Facebook And Social Network Marketing Presentation

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Understanding and getting involved in Social Networking and Web 2.0.

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  • Hello I’m Jennifer Hillman. Most of you know me…so I will give you a short idea about the program today. First of all, I want to acknowledge and thank Kevin Leinbach for his assistance on this program. I have been involved with social network marketing since 2000 when I was promoting a local band. I saw the benefits of it in action and the growth of the band’s fan base.
  • Facebook And Social Network Marketing Presentation

    1. 1. Social Network Marketing. Jennifer Hillman Intuitive Consultant, Writer and Host, Producer of AIR: Abstract Illusion Radio Co-produced by Kevin Leinbach The Web 3.0 Coach
    2. 2. Social Networking/ Web 2.0 <ul><li>A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Wikipedia </li></ul><ul><li>Starting the Conversation </li></ul><ul><li>Reciprocal Relationships </li></ul>
    3. 3. 101 Ways to Use Social Media <ul><li>http://www.slideshare.net/socialmediachallenge/101-ways-to-use-social-media </li></ul>
    4. 4. FredCavazza.net
    5. 5. Social Media Marketing <ul><li>Social Media Marketing- Getting clients and furthering your brand by leveraging online platforms on which people connect and interact. </li></ul><ul><li>Create discussion not one way marketing </li></ul><ul><li>Engaging w/ people w/ common interest </li></ul>
    6. 6. Social Media and Business interests <ul><li>Lead Generation </li></ul><ul><li>Brand Building </li></ul><ul><li>Research and Development </li></ul><ul><li>Product or Service Launch </li></ul><ul><li>Customer Retention </li></ul><ul><li>Partner and Channel Communications </li></ul><ul><li>Thought Leadership </li></ul><ul><li>Internal Communications </li></ul><ul><li>Media Relations </li></ul><ul><li>Crisis Management </li></ul>
    7. 7. Marketing Components <ul><li>Know </li></ul><ul><li>Like </li></ul><ul><li>Trust </li></ul>
    8. 8. Social Network Access <ul><li>Facebook 200+ million members </li></ul><ul><li>LinkedIn 35+ million members </li></ul><ul><li>Twitter 8+ million members </li></ul><ul><li>Free to join </li></ul><ul><li>Targeted </li></ul>
    9. 9. Your Own Hub Website <ul><li>Base site –all point back to it. </li></ul><ul><li>All info in one place- 1 stop shop </li></ul>
    10. 10. What is Facebook <ul><li>Profile </li></ul><ul><li>Pages - fans </li></ul><ul><li>Groups – members </li></ul><ul><li>Events </li></ul><ul><li>Notes/Status updates </li></ul><ul><li>Applications </li></ul><ul><li>FB as hub or website </li></ul>
    11. 11. Ways to Build Your Community <ul><li>Search for friends and business contacts by email </li></ul><ul><li>Join groups </li></ul><ul><li>Search new contacts by topics </li></ul>
    12. 12. Twitter <ul><li>Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets . </li></ul><ul><li>Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ). </li></ul><ul><ul><ul><ul><ul><li>Wikipedia </li></ul></ul></ul></ul></ul>
    13. 13. Twitter <ul><li>Direct Messages are private messages sent for one Twitter person to another. </li></ul><ul><li>The service is free to use over the Internet, but using SMS may incur phone service provider fees. </li></ul>
    14. 14. LinkedIn LinkedIn strengthens and extends your existing network of trusted contacts. ... Over 40 million professionals use LinkedIn to exchange information, ideas and networking contacts. The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections . Users can invite anyone (whether a site user or not) to become a connection. <ul><li>Wikipedia </li></ul>
    15. 15. LinkedIn This list of connections can then be used in a number of ways: ~A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second degree connections ) and also the connections of second degree connections (termed third degree connections ). This can be used to gain an introduction to someone you wish to know through a mutual, trusted contact. ~It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network. ~Employers can list jobs and search for potential candidates. ~Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them. ~ Also available on Linkedin is questions and answers from business experts.
    16. 16. Benefits to Your Business <ul><li>Increased Exposure </li></ul><ul><li>Attract customers/leads - High SE rankings </li></ul><ul><ul><li>Blog readers </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Forum </li></ul></ul><ul><li>Establish expertise </li></ul><ul><li>Create community </li></ul><ul><li>JVs and Business Partners </li></ul><ul><li>Advertising </li></ul>
    17. 17. Some Do’s <ul><li>Be Authentic </li></ul><ul><li>Be Purposeful </li></ul><ul><li>Have a Strategy </li></ul><ul><li>Be Patient </li></ul><ul><li>Be a Giver </li></ul><ul><li>Invite people to work with you </li></ul>
    18. 18. Some Don’ts <ul><li>Neglect site </li></ul><ul><li>Be Aggressive </li></ul><ul><li>Spam </li></ul><ul><li>Overwhelm yourself </li></ul>
    19. 19. Threats on the Web <ul><li>Viruses in Applications </li></ul><ul><li>Spam </li></ul><ul><li>ID theft (or too much personal info) </li></ul>
    20. 20. People to Follow on FB <ul><li>Shama Hyder </li></ul><ul><li>Travis Greenlee </li></ul><ul><li>Louise Keith Abbott </li></ul><ul><li>Kendall SummerHawk </li></ul><ul><li>Robert Middleton </li></ul><ul><li>Milana Leshinsky </li></ul><ul><li>Joe Vitale </li></ul><ul><li>Kevin Nations </li></ul>
    21. 21. Appendix <ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>150+ Twitter Tools </li></ul><ul><li>Ping.fm </li></ul><ul><li>Arizona Coaches Meet TCA/AZ group on FB </li></ul><ul><li>Marketing to the Social Web </li></ul><ul><li>50 Social Sites That Every Business Needs a Presence on </li></ul><ul><li>List of social networking websites – Wikipedia </li></ul><ul><li>350+ Social Networking Sites </li></ul><ul><li>233 Social Networking Sites for Marketing Your Blog </li></ul>
    22. 22. Thank You <ul><li>Most of all… enjoy yourself. </li></ul>

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