The Future of TV

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Table19's Fresh Thinking session on The Future of TV.

Discussing 5 Key Trends

The Future of TV

  1. 1. THE FUTURE OF TV JOY AYLES – JUNIOR PLANNER
  2. 2. OURINTRODUCTION 5 TRENDS PREDICTIONS
  3. 3. WHAT IS THE FUTURE? DISCLAIMERTHIS FRESH THINKING ISN’T ABOUT CONTENT OR THE FUTURE OF BRANDS AND COMPANIESBUT A BROADER VIEW ON TECHNOLOGY, INNOVATION AND HOW THE WAY WE INTERACT WITH TV IS CHANGING.
  4. 4. POSSIBILITYWHEN MINORITY REPORT CAME ABOUT, TOUCH SCREEN AND GESTURE TECHNOLOGY SEEMED FAR INTO THE FUTURE. YET FORWARD 10 YEARS AND THIS TECHNOLOGY CAN BE FOUND IN OUR HOMES. IMAGINE WHAT THE NEXT 10 YEARS WILL BRING US?
  5. 5. THERE ARE 5 KEY TRENDS. 5 STARTING WITH TODAY ANDENDING UP INTO THE FUTURE. 4 3 2 1
  6. 6. 1. TODAY’S TECHNOLOGY
  7. 7. PAUSE, PLAY, REWIND, RECORD, INSTANTALL OF THESE MIGHT NOT SEEM LIKE THE FUTURE BUT I THINK IT’S IMPORTANT TO THINK ABOUT THEM AND HOW QUICKLY TV HAS CHANGED
  8. 8. INTERNET ENABLED TVSARE BECOMING THE NORM WITH 1 MILLION SOLD IN THE UK DURING 2010 (OFCOM) .
  9. 9. WITH INTERNET ENABLED TVS, COME TV APPS
  10. 10. 3D TVCAN ALSO BE VIEWED IN THE COMFORT OF YOUR OWN HOME, WITH 125,000 SETS SOLD IN 2010. BUT WILL THIS BECOME THE NORM OR IS IT A FAD?
  11. 11. INTERNET APPS 3DINSTANT 1. TODAY’S TECHNOLOGY
  12. 12. 2. SOCIAL
  13. 13. SOCIAL MEDIAHAS CHANGED THE WAY WE SHARE AND VIEW TV. WE’RE NOW WATCHING A SHOW WHILST TWEETING ABOUT IT, TO UPDATING OUR STATUSES. APPS SUCH A ZEEBOX ARE MAKING THIS EXPERIENCE BETTER.
  14. 14. IT’S NOT JUST ABOUT SOCIAL MEDIA BUT ALSO ABOUT DIFFERENT SOCIAL EXPERIENCESSAMSUNG’S SMART TV HAS SKYPE INTEGRATED INTO IT SO YOU CAN KEEP IN TOUCH ACROSS THE WORLD FROM YOUR TV.
  15. 15. SOCIAL MEDIAEXPERIENCE 2. SOCIAL
  16. 16. 3. PERSONALISATION
  17. 17. YOUR TV IS GOING TO KNOW YOUDATA
  18. 18. COLLECTING ALL THE DATA FROM YOUR ONLINE ACTIVITYDATA
  19. 19. YOUR TV WILL BE ABLE TO TAYLOR PROGRAMMES TO YOUDATA
  20. 20. YOU ARE THE CONTROLLERCONTROL
  21. 21. FACE, VOICE, AND EMOTIONAL RECOGNITION
  22. 22. FACE ANDROID ALLOWS YOU TO UNLOCK YOUR PHONE WITH YOUR FACE. IMAGINE TVS THAT RECOGNISE WHICH MEMBER OF YOUR FAMILY IS SITTING DOWN IN FRONT OF IT AND CAN TAYLOR CONTENT TO THEM.RECOGNITION
  23. 23. VOICE IPHONE’S SIRI USES VOICE RECOGNITION, ALLOWING YOU TO TRIGGER PHONE FUNCTIONS AND APPLICATIONS HANDS-FREE WE WILL NO LONGER NEED REMOTE CONTROLS BUT WILL BE ABLE TO JUST TALK AND CHANGE THE CHANNEL!RECOGNITION
  24. 24. EMOTIONAL SAMSUNG ARE CURRENTLY RESEARCHING EMOTIONAL RECOGNITION THEY’RE LOOKING INTOWHETHER THEY CAN DELIVERCONTENT TO FIT OR EVEN LIFT YOUR MOODRECOGNITION
  25. 25. DATA CONTROLRECOGNITION 3. PERSONALISATION
  26. 26. 4. SCREENS & SURFACE
  27. 27. MULTIPLE SCREENSMORE AND MORE WE ARE VIEWING TV WITH MORE THAN ONE SCREEN, BE IT WATCHING TVWITH OUR SOCIAL MEDIA ON OUR IPADS TO BEING ABLE TO VIEW RELEVANT DATA /MORE INFORMATION ABOUT THE SHOW WE ARE WATCHING.
  28. 28. EVERYTHING IS BIGGERSCREENS ARE GETTING LARGER AND LARGER WITH THIS 90” SCREEN AVALIABLE TO BUY
  29. 29. ANY SURFACE WILL BE A SCREENWALLPAPER TV IS CURRENTLY BEING INVENTED, USING YOUR WHOLE WALL AS A DISPLAY WITHOUT THE NEED FOR A PROJECTOR (GREAT FOR SMALL ROOMS)
