Beyond Googling:
Where Will Your Customers Search
         for You Next?

                       Anne Kennedy, Managing Pa...
“There are now at least 1.6 billion of us connected
  via computer and 3 billion mobile devices that
  touch the Internet....
SES Amsterdam 2009 -17 March
SES Amsterdam 2009 -17 March
SES Amsterdam 2009 -17 March
Spending

Flat is the New Up



SES Amsterdam 2009 -17 March
[[GLOBALIZE]]
US Projected Search Advertising




      SES Amsterdam 2009 -17 March
SES Amsterdam 2009 -17 March
Trending

      Where’s the growth?




SES Amsterdam 2009 -17 March
US Online Advertising Projections




       SES Amsterdam 2009 -17 March
US Online Advertising Projections




       SES Amsterdam 2009 -17 March
US Online Advertising Projections




       SES Amsterdam 2009 -17 March
SES Amsterdam 2009 -17 March
SES Amsterdam 2009 -17 March
Emerging Contenders

Convergence: PC, TV and Mobile




    SES Amsterdam 2009 -17 March
SES Amsterdam 2009 -17 March
SES Amsterdam 2009 -17 March
Internet Video Gets Bigger




    SES Amsterdam 2009 -17 March
Video Screens Get Smaller




    SES Amsterdam 2009 -17 March
Mobile Convergence

• fewer than 20% of mobile users search via
  their handsets now
• but the mobile search audience is g...
Mobile Use in Europe Grows
  Mobile Social Networking Usage
  Three-month Average Ending November 2008
  European Mobile P...
Top Mobile Uses In Europe
•   Receiving SMS Ads (27-75%)
•   Sending & receiving photos and videos
•   Listened to music
•...
Global Similarities
• Demographics: 16-25 year olds being the core
  users, with that range widening to 12-16’s and
  25-3...
Twitter
• New Search Engine?
• “If I want to research a subject, Google is
  the way to go. If I want to find out what is
...
But . . .




SES Amsterdam 2009 -17 March
Social Media Around the World




Source: WebCertain

            SES Amsterdam 2009 -17 March
Gaining Face




SES Amsterdam 2009 -17 March
Facebook’s Global Presence




Comscore - July 07
                SES Amsterdam 2009 -17 March
Growth by Region
•Latin America:
    • Chile -- 2.3 million new users in 6 months
    • Colombia -- 2 million
    • Venezu...
Fastest growing countries




    SES Amsterdam 2009 -17 March
Netherlands Social Media

                 Hyves.net
Already 8432818 members since oct 1st 2004!


According to Facebook a...
Demographic portrait
               of Russian social-network user *
      80% of users live in Russia;
      40% are from...
Social Networking In Japan
•   Does Facebook have a presence in the country?
    19 May 2008 they provided Japanese langua...
Top Social Networking Sites in China
With more Internet users than any other country:
• social networks register with real...
Number of SN users in China

• Alumni.chinaren.com until Jan. 2008 have 86,370,952
  users
• Qzone, have about 57 million ...
Most Popular sites in Peru
  http://www.alexa.com/site/ds/top_sites?cc=PE&ts_mode=country&lang=none




                  ...
11 / 07 / 2008




                                                                                              Argentina...
Social Media in Mexico
• 4th globally for social networking activity
  however,
• 57% of Mexican internet users
• Studies ...
SN Users in Mexico
• Hi5 -- 3 million users
• MySpace --1.8 million
• Facebook --over 1 million




          SES Amsterda...
Social Networking in Arab
              Countries
• According to Alexa data, Facebook is the most
  popular site in Lebano...
Global Similarities
• Demographics: 16-25 year olds being the core
  users, with that range widening to 12-16’s and
  25-3...
Twitter
• New Search Engine?
• “If I want to research a subject, Google is
  the way to go. If I want to find out what is
...
But . . .




SES Amsterdam 2009 -17 March
Where will your customers search?

• Video




          SES Amsterdam 2009 -17 March
Where will your customers search?

• Video
• Which they will watch on their
  iPhones, or whatever evolves




        SES...
Where will your customers search?

• Video
• Which they will watch on their
  iPhones, or whatever evolves
• Twitter, or w...
Where will your customers search?

• Video
• Which they will watch on their
  iPhones, or whatever evolves
• Twitter, or w...
Thank you.
             Think Beyond Ink!

