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Guess the Outcome of 15 Tests

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15 tests presented by WebAnalysts.Info.

15 tests presented by WebAnalysts.Info.

Carried out by numerous agencies using several different tools for optimization.

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Guess the Outcome of 15 Tests Presentation Transcript

  • 1. www.WebAnalysts.Info  
  • 2. Guess the Outcome!
  • 3. Your Guesses Test v.1 v.2 Correct? 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
  • 4. Agency: Guess! #1 Tool: v.1 v.2 Goal: increase sign-ups / Company: YouTube Difference in v.2: Sign up bubble. Different sign up box.
  • 5. Agency: Guess! #2 Tool: v.1 v.2 Goal: Increase membership applications. Website type: Union / Unionen.se v.1: Bullets with benefits. Fact-based heading. More action-oriented link. v.2: Plain text. Emotion-based heading. Question-oriented link.
  • 6. Tool: Guess! #3 v.1 v.2 Goal: Increase downloads Website type: Communications | Company: Skype v.1: Less branding. Different (button) copy. v.2: More branded. Different (button) copy.
  • 7. Tool: Guess! #4 v.1 v.2 Goal: Increase sign-ups Website type: social networking / hi5.com v.1: Without photo. Less clutter. Different copy in the yellow box. v.2: With photo. Different copy in the yellow box.
  • 8. Tool: Guess! #5 v.1 v.2 Goal: Increase applications Website type: Banking & Insurance / Company: Alliance & Leicester v.1: Product rows v.2: Product boxes
  • 9. Agency: none Guess! #6 Tool: Courtesy of: v.1 v.2 Goal: make more visitors bid and complete bidding process Website type: auctions / Company: Skinner v.1: Small picture with image above the fold. v.2: Large picture requiring more scrolling.
  • 10. Agency: Guess! #7 Tool: v.1 v.2 Courtesy of: Goal: B2B Lead Generation Website type: Credit card machines and merchant account sales Company: Merchant Warehouse v.1: Single-page form v.2: Multi-page form
  • 11. Agency: Guess! #8 Tool: Courtesy of: v.1 v.2 Goal: Get web designers to offer email services to clients. Website type: E-mail marketing / Company: Campaign Monitor v.1: No overlay. v.2: Overlay.
  • 12. Agency: in-house Guess! #9 Tool: Courtesy of: v.1 v.2 Goal: Checkout process starts Website type: Productivity tools / Company: 37signals v.1: Fact-based/instructional header v.2: Testimonial-based header
  • 13. Tool: Guess! #10 v.1 v.2 Goal: Increase “baby names” keywords landing page form completion Website type: Pregnancy/parenting content site / Company: BabyCenter v.1: Different photo. Form to the right. Different/more copy. v.2: Different photo. Form in the middle. Different copy.
  • 14. Tool: Guess! #11 v.1 v.2 Goal: Increase sign-ups for Office Live Basics Website type: Website creation service / Company: Microsoft v.1: A stand-alone landing page for Office Live Basics v.2: Landing page for Office Live Basics within the Office Live website. More context.
  • 15. Agency: none Guess! #12 Tool: Courtesy of: v.1 v.2 Goal: Move more people from the start to the grow plan Website type: Virtual phone system / Company: Grasshopper v.1: High-to-low price ranking v.2: Low-to-high price ranking
  • 16. Agency: none Guess! #13 Tool: Courtesy of: v.1 v.2 Goal: Get more e-mail opt-ins Website type: online publication for small business owners Company: Small Business Trends v.1: Talking avatar v.2: Photo of a real human
  • 17. Agency:  Guess! #14 Tool: proprietary Courtesy of: v.1 v.2 Goal: Increase earnings per click Website type: Music service / Company: Music Oasis v.1: More information. Brunette on the left. v.2: Less text. Blond on the right. More focus on the button.
  • 18. Agency: Guess! #15 Tool: Courtesy of: v.1 v.2 Goal: Make more people search Website: MSN Real Estate v.1: No graphic. Categories with radio buttons. One search field. v.2: Graphic. Category tabs. City, state, and Zip separately.
  • 19. The Results
  • 20. Agency: Guess! #1 Tool: v.1 v.2 Goal: increase sign-ups / Company: YouTube Difference in v.2: Sign up bubble. Different sign up box. Result: v.2 outperformed original by 15.7%