  30. 30. CONTENT IS MOVING FROM ONE SCREEN TO ANOTHERAPPS SUCH AS BUMP ARE A PERFECT EXAMPLE OF THIS. IMAGINE HAVING YOUR DVD COLLECTION ON YOUR PHONE AND BEING ABLE TO FLICK IT TO YOUR TV.
  31. 31. SCREENS WILL BECOME TACTILE YOU’LL BE ABLE TO FEEL THE TEXTURES OF ITEMS ON SCREEN – VIDEO GAMES AND ECOMMERCE WILL HAVE AN EXTRA DIMENSIONCONTROLS WILL REGAIN THE “FEEL” WE’VE LOST WITH FLAT TOUCH SURFACE DEVICES
  32. 32. SECOND SCREENS BIGGER ANY SURFACETHINGS WILL MOVE TOUCH 4. SCREENS & SURFACE
  33. 33. 5. EXPERIENCE AND INTERACTION
  34. 34. SEAMLESS INTERFACETHE WAY OUR DEVICES ARE CONTROLLED WILL CONVERGE SO WE CAN GO FROM ONE TO ANOTHER WITHOUT LEARNING HOW USE TO EACH ONE INDEPENDENTLY
  35. 35. IT WILL FOLLOW YOUWITH GPS BEING A COMMON FUNCTION, YOU COULD BE WATCHING SKYGO ON THE WAY HOME AND AS YOU STEP INTO YOUR HOME, YOUR TV WILL TURN ON THE PROGRAMME YOU WERE VIEWING.
  36. 36. CONVERGENCE – E.G. SHOPPING
  37. 37. CONVERGENCE – E.G. SHOPPING ECOMMERCE WILL BE A LARGE PART OF TV INTERACTION. IMAGINE, WATCHING JAMES BOND, LIKING HIS WATCH, SELECTING, PAYING FOR IT AND IT’S GETTINGDELIVERED BEFORE YOU’VE FINISHED THE FILM. THIS WILL ALSO SEE AN INCREASE IN PRODUCT PLACEMENT MORE THAN EVER.
  38. 38. SEAMLESSFOLLOW YOU INSTANTCONVERGENCE 5. EXPERIENCE AND INTERACTION
  39. 39. IN SUMMARY...WHAT IS THE FUTURE OF TV?
  40. 40. TRENDSINTERNETENABLED 3D APPSTECHNOLOGY INSTANT AND INNOVATION
  41. 41. TRENDS SOCIAL EXPERIENCE MEDIA SOCIALTECHNOLOGY AND INNOVATION
  42. 42. TRENDS DATA RECOGNITION PERSONALISATION CONTROL SOCIALTECHNOLOGY AND INNOVATION
  43. 43. TRENDS SECOND SCREEN BIG TOUCH SURFACE SCREENS AND SURFACE MOVE PERSONALISATION SOCIALTECHNOLOGY AND INNOVATION
  44. 44. FOLLOW INSTANTTRENDS YOU EXPERIENCE CONVERGANCE SCREENS AND SURFACE SEAMLESS PERSONALISATION SOCIALTECHNOLOGY AND INNOVATION
  45. 45. TRENDS EXPERIENCE SCREENS AND SURFACE PERSONALISATION SOCIALTECHNOLOGY AND INNOVATION
  46. 46. THE REBIRTH OF THE TV INDUSTRYLIKE EVERY OTHER INDUSTRY, THE TV INDUSTRY HAS BEEN DISRUPTED. IT’S NOT THE DEATH OF THE INDUSTRY JUST A SHAKE UP. IN ORDER FOR COMPANIES TO KEEP UP, THEY NEED TO RE- THINK THEIR MODELS AND THEIR APPROACH. “We need to start thinking like tech companies.” HBO “We need to become brilliant aggregators of content.” HBO “The best way to predict the future, is to invent it.” Alan Kay
  47. 47. WHAT’S OUR VISION?TABLE19 WERE ASKED WHAT THEIR PREDICTIONS WOULD BE IN 6 MONTHS, 1 YEAR AND 5 YEARS TIME.
  48. 48. THESE WERE OUR PREDICTIONS
  49. 49. HOWEVER, NO MATTER WHAT NEW TECHNOLOGY IS AVALIABLE AND HOW THESE INNOVATIONS CHANGE THE WAY WE VIEW TV. THE PURPOSE OF TV IS TO ESCAPE IF YOU’RE SHOPPING, TWEETING AND TALKING WHILST WATCHING TV. THE BEAUTY OF ESCAPISM IS LOST.... JUST SOMETHING TO THINK ABOUT.
  50. 50. THANK YOU JOY AYLES – JUNIOR PLANNER
  51. 51. IMAGE/VIDEO REFERENCES.................................................................................................................................................................................................. 