A QR Code is More Than Just A Code

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QR Code - Plan, Create, Measure and Market Using QR Codes.

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A QR Code is More Than Just A Code

  1. 1. A QR CODE IS MORETHAN JUST A CODE
  2. 2. Reading a QR Code Just a smart phone and QR Code readerwww.webaholic.co.in
  3. 3. Discover Informationwww.webaholic.co.in
  4. 4. Why Scan a QR Code?• To Learn• To Watch• To Discover• To Get Discounts• Curiosity www.webaholic.co.in
  5. 5. Postcardwww.webaholic.co.in
  6. 6. QR Code directs to a Landing Pagewww.webaholic.co.in
  7. 7. Business Cardswww.webaholic.co.in
  8. 8. Discountswww.webaholic.co.in
  9. 9. Movie Promotionwww.webaholic.co.in
  10. 10. Advertisements The Pepsi ad cleverly uses the QR code as an integral part of the visual display.www.webaholic.co.in
  11. 11. AdvertisementsThis advertisement appeared in the October 8th, 2009 edition of New York Times www.webaholic.co.in
  12. 12. AdvertisementsThis giant QR Code on a billboard allows consumers to view a short video advertisement www.webaholic.co.in
  13. 13. Logos QR Codes can work with missing pixels and allows the options for adding logoswww.webaholic.co.in
  14. 14. Musicwww.webaholic.co.in
  15. 15. Paying via QR Code Starbucks could be a leading innovator in the start of mobile commercewww.webaholic.co.in
  16. 16. Who Scans Them?Gender QR Code Audience Male 60.5%Female 39.5% Demographic Profile QR Code Age QR Code Audience Scanning Audience June 2011 13-17 108 18-24 136 Total Mobile Audience U.S. Age 13+ 25-34 211 Source: comScore MobiLens 35-44 117 45-54 68 55-64 28 65+ 22www.webaholic.co.in
  17. 17. Where are they found? Location QR Code Audience Printed magazine or newspaper 49.40% Product packaging 35.30% Website on PC 27.40% Poster or flyer or kiosk 23.50% Business card or brochure 13.40% Storefront 12.80% TV 11.70% Demographic Profile QR Code Scanning Audience June 2011 Total Mobile Audience U.S. Age 13+ Source: comScore MobiLenswww.webaholic.co.in
  18. 18. SO IS QR CODERIGHT FOR MY SITUATION? www.webaholic.co.in
  19. 19. Reasons Do you have mobile content that can deliver to aid in the communication? Does your consumer have a smart phone? Will the consumer will be scanning multiple items around or within your content? www.webaholic.co.in
  20. 20. GENERATE TRACK MEASURE…www.webaholic.co.in
  21. 21. Generate The Code Identify Your Target URL Tracking Add Campaign Tracking Use a URL Shortener Shorten Generate a QR Code Codewww.webaholic.co.in
  22. 22. Generate The CodeMany QR Code generator existshttp://2d-code.co.uk/qr-code-generators/How to Use Bit.ly QR Codeshttp://mashable.com/2010/10/13/bit-ly-qr-codes/2D Codes : 10 Commandments for Marketershttp://mashable.com/2011/01/28/qr-code-business-tips/ www.webaholic.co.in
  23. 23. Thanks!Visit us at webaholic.co.in facebook.com/webaholicindia twitter.com/webaholicindia linkedin.com/company/webaholic-india Visit Webaholic on your mobile webaholic.co.in/blog Your Trump Card To Success!

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