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How To Promote Your Business on LinkedIn
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How To Promote Your Business on LinkedIn

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Learn How To Promote Your Business on LinkedIn.

Learn How To Promote Your Business on LinkedIn.

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  • 1. How ToPromote YourBusiness onLinkedIn?
  • 2. 200 Million Memberswww.webaholic.co.in
  • 3. If LinkedIn were a country…www.webaholic.co.in
  • 4. It would have the 5th largest population in the worldwww.webaholic.co.in
  • 5. Bigger than Brazil & smaller than Indonesiawww.webaholic.co.in
  • 6. With a population equal to France, UK, Italy combinedwww.webaholic.co.in
  • 7. Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011. www.webaholic.co.in
  • 8. Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011. www.webaholic.co.in
  • 9. Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011. www.webaholic.co.in
  • 10. Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011. www.webaholic.co.in
  • 11. Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011. www.webaholic.co.in
  • 12. +2 new members join LinkedIn every secondwww.webaholic.co.in
  • 13. There are 7,610 searches on LinkedIn per minutewww.webaholic.co.in
  • 14. 47% of B2B companies actively use LinkedInwww.webaholic.co.in
  • 15. More Engaged B2B Audiencewww.webaholic.co.in
  • 16. 59% of members are managers or senior- level executiveswww.webaholic.co.in
  • 17. Okay, enough of stats. But how do I get started?www.webaholic.co.in
  • 18. How Companies are Using LinkedIn? 1 LinkedIn Company Pages 2 LinkedIn Groups 3 LinkedIn Ads 4 LinkedIn Pollswww.webaholic.co.in
  • 19. 2.6 million companies have LinkedIn Company Pageswww.webaholic.co.in
  • 20. Personalize Your Company Page Brandingwww.webaholic.co.in
  • 21. Show off What You Dowww.webaholic.co.in
  • 22. Display Up To 3 Products/Services in The Header Imageswww.webaholic.co.in
  • 23. Get Recommendations From Userswww.webaholic.co.in
  • 24. Get as Many as You Can Ask for it. Rewrite and customize the default recommendation request message.www.webaholic.co.in
  • 25. Give Others an Inside Look at Your Companywww.webaholic.co.in
  • 26. Share Blog Articleswww.webaholic.co.in
  • 27. Promote Webinar & Event Invitationswww.webaholic.co.in
  • 28. Contribute Content Regularly Post once a daywww.webaholic.co.in
  • 29. Post Job Opportunitieswww.webaholic.co.in
  • 30. LinkedIn is the most popular social network among recruiters, with 93% using itwww.webaholic.co.in
  • 31. 75 of the Fortune 100 companies use LinkedIn in their corporate hiring processwww.webaholic.co.in
  • 32. Make it Easy to Find & Follow You Add a Follow button to your website and digital presences. Include a link to your Company Page on company collateral and presences. Consider paid options through LinkedIn to find and acquire new followers and drive Page traffic.www.webaholic.co.in
  • 33. Say Hello to Groupswww.webaholic.co.in
  • 34. 53% of LinkedIn users join 10 or more groups.www.webaholic.co.in
  • 35. Create a Groupwww.webaholic.co.in
  • 36. Generate Intrigue with Discussion Questionswww.webaholic.co.in
  • 37. Share eBooks & White Paperswww.webaholic.co.in
  • 38. Maximize Your LinkedIn Group Add keywords in the description of your group to increase your search rankings on LinkedIn’s search section. Add keywords in the title of the group to be found on Google. Add your company website or blog to the group to drive traffic to your site. Add your blog RSS feed to the group so every new article is automatically posted to the home page of every group member. Send a weekly message that adds value for group members and drives traffic back to your site. Connect people in the group by making introductions to those who could potentially do business with one another.www.webaholic.co.in
  • 39. LinkedIn gives you the unique ability to tailormessaging and target the exact audiencesegment that you need. www.webaholic.co.in
  • 40. Amplify & Target With LinkedIn Adswww.webaholic.co.in
  • 41. Effective Ad Headline draws attention of target customer Description is clear Strong offerwww.webaholic.co.in
  • 42. Less Effective Ad Headline too generic Image not relevant to product offeredwww.webaholic.co.in
  • 43. Use LinkedIn Pollswww.webaholic.co.in
  • 44. LinkedIn Polls Pick the brains of your target audience and colleagues with LinkedIn Polls.www.webaholic.co.in
  • 45. Measurewww.webaholic.co.in
  • 46. Get Smart About Your Audience With Insightswww.webaholic.co.in
  • 47. Get Smart About Your Audience With Insightswww.webaholic.co.in
  • 48. Test Content Typewww.webaholic.co.in
  • 49. Test Languagewww.webaholic.co.in
  • 50. Test Timing & FrequencyWhat Are the DAYSAND TIMES WhenYour Community IsMost Engaged?www.webaholic.co.in
  • 51. Measure Post Engagement & Clickswww.webaholic.co.in
  • 52. Evaluate Network Demographicswww.webaholic.co.in
  • 53. Takeaways Personalize your Company Page Branding Expand information about Product and Services Make it easy to find and follow you Establish continuity in sharing valuable content Target the right people Inspire action to create word of mouth across networks Get smart about your audience with Insightswww.webaholic.co.in
  • 54. facebook.com/webaholicindia twitter.com/webaholicindia linkedin.com/company/webaholic-indiaYour Trump Card To Success pinterest.com/webaholicindia youtube.com/webaholicindia webaholic.co.in/blog