Measurements and Social Media
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Measurements and Social Media - Presentation Transcript
- Measurements in Social Media Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org
- Measure outcomes not hits
- Reach/Response
- Awareness
- Participation
- Contribution
- Engagement
- Interaction
- Collaboration
- Measurements can reveal new information. Link Analysis Buzz
- Audience participation comes gradually By Maxine Teller 11/6/2006
- Social Media Pattern of Participation frequency Number of participants Power Law y≈1/x Picture by Hay Kranen / PD'
- Don’t be fooled by the hype. Stick to the measurements. Gartner’s Hyper Cycle by Jeremy Kemp This slide may be freely shared hype reality
- Ken Fischer [email_address] blog: web20blog.org twitter: @web20blog_org LinkedIn Facebook
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