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Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
Introducing Web 2.0
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Introducing Web 2.0

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Learn of how to market and manage your business using online media such as blogs, LinkedIn, Twitter, Facebook, wikis and collaborative websites. You'll get a clear, jargon-free overview of new ways to …

Learn of how to market and manage your business using online media such as blogs, LinkedIn, Twitter, Facebook, wikis and collaborative websites. You'll get a clear, jargon-free overview of new ways to market and manage your business using online media.

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  • 06/04/09 13:08 © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. Additional Notes: Thank everyone for attending. Introduce and make small talk with all new people in the audience Reiterate the actions that have lead up to the presentation.
  • Transcript

    • 1. Introducing Web 2.0 Wayne Bishop, Owner Arbutus Software Inc. [email_address] Mark McLaren, Owner McBuzz Communications LLC [email_address]
    • 2. Background <ul><li>Who are we? </li></ul><ul><ul><li>Arbutus Software Inc. </li></ul></ul><ul><ul><li>McBuzz Communication LLC </li></ul></ul><ul><li>What do we do? </li></ul><ul><ul><li>Arbutus – Project Management (Joint Contact), Document Management, RSS / XML solutions </li></ul></ul><ul><ul><li>McBuzz – Online Marketing, Search Optimization, Business Blogging </li></ul></ul><ul><li>Our Group </li></ul><ul><ul><ul><li>Education, Participation, Collaboration </li></ul></ul></ul><ul><ul><ul><li>Based in Seattle for Seattlites </li></ul></ul></ul>
    • 3. Web 2.0 Topics <ul><li>Agenda </li></ul><ul><ul><li>Defining Web 2.0 </li></ul></ul><ul><ul><li>Building your online profile </li></ul></ul><ul><ul><li>RSS and XML </li></ul></ul><ul><ul><li>Questions </li></ul></ul><ul><li>Goals </li></ul><ul><ul><li>Web 2.0 “Orientation”: We will offer an overview of the Web 2.0 landscape, identifying major landmarks </li></ul></ul><ul><ul><li>Recommendations: A prioritized TO DO LIST of tips and techniques for marketing and managing your business online with Web 2.0 technologies </li></ul></ul>
    • 4. What is your interest in Web 2.0?
    • 5.  
    • 6. Web 2.0 Defined <ul><li>The power of us </li></ul><ul><ul><li>“ People working together in online communities to create value and meaning.” </li></ul></ul>
    • 7. Web 2.0 Enablers <ul><li>Social Media </li></ul><ul><ul><li>Social Networking (Linked-In) </li></ul></ul><ul><ul><li>Video sharing (YouTube) </li></ul></ul><ul><ul><li>Podcasting (iTunes) </li></ul></ul><ul><ul><li>Blogging (Wordpress) </li></ul></ul><ul><li>Collaborative Tools </li></ul><ul><ul><li>Joint Contact (Project Management) </li></ul></ul><ul><ul><li>Wiki’s (Documentation Projects) </li></ul></ul><ul><ul><li>Twitter (Micro blogging) </li></ul></ul><ul><li>Distributed Software Projects </li></ul><ul><ul><li>Linux, Firefox, Wikipedia </li></ul></ul>
    • 8. What was Web 1.0? <ul><li>The power of me (through self-service) </li></ul><ul><ul><li>Online Banking </li></ul></ul><ul><ul><li>Airlines and Hotels – Reservations </li></ul></ul><ul><ul><li>Dell Computer, Amazon.com </li></ul></ul><ul><ul><li>E-mail </li></ul></ul>
    • 9. What Web 2.0 isn’t <ul><li>A specific technology </li></ul><ul><ul><li>AJAX, XML, XSL, HTTP… </li></ul></ul><ul><li>A specific standard </li></ul><ul><ul><li>Sarbanes-Oxley, HIPAA… </li></ul></ul>
    • 10. Web 2.0: Share This!
    • 11. Web 2.0: Share This!
    • 12. Web 2.0: Share This!
    • 13. Web 2.0: Share How & With Whom? del.icio.us
