User profiling on-the-fly



      TÓTH, Benedek

       Efficenter Kft.

 tothbenedek@efficenter.hu
Horizontal structure (like Amazon)
Typical user groups
●   I heard there is a new model
●   I should buy a new car in the future, but don't know
    which on...
User profiling




         Which group she belongs to?

(this indicates future behavior and expectations)
Problem




I can't see to the future
Solution




Trick the user to „tell” me her intentions
traps
●   featured content
    designed to profile the
    user.
Using this information directly




        Change the site:

       Main menu, sidebar
Not just on-line




When she comes in personally we already know her
Virtual identity vs IRL identity
Upcoming SlideShare
Loading in...5
×

Benedek Toth on User Profilig On The Fly - WAW

758
-1

Published on

Benedek Toth gave a presentation on User Profiling on the Fly - real time website modifications based on customized needs analysis and response

Published in: Business, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
758
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Benedek Toth on User Profilig On The Fly - WAW

  1. 1. User profiling on-the-fly TÓTH, Benedek Efficenter Kft. tothbenedek@efficenter.hu
  2. 2. Horizontal structure (like Amazon)
  3. 3. Typical user groups ● I heard there is a new model ● I should buy a new car in the future, but don't know which one, an Audi or a BMW ● I'm going to buy an Audi ● I'm going to buy an Audi with these extras
  4. 4. User profiling Which group she belongs to? (this indicates future behavior and expectations)
  5. 5. Problem I can't see to the future
  6. 6. Solution Trick the user to „tell” me her intentions
  7. 7. traps ● featured content designed to profile the user.
  8. 8. Using this information directly Change the site: Main menu, sidebar
  9. 9. Not just on-line When she comes in personally we already know her
  10. 10. Virtual identity vs IRL identity
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×