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Mobile Analytics - Webanalyticsbook.com

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Mobile Analytics Emetrics 2008 Washington D.C. Webanalyticsbook.com

Mobile Analytics Emetrics 2008 Washington D.C. Webanalyticsbook.com

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  • Transcript

    • 1. Mobile Analytics Is Calling You
    • 2. Do You Really Know Who’s Visiting?
    • 3. Is Your Content Really Optimized?
    • 4. Are Your Browser Reports Accurate?
    • 5. Are You Ready for the “Mobile” Web?
    • 6. What Mobile Web?
    • 7. A Global Mobile Web
    • 8. A Game Changer
    • 9. Still Not Convinced?
      • - 546 million Mobile Internet user in 2008
      • -By 2012, 1.5 billion mobile devices will access the Internet
      • By 2013, 5.5 billion mobile phone subscriptions are expected
      Source: IDC press release June25, 2008
    • 10. More Smartphones Source: Gartner Research, September 8 2008
    • 11. More Time Spent On Mobile Web Source: Azuki Systems 2008 Market Survey – September 30, 2008
    • 12. Mobile Content Activity Source: Nielsen Mobile “Mobile Insights” September 8, 2008 Mobile Activity Users % of Total SMS 137759 53 MMS 67783 26 Preinstalled games 54256 21 Ringtone downloads 48768 19 Mobile Internet 43339 17 Mobile E-Mail 38951 15 Text alerts 33082 13 Picture downloads 32077 12 Mobile Instant Messaging 31938 12 Wallpaper / Screensaver downloads 28930 11 Software app downloads 28219 11 Game downloads 24128 9 Uploads 21339 8 Video Messageing 18064 7
    • 13. A Sleeping Revenue Monster $20+ CPM - Mobile Web $2+ CPM – “Regular” Web
    • 14. So Stop Playing!
    • 15. Get Ahead Of the Curve
    • 16. Fundamentals Different Programming languages: xHTML, cHTML, WML, XML Different Code: <a href= tel:+646-232-3232 >646 232 3232</a> <a href=“wtai://wp/mc<+6462323232”>6462322323</a>
    • 17. Screen Size & Resolution Source: http://sender11.typepad.com
    • 18. Most Popular Source: http://sender11.typepad.com
    • 19. Fennec, Taptu & IE Mobile
    • 20. Opera Mobile & Skyfire
    • 21. Mobile Carrier And Web Availability Mobile Carrier Walled Garden & Network Control White List
    • 22. Device Detection WURFL Device Atlas DetectRight DeviceKarma
    • 23. Mobile Search Source: M:Metrics/Comscore
    • 24. Mobile Search & Screen Size
    • 25. Mobile SERPs Source: www.jordankasteler.com www.jordankasteler.com
    • 26. Mobile SERPs
    • 27. Mobile Marketing
    • 28. Mobile SEO Paid Vs. Organic
    • 29. Get To Know Mobile Analytics 10+ Solutions 3 Different Approaches Lots of Opportunities
    • 30. Omniture Mobile Analytics
    • 31. Coremetrics 2009
    • 32. Google Analytics 1. Create a data filter to include only traffic from mobile devices. 2. Create a profile and include the filter created in the first step. 3. View data :
    • 33. Mobilytics
    • 34. Admob Analytics
    • 35. Amethon Analytics
    • 36. Bango Analytics
    • 37. Nedstat
    • 38. MobileStats.co.uk
    • 39. Motally
    • 40. So Who To Work With
    • 41. So Who To Work With It depends 
    • 42. No seriously...Who To Work With? Pricing Technology Traffic Market Consolidation Nature of your Business
    • 43. Technical Challenges Identifying unique visitors Identifying Geolocation / IPs Identifying Returning Visitors Carrier & Device Detection
    • 44. Challenges For Web Analysts Different Mechanisms Local Differences Traffic Sources
    • 45. Thank You!
    • 46. Jump Into Mobile Analytics! Download Mobile Analytics E-book . It’s free: www.webanalyticsbook.com/ebook