SOCIAL, DIGITAL  AND MOBILE INTHAILAND  we are social   DECEMBER 2011
we are social                FOR MORE INFO ON THIS REPORT, PLEASE                CONTACT SIMON KEMP AT WE ARE SOCIAL:     ...
THAILAND                     67,070,000                                                      31%                          ...
16.6              AVERAGE HOURS THAI                                     VS      10.9                                     ...
THAILAND IS SOUTHEAST ASIA’S                BIGGEST ONLINE GAMING MARKETwe are social                             SOURCE: ...
60%                   OF THAI INTERNET USERS PLAY                ONLINE GAMES SEVERAL TIMES A WEEKwe are social           ...
82%                  OF THAI WEB USERS STREAM OR            DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social         ...
85%                  OF THAILAND’S INTERNET USERS VISIT                SOCIAL MEDIA SITES AT LEAST ONCE A WEEKwe are socia...
FACEBOOK DEMOGRAPHICS IN THAILAND                     55-64:   65+:                      1%      1%          45-54:       ...
TOP FACEBOOK PAGES IN THAILAND     #     BRAND PAGE                       LIKES                         GROWTH     1    BL...
NUMBER OF LINKEDIN USERS IN THAILAND:                        295,000we are social                                     SOUR...
NUMBER OF FOURSQUARE USERS IN THAILAND:                         152,000we are social                                      ...
78%         OF THAI WEB USERS HAVE SHARED THEIR THOUGHTS        ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are so...
ONLY                         19%                 OF THAI INTERNET USERS THINK                WEB ADVERTISING CAN BE USEFUL...
36%                 OF THAI INTERNET USERS USE A                MOBILE DEVICE TO ACCESS THE WEBwe are social              ...
72%                OF THAILAND’S MOBILE USERS                 ARE BELOW THE AGE OF 24we are social                     SOU...
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:                          HTTP://WEARESOCIAL.SGwe are social
SIMON KEMP    LAM CAI YU               MANAGING DIRECTOR   ACCOUNT EXECUTIVE                      @ESKIMON     @HICAIS    ...
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We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Thailand. You can find more of these Asia reports at http://wearesocial.sg

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Transcript of "We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011"

  1. 1. SOCIAL, DIGITAL AND MOBILE INTHAILAND we are social DECEMBER 2011
  2. 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  3. 3. THAILAND 67,070,000 31% 69% TOTAL POPULATION URBAN RURAL 18,310,000 27 % INTERNET USERS INTERNET PENETRATION 12,881,800 19 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 71,824,561 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  4. 4. 16.6 AVERAGE HOURS THAI VS 10.9 AVERAGE HOURS THAI NETIZENS SPEND USING NETIZENS SPEND WATCHING THE INTERNET EACH WEEK BROADCAST TV EACH WEEKwe are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
  5. 5. THAILAND IS SOUTHEAST ASIA’S BIGGEST ONLINE GAMING MARKETwe are social SOURCE: EFFECTIVE MEASURE, AS CITED IN CAMPAIGN SINGAPORE
  6. 6. 60% OF THAI INTERNET USERS PLAY ONLINE GAMES SEVERAL TIMES A WEEKwe are social SOURCE: TNS DIGITAL LIFE
  7. 7. 82% OF THAI WEB USERS STREAM OR DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social SOURCE: NIELSEN
  8. 8. 85% OF THAILAND’S INTERNET USERS VISIT SOCIAL MEDIA SITES AT LEAST ONCE A WEEKwe are social SOURCE: TNS DIGITAL LIFE
  9. 9. FACEBOOK DEMOGRAPHICS IN THAILAND 55-64: 65+: 1% 1% 45-54: 4% 35--44: 10% 13-17: 21% MALE: FEMALE: 48% 52% 25-34: 29% 18-24: 34%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  10. 10. TOP FACEBOOK PAGES IN THAILAND # BRAND PAGE LIKES GROWTH 1 BLACKBERRY THAILAND 394,759 14.51% 2 THE STAR ค้นฟ้าคว้าดาว! 368,564 2.17% 3 DTAC INTERNET 315,479 2.17% 4 GMEMBER 302,150 3.06% 5 NOKIA THAILAND 154,897 2.54% 6 SMIRNOFF EXPERIENCE THAILAND 142,529 17.78% 7 JOHNNIE WALKER THAILAND 131,144 6.72% 8 ICHITAN 115,152 1.68% 9 SORBORMORE 86,904 1.86% 10 PANTENE THAILAND 78,908 6.15%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  11. 11. NUMBER OF LINKEDIN USERS IN THAILAND: 295,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  12. 12. NUMBER OF FOURSQUARE USERS IN THAILAND: 152,000we are social SOURCE: PENN OLSON
  13. 13. 78% OF THAI WEB USERS HAVE SHARED THEIR THOUGHTS ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are social SOURCE: NIELSEN
  14. 14. ONLY 19% OF THAI INTERNET USERS THINK WEB ADVERTISING CAN BE USEFULwe are social SOURCE: NIELSEN
  15. 15. 36% OF THAI INTERNET USERS USE A MOBILE DEVICE TO ACCESS THE WEBwe are social SOURCE: NIELSEN
  16. 16. 72% OF THAILAND’S MOBILE USERS ARE BELOW THE AGE OF 24we are social SOURCE: SYNOVATE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  17. 17. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  18. 18. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social
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