Flavien Charlon and his MyCity Facebook App

Get prepared when your Facebook app goes rocket high
Flavien Charlon
My City (http://apps.facebook.com/virtualcity/)

My City

My City
March 2008

My City

Recipe to make a Facebook app popular
Leverage viral channels
Notifications
Feed forms
Stream APIs (soon)
But don’t base the main feature of your application on an integration point
Encourage social interactions
Collaboration
Competition
Addict your players

Application directory
Getverified

Translate your application
Open your application to other markets
Use Facebook “intl” FBML tags
Leverage your users
Give incentives

Keep it working
Add new features regularly
“Don’t listen to your users, watch what they do”
Paul Buchheit(Lead developer for Gmail)
Process to report offensive content

Keep it working
Plan for scalability
Use cloud computing platforms if you can
Windows Azure
Amazon EC2
Google App Engine
Stay aware of what’s Facebook next move
Check every week if nothing’s broken
… and don’t wait too long for Facebookto fix their bugs

Monetizing: Pay per click
For one-time applications
Easy to implement
Yield almost proportional to daily users
Read what other developers say
Try them, mix them

Monetizing: offers
For application where users come back
More complex to implement
Yields depend a lot from the type of application
Works better for some countries
Higher yield per completion
Support provided by them

Monetizing: others
CPM: contact directly other developers
Direct PayPal integration
Need for good support
Can be tricky to handle legal issues

Thanks for your attention
Q & A