Mobile Analytics - Webanalyticsbook.com

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Mobile Analytics Emetrics 2008 Washington D.C. Webanalyticsbook.com

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Mobile Analytics - Webanalyticsbook.com

  1. Mobile Analytics Is Calling You
  2. Do You Really Know Who’s Visiting?
  3. Is Your Content Really Optimized?
  4. Are Your Browser Reports Accurate?
  5. Are You Ready for the “Mobile” Web?
  6. What Mobile Web?
  7. A Global Mobile Web
  8. A Game Changer
  9. Still Not Convinced? <ul><li>- 546 million Mobile Internet user in 2008 </li></ul><ul><li>-By 2012, 1.5 billion mobile devices will access the Internet </li></ul><ul><li>By 2013, 5.5 billion mobile phone subscriptions are expected </li></ul>Source: IDC press release June25, 2008
  10. More Smartphones Source: Gartner Research, September 8 2008
  11. More Time Spent On Mobile Web Source: Azuki Systems 2008 Market Survey – September 30, 2008
  12. Mobile Content Activity Source: Nielsen Mobile “Mobile Insights” September 8, 2008 Mobile Activity Users % of Total SMS 137759 53 MMS 67783 26 Preinstalled games 54256 21 Ringtone downloads 48768 19 Mobile Internet 43339 17 Mobile E-Mail 38951 15 Text alerts 33082 13 Picture downloads 32077 12 Mobile Instant Messaging 31938 12 Wallpaper / Screensaver downloads 28930 11 Software app downloads 28219 11 Game downloads 24128 9 Uploads 21339 8 Video Messageing 18064 7
  13. A Sleeping Revenue Monster $20+ CPM - Mobile Web $2+ CPM – “Regular” Web
  14. So Stop Playing!
  15. Get Ahead Of the Curve
  16. Fundamentals Different Programming languages: xHTML, cHTML, WML, XML Different Code: <a href= tel:+646-232-3232 >646 232 3232</a> <a href=“wtai://wp/mc<+6462323232”>6462322323</a>
  17. Screen Size & Resolution Source: http://sender11.typepad.com
  18. Most Popular Source: http://sender11.typepad.com
  19. Fennec, Taptu & IE Mobile
  20. Opera Mobile & Skyfire
  21. Mobile Carrier And Web Availability Mobile Carrier Walled Garden & Network Control White List
  22. Device Detection WURFL Device Atlas DetectRight DeviceKarma
  23. Mobile Search Source: M:Metrics/Comscore
  24. Mobile Search & Screen Size
  25. Mobile SERPs Source: www.jordankasteler.com www.jordankasteler.com
  26. Mobile SERPs
  27. Mobile Marketing
  28. Mobile SEO Paid Vs. Organic
  29. Get To Know Mobile Analytics 10+ Solutions 3 Different Approaches Lots of Opportunities
  30. Omniture Mobile Analytics
  31. Coremetrics 2009
  32. Google Analytics 1. Create a data filter to include only traffic from mobile devices. 2. Create a profile and include the filter created in the first step. 3. View data :
  33. Mobilytics
  34. Admob Analytics
  35. Amethon Analytics
  36. Bango Analytics
  37. Nedstat
  38. MobileStats.co.uk
  39. Motally
  40. So Who To Work With
  41. So Who To Work With It depends 
  42. No seriously...Who To Work With? Pricing Technology Traffic Market Consolidation Nature of your Business
  43. Technical Challenges Identifying unique visitors Identifying Geolocation / IPs Identifying Returning Visitors Carrier & Device Detection
  44. Challenges For Web Analysts Different Mechanisms Local Differences Traffic Sources
  45. Thank You!
  46. Jump Into Mobile Analytics! Download Mobile Analytics E-book . It’s free: www.webanalyticsbook.com/ebook

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