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Flavien Charlon and his MyCity Facebook App
Flavien Charlon and his MyCity Facebook App
Flavien Charlon and his MyCity Facebook App
Flavien Charlon and his MyCity Facebook App
Flavien Charlon and his MyCity Facebook App
Flavien Charlon and his MyCity Facebook App
Flavien Charlon and his MyCity Facebook App
Flavien Charlon and his MyCity Facebook App
Flavien Charlon and his MyCity Facebook App
Flavien Charlon and his MyCity Facebook App
Flavien Charlon and his MyCity Facebook App
Flavien Charlon and his MyCity Facebook App
Flavien Charlon and his MyCity Facebook App
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Flavien Charlon and his MyCity Facebook App

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Lots of detail about this hugely successful application.

Lots of detail about this hugely successful application.

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Transcript

  • 1. Get prepared when your Facebook app goes rocket high
    Flavien Charlon
    My City (http://apps.facebook.com/virtualcity/)
  • 2. My City
  • 3. My City
    March 2008
  • 4. My City
  • 5. Recipe to make a Facebook app popular
    Leverage viral channels
    Notifications
    Feed forms
    Stream APIs (soon)
    But don’t base the main feature of your application on an integration point
    Encourage social interactions
    Collaboration
    Competition
    Addict your players
  • 6. Application directory
    Getverified
  • 7. Translate your application
    Open your application to other markets
    Use Facebook “intl” FBML tags
    Leverage your users
    Give incentives
  • 8. Keep it working
    Add new features regularly
    “Don’t listen to your users, watch what they do”
    Paul Buchheit(Lead developer for Gmail)
    Process to report offensive content
  • 9. Keep it working
    Plan for scalability
    Use cloud computing platforms if you can
    Windows Azure
    Amazon EC2
    Google App Engine
    Stay aware of what’s Facebook next move
    Check every week if nothing’s broken
    … and don’t wait too long for Facebookto fix their bugs
  • 10. Monetizing: Pay per click
    For one-time applications
    Easy to implement
    Yield almost proportional to daily users
    Read what other developers say
    Try them, mix them
  • 11. Monetizing: offers
    For application where users come back
    More complex to implement
    Yields depend a lot from the type of application
    Works better for some countries
    Higher yield per completion
    Support provided by them
  • 12. Monetizing: others
    CPM: contact directly other developers
    Direct PayPal integration
    Need for good support
    Can be tricky to handle legal issues
  • 13. Thanks for your attention
    Q & A

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