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Digital First - Stuart Buchanan, Marketing Week 2013

by on Aug 15, 2013

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Many organizations still start their marketing campaigns and creative collateral by focusing on print; and subsequently have a hard time trying to translate that campaign into digital. Conversely, a ...

Many organizations still start their marketing campaigns and creative collateral by focusing on print; and subsequently have a hard time trying to translate that campaign into digital. Conversely, a campaign that has an upfront digital focus is not only easier to convert to print, but will have more scope, more flexibility and ultimately more reach.

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Digital First - Stuart Buchanan, Marketing Week 2013 Digital First - Stuart Buchanan, Marketing Week 2013 Presentation Transcript