Mobile Analytics Is Calling You

Do You Really Know Who’s Visiting?

Is Your Content Really Optimized?

Are Your Browser Reports Accurate?

Are You Ready for the “Mobile” Web?

What Mobile Web?

A Global Mobile Web

A Game Changer

Still Not Convinced? - 546 million Mobile Internet user in 2008 -By 2012, 1.5 billion mobile devices will access the Internet By 2013, 5.5 billion mobile phone subscriptions are expected Source: IDC press release June25, 2008

- 546 million Mobile Internet user in 2008

-By 2012, 1.5 billion mobile devices will access the Internet

By 2013, 5.5 billion mobile phone subscriptions are expected

More Smartphones Source: Gartner Research, September 8 2008

More Time Spent On Mobile Web Source: Azuki Systems 2008 Market Survey – September 30, 2008

Mobile Content Activity Source: Nielsen Mobile “Mobile Insights” September 8, 2008 Mobile Activity Users % of Total SMS 137759 53 MMS 67783 26 Preinstalled games 54256 21 Ringtone downloads 48768 19 Mobile Internet 43339 17 Mobile E-Mail 38951 15 Text alerts 33082 13 Picture downloads 32077 12 Mobile Instant Messaging 31938 12 Wallpaper / Screensaver downloads 28930 11 Software app downloads 28219 11 Game downloads 24128 9 Uploads 21339 8 Video Messageing 18064 7

A Sleeping Revenue Monster $20+ CPM - Mobile Web $2+ CPM – “Regular” Web

So Stop Playing!

Get Ahead Of the Curve

Fundamentals Different Programming languages: xHTML, cHTML, WML, XML Different Code: <a href= tel:+646-232-3232 >646 232 3232</a> <a href=“wtai://wp/mc<+6462323232”>6462322323</a>

Screen Size & Resolution Source: http://sender11.typepad.com

Most Popular Source: http://sender11.typepad.com

Fennec, Taptu & IE Mobile

Opera Mobile & Skyfire

Mobile Carrier And Web Availability Mobile Carrier Walled Garden & Network Control White List

Device Detection WURFL Device Atlas DetectRight DeviceKarma

Mobile Search Source: M:Metrics/Comscore

Mobile Search & Screen Size

Mobile SERPs Source: www.jordankasteler.com www.jordankasteler.com

Mobile SERPs

Mobile Marketing

Mobile SEO Paid Vs. Organic

Get To Know Mobile Analytics 10+ Solutions 3 Different Approaches Lots of Opportunities

Omniture Mobile Analytics

Coremetrics 2009

Google Analytics 1. Create a data filter to include only traffic from mobile devices. 2. Create a profile and include the filter created in the first step. 3. View data :

Mobilytics

Admob Analytics

Amethon Analytics

Bango Analytics

Nedstat

MobileStats.co.uk

Motally

So Who To Work With

So Who To Work With It depends 

No seriously...Who To Work With? Pricing Technology Traffic Market Consolidation Nature of your Business

Technical Challenges Identifying unique visitors Identifying Geolocation / IPs Identifying Returning Visitors Carrier & Device Detection

Challenges For Web Analysts Different Mechanisms Local Differences Traffic Sources

Thank You!

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