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Social media is such a broad term, so I won’t do the popular "I’m a social media marketing expert" bio. But, I am definitely a social media enthusiast, because it saved my business.
Basically, I have found that social media marketing allows me to NOT be the "Internet marketer" but be myself instead.
Social media marketing allows you to share what you know and what you do with others and build trust and respect instead of pushing your products and opportunities in front of strangers and crossing your fingers.
Of course, some people are very good at selling and advertising. But, some