Planning for Participation and Collaboration. Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org

Planning for Participation and Collaboration. Message Dissemination Organization Planning Collaborative Planning Process Planning

Identify the problem, the audience and the tools. Find the best fit for your project.

What are we planning? T echnology? Social Interaction?

Yes! Success! Technology Social Interaction

Yes!

How do we combine technology and social interaction?

Integrate audience collaboration with the planning and development process.

Identify your Goals. What are they?

Then understand the audience’s perspective And align your goals with the audience’s interests.

Do this by listening and conversing Create Trust and Find Common Ground Visibly acting on what you learn “ I will listen. I will engage. I will collaborate.” Susan Rice Senate Confirmation Hearings 2009.

Unconferences as a way to listen. Bar Camps or Unconferences A process to facilitate trust, participation, a sense of community, and collaboration. March 27 (morning) – March 28, 2009 (evening) February 28th and March 1st 2009

Bar Camps or Unconferences

A process to facilitate trust, participation, a sense of community, and collaboration.

Learn from what others have done. http://poit.cabinetoffice.gov.uk/poit/2009/01/summary/

Participation starts in the Planning: Get Help

Experiment

Experimentation is in the DNA of Social Media Who else experiments? Who else experiments? Who else experiments?

Plan the life cycle of your audience’s experience.

Provide support for the audience lifecycle through appropriate tools and methods. awareness retention Banner ad News Feed Word of Mouth Press Release Text Ad Search Result Presence on social networks Events Print TV Radio Landing Page Fan Page News Feed Video Contest News Blog Comment Subscribe Chat Join Watch Contribute “ Follow” News Feed Blog/tweet Send to a Friend Share Spreading the word: Tools for the newly engaged Outreach to existing members Badges Newsletters Blogging/tweets Updates Summaries Events Activities Ongoing Social Buzz participation awareness interest referral awareness interest engagement

Banner ad

News Feed

Word of Mouth

Press Release

Text Ad

Search Result

Presence on social networks

Events

Print

TV

Radio

Landing Page

Fan Page

News Feed

Video

Contest

News

Blog

Comment

Subscribe

Chat

Join

Watch

Contribute

“ Follow”

News Feed

Blog/tweet

Send to a Friend

Share

Spreading the word:

Tools for the newly engaged

Outreach to existing members

Badges

Retain by keeping the conversation going.

Measure success, learn, keep it flexible.

Iterate

Commercial Example: Is this a good experience?

Unhappy Consumers=Bad Business 6-10 months to contract of those few who are converted Consumer Realtor®

6-10 months to contract of those few who are converted

Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org LinkedIn Facebook