Brand Your Business on Pinterest

So, how the idea came about?www.webaholic.co.in

"I was always collecting images on the webin folders on the desktop of mycomputer, but it wasn’t a very good systemfor remembering where things came fromor who made them. We wanted to create aplace where you can go to upload orcollect things on the web and simplyorganize it the way you want to.”Evan Sharp, Pinterest Co-Founder and Designerwww.webaholic.co.in

Okay! But, What it is?www.webaholic.co.in

Pinterest is a virtual pinboard which allows users toorganize and share beautiful and interesting contentthey find on the web.www.webaholic.co.in

Missionwww.webaholic.co.in

Pinterest’s goal is to connect everyone inthe world through the things they findinteresting.www.webaholic.co.in

Ok, I get it. But what’s the big deal?www.webaholic.co.in

Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than AnyStandalone Site Ever – comScore www.webaholic.co.in

Pinterest is driving referral trafficwww.webaholic.co.in

Pinterest has experienced exponential growth of over 4000%www.webaholic.co.in

Pinterest received nearly 11 million total visits during the week ending December 17, 2011 according to Experian Hitwisewww.webaholic.co.in

And still continuing…www.webaholic.co.in

Pinterest participants are deeply involvedwww.webaholic.co.in

User Demographicswww.webaholic.co.in

30% of Pinterest users are 25-34 year oldswww.webaholic.co.in

80% of Pinterest users are femalewww.webaholic.co.in

The majority lives of a household income of $25-75Kwww.webaholic.co.in

60% of Pinterest members earned a college degree Only 25% of Pinterest users have earned a bachelors degree or higherwww.webaholic.co.in

How Are People Pinning?www.webaholic.co.in

Pins By Method Repin Pinmarklet Other Over 80% of pins are ‘repins’. ‘Other’ assumed to be via mobilewww.webaholic.co.in

I’ve seen enough stats, how do I get started?www.webaholic.co.in

Well, it’s still invite only. So you need someone to hook you up….www.webaholic.co.in

What does a user profile look like? Your boards are of all the things that (P)interest you….www.webaholic.co.in

Create or upload a pin with an image or videowww.webaholic.co.in

Create a pinboard of your interest, categorize all your pins and start sharingwww.webaholic.co.in

Follow people or just the pinboards you likewww.webaholic.co.in

With the iPhone app you can ‘pin’ wherever you arewww.webaholic.co.in

Users can pin, re-pin, follow, like and create boards of interests.www.webaholic.co.in

Showcase your products and most importantly, their priceswww.webaholic.co.in

And you can also browse for gifts too. Along with being able to filter by price….www.webaholic.co.in

Find out who has pinned your website content. Insert your website URL after /source. You might be surprised….www.webaholic.co.in

What Brands Are Using Pinterest?www.webaholic.co.in

Here’s just a few. Can you guess them all….?www.webaholic.co.in

Brand Profiles• Companies from all industries, publishing to food/drink, automotiveto clothing and others can share cool and inspiring images of all kinds.• Pleasing graphics, goods, inspirational images or simply a wow effectcould make a Pinteresting Brand for users worldwide.• Think great products, inspirations, corporate and social responsibility.www.webaholic.co.in

Mashable• Think of mashable! now remove the long articles• Shares gadgets, web humor, infographics, social media and muchmorewww.webaholic.co.in

Mashablewww.webaholic.co.in

Shopping Sites• Shopping sites could easily integrate items to Pinterest and driveboth traffic to their site and lead to purchase.• Take Etsy, an online handmade/vintage shopping site.• Brand profile already has over 40,000 followers.• Etsy shares purchasable items, gift ideas and inspirations.• Price tagged images are directly linked to purchase.www.webaholic.co.in

Etsywww.webaholic.co.in

General Electric• GE develops technologies that lead to better life.• Company shares inspiring images, incredible machines, appliancesmanufactured and even corporate projects like #whatworks.www.webaholic.co.in

General Electricwww.webaholic.co.in

Fashion Brands• There are tremendous opportunities for Fashion brands withPinterest• An industry made of colors, fabric, inspiration, celebrity and trendsseems like a perfect fitwww.webaholic.co.in

Fashion Brandswww.webaholic.co.in

University ProfilesImagine what it’d be like for students if they had the chance to take adetailed look at college life before they applied without having tosignup for a campus tourwww.webaholic.co.in

University Profileswww.webaholic.co.in

Take aways• Great potential for retailers• Boost your brand image by sharing cool but relevant images• If you have a catalogue this is one opportunity to digitize it• Inspire people and generate a viral effect• Generate lead, find out what’s interesting for users• Never SPAM your followers• Share what’s interesting and drive traffic to your website• Pin, re-pin and like other users’ images that you find relevant• Brands that only share own content are uninteresting• Keep in mind, social network rules applywww.webaholic.co.in

Thanks!Visit us at webaholic.co.in facebook.com/webaholicindia twitter.com/webaholicindia linkedin.com/company/webaholic-india pinterest.com/webaholicindia youtube.com/webaholicindia webaholic.co.in/blog Your Trump Card To Successwww.webaholic.co.in

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Brand Your Business on Pinterest

by Webaholic on Aug 04, 2012

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