            Anne F. Kennedy
            Managing Partner
               Beyond ...
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SES Amsterdam 17 maart 2009: Anne Kennedy

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Keynote Anne Kennedy at SES Amsterdam for summary on webanalisten.nl

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SES Amsterdam 17 maart 2009: Anne Kennedy

  1. 1. Beyond Googling: Where Will Your Customers Search for You Next? Anne Kennedy, Managing Partner Beyond Ink SES Amsterdam 2009 -17 March
  2. 2. “There are now at least 1.6 billion of us connected via computer and 3 billion mobile devices that touch the Internet. The rise of quot;socialquot; technologies--such as wikis, blogs, Twitter, SMS and social networks--means that the barriers to participation across the planet (in terms of the cost, access and skills required) are rapidly approaching zero” Joshua-Michele Ross on O’Reilly Insights – March 2009 SES Amsterdam 2009 -17 March
  3. 3. SES Amsterdam 2009 -17 March
  4. 4. SES Amsterdam 2009 -17 March
  5. 5. SES Amsterdam 2009 -17 March
  6. 6. Spending Flat is the New Up SES Amsterdam 2009 -17 March
  7. 7. [[GLOBALIZE]] US Projected Search Advertising SES Amsterdam 2009 -17 March
  8. 8. SES Amsterdam 2009 -17 March
  9. 9. Trending Where’s the growth? SES Amsterdam 2009 -17 March
  10. 10. US Online Advertising Projections SES Amsterdam 2009 -17 March
  11. 11. US Online Advertising Projections SES Amsterdam 2009 -17 March
  12. 12. US Online Advertising Projections SES Amsterdam 2009 -17 March
  13. 13. SES Amsterdam 2009 -17 March
  14. 14. SES Amsterdam 2009 -17 March
  15. 15. Emerging Contenders Convergence: PC, TV and Mobile SES Amsterdam 2009 -17 March
  16. 16. SES Amsterdam 2009 -17 March
  17. 17. SES Amsterdam 2009 -17 March
  18. 18. Internet Video Gets Bigger SES Amsterdam 2009 -17 March
  19. 19. Video Screens Get Smaller SES Amsterdam 2009 -17 March
  20. 20. Mobile Convergence • fewer than 20% of mobile users search via their handsets now • but the mobile search audience is growing fast— – by 40% during the second and third quarter of 2008 alone. – Google already holds a commanding 63% share of mobile search queries SES Amsterdam 2009 -17 March
  21. 21. Mobile Use in Europe Grows Mobile Social Networking Usage Three-month Average Ending November 2008 European Mobile Phone Owners (Germany, France, Italy, Spain, UK) Source: comScore M:Metrics % Mobile Y/Y Change in Mobile Social Social Social Networking Networking Networking via Users as Users Who Browser or Percent of all Exclusively Application Mobile Phone Use Social Users Media Germany 39.1% 145% 3.3% Spain 46.5% 114% 5.0% France 21.6% 167% 4.5% Italy 38.2% 151% 4.7% UK 29.7% 167% 9.2% Total 33.5% 152% 5.4% SES Amsterdam 2009 -17 March
  22. 22. Top Mobile Uses In Europe • Receiving SMS Ads (27-75%) • Sending & receiving photos and videos • Listened to music • News, email & games • Watching video (4 – 6 %) SES Amsterdam 2009 -17 March
  23. 23. Global Similarities • Demographics: 16-25 year olds being the core users, with that range widening to 12-16’s and 25-35’s who are increasingly active users • Keeping in touch with friends, and making new ones. • Sharing information and discussing ideas and opinions is also important for users. • Not much business usage, perhaps people keep their business and personal lives separate. . SES Amsterdam 2009 -17 March
  24. 24. Twitter • New Search Engine? • “If I want to research a subject, Google is the way to go. If I want to find out what is being said about a topic at any given moment, Twitter is my source.” Joe Marchese, SES Amsterdam 2009 -17 March
  25. 25. But . . . SES Amsterdam 2009 -17 March
  26. 26. Social Media Around the World Source: WebCertain SES Amsterdam 2009 -17 March
  27. 27. Gaining Face SES Amsterdam 2009 -17 March
  28. 28. Facebook’s Global Presence Comscore - July 07 SES Amsterdam 2009 -17 March
  29. 29. Growth by Region •Latin America: • Chile -- 2.3 million new users in 6 months • Colombia -- 2 million • Venezuela -- 1 million • Argentina -- 0.4 million •Europe: • UK -- 2.7 million new users • France -- 1.1 million • Spain -- 0.4 million •Saturation in developed markets • Canada -- 30% of population on Facebook • Norway -- 25% •Australia -- 8% SES Amsterdam 2009 -17 March
  30. 30. Fastest growing countries SES Amsterdam 2009 -17 March
  31. 31. Netherlands Social Media Hyves.net Already 8432818 members since oct 1st 2004! According to Facebook ads, there are 378 200 facebook members from the Netherlands. SES Amsterdam 2009 -17 March
