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A QR Code is More Than Just A Code
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A QR Code is More Than Just A Code

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QR Code - Plan, Create, Measure and Market Using QR Codes.

QR Code - Plan, Create, Measure and Market Using QR Codes.

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  • 1. A QR CODE IS MORETHAN JUST A CODE
  • 2. Reading a QR Code Just a smart phone and QR Code readerwww.webaholic.co.in
  • 3. Discover Informationwww.webaholic.co.in
  • 4. Why Scan a QR Code?• To Learn• To Watch• To Discover• To Get Discounts• Curiosity www.webaholic.co.in
  • 5. Postcardwww.webaholic.co.in
  • 6. QR Code directs to a Landing Pagewww.webaholic.co.in
  • 7. Business Cardswww.webaholic.co.in
  • 8. Discountswww.webaholic.co.in
  • 9. Movie Promotionwww.webaholic.co.in
  • 10. Advertisements The Pepsi ad cleverly uses the QR code as an integral part of the visual display.www.webaholic.co.in
  • 11. AdvertisementsThis advertisement appeared in the October 8th, 2009 edition of New York Times www.webaholic.co.in
  • 12. AdvertisementsThis giant QR Code on a billboard allows consumers to view a short video advertisement www.webaholic.co.in
  • 13. Logos QR Codes can work with missing pixels and allows the options for adding logoswww.webaholic.co.in
  • 14. Musicwww.webaholic.co.in
  • 15. Paying via QR Code Starbucks could be a leading innovator in the start of mobile commercewww.webaholic.co.in
  • 16. Who Scans Them?Gender QR Code Audience Male 60.5%Female 39.5% Demographic Profile QR Code Age QR Code Audience Scanning Audience June 2011 13-17 108 18-24 136 Total Mobile Audience U.S. Age 13+ 25-34 211 Source: comScore MobiLens 35-44 117 45-54 68 55-64 28 65+ 22www.webaholic.co.in
  • 17. Where are they found? Location QR Code Audience Printed magazine or newspaper 49.40% Product packaging 35.30% Website on PC 27.40% Poster or flyer or kiosk 23.50% Business card or brochure 13.40% Storefront 12.80% TV 11.70% Demographic Profile QR Code Scanning Audience June 2011 Total Mobile Audience U.S. Age 13+ Source: comScore MobiLenswww.webaholic.co.in
  • 18. SO IS QR CODERIGHT FOR MY SITUATION? www.webaholic.co.in
  • 19. Reasons Do you have mobile content that can deliver to aid in the communication? Does your consumer have a smart phone? Will the consumer will be scanning multiple items around or within your content? www.webaholic.co.in
  • 20. GENERATE TRACK MEASURE…www.webaholic.co.in
  • 21. Generate The Code Identify Your Target URL Tracking Add Campaign Tracking Use a URL Shortener Shorten Generate a QR Code Codewww.webaholic.co.in
  • 22. Generate The CodeMany QR Code generator existshttp://2d-code.co.uk/qr-code-generators/How to Use Bit.ly QR Codeshttp://mashable.com/2010/10/13/bit-ly-qr-codes/2D Codes : 10 Commandments for Marketershttp://mashable.com/2011/01/28/qr-code-business-tips/ www.webaholic.co.in
  • 23. Thanks!Visit us at webaholic.co.in facebook.com/webaholicindia twitter.com/webaholicindia linkedin.com/company/webaholic-india Visit Webaholic on your mobile webaholic.co.in/blog Your Trump Card To Success!