    • 14. Web 2.0: Where Do I Start? <ul><li>Goals and TO DO LIST: </li></ul><ul><ul><li>LinkedIn Profile / Biznik Profile </li></ul></ul><ul><ul><li>Domain Name — yourname.com (If available, get it!) </li></ul></ul><ul><ul><li>Username — yourname or yourbusinessname yourname </li></ul></ul><ul><ul><li>Examples: markmclaren.us markmclaren mcbuzzmarkmclaren </li></ul></ul><ul><ul><li>LinkedIn Answers / Biznik Tips and Articles </li></ul></ul><ul><ul><li>Read and comment — favorite blogs, news, Twitter, Delicious </li></ul></ul><ul><ul><li>Your own website or blog </li></ul></ul><ul><ul><li>Other profile and networking sites, especially those specific to your profession or industry </li></ul></ul>
    • 15. Your Online Profile Is You
    • 16. Your Online Profile Is You, Really “ Men Tackle Knitting” I Knitting?
    • 17. Web 2.0: Major Landmarks <ul><li>PROFILE / NETWORKING </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>MISCELANEOUS </li></ul><ul><li>Book list sites (e.g. LibraryThing) </li></ul><ul><li>Amazon.com profile </li></ul><ul><li>IMAGES & VIDEO </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>USERGROUPS </li></ul><ul><li>Meetup.com </li></ul><ul><li>PC World / Mac World </li></ul><ul><li>BLOG DIRECTORIES & SEARCH ENGINES </li></ul><ul><li>Technorati </li></ul><ul><li>BLOGGING </li></ul><ul><li>WordPress.com </li></ul><ul><li>Blogger.com </li></ul><ul><li>Biznik </li></ul><ul><li>Zoominfo.com </li></ul><ul><li>POPULARITY / NEWS / BOOKMARKING </li></ul><ul><li>Delicious </li></ul><ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>StumbleUpon </li></ul><ul><li>Slash Dot </li></ul><ul><li>Newsvine </li></ul>
    • 18. Web 2.0: More Listings & Visibility <ul><li>Google Local Business Directory </li></ul><ul><li>Yahoo! Directory </li></ul><ul><li>Insiderpages.com </li></ul><ul><li>Whitepages.com </li></ul><ul><li>Merchant Circle </li></ul><ul><li>Directories and Websites Specific to Your Profession or Industry </li></ul>
    • 19. Online Profile: Privacy & Security For more articles see our http://delicious.com/web20mediagroup Delicious bookmarks
    • 20. Key to Web 2.0 Success: Network Effects
    • 21. Forrester’s Social Technographics ™ Profile <ul><li>Creators </li></ul><ul><li>Critics </li></ul><ul><li>Collectors </li></ul><ul><li>Joiners </li></ul><ul><li>Spectators </li></ul><ul><li>Inactives </li></ul>
    • 22. Your Business Profile Online
    • 23. Online Reputation Management
    • 24. Reputation Management 2.0
    • 25. Reputation Management 2.0
    • 26. RSS and XML <ul><li>Designed to “push” content </li></ul><ul><li>Based on XML (open standard) </li></ul><ul><li>Popular in Web 2.0 applications </li></ul>
    • 27.
    • 28.
    • 29.
    • 30.  
    • 31.
    • 32.
    • 33. Next Steps <ul><li>Visit Us Online – www.web20mediagroup.com </li></ul><ul><ul><li>Recommended blogs and whitepapers </li></ul></ul><ul><ul><li>Upcoming Courses, Tutorials, Blogs and Whitepapers </li></ul></ul><ul><li>Follow us on Twitter </li></ul><ul><ul><li>Web 2.0 Media Group - www.twitter.com/web20mediagroup </li></ul></ul><ul><ul><li>Mark McLaren – www.twitter.com/mcbuzz </li></ul></ul><ul><ul><li>Wayne Bishop - www.twitter.com/jointcontact </li></ul></ul>
    • 34. Future Courses <ul><li>What you should know about Twitter (09/09/08) </li></ul><ul><ul><li>What it is / how it works / why it works </li></ul></ul><ul><ul><li>How it’s used </li></ul></ul><ul><ul><li>Does it make sense for business? </li></ul></ul><ul><li>Business Strategies with Social Media </li></ul>
    • 35. Introduction to Web 2.0 Wayne Bishop, Owner Arbutus Software Inc. [email_address] Questions? Mark McLaren, Owner McBuzz Communications Inc. [email_address]
    • 36.  
    • 37. Web 2.0 – Twitter (Microblogging)
    • 38. Web 2.0 – Twitter (Microblogging)
    • 39. Twitter traffic monitoring
    • 40. Twitter traffic search
    • 41. Twitter tagging
    • 42. Twitter tagging
    • 43. Facebook
    • 44. People on Facebook
    • 45. Communities on Facebook
    • 46. Businesses on Facebook
    • 47. Technorati – blog search engine
    • 48. Technorati – claim your blog
    • 49. Digg
    • 50. del.icio.us – bookmarks
    • 51. Book List Sites

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