We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011

SOCIAL, DIGITAL AND MOBILE INTHAILAND we are social DECEMBER 2011

we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social

THAILAND 67,070,000 31% 69% TOTAL POPULATION URBAN RURAL 18,310,000 27 % INTERNET USERS INTERNET PENETRATION 12,881,800 19 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 71,824,561 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

16.6 AVERAGE HOURS THAI VS 10.9 AVERAGE HOURS THAI NETIZENS SPEND USING NETIZENS SPEND WATCHING THE INTERNET EACH WEEK BROADCAST TV EACH WEEKwe are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC

THAILAND IS SOUTHEAST ASIA’S BIGGEST ONLINE GAMING MARKETwe are social SOURCE: EFFECTIVE MEASURE, AS CITED IN CAMPAIGN SINGAPORE

60% OF THAI INTERNET USERS PLAY ONLINE GAMES SEVERAL TIMES A WEEKwe are social SOURCE: TNS DIGITAL LIFE

82% OF THAI WEB USERS STREAM OR DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social SOURCE: NIELSEN

85% OF THAILAND’S INTERNET USERS VISIT SOCIAL MEDIA SITES AT LEAST ONCE A WEEKwe are social SOURCE: TNS DIGITAL LIFE

FACEBOOK DEMOGRAPHICS IN THAILAND 55-64: 65+: 1% 1% 45-54: 4% 35--44: 10% 13-17: 21% MALE: FEMALE: 48% 52% 25-34: 29% 18-24: 34%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

TOP FACEBOOK PAGES IN THAILAND # BRAND PAGE LIKES GROWTH 1 BLACKBERRY THAILAND 394,759 14.51% 2 THE STAR ค้นฟ้าคว้าดาว! 368,564 2.17% 3 DTAC INTERNET 315,479 2.17% 4 GMEMBER 302,150 3.06% 5 NOKIA THAILAND 154,897 2.54% 6 SMIRNOFF EXPERIENCE THAILAND 142,529 17.78% 7 JOHNNIE WALKER THAILAND 131,144 6.72% 8 ICHITAN 115,152 1.68% 9 SORBORMORE 86,904 1.86% 10 PANTENE THAILAND 78,908 6.15%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

NUMBER OF LINKEDIN USERS IN THAILAND: 295,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011

NUMBER OF FOURSQUARE USERS IN THAILAND: 152,000we are social SOURCE: PENN OLSON

78% OF THAI WEB USERS HAVE SHARED THEIR THOUGHTS ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are social SOURCE: NIELSEN

ONLY 19% OF THAI INTERNET USERS THINK WEB ADVERTISING CAN BE USEFULwe are social SOURCE: NIELSEN

36% OF THAI INTERNET USERS USE A MOBILE DEVICE TO ACCESS THE WEBwe are social SOURCE: NIELSEN

72% OF THAILAND’S MOBILE USERS ARE BELOW THE AGE OF 24we are social SOURCE: SYNOVATE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social

SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social

http://wearesocial.net	8544
http://wearesocial.sg	2338
http://wearesocial.com	240
http://evanhugh.com	110
http://www.social8e8.com	100
http://feeds.feedburner.com	65
http://digitalapprentices.collected.info	31
http://social8e8.blogspot.com	26
http://www.entreport.asia	24
http://webcache.googleusercontent.com	16
http://communityvigo.blogspot.com	15
http://translate.googleusercontent.com	5
http://207.46.192.232	4
http://dingeunddevelopment.collected.info	3
http://localhost	1
http://www.hanrss.com	1
http://mediacommunications.collected.info	1
http://flavors.me	1
http://wearesocial.net.	1
http://wearesocial.net&_=1310856842781 HTTP	1
http://wearesocial.net&_=1310856640031 HTTP	1

We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011

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