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We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)
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We Are Social's Guide to Social, Digital & Mobile in Indonesia (Nov 2011)

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This is the November 2011 edition of We Are Social Singapore's guide to Social, Digital and Mobile in Indonesia. You can find more individual country reports and a complete Asia overview at …

This is the November 2011 edition of We Are Social Singapore's guide to Social, Digital and Mobile in Indonesia. You can find more individual country reports and a complete Asia overview at http://wearesocial.sg

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  • 1. SOCIAL, DIGITAL AND MOBILE ININDONESIA we are social DECEMBER 2011
  • 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  • 3. INDONESIA 237,556,363 43% 57% TOTAL POPULATION URBAN RURAL 39,600,000 17 % INTERNET USERS INTERNET PENETRATION 40,829,720 17 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 210,391,300 89 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 4. REPORTS OF THE NUMBER OF INTERNET USERS IN INDONESIA VARY GREATLY: 84,748,000 VS 39,600,000 SALING SILANG INTERNET WORLD STATSwe are social SOURCE: BUSINESS MEASUREMENT INTELLIGENCE, AS REPORTED IN SALING SILANG
  • 5. MORE THAN HALF OF INDONESIA’S INTERNET USERS ARE YOUNGER THAN 20we are social SOURCE: NIELSEN
  • 6. INTERNET USE IN INDONESIA IS HEAVILY MALE-SKEWED VS 64% 36% MALE FEMALEwe are social SOURCE: COOLFOUNDERS / COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 7. PERCENTAGE OF INDONESIAN INTERNET USAGE COMING FROM MOBILE DEVICES: 61%we are social SOURCE: NIELSEN DATA QUOTED IN THE JAKARTA POST
  • 8. PROPORTION OF DESKTOP INTERNET ACCESS IN INDONESIA COMING FROM INTERNET CAFÉS: 66%we are social SOURCE: NIELSEN
  • 9. INTERNET PENETRATION IS ONLY 17% IN INDONESIA… >! …BUT MORE INDONESIANS USE THE INTERNET THAN LISTEN TO THE RADIO OR READ NEWSPAPERSwe are social SOURCE: YAHOO! AND TNS DATA QUOTED ON DAILYSOCIAL.NET
  • 10. INDONESIAN NETIZENS PREFER TO 8 STAY IN TOUCH VIA SOCIAL NETWORKS 71% 51% VS OF INDONESIAN NETIZENS OF INDONESIAN NETIZENS SEND PRIVATE MESSAGES USE EMAIL VIA SOCIAL NETWORKSwe are social SOURCE: NIELSEN; REPRESENTS HABITS OF DIGITAL CONSUMERS AGED 15+
  • 11. 89% OF INDONESIAN INTERNET USERS VISIT SOCIAL MEDIA SITESwe are social SOURCE: COMSCORE
  • 12. FACEBOOK DEMOGRAPHICS IN INDONESIA 55-64: 45-54: 0% 65+: 2% 2% 35--44: 6% 13-17: 28% 25-34: 21% FEMALE: MALE: 40% 60% 18-24: 41%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 13. TOP FACEBOOK PAGES IN INDONESIA # BRAND PAGE LIKES GROWTH 1 SURFER GIRL 1,970,681 2.10% 2 CHOCOLATOS 1,786,810 0.95% 3 BLACKBERRY INDONESIA 1,554,499 7.38% 4 YAMAHA MOTOR INDONESIA 1,325,865 1.98% 5 AXE ID 1,000,615 31.56% 6 STARBUCKS INDONESIA 620,796 0.35% 7 XL RAME 617,472 1.43% 8 OAKLEY INDONESIA 614,850 0.17% 9 NIKE FOOTBALL INDONESIA 364,634 0.88% 10 TANGO WAFER RENYAH 339,888 43.61%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 14. TWEETS PER DAY IN INDONESIA: 1,293,131we are social SOURCE: SALING SILANG
  • 15. (! )! THAT’S 15 TWEETS EVERY SECONDwe are social SOURCE: BASED ON DATA FROM SALING SILANG
  • 16. 87% OF INDONESIAN TWEETS COME FROM MOBILE DEVICESwe are social SOURCE: SALING SILANG
  • 17. INDONESIA’S SHERINA MUNAF - A SINGER FROM JAKARTA - HAS 1,336,781 FOLLOWERS ON TWITTER, MAKING HER THE MOST-FOLLOWED PERSON LIVING IN ASIAwe are social SOURCE: BASED ON DATA FROM SOCIALBAKERS, ACCESSED NOVEMBER 2011
  • 18. 51% OF INDONESIAN WEB USERS STREAM OR DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social SOURCE: NIELSEN
  • 19. NUMBER OF LINKEDIN USERS IN INDONESIA: 860,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  • 20. FOURSQUARE USERS IN INDONESIA: 312,000we are social SOURCE: PENN OLSON
  • 21. 90% OF INDONESIAN NETIZENS USE PHOTO-SHARING SITESwe are social SOURCE: COMSCORE
  • 22. NUMBER OF BLOGS IN INDONESIA: 5,270,658we are social SOURCE: SALING SILANG, JULY 2011
  • 23. 89% OF INDONESIA’S MOBILE INTERNET USERS ACCESS SOCIAL MEDIA SITES FROM THEIR PHONESwe are social SOURCE: YAHOO! APAC, AC CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 24. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  • 25. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social

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