We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Thailand. You can find more of these Asia reports at http://wearesocial.sg

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Thailand. You can find more of these Asia reports at http://wearesocial.sg

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  • 1. SOCIAL, DIGITAL AND MOBILE INTHAILAND we are social DECEMBER 2011
  • 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  • 3. THAILAND 67,070,000 31% 69% TOTAL POPULATION URBAN RURAL 18,310,000 27 % INTERNET USERS INTERNET PENETRATION 12,881,800 19 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 71,824,561 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 4. 16.6 AVERAGE HOURS THAI VS 10.9 AVERAGE HOURS THAI NETIZENS SPEND USING NETIZENS SPEND WATCHING THE INTERNET EACH WEEK BROADCAST TV EACH WEEKwe are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
  • 5. THAILAND IS SOUTHEAST ASIA’S BIGGEST ONLINE GAMING MARKETwe are social SOURCE: EFFECTIVE MEASURE, AS CITED IN CAMPAIGN SINGAPORE
  • 6. 60% OF THAI INTERNET USERS PLAY ONLINE GAMES SEVERAL TIMES A WEEKwe are social SOURCE: TNS DIGITAL LIFE
  • 7. 82% OF THAI WEB USERS STREAM OR DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social SOURCE: NIELSEN
  • 8. 85% OF THAILAND’S INTERNET USERS VISIT SOCIAL MEDIA SITES AT LEAST ONCE A WEEKwe are social SOURCE: TNS DIGITAL LIFE
  • 9. FACEBOOK DEMOGRAPHICS IN THAILAND 55-64: 65+: 1% 1% 45-54: 4% 35--44: 10% 13-17: 21% MALE: FEMALE: 48% 52% 25-34: 29% 18-24: 34%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 10. TOP FACEBOOK PAGES IN THAILAND # BRAND PAGE LIKES GROWTH 1 BLACKBERRY THAILAND 394,759 14.51% 2 THE STAR ค้นฟ้าคว้าดาว! 368,564 2.17% 3 DTAC INTERNET 315,479 2.17% 4 GMEMBER 302,150 3.06% 5 NOKIA THAILAND 154,897 2.54% 6 SMIRNOFF EXPERIENCE THAILAND 142,529 17.78% 7 JOHNNIE WALKER THAILAND 131,144 6.72% 8 ICHITAN 115,152 1.68% 9 SORBORMORE 86,904 1.86% 10 PANTENE THAILAND 78,908 6.15%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 11. NUMBER OF LINKEDIN USERS IN THAILAND: 295,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  • 12. NUMBER OF FOURSQUARE USERS IN THAILAND: 152,000we are social SOURCE: PENN OLSON
  • 13. 78% OF THAI WEB USERS HAVE SHARED THEIR THOUGHTS ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are social SOURCE: NIELSEN
  • 14. ONLY 19% OF THAI INTERNET USERS THINK WEB ADVERTISING CAN BE USEFULwe are social SOURCE: NIELSEN
  • 15. 36% OF THAI INTERNET USERS USE A MOBILE DEVICE TO ACCESS THE WEBwe are social SOURCE: NIELSEN
  • 16. 72% OF THAILAND’S MOBILE USERS ARE BELOW THE AGE OF 24we are social SOURCE: SYNOVATE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 17. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  • 18. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social