Introducing Web 2.0

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Learn of how to market and manage your business using online media such as blogs, LinkedIn, Twitter, Facebook, wikis and collaborative websites. You'll get a clear, jargon-free overview of new ways to …

Learn of how to market and manage your business using online media such as blogs, LinkedIn, Twitter, Facebook, wikis and collaborative websites. You'll get a clear, jargon-free overview of new ways to market and manage your business using online media.

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  • 06/04/09 13:08 © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. Additional Notes: Thank everyone for attending. Introduce and make small talk with all new people in the audience Reiterate the actions that have lead up to the presentation.

Transcript

  • 1. Introducing Web 2.0 Wayne Bishop, Owner Arbutus Software Inc. [email_address] Mark McLaren, Owner McBuzz Communications LLC [email_address]
  • 2. Background
    • Who are we?
      • Arbutus Software Inc.
      • McBuzz Communication LLC
    • What do we do?
      • Arbutus – Project Management (Joint Contact), Document Management, RSS / XML solutions
      • McBuzz – Online Marketing, Search Optimization, Business Blogging
    • Our Group
        • Education, Participation, Collaboration
        • Based in Seattle for Seattlites
  • 3. Web 2.0 Topics
    • Agenda
      • Defining Web 2.0
      • Building your online profile
      • RSS and XML
      • Questions
    • Goals
      • Web 2.0 “Orientation”: We will offer an overview of the Web 2.0 landscape, identifying major landmarks
      • Recommendations: A prioritized TO DO LIST of tips and techniques for marketing and managing your business online with Web 2.0 technologies
  • 4. What is your interest in Web 2.0?
  • 5.  
  • 6. Web 2.0 Defined
    • The power of us
      • “ People working together in online communities to create value and meaning.”
  • 7. Web 2.0 Enablers
    • Social Media
      • Social Networking (Linked-In)
      • Video sharing (YouTube)
      • Podcasting (iTunes)
      • Blogging (Wordpress)
    • Collaborative Tools
      • Joint Contact (Project Management)
      • Wiki’s (Documentation Projects)
      • Twitter (Micro blogging)
    • Distributed Software Projects
      • Linux, Firefox, Wikipedia
  • 8. What was Web 1.0?
    • The power of me (through self-service)
      • Online Banking
      • Airlines and Hotels – Reservations
      • Dell Computer, Amazon.com
      • E-mail
  • 9. What Web 2.0 isn’t
    • A specific technology
      • AJAX, XML, XSL, HTTP…
    • A specific standard
      • Sarbanes-Oxley, HIPAA…
  • 10. Web 2.0: Share This!
  • 11. Web 2.0: Share This!
  • 12. Web 2.0: Share This!
  • 13. Web 2.0: Share How & With Whom? del.icio.us
  • 14. Web 2.0: Where Do I Start?
    • Goals and TO DO LIST:
      • LinkedIn Profile / Biznik Profile
      • Domain Name — yourname.com (If available, get it!)
      • Username — yourname or yourbusinessname yourname
      • Examples: markmclaren.us markmclaren mcbuzzmarkmclaren
      • LinkedIn Answers / Biznik Tips and Articles
      • Read and comment — favorite blogs, news, Twitter, Delicious
      • Your own website or blog
      • Other profile and networking sites, especially those specific to your profession or industry
  • 15. Your Online Profile Is You
  • 16. Your Online Profile Is You, Really “ Men Tackle Knitting” I Knitting?
  • 17. Web 2.0: Major Landmarks
    • PROFILE / NETWORKING
    • LinkedIn
    • Facebook
    • MySpace
    • MISCELANEOUS
    • Book list sites (e.g. LibraryThing)
    • Amazon.com profile
    • IMAGES & VIDEO
    • Flickr
    • YouTube
    • USERGROUPS
    • Meetup.com
    • PC World / Mac World
    • BLOG DIRECTORIES & SEARCH ENGINES
    • Technorati
    • BLOGGING
    • WordPress.com
    • Blogger.com
    • Biznik
    • Zoominfo.com
    • POPULARITY / NEWS / BOOKMARKING
    • Delicious
    • Digg
    • Reddit
    • StumbleUpon
    • Slash Dot
    • Newsvine
  • 18. Web 2.0: More Listings & Visibility
    • Google Local Business Directory
    • Yahoo! Directory
    • Insiderpages.com
    • Whitepages.com
    • Merchant Circle
    • Directories and Websites Specific to Your Profession or Industry
  • 19. Online Profile: Privacy & Security For more articles see our http://delicious.com/web20mediagroup Delicious bookmarks
  • 20. Key to Web 2.0 Success: Network Effects
  • 21. Forrester’s Social Technographics ™ Profile
    • Creators
    • Critics
    • Collectors
    • Joiners
    • Spectators
    • Inactives
  • 22. Your Business Profile Online
  • 23. Online Reputation Management
  • 24. Reputation Management 2.0
  • 25. Reputation Management 2.0
  • 26. RSS and XML
    • Designed to “push” content
    • Based on XML (open standard)
    • Popular in Web 2.0 applications
  • 27.
  • 28.
  • 29.
  • 30.  
  • 31.
  • 32.
  • 33. Next Steps
    • Visit Us Online – www.web20mediagroup.com
      • Recommended blogs and whitepapers
      • Upcoming Courses, Tutorials, Blogs and Whitepapers
    • Follow us on Twitter
      • Web 2.0 Media Group - www.twitter.com/web20mediagroup
      • Mark McLaren – www.twitter.com/mcbuzz
      • Wayne Bishop - www.twitter.com/jointcontact
  • 34. Future Courses
    • What you should know about Twitter (09/09/08)
      • What it is / how it works / why it works
      • How it’s used
      • Does it make sense for business?
    • Business Strategies with Social Media
  • 35. Introduction to Web 2.0 Wayne Bishop, Owner Arbutus Software Inc. [email_address] Questions? Mark McLaren, Owner McBuzz Communications Inc. [email_address]
  • 36.  
  • 37. Web 2.0 – Twitter (Microblogging)
  • 38. Web 2.0 – Twitter (Microblogging)
  • 39. Twitter traffic monitoring
  • 40. Twitter traffic search
  • 41. Twitter tagging
  • 42. Twitter tagging
  • 43. Facebook
  • 44. People on Facebook
  • 45. Communities on Facebook
  • 46. Businesses on Facebook
  • 47. Technorati – blog search engine
  • 48. Technorati – claim your blog
  • 49. Digg
  • 50. del.icio.us – bookmarks
  • 51. Book List Sites