Measurements and Social Media

691 views
668 views

Published on

Basics on social media metrics.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
691
On SlideShare
0
From Embeds
0
Number of Embeds
239
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Measurements and Social Media

    1. 1. Measurements in Social Media Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org
    2. 2. Measure outcomes not hits <ul><li>Reach/Response </li></ul><ul><li>Awareness </li></ul><ul><li>Participation </li></ul><ul><li>Contribution </li></ul><ul><li>Engagement </li></ul><ul><li>Interaction </li></ul><ul><li>Collaboration </li></ul>Distribution/Diversity Geographical Cumulative Demographics Buzz, Influence Incoming Links External Conversations
    3. 3. Measurements can reveal new information. Link Analysis Buzz
    4. 4. Audience participation comes gradually By Maxine Teller 11/6/2006
    5. 5. Social Media Pattern of Participation frequency Number of participants Power Law y≈1/x Picture by Hay Kranen / PD'
    6. 6. Don’t be fooled by the hype. Stick to the measurements. Gartner’s Hyper Cycle by Jeremy Kemp This slide may be freely shared hype reality
    7. 7. Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org LinkedIn Facebook

    ×