Social Network Marketing. Jennifer Hillman Intuitive Consultant, Writer and Host, Producer of AIR: Abstract Illusion Radio Co-produced by Kevin Leinbach The Web 3.0 Coach

Social Networking/ Web 2.0 A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Wikipedia Starting the Conversation Reciprocal Relationships

A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Wikipedia

Starting the Conversation

Reciprocal Relationships

101 Ways to Use Social Media http://www.slideshare.net/socialmediachallenge/101-ways-to-use-social-media

http://www.slideshare.net/socialmediachallenge/101-ways-to-use-social-media

FredCavazza.net

Social Media Marketing Social Media Marketing- Getting clients and furthering your brand by leveraging online platforms on which people connect and interact. Create discussion not one way marketing Engaging w/ people w/ common interest

Social Media Marketing- Getting clients and furthering your brand by leveraging online platforms on which people connect and interact.

Create discussion not one way marketing

Engaging w/ people w/ common interest

Social Media and Business interests Lead Generation Brand Building Research and Development Product or Service Launch Customer Retention Partner and Channel Communications Thought Leadership Internal Communications Media Relations Crisis Management

Lead Generation

Brand Building

Research and Development

Product or Service Launch

Customer Retention

Partner and Channel Communications

Thought Leadership

Internal Communications

Media Relations

Crisis Management

Marketing Components Know Like Trust

Know

Like

Trust

Social Network Access Facebook 200+ million members LinkedIn 35+ million members Twitter 8+ million members Free to join Targeted

Facebook 200+ million members

LinkedIn 35+ million members

Twitter 8+ million members

Free to join

Targeted

Your Own Hub Website Base site –all point back to it. All info in one place- 1 stop shop

Base site –all point back to it.

All info in one place- 1 stop shop

What is Facebook Profile Pages - fans Groups – members Events Notes/Status updates Applications FB as hub or website

Profile

Pages - fans

Groups – members

Events

Notes/Status updates

Applications

FB as hub or website

Ways to Build Your Community Search for friends and business contacts by email Join groups Search new contacts by topics

Search for friends and business contacts by email

Join groups

Search new contacts by topics

Twitter Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets . Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ). Wikipedia

Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets .

Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ).

Wikipedia

Twitter Direct Messages are private messages sent for one Twitter person to another. The service is free to use over the Internet, but using SMS may incur phone service provider fees.

Direct Messages are private messages sent for one Twitter person to another.

The service is free to use over the Internet, but using SMS may incur phone service provider fees.

LinkedIn LinkedIn strengthens and extends your existing network of trusted contacts. ... Over 40 million professionals use LinkedIn to exchange information, ideas and networking contacts. The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections . Users can invite anyone (whether a site user or not) to become a connection. Wikipedia

Wikipedia

LinkedIn This list of connections can then be used in a number of ways: ~A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second degree connections ) and also the connections of second degree connections (termed third degree connections ). This can be used to gain an introduction to someone you wish to know through a mutual, trusted contact. ~It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network. ~Employers can list jobs and search for potential candidates. ~Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them. ~ Also available on Linkedin is questions and answers from business experts.

Benefits to Your Business Increased Exposure Attract customers/leads - High SE rankings Blog readers Newsletters Forum Establish expertise Create community JVs and Business Partners Advertising

Increased Exposure

Attract customers/leads - High SE rankings

Blog readers

Newsletters

Forum

Establish expertise

Create community

JVs and Business Partners

Advertising

Some Do’s Be Authentic Be Purposeful Have a Strategy Be Patient Be a Giver Invite people to work with you

Be Authentic

Be Purposeful

Have a Strategy

Be Patient

Be a Giver

Invite people to work with you

Some Don’ts Neglect site Be Aggressive Spam Overwhelm yourself

Neglect site

Be Aggressive

Spam

Overwhelm yourself

Threats on the Web Viruses in Applications Spam ID theft (or too much personal info)

Viruses in Applications

Spam

ID theft (or too much personal info)

People to Follow on FB Shama Hyder Travis Greenlee Louise Keith Abbott Kendall SummerHawk Robert Middleton Milana Leshinsky Joe Vitale Kevin Nations

Shama Hyder

Travis Greenlee

Louise Keith Abbott

Kendall SummerHawk

Robert Middleton

Milana Leshinsky

Joe Vitale

Kevin Nations

Appendix Facebook LinkedIn Twitter 150+ Twitter Tools Ping.fm Arizona Coaches Meet TCA/AZ group on FB Marketing to the Social Web 50 Social Sites That Every Business Needs a Presence on List of social networking websites – Wikipedia 350+ Social Networking Sites 233 Social Networking Sites for Marketing Your Blog

Facebook

LinkedIn

Twitter

150+ Twitter Tools

Ping.fm

Arizona Coaches Meet TCA/AZ group on FB

Marketing to the Social Web

50 Social Sites That Every Business Needs a Presence on

List of social networking websites – Wikipedia

350+ Social Networking Sites

233 Social Networking Sites for Marketing Your Blog

Thank You Most of all… enjoy yourself.

Most of all… enjoy yourself.