Your SlideShare is downloading. ×
0
...........................................................................................................
CANNES LIONS V...
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
.............................................................................................................................
Upcoming SlideShare
Loading in...5
×

Cannes vs The World Cup: A Creative Storm

1,915

Published on

A quick look at some inspirational work shown at Cannes and run during the concurrent World Cup.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,915
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
9
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • http://winners.canneslions.com/2014/pr/
  • http://winners.canneslions.com/2014/direct/entry.cfm?entryid=32734&award=2
  • http://winners.canneslions.com/2014/mobile/
  • http://winners.canneslions.com/2014/direct/entry.cfm?entryid=11492&award=3
  • http://winners.canneslions.com/2014/direct/
  • http://winners.canneslions.com/2014/mobile/entry.cfm?entryid=7247&award=2
  • “I don’t think I need to tell you that…
  • https://econsultancy.com/blog/65123-20-best-branded-vines-and-instagram-videos-from-world-cup-2014#i.uvfczn9uvfgozn
  • http://winners.canneslions.com/2014/gp4g/
  • http://winners.canneslions.com/2014/direct/entry.cfm?entryid=12008&award=4
  • http://winners.canneslions.com/2014/media/entry.cfm?entryid=16855&award=3
  • Transcript of "Cannes vs The World Cup: A Creative Storm "

