Introducing Web 2.0 Wayne Bishop, Owner Arbutus Software Inc. [email_address] Mark McLaren, Owner McBuzz Communications LL...
Background <ul><li>Who are we? </li></ul><ul><ul><li>Arbutus Software Inc. </li></ul></ul><ul><ul><li>McBuzz Communication...
Web 2.0 Topics <ul><li>Agenda </li></ul><ul><ul><li>Defining Web 2.0 </li></ul></ul><ul><ul><li>Building your online profi...
What is your interest in Web 2.0?
 
Web 2.0 Defined <ul><li>The power of us </li></ul><ul><ul><li>“ People working together in online communities to create va...
Web 2.0 Enablers <ul><li>Social Media </li></ul><ul><ul><li>Social Networking (Linked-In) </li></ul></ul><ul><ul><li>Video...
What was Web 1.0? <ul><li>The power of me  (through self-service) </li></ul><ul><ul><li>Online Banking </li></ul></ul><ul>...
What Web 2.0  isn’t <ul><li>A specific technology </li></ul><ul><ul><li>AJAX, XML, XSL, HTTP… </li></ul></ul><ul><li>A spe...
Web 2.0: Share This!
Web 2.0: Share This!
Web 2.0: Share This!
Web 2.0:  Share How & With Whom? del.icio.us
Web 2.0: Where Do I Start? <ul><li>Goals and TO DO LIST: </li></ul><ul><ul><li>LinkedIn Profile / Biznik Profile </li></ul...
Your Online Profile Is You
Your Online Profile Is You, Really “ Men Tackle Knitting” I  Knitting?
Web 2.0: Major Landmarks <ul><li>PROFILE /  NETWORKING </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul...
Web 2.0: More Listings & Visibility <ul><li>Google Local Business Directory </li></ul><ul><li>Yahoo! Directory </li></ul><...
Online Profile: Privacy & Security For more articles see our http://delicious.com/web20mediagroup   Delicious bookmarks
Key to Web 2.0 Success: Network Effects
Forrester’s  Social Technographics ™  Profile <ul><li>Creators </li></ul><ul><li>Critics </li></ul><ul><li>Collectors </li...
Your Business Profile Online
Online Reputation Management
Reputation Management 2.0
Reputation Management 2.0
RSS and XML <ul><li>Designed to “push” content  </li></ul><ul><li>Based on XML (open standard) </li></ul><ul><li>Popular i...
 
Next Steps <ul><li>Visit Us Online –  www.web20mediagroup.com   </li></ul><ul><ul><li>Recommended blogs and whitepapers </...
Future Courses <ul><li>What you should know about Twitter (09/09/08) </li></ul><ul><ul><li>What it is / how it works  / wh...
Introduction to Web 2.0 Wayne Bishop, Owner Arbutus Software Inc. [email_address] Questions? Mark McLaren, Owner McBuzz Co...
 
Web 2.0 – Twitter (Microblogging)
Web 2.0 – Twitter (Microblogging)
Twitter traffic monitoring
Twitter traffic search
Twitter tagging
Twitter tagging
Facebook
People on Facebook
Communities on Facebook
Businesses on Facebook
Technorati – blog search engine
Technorati – claim your blog
Digg
del.icio.us – bookmarks
Book List Sites
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Introducing Web 2.0

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Learn of how to market and manage your business using online media such as blogs, LinkedIn, Twitter, Facebook, wikis and collaborative websites. You'll get a clear, jargon-free overview of new ways to market and manage your business using online media.

