 7, 2009

Google Analytics API With the API, you can access your processed data Client libraries are available in diﬀerent languages: JavaScript, Java, Python, PHP and Ruby But the information is available in a standard “feed” format, so it’s easy to process in any language Authorization methods are: ClientLogin (user/password - not recommended), AuthSub and oAuth (both is about authorizing the application by a “login form” on a Google website) Wednesday, October 7, 2009

Google Analytics API you can programmatica(y access your accounts and account’s data the query is about selecting one or more dimensions and metrics (visitor, campaign, content, ecommerce, internal search, navigation, goals and events) and adding sorting, ﬁltering, start and end dates deﬁning the query is not always easy, but then you can build a more personalized solution for yourself Wednesday, October 7, 2009

Open Source tools There are two interesting open source (PHP/MySQL) tools I can recommend: Piwik Open Web Analytics both provides real time information self hosted = you own and access a( the data this gives you more power but needs more development Wednesday, October 7, 2009

Piwik wants to be the best open source web analytics application extendable by diﬀerent components/plugins (visitors on a map, heatmaps have open APIs - there are other (open source) applications like WordPress can integrate it quick central insta(ation for a( your sites Wednesday, October 7, 2009

Piwik just try it: http://piwik.org/demo/ Wednesday, October 7, 2009

Open Web Analytics much younger than Piwik - in development over the basic features, provides: click streams (where visitor’s are going), heat maps, feed subscribers tracking and more integration with WordPress (track by user name or email address +om comments) and MediaWiki unfortunately far +om we( documented Wednesday, October 7, 2009

Open Web Analytics for more information: Open Web Analytics Wednesday, October 7, 2009

Thanks Any questions? Contact me: andras(at)barthazi(dot)hu Fo(ow me: ba78 on Twitter Visit my blog for this presentation: http://webakademia.hu/ Wednesday, October 7, 2009

Andras Barthazi on Google Analytics API & Open Source Analytics - WAW

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Andras Barthazi on Google Analytics API & Open Source Analytics - WAW Presentation Transcript