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B2B Twitter Marketing Case Study - Warepak
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B2B Twitter Marketing Case Study - Warepak

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How a savvy warehouse & distribution company used Twitter to build brand and attract leads.

How a savvy warehouse & distribution company used Twitter to build brand and attract leads.

Published in Technology , Business
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  • 1. Ware-Pak provides warehousing, distribution and fulfillment services for publishers & associations
    Book Expo of America (BEA) is the largest annual trade show of U.S. book publishers
    Ware-Pak created a blog post/master list of BEA exhibitors (including Twitter handles) and tweeted it from the @Ware-Pak account. Then tweeted #FF containing exhibitors & booth #s.
    Results:
    Received tons of re-tweets and attracted 12K blog visits that day!
    Great brand building and brand positioning within the industry; drove significant website traffic
    Clever idea garnered Ware Pak public praise & recognition from BEA
    B2B Twitter Marketing Case Study: Ware Pak (@Ware-Pak)