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Introducing Twitter: An Introduction to Twitter and Web 2.0

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This slideshow is from a Twitter seminar by Wayne Bishop (owner of Arbutus Software, Inc. and creator of JointContact.com) and Mark McLaren (owner of McBuzz Communications LLC), both partners at Web ...

This slideshow is from a Twitter seminar by Wayne Bishop (owner of Arbutus Software, Inc. and creator of JointContact.com) and Mark McLaren (owner of McBuzz Communications LLC), both partners at Web 2.0 Media Group, a Seattle, WA, organization dedicated to spreading the word about the Web 2.0 social media movement through education and participation.

Twitter Seminar Summary
Interested in learning why everyone's talking about Twitter? This seminar will give you a comprehensive introduction to Twitter, one of today's hottest Web 2.0 social media technologies.

In our two hour seminar you'll see first-hand how to get started with Twitter! Additional topics will include:

* How it works, who is using it and how it's being used
* Twitter's advantages over other types of communication
* Current trends and what they mean for business
* Using Twitter to make an impact

What is Twitter?
Twitter is a new "micro-blogging" technology: part blog, part instant message - allowing users to send out short messages that can be read through websites, desktop applications or mobile devices.

It has all the characteristics of other successful Web 2.0 social networking technologies: free, easy to use, lets people network and share, works best when you invite all your friends, can be used to brand or promote, and it integrates with a number of other Web 2.0 services like Facebook and Joint Contact.

Originally intended as a fun way to keep in touch with friends by answering the question, "What are you doing?" Twitter has quickly evolved into a multi-faceted communications platform that could have a dramatic impact on how you promote and manage your business.

Who Should Attend
Those interested in learning about Twitter / Web 2.0 / social media and how they can be used to help promote and manage their business.

Our material is designed for people who are new to Twitter, but we address questions that apply to all types of businesses and all levels of social media experience, including privacy and security.

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  • 06/04/09 14:16 © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. Additional Notes: Thank everyone for attending. Introduce and make small talk with all new people in the audience Reiterate the actions that have lead up to the presentation.

Introducing Twitter: An Introduction to Twitter and Web 2.0 Introducing Twitter: An Introduction to Twitter and Web 2.0 Presentation Transcript

  • Introducing Twitter Wayne Bishop, Owner Arbutus Software Inc. [email_address] Mark McLaren, Owner McBuzz Communications LLC [email_address]
  • Background
    • Who are we?
      • Arbutus Software Inc.
      • McBuzz Communication LLC
    • What do we do?
      • Arbutus – Project Management (Joint Contact), Document Management, RSS / XML solutions
      • McBuzz – Online Marketing, Search Optimization, Business Blogging
    • Our Group
        • Education, Participation, Collaboration
        • Based in Seattle for Seattlites
  • Twitter Topics
    • Agenda
      • The Basics of Twitter
      • Why Twitter Works
      • Break
      • Trends with Twitter
      • “ Twittering” For Business
    • Goals
      • Twitter Definition, Orientation and Understanding
      • Tips, Tricks and Techniques
  • The Basics of Twitter
  • But First… Web 2.0
  • What is Web 2.0? Delicious.com
  • Web 2.0 Defined
    • The power of us
      • “ People working together in online communities to create value and meaning.”
  • “ Network Effects” Value increases as membership and usage increase.
  • Social Technographics ™ Profile “ Social Technographics” - Copyright 2008 Forrester Research, Inc.
    • Creators
    • Critics
    • Collectors
    • Joiners
    • Spectators
    • Inactives
  • Web 2.0 Influencers
  • Web 2.0 Influencers on Twitter
  • Twitter is Web 2.0 to a “Tee”
  • Exponential Growth Market share of website visits up 500% in July, 2008, compared to 2007. Useful statistic? Many users are on desktop clients, mobile devices and instant messaging. As of July 2008, over 2,200,000 registered accounts.
  • Micro-blogging What are you doing? and… What has your attention?
  • Who to follow? Think of delicious
  • What to say? Listen first
  • Twitter favorites What’s important? Share
  • Twitter Serendipity? Tweetup and Meetup
  • Twitter search
  • Twitter alerts
  • Twitter traffic monitoring
  • Twitter search – 3 rd party
  • Twitter tagging
  • Twitter tagging
  • Why Twitter Works
  • The Inbox
  • The Timeline
  •  
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  • Why it works
    • Get to the point
      • Email is time consuming
      • One size doesn’t fit all
      • Online office politics
    • Community
      • Cell Phones, PDA’s, Desktops
      • Mash-ups bring new experience
    • It’s fun!
      • Whatever, whenever
      • Strengthen relationships or build one ones
  •  
  • Then..and now
    • Web 1.0 – the power of me
      • E-mail for marketing (newsletters)
      • E-mail for collaboration
      • E-mail for notification
    • Web 2.0 – the power of us
      • Social Media for marketing
      • SaaS for collaboration
      • Social Media / Text Messaging / Email for notification
  •  
  • Break
  • Trends with Twitter
  • Distribute Timely News
  • Location and Status
  • Promote a Launch or Post
  • Press Release or Announcement
  • Build Community
  • Customer Relations: Dell
  • Customer & Employee Relations: Zappos
  • Twittering For Business?
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  • Benefits
    • What are your working on?
      • Micro or macro level
    • New markets
      • Generation Y
      • Pac-Rim countries
      • Forward thinking individuals / groups
    • Beyond the desktop
      • Team communication through SMS / mobile applications
  • Next Steps
    • Visit Us Online – www.web20mediagroup.com
      • Upcoming courses, blogs tutorials and whitepapers
      • Presentation slides
    • Follow us on Twitter
      • Web 2.0 Media Group - www.twitter.com/web20mediagroup
      • Mark McLaren – www.twitter.com/mcbuzz
      • Wayne Bishop - www.twitter.com/jointcontact
  • Other Courses
    • Introduction to Web 2.0
      • What it is / how it works / why it works
      • How it’s used
      • Does it make sense for business?
    • Business Strategies with Social Media
  • Introduction to Twitter Wayne Bishop, Owner Arbutus Software Inc. [email_address] Questions? Mark McLaren, Owner McBuzz Communications Inc. [email_address]