  • 21. Agency: Guess! #2 Tool: v.1 v.2 Goal: Increase membership applications. Website type: Union / Unionen.se v.1: Bullets with benefits. Fact-based heading. More action-oriented link. v.2: Plain text. Emotion-based heading. Question-oriented link. Result: v.1 led to a 16% increase in applications
  • 22. Tool: Guess! #3 v.1 v.2 Goal: Increase downloads Website type: Communications | Company: Skype v.1: Less branding. Different (button) copy. v.2: More branded. Different (button) copy. Result: v.1 led to a 4.6% increase in downloads
  • 23. Tool: Guess! #4 v.1 v.2 Goal: Increase sign-ups Website type: social networking / hi5.com v.1: Without photo. Less clutter. Different copy in the yellow box. v.2: With photo. Different copy in the yellow box. Result: v.2 led to a 18.2% lift in conversions
  • 24. Tool: Guess! #5 v.1 v.2 Goal: Increase applications Website type: Banking & Insurance / Company: Alliance & Leicester v.1: Product rows v.2: Product boxes Result: v.1 showed a 6.5% increase in applications
  • 25. Agency: none Guess! #6 Tool: Courtesy of: v.1 v.2 Goal: make more visitors bid and complete bidding process Website type: auctions / Company: Skinner v.1: Small picture with image above the fold. v.2: Large picture requiring more scrolling. Result: v.2 made 63% more visitors click to begin bidding and 329% more completed the process
  • 26. Agency: Guess! #7 Tool: v.1 v.2 Courtesy of: Goal: B2B Lead Generation Website type: Credit card machines and merchant account sales Company: Merchant Warehouse v.1: Single-page form v.2: Multi-page form Result: v.1 won by 14.9%
  • 27. Agency: Guess! #8 Tool: Courtesy of: v.1 v.2 Goal: Get web designers to offer email services to clients. Website type: E-mail marketing / Company: Campaign Monitor v.1: No overlay. v.2: Overlay. Result: v.2 got 24.7% more visitors to sign up for a free account
  • 28. Agency: in-house Guess! #9 Tool: Courtesy of: v.1 v.2 Goal: Checkout process starts Website type: Productivity tools / Company: 37signals v.1: Fact-based/instructional header v.2: Testimonial-based header Result: v.1 got 23% more visitors to start checking out
  • 29. Tool: Guess! #10 v.1 v.2 Goal: Increase “baby names” keywords landing page form completion Website type: Pregnancy/parenting content site / Company: BabyCenter v.1: Different photo. Form to the right. Different/more copy. v.2: Different photo. Form in the middle. Different copy. Result: v.1 led to a 66% lift in conversions
  • 30. Tool: Guess! #11 v.1 v.2 Goal: Increase sign-ups for Office Live Basics Website type: Website creation service / Company: Microsoft v.1: A stand-alone landing page for Office Live Basics v.2: Landing page for Office Live Basics within the Office Live website. More context. Result: v.1 outperformed v.2 by a whopping 500%
  • 31. Agency: none Guess! #12 Tool: Courtesy of: v.1 v.2 Goal: Move more people from the start to the grow plan Website type: Virtual phone system / Company: Grasshopper v.1: High-to-low price ranking v.2: Low-to-high price ranking Result: v.1 was the winner. 49% more people purchased the middle payment plan.
  • 32. Agency: none Guess! #13 Tool: Courtesy of: v.1 v.2 Goal: Get more e-mail opt-ins Website type: online publication for small business owners Company: Small Business Trends v.1: Talking avatar v.2: Photo of a real human Result: v.1 (avatar) boosted email opt-ins by 131%
  • 33. Agency:  Guess! #14 Tool: proprietary Courtesy of: v.1 v.2 Goal: Increase earnings per click Website type: Music service / Company: Music Oasis v.1: More information. Brunette on the left. v.2: Less text. Blond on the right. More focus on the button. Result: v.1 got a 9.4% better EPC (estimated Earnings Per Click)
  • 34. Agency: Guess! #15 Tool: Courtesy of: v.1 v.2 Goal: Make more people search Website: MSN Real Estate v.1: No graphic. Categories with radio buttons. One search field. v.2: Graphic. Category tabs. City, state, and Zip separately. Result: v.1 got 8.5% more people to click the search button
  • 35. Find Out Your Score
  • 36. Questions? Lars Johansson larsj@webanalystsinfo.com