How To Promote Your Business on LinkedIn

How ToPromote YourBusiness onLinkedIn?

200 Million Memberswww.webaholic.co.in

If LinkedIn were a country…www.webaholic.co.in

It would have the 5th largest population in the worldwww.webaholic.co.in

Bigger than Brazil & smaller than Indonesiawww.webaholic.co.in

With a population equal to France, UK, Italy combinedwww.webaholic.co.in

Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011. www.webaholic.co.in

+2 new members join LinkedIn every secondwww.webaholic.co.in

There are 7,610 searches on LinkedIn per minutewww.webaholic.co.in

47% of B2B companies actively use LinkedInwww.webaholic.co.in

More Engaged B2B Audiencewww.webaholic.co.in

59% of members are managers or senior- level executiveswww.webaholic.co.in

Okay, enough of stats. But how do I get started?www.webaholic.co.in

How Companies are Using LinkedIn? 1 LinkedIn Company Pages 2 LinkedIn Groups 3 LinkedIn Ads 4 LinkedIn Pollswww.webaholic.co.in

2.6 million companies have LinkedIn Company Pageswww.webaholic.co.in

Personalize Your Company Page Brandingwww.webaholic.co.in

Show off What You Dowww.webaholic.co.in

Display Up To 3 Products/Services in The Header Imageswww.webaholic.co.in

Get Recommendations From Userswww.webaholic.co.in

Get as Many as You Can Ask for it. Rewrite and customize the default recommendation request message.www.webaholic.co.in

Give Others an Inside Look at Your Companywww.webaholic.co.in

Share Blog Articleswww.webaholic.co.in

Promote Webinar & Event Invitationswww.webaholic.co.in

Contribute Content Regularly Post once a daywww.webaholic.co.in

Post Job Opportunitieswww.webaholic.co.in

LinkedIn is the most popular social network among recruiters, with 93% using itwww.webaholic.co.in

75 of the Fortune 100 companies use LinkedIn in their corporate hiring processwww.webaholic.co.in

Make it Easy to Find & Follow You Add a Follow button to your website and digital presences. Include a link to your Company Page on company collateral and presences. Consider paid options through LinkedIn to find and acquire new followers and drive Page traffic.www.webaholic.co.in

Say Hello to Groupswww.webaholic.co.in

53% of LinkedIn users join 10 or more groups.www.webaholic.co.in

Create a Groupwww.webaholic.co.in

Generate Intrigue with Discussion Questionswww.webaholic.co.in

Share eBooks & White Paperswww.webaholic.co.in

Maximize Your LinkedIn Group Add keywords in the description of your group to increase your search rankings on LinkedIn’s search section. Add keywords in the title of the group to be found on Google. Add your company website or blog to the group to drive traffic to your site. Add your blog RSS feed to the group so every new article is automatically posted to the home page of every group member. Send a weekly message that adds value for group members and drives traffic back to your site. Connect people in the group by making introductions to those who could potentially do business with one another.www.webaholic.co.in

LinkedIn gives you the unique ability to tailormessaging and target the exact audiencesegment that you need. www.webaholic.co.in

Amplify & Target With LinkedIn Adswww.webaholic.co.in

Effective Ad Headline draws attention of target customer Description is clear Strong offerwww.webaholic.co.in

Less Effective Ad Headline too generic Image not relevant to product offeredwww.webaholic.co.in

Use LinkedIn Pollswww.webaholic.co.in

LinkedIn Polls Pick the brains of your target audience and colleagues with LinkedIn Polls.www.webaholic.co.in

Measurewww.webaholic.co.in

Get Smart About Your Audience With Insightswww.webaholic.co.in

Test Content Typewww.webaholic.co.in

Test Languagewww.webaholic.co.in

Test Timing & FrequencyWhat Are the DAYSAND TIMES WhenYour Community IsMost Engaged?www.webaholic.co.in

Measure Post Engagement & Clickswww.webaholic.co.in

Evaluate Network Demographicswww.webaholic.co.in

Takeaways Personalize your Company Page Branding Expand information about Product and Services Make it easy to find and follow you Establish continuity in sharing valuable content Target the right people Inspire action to create word of mouth across networks Get smart about your audience with Insightswww.webaholic.co.in

facebook.com/webaholicindia twitter.com/webaholicindia linkedin.com/company/webaholic-indiaYour Trump Card To Success pinterest.com/webaholicindia youtube.com/webaholicindia webaholic.co.in/blog

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How To Promote Your Business on LinkedIn

by Webaholic on Jan 20, 2013

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