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Google Analytics User Conference - Nick Mihailovski, Amsterdam May 19th 2011 #gauc
 

Google Analytics User Conference - Nick Mihailovski, Amsterdam May 19th 2011 #gauc

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Presentation by Nick Mihailovski of Google about Google Analytics and their API

Presentation by Nick Mihailovski of Google about Google Analytics and their API

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Google Analytics User Conference - Nick Mihailovski, Amsterdam May 19th 2011 #gauc Google Analytics User Conference - Nick Mihailovski, Amsterdam May 19th 2011 #gauc Presentation Transcript

  • Extending Analytics Through The API Nick Mihailovski Sr. Developer Programs Engineer Google Analytics
  • Developer Platform Overview Tracking Code Reports Configuration Processing
  • Developer Platform Overview Data Collection Data Export API Management API Processing
  • Developer Platform Overview Data Export API Processing
    • Custom Reporting / Analysis
    • Automate complex tasks
    • Integrate with Internal Systems
  • Deep AdWords Integration AdWords GA trackPageview(); trackTrans(); Macys.com?gclid=xxx Ads API Ids
  • Retrieving Data From The API Filters Dimensions Metrics Advanced Segments Date Range Profile Start Index Max Results
  • Simple API Query
    • https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue
  • Simple API Query
    • https://www.google.com/analytics/feeds/data ? ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue
    Table ID : Defines the Google Analytics profile
  • Simple API Query
    • https://www.google.com/analytics/feeds/data ?ids=ga:12345 & start-date=2009-10-01 & end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue
    Date Range : Get data from the month of October
  • Simple API Query
    • https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 & dimensions =ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue
    Dimension : Show all the sources of traffic
  • Simple API Query
    • https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source & metrics =ga:visits, ga:transactions, ga:transactionRevenue
    Metrics : The sum of these values across all visits to a site
  • Simple API Query
    • https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue & filters=ga:transactionRevenue>0
    Filters : Only return a subset of the values
  • Simple API Query
    • https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue & sort=ga:source,-ga:visits,ga:pageviews
    Sort : Order the results in a particular way
  • Dynamic Advanced Segments
    • https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue & segment=
    Segment : Advanced segment query parameter
  • Dynamic Advanced Segments
    • https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment= dynamic::
    dynamic:: The type of segment
  • Dynamic Advanced Segments
    • https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment=dynamic:: ga:transactionRevenue>0
    For all visits that had greater than $0 in revenue
  • Dynamic Advanced Segments
    • https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment=dynamic::ga:transactionRevenue >1000
    For all visits that had greater than $1000 in revenue
  • Dynamic Advanced Segments
    • https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment=dynamic::ga:transactionRevenue>1000 ; ga:day==Monday
    For all visits that had greater than $1000 in revenue AND made a purchase on Monday
  • Dynamic Advanced Segments
    • https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment=dynamic::ga:transactionRevenue>1000; ga:day==Monday ; ga:country==United States
    For all visits that had greater than $1000 in revenue AND made a purchase on Monday AND where the purchase was made in the United States
  • Dynamic Advanced Segments
    • https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment=dynamic::ga:transactionRevenue>1000; ga:day==Monday; ga:country =~ United States |Canada
    For all visits that had greater than $1000 in revenue AND made a purchase on Monday AND where the purchase was made either in the United States OR Canada
  • New Tools Are Being Built Using The API
    • www.google.com/analytics/apps
    Mobile Reporting PPT / Excel Report Automation Custom Analysis / Visualizations
  • Standard Funnel Visualization
  • No Segmentation
  • Padi Track http://www.paditrack.com
  •  
  •  
  •  
  •  
  • AdHoc Funnel Visualization
  • Rich Reporting
  • Segment-able Funnels
  • Segment-able Funnels
  • Custom Reports
  •  
  •  
  •  
  • Next Analytics www.excel.nextanalytics.com
    • demo making a query
    • demo some of the ways the make creating a query easy
    • demo some of their pre-canned templates
  • Geo-Location Reports
  • Geo-Location Reports
  • Analytics Canvas www.analyticscanvas.com
  • Geo-Location Reports
  • Geo-Location Reports
  • Shuffle Point www.shufflepoint.com
  •  
  •  
  • Content ID https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2011-04-20&end-date=2011-04-20 &dimensions=ga:pagePath &metrics=ga:pageviews &sort=-ga:pageviews _gaq.push([‘_trackPageview’]); Google Analytics
  •  
  •  
  • _gaq.push([‘_trackPageview’, ‘/agreeButton’]); Google Analytics https://www.google.com/analytics/feeds/data ?ids=ga:12345&start-date=2011-04-20&end-date=2011-04-20 &dimensions=ga:latitude,ga:longitude &metrics=ga:visitors &filter=ga:pagePath==/agreeButtom Google Charts API
  • API Resources
    • App Gallery http://www.google.com/analytics/apps
    • Documentation http://code.google.com/apis/analytics
    • Developer Group http://groups.google.com/group/google-analytics-api
    • Notify Group http://groups.google.com/group/google-analytics-api-notify