Benedek Toth on User Profilig On The Fly - WAW
Upcoming SlideShare
Loading in...5
×
 

Benedek Toth on User Profilig On The Fly - WAW

on

  • 985 views

Benedek Toth gave a presentation on User Profiling on the Fly - real time website modifications based on customized needs analysis and response

Benedek Toth gave a presentation on User Profiling on the Fly - real time website modifications based on customized needs analysis and response

Statistics

Views

Total Views
985
Views on SlideShare
976
Embed Views
9

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 9

http://webanalyticshungary.wordpress.com 9

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Benedek Toth on User Profilig On The Fly - WAW Benedek Toth on User Profilig On The Fly - WAW Presentation Transcript

  • User profiling on-the-fly TÓTH, Benedek Efficenter Kft. tothbenedek@efficenter.hu
  • Horizontal structure (like Amazon)
  • Typical user groups ● I heard there is a new model ● I should buy a new car in the future, but don't know which one, an Audi or a BMW ● I'm going to buy an Audi ● I'm going to buy an Audi with these extras
  • User profiling Which group she belongs to? (this indicates future behavior and expectations)
  • Problem I can't see to the future
  • Solution Trick the user to „tell” me her intentions
  • traps ● featured content designed to profile the user.
  • Using this information directly Change the site: Main menu, sidebar
  • Not just on-line When she comes in personally we already know her
  • Virtual identity vs IRL identity