Introducing Twitter Wayne Bishop, Owner Arbutus Software Inc. [email_address] Mark McLaren, Owner McBuzz Communications LLC [email_address]

Background Who are we? Arbutus Software Inc. McBuzz Communication LLC What do we do? Arbutus – Project Management (Joint Contact), Document Management, RSS / XML solutions McBuzz – Online Marketing, Search Optimization, Business Blogging Our Group Education, Participation, Collaboration Based in Seattle for Seattlites

Who are we?

Arbutus Software Inc.

McBuzz Communication LLC

What do we do?

Arbutus – Project Management (Joint Contact), Document Management, RSS / XML solutions

McBuzz – Online Marketing, Search Optimization, Business Blogging

Our Group

Education, Participation, Collaboration

Based in Seattle for Seattlites

Twitter Topics Agenda The Basics of Twitter Why Twitter Works Break Trends with Twitter “ Twittering” For Business Goals Twitter Definition, Orientation and Understanding Tips, Tricks and Techniques

Agenda

The Basics of Twitter

Why Twitter Works

Break

Trends with Twitter

“ Twittering” For Business

Goals

Twitter Definition, Orientation and Understanding

Tips, Tricks and Techniques

The Basics of Twitter

But First… Web 2.0

What is Web 2.0? Delicious.com

Web 2.0 Defined The power of us “ People working together in online communities to create value and meaning.”

The power of us

“ People working together in online communities to create value and meaning.”

“ Network Effects” Value increases as membership and usage increase.

Social Technographics ™ Profile “ Social Technographics” - Copyright 2008 Forrester Research, Inc. Creators Critics Collectors Joiners Spectators Inactives

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Web 2.0 Influencers

Web 2.0 Influencers on Twitter

Twitter is Web 2.0 to a “Tee”

Exponential Growth Market share of website visits up 500% in July, 2008, compared to 2007. Useful statistic? Many users are on desktop clients, mobile devices and instant messaging. As of July 2008, over 2,200,000 registered accounts.

Micro-blogging What are you doing? and… What has your attention?

Who to follow? Think of delicious

What to say? Listen first

Twitter favorites What’s important? Share

Twitter Serendipity? Tweetup and Meetup

Twitter search

Twitter alerts

Twitter traffic monitoring

Twitter search – 3 rd party

Twitter tagging

Twitter tagging

Why Twitter Works

The Inbox

The Timeline

Why it works Get to the point Email is time consuming One size doesn’t fit all Online office politics Community Cell Phones, PDA’s, Desktops Mash-ups bring new experience It’s fun! Whatever, whenever Strengthen relationships or build one ones

Get to the point

Email is time consuming

One size doesn’t fit all

Online office politics

Community

Cell Phones, PDA’s, Desktops

Mash-ups bring new experience

It’s fun!

Whatever, whenever

Strengthen relationships or build one ones

Then..and now Web 1.0 – the power of me E-mail for marketing (newsletters) E-mail for collaboration E-mail for notification Web 2.0 – the power of us Social Media for marketing SaaS for collaboration Social Media / Text Messaging / Email for notification

Web 1.0 – the power of me

E-mail for marketing (newsletters)

E-mail for collaboration

E-mail for notification

Web 2.0 – the power of us

Social Media for marketing

SaaS for collaboration

Social Media / Text Messaging / Email for notification

Break

Trends with Twitter

Distribute Timely News

Location and Status

Promote a Launch or Post

Press Release or Announcement

Build Community

Customer Relations: Dell

Customer & Employee Relations: Zappos

Twittering For Business?

Benefits What are your working on? Micro or macro level New markets Generation Y Pac-Rim countries Forward thinking individuals / groups Beyond the desktop Team communication through SMS / mobile applications

What are your working on?

Micro or macro level

New markets

Generation Y

Pac-Rim countries

Forward thinking individuals / groups

Beyond the desktop

Team communication through SMS / mobile applications

Next Steps Visit Us Online – www.web20mediagroup.com Upcoming courses, blogs tutorials and whitepapers Presentation slides Follow us on Twitter Web 2.0 Media Group - www.twitter.com/web20mediagroup Mark McLaren – www.twitter.com/mcbuzz Wayne Bishop - www.twitter.com/jointcontact

Visit Us Online – www.web20mediagroup.com

Upcoming courses, blogs tutorials and whitepapers

Presentation slides

Follow us on Twitter

Web 2.0 Media Group - www.twitter.com/web20mediagroup

Mark McLaren – www.twitter.com/mcbuzz

Wayne Bishop - www.twitter.com/jointcontact

Other Courses Introduction to Web 2.0 What it is / how it works / why it works How it’s used Does it make sense for business? Business Strategies with Social Media

Introduction to Web 2.0

What it is / how it works / why it works

How it’s used

Does it make sense for business?

Business Strategies with Social Media

Introduction to Twitter Wayne Bishop, Owner Arbutus Software Inc. [email_address] Questions? Mark McLaren, Owner McBuzz Communications Inc. [email_address]