The Future of Google Analytics (GAUC / Trever Claiborne)

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  • 1. The Future of Google AnalyticsToday and TomorrowTrevor ClaiborneProduct Marketing Manager, Google Analytics@tclaiborne
  • 2. View the video on YouTube:http://www.youtube.com/watch?v=3KaHlt5pKSY
  • 3. LORD OF THERINGS
  • 4. Agenda• The Making of Google Analytics v5• What’s New in Google Analytics v5• The Future of Google Analytics Google Confidential and Proprietary 4
  • 5. The Making of GoogleAnalytics v5
  • 6. “THIS ISN’TWORKING” Google Confidential and Proprietary 6
  • 7. GOOGLE ANALYTICS IS GLOBAL
  • 8. Four Engineers
  • 9. Building features in v5
  • 10. Summary: The Making ofGoogle Analytics v5
  • 11. TAKING YOUR SITE FURTHERUP AND TO THE RIGHT Google Confidential and Proprietary 12
  • 12. What’s New in GoogleAnalytics v5 Google Confidential and Proprietary 13
  • 13. View the video on YouTube:http://www.youtube.com/watch?v=Y14qGVW4n8A
  • 14. It keeps coming
  • 15. Web 1.0Web 2.0Make theWeb Faster
  • 16. Multi-Channel Funnels - Pilot 6 Google Confidential and Proprietary
  • 17. Paid Search Organic Search Display Clicks Affiliates Social Networks Email Marketing Conversions Direct VisitationOffline (via vanity URLs) 7
  • 18. Conversion Driving or Assisting?High Assist / Lead Ratio Low Assist / Lead Ratio Social Media Direct Display Ads Referrals Email Paid Search Organic Search 22 Google Confidential and Proprietary
  • 19. Summary: What’s New inGoogle Analytics v5 Google Confidential and Proprietary 24
  • 20. The Future of Google Analytics
  • 21. HELP THECOMPANY Google Confidential and Proprietary 26
  • 22. AttributionSEO HELPSocial THEMobile MARKETERDisplay Google Confidential and Proprietary 27
  • 23. HELP YOUGoogle Confidential and Proprietary 28
  • 24. Summary: The Future ofGoogle Analytics
  • 25. Summary• The Making of Google Analytics v5• What’s New in Google Analytics v5• The Future of Google Analytics Google Confidential and Proprietary 31
  • 26. What to do now?1. Use GA v52. Give us feedback Google Confidential and Proprietary 32
  • 27. Thank you!Trevor ClaiborneProduct Marketing Manager, Google Analytics@tclaiborne