Extending Analytics Through The API Nick Mihailovski Sr. Developer Programs Engineer Google Analytics
Developer Platform Overview Tracking Code Reports Configuration Processing
Developer Platform Overview Data Collection Data Export API Management API Processing
Developer Platform Overview Data Export API Processing <ul><li>Custom   Reporting / Analysis </li></ul><ul><li>Automate  c...
Deep AdWords Integration AdWords GA trackPageview(); trackTrans(); Macys.com?gclid=xxx Ads API Ids
Retrieving Data From The API Filters Dimensions Metrics Advanced Segments Date Range Profile Start Index Max Results
Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-1...
Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ? ids=ga:12345 &start-date=2009-10-01 &end-date=2009-...
Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 & start-date=2009-10-01 & end-date=2009...
Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-1...
Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-1...
Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-1...
Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-1...
Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-da...
Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-da...
Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-da...
Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-da...
Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-da...
Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-da...
Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-da...
New Tools Are Being Built Using The API <ul><li>www.google.com/analytics/apps </li></ul>Mobile Reporting PPT / Excel Repor...
Standard Funnel Visualization
No Segmentation
Padi Track http://www.paditrack.com
 
 
 
 
AdHoc Funnel Visualization
Rich Reporting
Segment-able Funnels
Segment-able Funnels
Custom Reports
 
 
 
Next Analytics www.excel.nextanalytics.com
<ul><li>demo making a query </li></ul><ul><li>demo some of the ways the make creating a query easy </li></ul><ul><li>demo ...
Geo-Location Reports
Geo-Location Reports
Analytics Canvas www.analyticscanvas.com
Geo-Location Reports
Geo-Location Reports
Shuffle Point www.shufflepoint.com
 
 
Content ID https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2011-04-20&end-date=2011-04-20 &dimension...
 
 
_gaq.push([‘_trackPageview’, ‘/agreeButton’]); Google Analytics https://www.google.com/analytics/feeds/data ?ids=ga:12345&...
API Resources <ul><li>App Gallery http://www.google.com/analytics/apps </li></ul><ul><li>Documentation http://code.google....
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Google Analytics User Conference - Nick Mihailovski, Amsterdam May 19th 2011 #gauc

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Presentation by Nick Mihailovski of Google about Google Analytics and their API

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  • Transcript of "Google Analytics User Conference - Nick Mihailovski, Amsterdam May 19th 2011 #gauc"

    1. 1. Extending Analytics Through The API Nick Mihailovski Sr. Developer Programs Engineer Google Analytics
    2. 2. Developer Platform Overview Tracking Code Reports Configuration Processing
    3. 3. Developer Platform Overview Data Collection Data Export API Management API Processing
    4. 4. Developer Platform Overview Data Export API Processing <ul><li>Custom Reporting / Analysis </li></ul><ul><li>Automate complex tasks </li></ul><ul><li>Integrate with Internal Systems </li></ul>
    5. 5. Deep AdWords Integration AdWords GA trackPageview(); trackTrans(); Macys.com?gclid=xxx Ads API Ids
    6. 6. Retrieving Data From The API Filters Dimensions Metrics Advanced Segments Date Range Profile Start Index Max Results
    7. 7. Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue </li></ul>
    8. 8. Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ? ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue </li></ul>Table ID : Defines the Google Analytics profile
    9. 9. Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 & start-date=2009-10-01 & end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue </li></ul>Date Range : Get data from the month of October
    10. 10. Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 & dimensions =ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue </li></ul>Dimension : Show all the sources of traffic
    11. 11. Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source & metrics =ga:visits, ga:transactions, ga:transactionRevenue </li></ul>Metrics : The sum of these values across all visits to a site
    12. 12. Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue & filters=ga:transactionRevenue>0 </li></ul>Filters : Only return a subset of the values
    13. 13. Simple API Query <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue & sort=ga:source,-ga:visits,ga:pageviews </li></ul>Sort : Order the results in a particular way
    14. 14. Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue & segment= </li></ul>Segment : Advanced segment query parameter
    15. 15. Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment= dynamic:: </li></ul>dynamic:: The type of segment
    16. 16. Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment=dynamic:: ga:transactionRevenue>0 </li></ul>For all visits that had greater than $0 in revenue
    17. 17. Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment=dynamic::ga:transactionRevenue >1000 </li></ul>For all visits that had greater than $1000 in revenue
    18. 18. Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment=dynamic::ga:transactionRevenue>1000 ; ga:day==Monday </li></ul>For all visits that had greater than $1000 in revenue AND made a purchase on Monday
    19. 19. Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment=dynamic::ga:transactionRevenue>1000; ga:day==Monday ; ga:country==United States </li></ul>For all visits that had greater than $1000 in revenue AND made a purchase on Monday AND where the purchase was made in the United States
    20. 20. Dynamic Advanced Segments <ul><li>https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2009-10-01 &end-date=2009-10-31 &dimensions=ga:source &metrics=ga:visits, ga:transactions, ga:transactionRevenue &segment=dynamic::ga:transactionRevenue>1000; ga:day==Monday; ga:country =~ United States |Canada </li></ul>For all visits that had greater than $1000 in revenue AND made a purchase on Monday AND where the purchase was made either in the United States OR Canada
    21. 21. New Tools Are Being Built Using The API <ul><li>www.google.com/analytics/apps </li></ul>Mobile Reporting PPT / Excel Report Automation Custom Analysis / Visualizations
    22. 22. Standard Funnel Visualization
    23. 23. No Segmentation
    24. 24. Padi Track http://www.paditrack.com
    25. 29. AdHoc Funnel Visualization
    26. 30. Rich Reporting
    27. 31. Segment-able Funnels
    28. 32. Segment-able Funnels
    29. 33. Custom Reports
    30. 37. Next Analytics www.excel.nextanalytics.com
    31. 38. <ul><li>demo making a query </li></ul><ul><li>demo some of the ways the make creating a query easy </li></ul><ul><li>demo some of their pre-canned templates </li></ul>
    32. 39. Geo-Location Reports
    33. 40. Geo-Location Reports
    34. 41. Analytics Canvas www.analyticscanvas.com
    35. 42. Geo-Location Reports
    36. 43. Geo-Location Reports
    37. 44. Shuffle Point www.shufflepoint.com
    38. 47. Content ID https://www.google.com/analytics/feeds/data ?ids=ga:12345 &start-date=2011-04-20&end-date=2011-04-20 &dimensions=ga:pagePath &metrics=ga:pageviews &sort=-ga:pageviews _gaq.push([‘_trackPageview’]); Google Analytics
    39. 50. _gaq.push([‘_trackPageview’, ‘/agreeButton’]); Google Analytics https://www.google.com/analytics/feeds/data ?ids=ga:12345&start-date=2011-04-20&end-date=2011-04-20 &dimensions=ga:latitude,ga:longitude &metrics=ga:visitors &filter=ga:pagePath==/agreeButtom Google Charts API
    40. 51. API Resources <ul><li>App Gallery http://www.google.com/analytics/apps </li></ul><ul><li>Documentation http://code.google.com/apis/analytics </li></ul><ul><li>Developer Group http://groups.google.com/group/google-analytics-api </li></ul><ul><li>Notify Group http://groups.google.com/group/google-analytics-api-notify </li></ul>

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