How the Digital and Physical worlds are merging.
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  • thanks for the slide show, some very interesting pointers and love makeymakey and the little printer. I would love your feedback on zapplab.net which we have just released. Thanks again.
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  • I recently went to a talk where Bob Greenberg from R/GA explained what they see is the future for brands and companies. This being where brands create their own eco-systems by creating a product and service, a physical product and digital service that each compliment and enhance the next. Another example of where a the physical experience is being enhanced by digital is of Burberrys Regent Street store....
  • I recently went to a talk where Bob Greenberg from R/GA explained what they see is the future for brands and companies. This being where brands create their own eco-systems by creating a product and service, a physical product and digital service that each compliment and enhance the next. Another example of where a the physical experience is being enhanced by digital is of Burberrys Regent Street store....

Transcript

  • 1. HOW ARE THE DIGITAL AND PHYSICAL................................................................................................................................................WORLDS COLLIDING?JOY AYLESJUNIOR PLANNER
  • 2. This presentation will go through...What it means,Why it is happening,What it means for us.
  • 3. This presentation will go through...What it means,Why it is happening,What it means for us.(Some of it was presented on screen and on paper)
  • 4. DIGITAL &
  • 5. WHAT IT MEANS...................................................................................................................................................
  • 6. Digital is amazing because it has helped us move fast, connect with people wewouldn’t normally and well, we know what an impact it has had on our daily lives.
  • 7. But not everything digitalalways works so well...
  • 8. Take Ebay, one of the girls in the officethought she would buy something new...
  • 9. Research was done...
  • 10. Research was done...She paid, waited for delivery and 3 days later, in asuspiciously wrapped parcel, it arrived...
  • 11. But it looked like this....
  • 12. We also know someone who is on
  • 13. with Match.com...
  • 14. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook)
  • 15. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook)-You assess your compatibility
  • 16. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook)-You assess your compatibility- You message back and forth
  • 17. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook)-You assess your compatibility- You message back and forth- If you like what they have to say
  • 18. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook)-You assess your compatibility- You message back and forth- If you like what they have to say-You arrange to meet up in person.
  • 19. with Match.com...-You find the perfect man, you winkat each other (similar to poking onFacebook)-You assess your compatibility- You message back and forth- If you like what they have to say-You arrange to meet up in person.When he looks like that....whowouldn’t?!
  • 20. But then he looks, like this...
  • 21. But then he looks, like this...You have no chemistry, it turns out he chews his food with hismouth open and all in all turns out to be a an unsuccessful date.
  • 22. Don’t get us wrong, ebay is brilliant, it’s created anumber of jobs, encourages re-using and has givensome of our wardrobes a lot more space.
  • 23. Don’t get us wrong, ebay is brilliant, it’s created anumber of jobs, encourages re-using and has givensome of our wardrobes a lot more space.The same with Match.com, 17% of recent marriagesare from online dating.
  • 24. But sometimes going to a store and meeting someone in a barmight be more successful, saving time, effort and humiliation.
  • 25. Sometimes we have toremember that we havemore senses than clicking amouse and looking at ascreen...
  • 26. Saying this, there are somegood examples of wheremerging the digital andphysical have been successful.Can you think of any?
  • 27. Table19 came up with some of these...
  • 28. Two lovely examples of where a product hasbeen made by creating something physicalfrom our digital lives, is Berg’s Little Printer andBreakfast Club’s Instaprint...
  • 29. What we love about Instaprint, is Breakfast Club sold it to aclient (Rayban) and they are now trying to fund it’sproduction on Kickstarter.
  • 30. WHY IS THIS HAPPENING?................................................................................................................................................
  • 31. It seems obvious but...
  • 32. It seems obvious but...
  • 33. And when in the Physical World,
  • 34. And when in the Physical World,
  • 35. This isn’t sharing them on Facebook or Twitter but sharingevents together, sweating at gigs and having something toreally remember.
  • 36. Why not make experiences with morevalue by enhancing real life with digital? (or vice versa)
  • 37. Some staff recently went to a talk where BobGreenberg from R/GA explained what they seefor the future for brands and companies.
  • 38. This being where brands create their own eco-systems by creatingproducts and services, a physical product and digital service thateach compliment and enhance the next.
  • 39. Another example of where a the physical experience isbeing enhanced by digital is ofBurberry’s Regent Street store.
  • 40. Secondly,
  • 41. Secondly,
  • 42. Two examples of where the digital and physical have mergedto create a product that enhances our emotion can be seen inphotobooks and Postagram.
  • 43. Having the tangible images to touch creates an emotionbetter than just looking at your Facebook timeline for 5minutes and closing your laptop. What do you think?
  • 44. Thirdly,
  • 45. Thirdly,
  • 46. Thirdly, This isn’t social media’s liking, poking and but the fact that we are social beings who share stories and face to face conversations.
  • 47. Table19 were asked what they would prefer....
  • 48. Table19 were asked what they would prefer.... ORGoogle Hangouts Meeting
  • 49. The results were OR2 12
  • 50. The results were OR2 12But also resulted in the discussion that there isa time and place for different things.
  • 51. They were also asked.... ORWebinar Event
  • 52. The results were OR3 11
  • 53. The results were OR3 11“If it was a talk on new tax laws, I wouldrather do a webinar!” So again, there is a timeand a place but still, people preferred thephysical event.
  • 54. Lastly ORGig Live Stream
  • 55. Lastly OR14 0
  • 56. Lastly OR14 0Looks like everyone wants to jump out of a hot air balloonfrom the earth’s atmosphere.
  • 57. Meet ups and events are becoming more and morepopular; people are social we like to talk, meet people inbars, touch, laugh and enjoy chemistry with one another.
  • 58. SO WHAT DOES THIS MEAN FOR US?................................................................................................................................................
  • 59. It seems simple but
  • 60. It seems simple but
  • 61. It seems simple but We need to think about all the touch points a customer has with a brand on a daily basis. Figure out how to create value for the customer.
  • 62. Also,
  • 63. Also,
  • 64. Also, We need to tinker with things to understand how they work. Then we can change, adapt and make things happen. This ranges from learning code to understanding different job roles.
  • 65. Lastly,
  • 66. Lastly,
  • 67. Lastly, An easy way to tinker and understand how something works is to do it together. Rather than reading a book or watching a youtube video, get up, walk to someone who might know to do something and have a conversation.
  • 68. In Summary,
  • 69. In Summary,
  • 70. THANK YOU................................................................................................................................................JOY AYLESJUNIOR PLANNER