What is Social Media? Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org

Look for additional Resources at http://workshops.clickforhelp.com/ What is Social Media Defining the Terms Relating Social Media to Government Social Media in the Agency Planning Social Media Efforts Audience Centered Planning Providing the information of “greatest use”

What is Social Media

Defining the Terms

Relating Social Media to Government

Social Media in the Agency

Planning Social Media Efforts

Audience Centered Planning

Providing the information of “greatest use”

How can we apply the fundamentals of social media to your goals within the government?

The Relevant History “ A popular government without popular information or the means of acquiring it, is but a prologue to a farce or a tragedy; or perhaps both. Knowledge will forever govern ignorance; and a people who mean to be their own Governors, must arm themselves with the power that knowledge gives .” James Madison = Government should listen. = People need accessible information.

“ A popular government without popular information or the means of acquiring it, is but a prologue to a farce or a tragedy; or perhaps both.

Knowledge will forever govern ignorance; and a people who mean to be their own Governors, must arm themselves with the power that knowledge gives .”

James Madison

The memo. Transparency , Participation , and Collaboration . “ Administrator of General Services, to coordinate the development by appropriate executive departments and agencies, within 120 days, of recommendations for an Open Government Directive, to be issued by the Director of OMB, that instructs executive departments and agencies to take specific actions implementing the principles set forth in this memorandum.” Government should be transparent. Transparency promotes accountability and provides information for citizens about what their Government is doing. Information maintained by the Federal Government is a national asset. My Administration will take appropriate action, consistent with law and policy, to disclose information rapidly in forms that the public can readily find and use. Executive departments and agencies should harness new technologies to put information about their operations and decisions online and readily available to the public. Executive departments and agencies should also solicit public feedback to identify information of greatest use to the public. Government should be participatory . Public engagement enhances the Government’s effectiveness and improves the quality of its decisions. Knowledge is widely dispersed in society, and public officials benefit from having access to that dispersed knowledge. Executive departments and agencies should offer Americans increased opportunities to participate in policymaking and to provide their Government with the benefits of their collective expertise and information. Executive departments and agencies should also solicit public input on how we can increase and improve opportunities for public participation in Government. Government should be collaborative. Collaboration actively engages Americans in the work of their Government. Executive departments and agencies should use innovative tools, methods, and systems to cooperate among themselves, across all levels of Government, and with nonprofit organizations, businesses, and individuals in the private sector. Executive departments and agencies should solicit public feedback to assess and improve their level of collaboration and to identify new opportunities for cooperation. I direct the Chief Technology Officer, in coordination with the Director of the Office of Management and Budget (OMB) and the Administrator of General Services, to coordinate the development by appropriate executive departments and agencies, within 120 days, of recommendations for an Open Government Directive, to be issued by the Director of OMB, that instructs executive departments and agencies to take specific actions implementing the principles set forth in this memorandum. The independent agencies should comply with the Open Government Directive.

Transparency , Participation , and Collaboration .

“ Administrator of General Services, to coordinate the development by appropriate executive departments and agencies, within 120 days, of recommendations for an Open Government Directive, to be issued by the Director of OMB, that instructs executive departments and agencies to take specific actions implementing the principles set forth in this memorandum.”

Government should be transparent. Transparency promotes accountability and provides information for citizens about what their Government is doing. Information maintained by the Federal Government is a national asset. My Administration will take appropriate action, consistent with law and policy, to disclose information rapidly in forms that the public can readily find and use. Executive departments and agencies should harness new technologies to put information about their operations and decisions online and readily available to the public. Executive departments and agencies should also solicit public feedback to identify information of greatest use to the public.

Government should be participatory . Public engagement enhances the Government’s effectiveness and improves the quality of its decisions. Knowledge is widely dispersed in society, and public officials benefit from having access to that dispersed knowledge. Executive departments and agencies should offer Americans increased opportunities to participate in policymaking and to provide their Government with the benefits of their collective expertise and information. Executive departments and agencies should also solicit public input on how we can increase and improve opportunities for public participation in Government.

Government should be collaborative. Collaboration actively engages Americans in the work of their Government. Executive departments and agencies should use innovative tools, methods, and systems to cooperate among themselves, across all levels of Government, and with nonprofit organizations, businesses, and individuals in the private sector. Executive departments and agencies should solicit public feedback to assess and improve their level of collaboration and to identify new opportunities for cooperation.

I direct the Chief Technology Officer, in coordination with the Director of the Office of Management and Budget (OMB) and the

Administrator of General Services, to coordinate the development by appropriate executive departments and agencies, within 120 days, of recommendations for an Open Government Directive, to be issued by the Director of OMB, that instructs executive departments and agencies to take specific actions implementing the principles set forth in this memorandum. The independent agencies should comply with the Open Government Directive.

Why Transparency? Understanding Trust Accountability Performance Real Dialogues

Understanding

Trust

Accountability

Performance

Real Dialogues

Why Participation and Collaboration? Investment in Outcomes Support Innovation Keeping up Better Solutions

Investment in Outcomes

Support

Innovation

Keeping up

Better Solutions

What will Gov 2.0 look like? ? Closed, Authoritative Open, Collaborative

Don’t know.

But that’s OK!

Find the path not the destination

The path is Social Media But… What is it? Why is it so critical?

But…

What is it?

Why is it so critical?

How do you think about Social Media? Communications Channel Youtube Facebook Blogs Collaboration Methods Wikis Contests Bar Camps/Unconferences Process Improvement Audience Centered Planning Data Mining Source of Innovation MashUps APIs Crowdsourcing Organizing Principle Crowdsourcing Engagement Assessing Needs Gaining Support Transparency Tools Blog RSS Supplemental IT Tools Wikis Blogs

Lets keep it simple. Social Media Connecting, Communication, & Collaboration + Technology =

Social

Media

Technology Removes Barriers Geographical Social Temporal Sequential

Geographical

Social

Temporal

Sequential

Collaborations and Conversations form the basis for human society. Wanna stop fighting? My energy bill is sky high! Only if you stay on your side. Did you remember to insulate? Man you should get some exercise. Where can I find the time? Where’s your office again? I’ll send you the link.

Conversations and Collaborations Create Relationships http://www.newsday.com/media/photo/2002-04/2855804.jpg

Communities Emerge from Relationships

Communities are not new.

Community Structure Community Leaders Within and outside the organization Passionistas People who take on the cause, take action and actively work to engage others. Influencers People who are watched. People who, by association, create interest on the part of others Evangelists People who will actively support a particular message, service or product. Viewers/Voyeurs People who are not big self-expressers, but who are interested in what other people are doing, and who are inspired by their actions. Connectors? Sharers?

Community Leaders

Within and outside the organization

Passionistas

People who take on the cause, take action and actively work to engage others.

Influencers

People who are watched. People who, by association, create interest on the part of others

Evangelists

People who will actively support a particular message, service or product.

Viewers/Voyeurs

People who are not big self-expressers, but who are interested in what other people are doing, and who are inspired by their actions.

Connectors? Sharers?

Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org LinkedIn Facebook