Colm Long, GM of Facebook EMEA

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Colm gives an overview of the current status of Facebook in Ireland and some of the things we can expect to see.

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Colm Long, GM of Facebook EMEA

  1. 1. Facebook Developer Garage, Ireland July 2, 2009
  2. 2. Facebook in Ireland - Update 863,000 30 day active users in total 845,000 are 18 and over 357,000 m ale 414,000 fem ale Over 50% use site daily Average tim spend 25m e ins
  3. 3. S tandard Ads : Imag e (ho me pag e )
  4. 4. S tandard Ads : Image (home page ) • epage placement Hom • Above the fold • Adjacent to New Feed s • Highly targetable • Frequency cap available
  5. 5. S tandard Ads : Imag e (no n -ho me pag e )
  6. 6. S tandard Ads : Image (non-home page ) • Right side of all pages (except homepage) • Above the fold • Highly targetable • Frequency cap available
  7. 7. Eng ag e me nt Ads : Fan
  8. 8. Engage me nt Ads : Fan • epage placement Hom • Above the fold • Adjacent to New Feed s • Users can becom a fan of your brand e on Facebook within the ad • Actions taken within ad unit can generate New Feed stories s • Highly targetable • Frequency cap available
  9. 9. Fac e bo o k Pag e s
  10. 10. Face book Page s • Branded presence on Facebook • Integrated Facebook features including w photos, videos, events, discussion all, boards, etc. • Actions taken on Pages can generate New Feed stories s • municate w consumers via Com ith integrated messaging tool
  11. 11. Eve nts
  12. 12. Eve nts • Popular user tool • Easy integration w Facebook Pages ith • Actions taken w ithin events can generate New Feed stories s
  13. 13. Initial contact w your custom ith er Build relationships You are now conne cte d with your cus tome r Fan Engagem Ad ent Pagfriends Ad show w s hich es Your ad appe ars on the home page Couponing have also interacted Viral dis tribution Sw the brand weepstakes ith Promotions Reach Messaging You can now Custom Applications inte ract with the right people your Fans via Custom Brand Your Fan’s frie nds are your Page Experiences notifie d on the ir home page Am your m plify essage Updates Engage your customer Page Inte raction
  14. 14. Evolution of Facebook Platform
  15. 15. Continued leadership in Platform 100 + Fac e bo o k Ve rifie d App Launch Growth fbFund Connect Verified Apps Connect for iPhone, xBox, … M 2007 ay 2007 2008 2008 2009 2009
  16. 16. W re still grow rapidly e’ ing Over 350,000 active applications Over 950,000 developers Over 180 countries 10,000 applications have over 10,000 m onthly active users 100 applications have over 1 million monthly active users Over 70% of Facebook users use Facebook Platform each m onth Over 10,000 websites and applications using Facebook Connect
  17. 17. Som Exam e ples
  18. 18. Over 350,000 Facebook Applications
  19. 19. A m social w ore eb
  20. 20. Facebook Connect for desktop
  21. 21. Facebook Connect for iPhone Your teams Live scores
  22. 22. (c) 2007 Facebook, Inc. or its licensors.   "Facebook" is a registered tradem of Facebook, Inc.. All rights reserved. 1.0 ark

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