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  • 06/04/09 13:08 © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. Additional Notes: Thank everyone for attending. Introduce and make small talk with all new people in the audience Reiterate the actions that have lead up to the presentation.
  • Transcript of "Introducing Web 2.0"

    1. 1. Introducing Web 2.0 Wayne Bishop, Owner Arbutus Software Inc. [email_address] Mark McLaren, Owner McBuzz Communications LLC [email_address]
    2. 2. Background <ul><li>Who are we? </li></ul><ul><ul><li>Arbutus Software Inc. </li></ul></ul><ul><ul><li>McBuzz Communication LLC </li></ul></ul><ul><li>What do we do? </li></ul><ul><ul><li>Arbutus – Project Management (Joint Contact), Document Management, RSS / XML solutions </li></ul></ul><ul><ul><li>McBuzz – Online Marketing, Search Optimization, Business Blogging </li></ul></ul><ul><li>Our Group </li></ul><ul><ul><ul><li>Education, Participation, Collaboration </li></ul></ul></ul><ul><ul><ul><li>Based in Seattle for Seattlites </li></ul></ul></ul>
    3. 3. Web 2.0 Topics <ul><li>Agenda </li></ul><ul><ul><li>Defining Web 2.0 </li></ul></ul><ul><ul><li>Building your online profile </li></ul></ul><ul><ul><li>RSS and XML </li></ul></ul><ul><ul><li>Questions </li></ul></ul><ul><li>Goals </li></ul><ul><ul><li>Web 2.0 “Orientation”: We will offer an overview of the Web 2.0 landscape, identifying major landmarks </li></ul></ul><ul><ul><li>Recommendations: A prioritized TO DO LIST of tips and techniques for marketing and managing your business online with Web 2.0 technologies </li></ul></ul>
    4. 4. What is your interest in Web 2.0?
    5. 6. Web 2.0 Defined <ul><li>The power of us </li></ul><ul><ul><li>“ People working together in online communities to create value and meaning.” </li></ul></ul>
    6. 7. Web 2.0 Enablers <ul><li>Social Media </li></ul><ul><ul><li>Social Networking (Linked-In) </li></ul></ul><ul><ul><li>Video sharing (YouTube) </li></ul></ul><ul><ul><li>Podcasting (iTunes) </li></ul></ul><ul><ul><li>Blogging (Wordpress) </li></ul></ul><ul><li>Collaborative Tools </li></ul><ul><ul><li>Joint Contact (Project Management) </li></ul></ul><ul><ul><li>Wiki’s (Documentation Projects) </li></ul></ul><ul><ul><li>Twitter (Micro blogging) </li></ul></ul><ul><li>Distributed Software Projects </li></ul><ul><ul><li>Linux, Firefox, Wikipedia </li></ul></ul>
    7. 8. What was Web 1.0? <ul><li>The power of me (through self-service) </li></ul><ul><ul><li>Online Banking </li></ul></ul><ul><ul><li>Airlines and Hotels – Reservations </li></ul></ul><ul><ul><li>Dell Computer, Amazon.com </li></ul></ul><ul><ul><li>E-mail </li></ul></ul>
    8. 9. What Web 2.0 isn’t <ul><li>A specific technology </li></ul><ul><ul><li>AJAX, XML, XSL, HTTP… </li></ul></ul><ul><li>A specific standard </li></ul><ul><ul><li>Sarbanes-Oxley, HIPAA… </li></ul></ul>
    9. 10. Web 2.0: Share This!
    10. 11. Web 2.0: Share This!
    11. 12. Web 2.0: Share This!
    12. 13. Web 2.0: Share How & With Whom? del.icio.us
    13. 14. Web 2.0: Where Do I Start? <ul><li>Goals and TO DO LIST: </li></ul><ul><ul><li>LinkedIn Profile / Biznik Profile </li></ul></ul><ul><ul><li>Domain Name — yourname.com (If available, get it!) </li></ul></ul><ul><ul><li>Username — yourname or yourbusinessname yourname </li></ul></ul><ul><ul><li>Examples: markmclaren.us markmclaren mcbuzzmarkmclaren </li></ul></ul><ul><ul><li>LinkedIn Answers / Biznik Tips and Articles </li></ul></ul><ul><ul><li>Read and comment — favorite blogs, news, Twitter, Delicious </li></ul></ul><ul><ul><li>Your own website or blog </li></ul></ul><ul><ul><li>Other profile and networking sites, especially those specific to your profession or industry </li></ul></ul>