    1. 1. ........................................................................................................... CANNES LIONS VS. THE WORLD CUP 2014
    2. 2. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 “Pumped” by McCann London Photographer: Max Oppenheim Source: http://www.canneslions.com/about_us/pumped Photograph courtesy of Getty Images Source: http://www.fifa.com/worldcup/photos/all-photos.html#2397522 Every four years these two events coincide…
    3. 3. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 AND BRING WITH THEM A CREATIVE STORM… “Cloud” light by Richard Clarkson Source: http://www.richardclarkson.com/
    4. 4. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 WHICH IS WHY IT MAKES SENSE TO DISCUSS THEM BOTH 1. Highlights from Cannes • A combination of my favourites and what we can learn from them 1. What this year’s World Cup inspired • The World Cup activity that stood out and why 1. Some predictions for 2015 • How brands will pursue creativity
    5. 5. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 BUT FIRST…WHAT IS CANNES LIONS?
    6. 6. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 IT WAS INSPIRED BY THE CANNES FILM FESTIVAL
    7. 7. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 …AND BEGUN BY A GROUP CALLED THE SCREEN ADVERTISING WORLD ASSOCIATION
    8. 8. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 WHO WANTED TO CELEBRATE AD FILMS Grand Prix Winner (1954) Film: Il Circo Brand: Chlorodont
    9. 9. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 NOWADAYS THE WINNERS AREN’T JUST AD FILMS… Design Gold Lion Bell-Net Obstetrics: Mother Book Product Design Grand Prix G-Star Raw: Raw for the Oceans Press Grand Prix Selfridges: Christmas In fact the average number of channels used by brands who won a Creative Effectiveness Lion is seven (up from four since 2011). Outdoor Grand Prix ANZ Bank: GayTM
    10. 10. ................................................................................................................................................ The ideas and contents of this document are copyright © Table 19 Ltd. 2010 HIGHLIGHTS FROM CANNES • Brands that inspire change • Brand extensions that serve a purpose • Data and emotion make a powerful combination
    11. 11. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 Chipotle Mexican Grill The Scarecrow BRANDS THAT INSPIRE CHANGE
    12. 12. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 Intermarché Inglorious Fruits and Vegetables
    13. 13. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 Nivea The Sun Band BRAND EXTENSIONS SERVE A PURPOSE
    14. 14. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 OPSM Penny the Pirate
    15. 15. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 British Airways Magic of Flying DATA AND EMOTION MAKE A POWERFUL COMBINATION
    16. 16. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 Guy Cotton A Trip Out To Sea
    17. 17. ................................................................................................................................................ The ideas and contents of this document are copyright © Table 19 Ltd. 2010 WHAT THE WORLD CUP INSPIRED • Leverage consumer passion and turn it into conversation • Technology makes every moment count • Engagement at any level
    18. 18. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 Old SpiceBrazil BRANDS LOVE THE WORLD CUP
    19. 19. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 BUT DON’T THEY ALWAYS LOVE SPORTS? $4 million for a 30-sec spot Coca-Cola paid £64 million to be the global sponsor of the IOC Standard Life is sponsoring Murray for £4.5 million over next three years
    20. 20. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 AT THE SUPER BOWL 2013 OREO PROVED JUST HOW POWERFUL SOCIAL MEDIA IS Super Bowl blackout on 3rd Feb 2013 at 8.38pm Oreo tweet only minutes after the blackout happens 15,781 retweets
    21. 21. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 WHICH IS WHY THE WORLD CUP MATTERS THIS YEAR
    22. 22. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 “Nike understands that the story of the world cup is not soccer. the world cup story is about finding courage… …Attaching a brand to a basic, and intense, human feeling is seen in nearly every memorable World Cup campaign. Nike sells personal achievement. Coke sells happiness. McDonald’s sells fun.” - Joe King, mono advertising “What Marketers can Learn from Nike’s World Cup Ads” (Fast Company)
    23. 23. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 TURNING CONSUMER PASSION INTO CONVERSATION Buffalo Wings: #Fannerism Buffalo Wings posted football caricatures on their Instagram feed and asked followers to share their own photos using #Fannerism. Winners were contacted using the Instagram direct messaging service with rewards. The brand gained 1600 followers in between June 6-9 and are continuing to rack up more during the World Cup.
    24. 24. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 Hyundai #BecauseFutbol Digital billboard in Times Square Social activity driven by Twitter Supporting social activity on Tumblr microsite
    25. 25. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 MAKING EVERY MOMENT COUNT Nike Soccer App Due for release on Android and iOS on July 10th (three days before the World Cup ends) the Nike Soccer App will act as a dedicated social network for football fans who can use a simple chat functionality to tune into games 24/7. Features include exclusive access to live chats with professional players and the chance to buy clothing before they go on sale in store.
    26. 26. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 Visa The Teletransporter
    27. 27. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 ENGAGEMENT CAN HAPPEN AT ANY LEVEL McDonald’s: GOL! app Your McDonald’s fries act as an augmented reality trigger for a challenging football game. As you progress through the levels you can bounce the virtual football off real objects picked up by your smartphone. The app follows McDonald’s GOL! TV ad celebrating ordinary people’s spectacular football tricks.
    28. 28. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 “Brazil 2014 is the first social video World Cup” (Econsultancy)
    29. 29. ................................................................................................................................................ The ideas and contents of this document are copyright © Table 19 Ltd. 2010 PREDICTIONS 1. Lead change through technology 2. Sensory outdoors for greater consumer participation 3. Data will drive real-time and personalisation
    30. 30. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 ULTIMATELY BRANDS MUST ALWAYS STRIVE TO UNCOVER SIMPLE CONSUMER TRUTHS NRMA Insursance Car Creation
    31. 31. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 Terre de Hommes Sweetie LEAD CHANGE THROUGH TECHNOLOGY Brands will build a bigger path to purpose by adopting and spurring innovation
    32. 32. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 University of Engineering and Technology, Peru Air Purifying Billboard LEAD CHANGE THROUGH TECHNOLOGY
    33. 33. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 SENSORY OUTDOOR ADS FOR GREATER CONSUMER PARTICIPATION Digital displays will play a bigger role in driving transactions and prolonging consumer engagement with a brand.
    34. 34. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 SENSORY OUTDOOR ADS FOR GREATER CONSUMER PARTICIPATION Fundacao Pro Sangue, Sao Paolo Blood Charger Poster
    35. 35. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 DATA WILL DRIVE REAL-TIME AND PERSONALISATION: THESE WILL BECOME THE NORM The proliferation of channels brands can leverage to communicate with their audience means more distraction for consumers. Brands will have to find a way to weave elements of personalisation into everything they do – from push notifications to intelligent displays. Cisco launched connected billboards (above) to promote the Internet of Everything. The length of the message on the billboard is determined by the driver’s speed, i.e. the faster you’re going the shorter the message. The bus stop on the right lets travellers map their city routes using real-time data to personalise users’ journeys.
    36. 36. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 AND FOR THE NEXT WORLD CUP… We experience the full spectrum of emotions when it comes to a sporting event this international, this significant and historical. Which means brands have endless opportunities to tap into these feelings and bring every moment to life. …What creative executions we can expect depends on where technology takes us before 2018.
    37. 37. .................................................................................................................................................................................................. The ideas and contents of this document are copyright © Table 19 Ltd. 2010 THANKS!!!
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×