Planningfor Participation and Collaboration

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Planning in Social Media.

Planning in Social Media.

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  • 1. Planning for Participation and Collaboration. Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org
  • 2. Planning for Participation and Collaboration. Message Dissemination Organization Planning Collaborative Planning Process Planning
  • 3. Identify the problem, the audience and the tools. Find the best fit for your project.
  • 4. What are we planning? T echnology? Social Interaction?
  • 5.
    • Yes!
    Success! Technology Social Interaction
  • 6. How do we combine technology and social interaction?
  • 7. Integrate audience collaboration with the planning and development process.
  • 8. Identify your Goals. What are they?
  • 9. Then understand the audience’s perspective And align your goals with the audience’s interests.
  • 10. Do this by listening and conversing Create Trust and Find Common Ground Visibly acting on what you learn “ I will listen. I will engage. I will collaborate.” Susan Rice Senate Confirmation Hearings 2009.
  • 11. Unconferences as a way to listen.
    • Bar Camps or Unconferences
    • A process to facilitate trust, participation, a sense of community, and collaboration.
    March 27 (morning) – March 28, 2009 (evening) February 28th and March 1st 2009
  • 12. Learn from what others have done. http://poit.cabinetoffice.gov.uk/poit/2009/01/summary/
  • 13. Participation starts in the Planning: Get Help
  • 14. Experiment
  • 15. Experimentation is in the DNA of Social Media Who else experiments? Who else experiments? Who else experiments?
  • 16. Plan the life cycle of your audience’s experience.
  • 17. Provide support for the audience lifecycle through appropriate tools and methods. awareness retention
    • Banner ad
    • News Feed
    • Word of Mouth
    • Press Release
    • Text Ad
    • Search Result
    • Presence on social networks
    • Events
    • Print
    • TV
    • Radio
    • Landing Page
    • Fan Page
    • News Feed
    • Video
    • Contest
    • News
    • Blog
    • Comment
    • Subscribe
    • Chat
    • Join
    • Watch
    • Contribute
    • “ Follow”
    • News Feed
    • Blog/tweet
    • Send to a Friend
    • Share
    • Spreading the word:
    • Tools for the newly engaged
    • Outreach to existing members
    • Badges
    Newsletters Blogging/tweets Updates Summaries Events Activities Ongoing Social Buzz participation awareness interest referral awareness interest engagement
  • 18. Retain by keeping the conversation going.
  • 19. Measure success, learn, keep it flexible.
  • 20. Iterate
  • 21. Commercial Example: Is this a good experience?
  • 22. Unhappy Consumers=Bad Business
    • 6-10 months to contract of those few who are converted
    Consumer Realtor®
  • 23. Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org LinkedIn Facebook