    14. 15. Your Online Profile Is You
    15. 16. Your Online Profile Is You, Really “ Men Tackle Knitting” I Knitting?
    16. 17. Web 2.0: Major Landmarks <ul><li>PROFILE / NETWORKING </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>MISCELANEOUS </li></ul><ul><li>Book list sites (e.g. LibraryThing) </li></ul><ul><li>Amazon.com profile </li></ul><ul><li>IMAGES & VIDEO </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>USERGROUPS </li></ul><ul><li>Meetup.com </li></ul><ul><li>PC World / Mac World </li></ul><ul><li>BLOG DIRECTORIES & SEARCH ENGINES </li></ul><ul><li>Technorati </li></ul><ul><li>BLOGGING </li></ul><ul><li>WordPress.com </li></ul><ul><li>Blogger.com </li></ul><ul><li>Biznik </li></ul><ul><li>Zoominfo.com </li></ul><ul><li>POPULARITY / NEWS / BOOKMARKING </li></ul><ul><li>Delicious </li></ul><ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Slash Dot </li></ul><ul><li>Newsvine </li></ul>
    17. 18. Web 2.0: More Listings & Visibility <ul><li>Google Local Business Directory </li></ul><ul><li>Yahoo! Directory </li></ul><ul><li>Insiderpages.com </li></ul><ul><li>Whitepages.com </li></ul><ul><li>Merchant Circle </li></ul><ul><li>Directories and Websites Specific to Your Profession or Industry </li></ul>
    18. 19. Online Profile: Privacy & Security For more articles see our http://delicious.com/web20mediagroup Delicious bookmarks
    19. 20. Key to Web 2.0 Success: Network Effects
    20. 21. Forrester’s Social Technographics ™ Profile <ul><li>Creators </li></ul><ul><li>Critics </li></ul><ul><li>Collectors </li></ul><ul><li>Joiners </li></ul><ul><li>Spectators </li></ul><ul><li>Inactives </li></ul>
    21. 22. Your Business Profile Online
    22. 23. Online Reputation Management
    23. 24. Reputation Management 2.0
    24. 25. Reputation Management 2.0
    25. 26. RSS and XML <ul><li>Designed to “push” content </li></ul><ul><li>Based on XML (open standard) </li></ul><ul><li>Popular in Web 2.0 applications </li></ul>
    26. 27.
    27. 28.
    28. 29.
    29. 31.
    30. 32.
    31. 33. Next Steps <ul><li>Visit Us Online – www.web20mediagroup.com </li></ul><ul><ul><li>Recommended blogs and whitepapers </li></ul></ul><ul><ul><li>Upcoming Courses, Tutorials, Blogs and Whitepapers </li></ul></ul><ul><li>Follow us on Twitter </li></ul><ul><ul><li>Web 2.0 Media Group - www.twitter.com/web20mediagroup </li></ul></ul><ul><ul><li>Mark McLaren – www.twitter.com/mcbuzz </li></ul></ul><ul><ul><li>Wayne Bishop - www.twitter.com/jointcontact </li></ul></ul>
    32. 34. Future Courses <ul><li>What you should know about Twitter (09/09/08) </li></ul><ul><ul><li>What it is / how it works / why it works </li></ul></ul><ul><ul><li>How it’s used </li></ul></ul><ul><ul><li>Does it make sense for business? </li></ul></ul><ul><li>Business Strategies with Social Media </li></ul>
    33. 35. Introduction to Web 2.0 Wayne Bishop, Owner Arbutus Software Inc. [email_address] Questions? Mark McLaren, Owner McBuzz Communications Inc. [email_address]
    34. 37. Web 2.0 – Twitter (Microblogging)
    35. 38. Web 2.0 – Twitter (Microblogging)
    36. 39. Twitter traffic monitoring
    37. 40. Twitter traffic search
    38. 41. Twitter tagging
    39. 42. Twitter tagging
    40. 43. Facebook
    41. 44. People on Facebook
    42. 45. Communities on Facebook
    43. 46. Businesses on Facebook
    44. 47. Technorati – blog search engine
    45. 48. Technorati – claim your blog
    46. 49. Digg
    47. 50. del.icio.us – bookmarks
    48. 51. Book List Sites

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