1 - http://www.backofthecerealbox.com/2012/07/you-really-have-to-see-it-on-big-screen.html 2 - http://www.virginmedia.com/tvradio/christmas-tv/favourite-christmas-specials-to-rewatch.php?ssid=93 - http://www.impassionedcinema.com/trilogy-thursday-future/ 4 - http://youtube.googleapis.com/v/NwVBzx0LMNQ or http://www.youtube.com/watch?v=NwVBzx0LMNQ 5 - http://io9.com/5930098/how-soon-before-the-police-can-predict-crimes-before-they-happen 7 - http://www.emob.fr/dotclear/wall-e-bande-annonce-trailer-robot-disney-pixar-walle-1626 8 - http://www.bbc.co.uk/iplayer/ https://signup.netflix.com/ http://www.hdtvuk.tv/assets_c/2009/03/sky-plus-new-tv-guide- planner- 81370.html http://www.channel4.com/programmes/4od http://www.telegraph.co.uk/technology/news/8174328/Virgin- Medias-TiVo-aims-to-bring-content-discovery-to-TV.html 9/ 10 - http://www.worldtvpc.com/blog/streaming-internet-movies-direct-tv-bluray-connected-tv/ 11 - http://airwavenews.blogspot.co.uk/2010_05_01_archive.html 13 - http://cinema-punch.com/2011/09/08/midnight-movie-ferris-buellers-day-off-review/ 14 - http://zeebox.com/uk/ 15 - http://www.audiomap.de/news/skypen-mit-samsungs-tv-geraten/hifi-heimkino/ 17 - http://www.filmjunk.com/2010/08/19/quantum-leap-the-movie/ 18 - http://wherethelongtailends.com/electric-dreams/ 20 - http://www.clickege.net/2012/04/whats-on-tv-tonight-saturday.html 21 - https://dailypop.wordpress.com/category/doctor-who/doctor-who-3rd-doctor/ 22 - http://www.youtube.com/watch?v=_d6KuiuteIA 23 - http://www.freetimelinecovers.org/timeline-cover/hal-9000-eye/ 24 - http://www.cnwintech.com/tech-news/google-launches-android-4-0-ice-cream-sandwich/ 25 - http://www.cultofmac.com/156416/87-of-iphone-4s-owners-are-still-using-siri-at-least-once-a-month-report/
  52. 52. IMAGE/VIDEO REFERENCES.................................................................................................................................................................................................. 26 - http://www.ubergizmo.com/2012/04/samsung-emotional-recognition-patent/ 27 - http://www.youtube.com/watch?v=JV6JLcjVJiA 29 - http://www.digital-polyphony.com/25knightrider.htm 30 - http://article.wn.com/view/2012/05/11/Yahoos_IntoNow_Partners_With_ABC_So_Where_is_the_Second_Scre/ 31 - http://abcnews.go.com/topics/news/japan.htm?mediatype=Image 32 - http://greenboxart.com/2012/05/your-favorite-art-as-digitally-selectable-wallpaper/ 33 - http://www.youtube.com/watch?v=fkRemABkm3U&feature=related 34 - http://www.facetwitnews.com/2011_07_20_archive.html 35 - http://www.technologyreview.com/news/413274/touch-screens-with-pop-up-buttons/ 37 -http://www.zdnet.com/blog/btl/apple-gets-samsung-galaxy-tab-banned-in-e-u-with-moronic-ruling/54501 38 - http://www.configurarequipos.com/actualidad-informatica/5457/windows-rt-y-los-polemicos-85-dolares-de-la-licencia- oem http://www.phonearena.com/news/Which-new-Windows-Phone-8-feature-tickles-your-fancy-most_id31465/ http://chromespot.com/2012/03/13/chrome-for-windows-8-metro-in-the-works/windows-8-desktop-preview/ 39 - http://thetechjournal.com/tag/pc/page/9 40 - http://www.bakadesuyo.com/10-ways-science-explains-why-james-bond-is-so 41 - http://magazine.300watches.com/culture/omega-james-bond/ 50 - http://www.frontroomcinema.com/thursday-list-frcs-top-10-tv-shows-fill-gaps/ 51 - http://www.youtube.com/watch?v=pNAdQgyiAB0&feature=player_embedded 52 - http://www.moviereporter.de/filme/12440?page=2&selrate=6.0 53 - http://feastoffun.com/podcast/2010/12/02/fof-1296-the-answer-to-our-neverending-story/

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