A Practical Guide to Digital Strategy

A practical guide todigital strategy.Stuart Buchanan,wearethenest.com.au

using storytelling as strategy, finding your story, developing your narrative, publishing to the right channels.A practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

A practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

The daughter of a dancer mother, Dannii found the spotlight early and discovered a passion for entertaining that has never faded. After early soap opera appearances, including Home and Away, a string of chart hits in the early 90s (Love And Kisses, Success, Jump To The Beat, Baby Love, This Is It . . .) launched Dannii as an established pop singer before she then re-invented herself as one of the worlds most popular female dance acts. Most recently, she has found a new army of loving fans as a judge on The X Factor, where she has charmed audiences with her sincerity, compassion and warmth. Her recent emotional Piers Morgan interview was watched by a record-breaking six million viewers. In this very personal and uplifting autobiography, Dannii talks openly for the first time about the highs and lows of her 30 year career; her marriage and subsequent divorce to Julian McMahon; the trials and tribulations of her role as an X Factor judge; her relationship with sister Kylie and, of course, becoming a mother. Explosively revealing, Dannii Minogue: My Story is set to be the autobiography of the year.A practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

your story is much more interesting.A practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

your story is much more interesting. use social media to tell your story, and form the backbone of your strategy.A practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

why storytelling? create a personal connection, your story never ends, encourage people to read on, a show is just a single chapter, the story is more interesting than the chapter.A practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

the plot: why are you here? where did you come from? how did you get here? where are you going?A practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

the characters: who are the characters? what do they do? what do they like? what do they dislike? what sort of person are they?A practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

the voice: who is talking? what does their voice sound like? is there more than one?A practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

the readers: who is reading? what do they want from you? how might they help the story?A practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

five ways to use social media: Groundswell by Charlene Li and Josh Bernoff (Harvard Business School Press / Forrester, 2008)A practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

one: talking generating awareness and visibility of your activityA practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

two: listening gaining insight into the context & audience expectations, finding relevant discussions and adding valueA practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

three: supporting providing practical help & assistance for audience, both proactive and reactiveA practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

four: embracing solicit feedback, ideas and suggestions, help yourself and the community via crowd-sourcingA practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

five: enthusing inspire & entertain with critical insights & ideasA practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

plotting the narrative:A practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

plotting the narrative: FIVE WAYS TO USE SOCIAL MEDIA CHAPTER Your latest event or project. Background & LISTENING SCENE context / what are people talking about? The project, TALKING SCENE the participants, the hooks. SUPPORTING SCENE Where, when, how? Get help, solicit EMBRACING SCENE feedback and thoughts. ENTHUSING SCENE (1) Inspiration & Genesis (2) Documentation & outcomes.A practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

The narrative. Chapters & scenes. Share the story. Locate the story.A practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

Reviews and feedback.A practical guide to digital strategy. Stuart Buchanan, wearethenest.com.au.

more ideas & stories atwearethenest.com.au

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A Practical Guide to Digital Strategy

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