  32. 32. Demographic portrait of Russian social-network user * 80% of users live in Russia; 40% are from Moscow, 20% - from St. Petersburg; <18 years old - 16% 19-54 years old - 78 % Specialists - 33% Managers - 20% Students - 21% * TNS Gallup Media 2007 SES Amsterdam 2009 -17 March
  33. 33. Social Networking In Japan • Does Facebook have a presence in the country? 19 May 2008 they provided Japanese language version. • How significant? Not very popular. • Are there any demographic data available to identify which are the most popular age groups? “mixi” Gender Male 52.2% Female 47.8% Age 20 24 33.8% 25 29 28.4% 30 34 17.6% “GREE” Gender Male 53% Female 47% Age 18 22% 18 19 9% 20 29 36% 30 39 23% 40 10% SES Amsterdam 2009 -17 March
  34. 34. Top Social Networking Sites in China With more Internet users than any other country: • social networks register with real name, mainly focus on campus market • Xiaonei.com established in 2005 • Zhanzuo.com established in 2006. April.18 • xiaonei.chinaren.com/index.jsp • myspace.cn • yeejee.com/ • chinay.2588.com/ • dipian.com/dipian/jsp/index.do • baodoo.com/index.html • 99sushe.com/ • tongxue.com/ SES Amsterdam 2009 -17 March Reference: http://www.youmeiti.com/chinas_campus_social_networkin.html
  35. 35. Number of SN users in China • Alumni.chinaren.com until Jan. 2008 have 86,370,952 users • Qzone, have about 57 million registered users according to report in April. 2007. http://tech.sina.com.cn/i/2007-04-26/03141483901.shtml • Xiaonei.com more than 22 million registered users http://www.pr-inside.com/xiaonei-com-launches-open-platform-and-r692487.htm • Zhanzuo.com about 7 million registered users http://www.allfacebook.com/2007/11/facebook-offers-85-million-for-zhanzuocom SES Amsterdam 2009 -17 March
  36. 36. Most Popular sites in Peru http://www.alexa.com/site/ds/top_sites?cc=PE&ts_mode=country&lang=none Hi5 is the third most popular Hi5 is the third most popular site in Perú site in Perú SES Amsterdam 2009 -17 March
  37. 37. 11 / 07 / 2008 Argentina = 448,160 Bolivia = 118,740 Brazil = 119,180 Chile = 2,235,600 Colombia = 2,519,840 Ecuador = 87,220 Paraguay = 8,040 Perú = 155,480 Uruguay = 43,040 Venezuela = 993,100 * Information gathered from Facebook according to quantity of registered users per country SES Amsterdam 2009 -17 March
  38. 38. Social Media in Mexico • 4th globally for social networking activity however, • 57% of Mexican internet users • Studies place either MySpace, Msn Spaces or Hi5 in the top spot. • Those that place Facebook in 3rd or 4th place indicate a growing market share SES Amsterdam 2009 -17 March
  39. 39. SN Users in Mexico • Hi5 -- 3 million users • MySpace --1.8 million • Facebook --over 1 million SES Amsterdam 2009 -17 March
  40. 40. Social Networking in Arab Countries • According to Alexa data, Facebook is the most popular site in Lebanon • Fourth most popular in Egypt. Egypt also has the fifth largest number of Facebook users outside the UK, the US and Canada – without an Arabic version as yet. • Modern day souks – a place to meet friends and share ideas and information. Many Muslims use the group feature of Facebook to discuss ideas and beliefs related to Islam SES Amsterdam 2009 -17 March
  41. 41. Global Similarities • Demographics: 16-25 year olds being the core users, with that range widening to 12-16’s and 25-35’s who are increasingly active users • Keeping in touch with friends, and making new ones. • Sharing information and discussing ideas and opinions is also important for users. • Not much business usage, perhaps people keep their business and personal lives separate. . SES Amsterdam 2009 -17 March
  42. 42. Twitter • New Search Engine? • “If I want to research a subject, Google is the way to go. If I want to find out what is being said about a topic at any given moment, Twitter is my source.” Joe Marchese” • Google Friendconnect API release SES Amsterdam 2009 -17 March
  43. 43. But . . . SES Amsterdam 2009 -17 March
  44. 44. Where will your customers search? • Video SES Amsterdam 2009 -17 March
  45. 45. Where will your customers search? • Video • Which they will watch on their iPhones, or whatever evolves SES Amsterdam 2009 -17 March
  46. 46. Where will your customers search? • Video • Which they will watch on their iPhones, or whatever evolves • Twitter, or what ever comes next SES Amsterdam 2009 -17 March
  47. 47. Where will your customers search? • Video • Which they will watch on their iPhones, or whatever evolves • Twitter, or what ever comes next • Social media, but only for friends SES Amsterdam 2009 -17 March
  48. 48. Thank you. Think Beyond Ink! Anne F. Kennedy Managing Partner Beyond Ink Portland Maine & Portland Oregon USA anne@beyondink.com +1 207 671 6131 Twitter - http://www.twitter.com/AnneKennedy SES Amsterdam 2009 -17 March

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