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Working with m sites, smartphone apps & tablets
 

Working with m sites, smartphone apps & tablets

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An overview of current mobile marketing opportunities for government organisations. Presented at Social Media in Government Conference, 13th December 2011 at the Hotel Realm, Canberra.

An overview of current mobile marketing opportunities for government organisations. Presented at Social Media in Government Conference, 13th December 2011 at the Hotel Realm, Canberra.

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    Working with m sites, smartphone apps & tablets Working with m sites, smartphone apps & tablets Presentation Transcript

    • Working with M-Sites,Smartphone Apps & Tablets.Stuart Buchanan,wearethenest.com.au
    • m-sites, smartphone apps, ipads & tablets, case study: art gallery of nsw, iphoneograhy & gamification, case study: sydney festival, coming next.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • by early 2012, more than half of all internet connections will be made by mobile devices.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • by early 2012, more than half of all internet connections will be made by mobile devices. now, the #1 method for accessing local information is the mobile device. higher-and-higher.comWorking with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • 76% of all australians aged 12-14 own a mobile device.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • 76% of all australians aged 12-14 own a mobile device. 2% of all australians aged 5-8 own a mobile device. higher-and-higher.comWorking with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • android handset share has rocketed in australia in the last 12 months. zdnet.com.auWorking with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • but smartphone internet usage is still dominated by apple. campaignmonitor.comWorking with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • 1 in 5 email newsletters are now viewed on a mobile device. campaignmonitor.com, June 2011Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • m-sites, smartphone apps, ipads & tablets, case study: art gallery of nsw, iphoneograhy & gamification, case study: sydney festival, coming next.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • m-site: mobile- optimised web site, viewable on any device with an web browser.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • m-site can be built once, and run across multiple types of devices.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • m-site requires an internet connection, all data is stored online.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • m-site will only allow for basic interaction & engagement.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • m-sites, smartphone apps, ipads & tablets, case study: art gallery of nsw, iphoneograhy & gamification, case study: sydney festival, coming next.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • app: application made specifically for a brand of mobile device, downloaded and run on the device.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • app are software, built specific to the device, downloaded and stored, cost more to produce.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • app does not necessarily need an internet connection, if data has already been saved or downloaded.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • apps allow for integrated engagement across social platforms, and can leverage full phone functions.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • m-site or app?Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • m-site or app? how will it be used? where will it be used? are you looking for deep level of social engagement? how much money do you have to spend?Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • m-sites, smartphone apps, ipads & tablets, case study: art gallery of nsw, iphoneograhy & gamification, case study: sydney festival, coming next.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • ipad & tablets.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • ipad dominates the tablet market entirely. comscore.comWorking with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • ipad ownership led by 25-34 year olds. 6.3 13-17 7.6 16.9 18-24 15.2 27.4 25-34 27 22.1 35-44 20.3 15.3 45-54 16.4 7.4 55-64 7.3 4.6 Smartphones 65+ 6.2 iPad comscore.comWorking with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • majority use it between 2 and 5 hours per day. businessinsider.comWorking with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • some statistics claim that app use outweighs web on mobile. flurry.comWorking with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • when consuming news, over 60% choose apps over web. businessinsider.comWorking with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • adobe’s ipad publishing platform now open to all.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • ipads replacing other devices in public cultural institutions.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • m-sites, smartphone apps, ipads & tablets, case study: art gallery of nsw, iphoneograhy & gamification, case study: sydney festival, coming next.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • Contemporary AGNSW iPad appWorking with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • Contemporary AGNSW iPad appWorking with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • Contemporary AGNSW iPad appWorking with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • m-sites, smartphone apps, ipads & tablets, case study: art gallery of nsw, iphoneograhy & gamification, case study: sydney festival, coming next.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • iphoneography is photography & video created on iphones, often processed through apps to add creative effects and tagged with a physical location.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • instagram is the most popular iphoneography app.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • instagram is a good tool to encourage audiences to share their experiences, and photos can be published outside of the app, on the web.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • gamification.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • gamification is the use of ‘game play’ elements outside of game environment. elements include challenges, awards & badges, levels, progress bars, leader boards.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • foursquare was one of the early sites to implement gamification, using badges, rewards and leader boards.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • sundance festival iphone app used basic gamification to encourage audiences to visit local businesses.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • appysnap mixes iphonegraphy with gamification by setting daily challenges, often with a sponsor.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • erykah badu’s ‘love meter’ app rewards fans who actively share, buy and contribute content.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • the real heart of gaming - creative and complex challenges, story-telling, emotional experiences - needs to rise above pure mechanics.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • m-sites, smartphone apps, ipads & tablets, case study: art gallery of nsw, iphoneograhy & gamification, case study: sydney festival, coming next.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • 2011 festival,iPhone appprogram ‘at a glance’search listingsin-app plannerWorking with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • 2012 festival,mobile siteprogram ‘at a glance’search listingslinked planner(across mobile site,desktop site and app)Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • 2012 festival,mobile app(iPhone & Android)if we can get so muchfrom the mobile site,then what can we dowith the app?Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • 2012 festival,mobile app(iPhone & Android)geo-taggingeverything is geo-tagged -find events, restaurants,bars, ticket booths, carparks, utilities and festivalphotos - right where youare nowWorking with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • 2012 festival,mobile app(iPhone & Android)iphoneographyin-app camera allows youto snap photos at festivalevents, tag your location,‘festivalise’ your imageand share with the worldWorking with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • 2012 festival,mobile app(iPhone & Android)cross-platformpersonalisation‘my festival’ feature, linkedplanner, bookmarkedvenues & shared photos +a home page ‘news feed’with live info & updatesWorking with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • 2012 festival,mobile app(iPhone & Android)gamificationtake part in the sydneyfestival mobile game -win discounts, prizes &badges, and unlock the‘final game’ to win aspecial VIP prizeWorking with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • m-sites, smartphone apps, ipads & tablets, case study: art gallery of nsw, case study: sydney festival, coming next.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • augmented reality.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • augmented reality allows you to use a mobile device to ‘augment’ locations with information, images and media.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • augmented reality offers engagement via ‘real world’ interactions.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • ‘unseen sculptures’ showcases augmented reality art installations around australia.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • artists staged an augmented reality ‘intervention’ at the 2011 venice biennale, “extending the Giardini with extra [virtual] pavilions”.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • amoled display.Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • Working with M-Sites, Smartphone Apps & Tablets. Stuart Buchanan, wearethenest.com.au.
    • more ideas & stories atwearethenest.com.au