The Future of Google AnalyticsToday and TomorrowTrevor ClaiborneProduct Marketing Manager, Google Analytics@tclaiborne
View the video on YouTube:http://www.youtube.com/watch?v=3KaHlt5pKSY
LORD   OF  THERINGS
Agenda• The Making of Google Analytics v5• What’s New in Google Analytics v5• The Future of Google Analytics              ...
The Making of GoogleAnalytics v5
“THIS ISN’TWORKING”          Google Confidential and Proprietary   6
GOOGLE ANALYTICS               IS         GLOBAL
Four Engineers
Building features in v5
Summary: The Making ofGoogle Analytics v5
TAKING YOUR SITE FURTHERUP AND TO THE         RIGHT                 Google Confidential and Proprietary   12
What’s New in GoogleAnalytics v5                   Google Confidential and Proprietary   13
View the video on YouTube:http://www.youtube.com/watch?v=Y14qGVW4n8A
It keeps coming
Web 1.0Web 2.0Make theWeb Faster
Multi-Channel Funnels - Pilot                                                                      6                      ...
Paid Search  Organic Search     Display Clicks            Affiliates  Social Networks  Email Marketing           Conversio...
Conversion Driving or Assisting?High Assist / Lead Ratio    Low Assist / Lead Ratio                   Social Media      Di...
Summary: What’s New inGoogle Analytics v5                    Google Confidential and Proprietary   24
The Future of Google Analytics
HELP    THECOMPANY  Google Confidential and Proprietary   26
AttributionSEO               HELPSocial             THEMobile        MARKETERDisplay                 Google Confidential a...
HELP    YOUGoogle Confidential and Proprietary   28
Summary: The Future ofGoogle Analytics
Summary• The Making of Google Analytics v5• What’s New in Google Analytics v5• The Future of Google Analytics             ...
What to do now?1. Use GA v52. Give us feedback                      Google Confidential and Proprietary   32
Thank you!Trevor ClaiborneProduct Marketing Manager, Google Analytics@tclaiborne
The Future of Google Analytics (GAUC / Trever Claiborne)
The Future of Google Analytics (GAUC / Trever Claiborne)
The Future of Google Analytics (GAUC / Trever Claiborne)
The Future of Google Analytics (GAUC / Trever Claiborne)
The Future of Google Analytics (GAUC / Trever Claiborne)
The Future of Google Analytics (GAUC / Trever Claiborne)
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The Future of Google Analytics (GAUC / Trever Claiborne)

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The Future of Google Analytics (GAUC / Trever Claiborne)

  1. 1. The Future of Google AnalyticsToday and TomorrowTrevor ClaiborneProduct Marketing Manager, Google Analytics@tclaiborne
  2. 2. View the video on YouTube:http://www.youtube.com/watch?v=3KaHlt5pKSY
  3. 3. LORD OF THERINGS
  4. 4. Agenda• The Making of Google Analytics v5• What’s New in Google Analytics v5• The Future of Google Analytics Google Confidential and Proprietary 4
  5. 5. The Making of GoogleAnalytics v5
  6. 6. “THIS ISN’TWORKING” Google Confidential and Proprietary 6
  7. 7. GOOGLE ANALYTICS IS GLOBAL
  8. 8. Four Engineers
  9. 9. Building features in v5
  10. 10. Summary: The Making ofGoogle Analytics v5
  11. 11. TAKING YOUR SITE FURTHERUP AND TO THE RIGHT Google Confidential and Proprietary 12
  12. 12. What’s New in GoogleAnalytics v5 Google Confidential and Proprietary 13
  13. 13. View the video on YouTube:http://www.youtube.com/watch?v=Y14qGVW4n8A
  14. 14. It keeps coming
  15. 15. Web 1.0Web 2.0Make theWeb Faster
  16. 16. Multi-Channel Funnels - Pilot 6 Google Confidential and Proprietary
  17. 17. Paid Search Organic Search Display Clicks Affiliates Social Networks Email Marketing Conversions Direct VisitationOffline (via vanity URLs) 7
  18. 18. Conversion Driving or Assisting?High Assist / Lead Ratio Low Assist / Lead Ratio Social Media Direct Display Ads Referrals Email Paid Search Organic Search 22 Google Confidential and Proprietary
  19. 19. Summary: What’s New inGoogle Analytics v5 Google Confidential and Proprietary 24
  20. 20. The Future of Google Analytics
  21. 21. HELP THECOMPANY Google Confidential and Proprietary 26
  22. 22. AttributionSEO HELPSocial THEMobile MARKETERDisplay Google Confidential and Proprietary 27
  23. 23. HELP YOUGoogle Confidential and Proprietary 28
  24. 24. Summary: The Future ofGoogle Analytics
  25. 25. Summary• The Making of Google Analytics v5• What’s New in Google Analytics v5• The Future of Google Analytics Google Confidential and Proprietary 31
  26. 26. What to do now?1. Use GA v52. Give us feedback Google Confidential and Proprietary 32
  27. 27. Thank you!Trevor ClaiborneProduct Marketing Manager, Google Analytics@tclaiborne
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