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We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011
 

We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Thailand. You can find more of these Asia reports at http://wearesocial.sg

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Thailand. You can find more of these Asia reports at http://wearesocial.sg

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http://wearesocial.net 10254
http://wearesocial.sg 2418
http://wearesocial.com 240
http://evanhugh.com 114
http://www.social8e8.com 100
http://feeds.feedburner.com 65
http://www.entreport.asia 36
http://digitalapprentices.collected.info 31
http://social8e8.blogspot.com 26
http://webcache.googleusercontent.com 16
http://communityvigo.blogspot.com 15
http://translate.googleusercontent.com 5
http://207.46.192.232 4
http://dingeunddevelopment.collected.info 3
https://www.google.com.sg 2
http://prezi.com 1
http://staging.wearesocial.net 1
https://www.facebook.com 1
http://mediacommunications.collected.info 1
http://wearesocial.net. 1
http://wearesocial.net&_=1310856640031 HTTP 1
http://localhost 1
http://www.hanrss.com 1
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    We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011 We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011 Presentation Transcript

    • SOCIAL, DIGITAL AND MOBILE INTHAILAND we are social DECEMBER 2011
    • we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
    • THAILAND 67,070,000 31% 69% TOTAL POPULATION URBAN RURAL 18,310,000 27 % INTERNET USERS INTERNET PENETRATION 12,881,800 19 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 71,824,561 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
    • 16.6 AVERAGE HOURS THAI VS 10.9 AVERAGE HOURS THAI NETIZENS SPEND USING NETIZENS SPEND WATCHING THE INTERNET EACH WEEK BROADCAST TV EACH WEEKwe are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
    • THAILAND IS SOUTHEAST ASIA’S BIGGEST ONLINE GAMING MARKETwe are social SOURCE: EFFECTIVE MEASURE, AS CITED IN CAMPAIGN SINGAPORE
    • 60% OF THAI INTERNET USERS PLAY ONLINE GAMES SEVERAL TIMES A WEEKwe are social SOURCE: TNS DIGITAL LIFE
    • 82% OF THAI WEB USERS STREAM OR DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social SOURCE: NIELSEN
    • 85% OF THAILAND’S INTERNET USERS VISIT SOCIAL MEDIA SITES AT LEAST ONCE A WEEKwe are social SOURCE: TNS DIGITAL LIFE
    • FACEBOOK DEMOGRAPHICS IN THAILAND 55-64: 65+: 1% 1% 45-54: 4% 35--44: 10% 13-17: 21% MALE: FEMALE: 48% 52% 25-34: 29% 18-24: 34%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
    • TOP FACEBOOK PAGES IN THAILAND # BRAND PAGE LIKES GROWTH 1 BLACKBERRY THAILAND 394,759 14.51% 2 THE STAR ค้นฟ้าคว้าดาว! 368,564 2.17% 3 DTAC INTERNET 315,479 2.17% 4 GMEMBER 302,150 3.06% 5 NOKIA THAILAND 154,897 2.54% 6 SMIRNOFF EXPERIENCE THAILAND 142,529 17.78% 7 JOHNNIE WALKER THAILAND 131,144 6.72% 8 ICHITAN 115,152 1.68% 9 SORBORMORE 86,904 1.86% 10 PANTENE THAILAND 78,908 6.15%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
    • NUMBER OF LINKEDIN USERS IN THAILAND: 295,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
    • NUMBER OF FOURSQUARE USERS IN THAILAND: 152,000we are social SOURCE: PENN OLSON
    • 78% OF THAI WEB USERS HAVE SHARED THEIR THOUGHTS ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are social SOURCE: NIELSEN
    • ONLY 19% OF THAI INTERNET USERS THINK WEB ADVERTISING CAN BE USEFULwe are social SOURCE: NIELSEN
    • 36% OF THAI INTERNET USERS USE A MOBILE DEVICE TO ACCESS THE WEBwe are social SOURCE: NIELSEN
    • 72% OF THAILAND’S MOBILE USERS ARE BELOW THE AGE OF 24we are social SOURCE: SYNOVATE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
    • MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
    • SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social