We Are Social’s Guide to Social, Digital and Mobile in Asia (2nd Edition, Oct 2012)

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This is the Second Edition of We Are Social's exploration of Social, Digital and Mobile in Asia. This overview report contains high-level data for 24 countries across the region. Please see our …

This is the Second Edition of We Are Social's exploration of Social, Digital and Mobile in Asia. This overview report contains high-level data for 24 countries across the region. Please see our individual country reports for in-depth details of specific countries. For more details, please contact @wearesocialsg on twitter.

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  • 1. SOCIAL, DIGITALAND MOBILE INASIAOCTOBER 2012we are social
  • 2. COUNTRIES COVERED IN THIS REPORT BANGLADESH JAPAN PAKISTAN BHUTAN LAOS PHILIPPINES BRUNEI MACAU SOUTH KOREA CAMBODIA MALAYSIA SINGAPORE CHINA MALDIVES SRI LANKA HONG KONG MONGOLIA TAIWAN INDIA MYANMAR THAILAND INDONESIA NEPAL VIETNAM 2
  • 3. FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASECONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3
  • 4. THE REGIONAL PICTURE ASIA-WIDE DATA AND STATISTICS
  • 5. CURRENT POPULATION OF ASIA:3,784,644,000 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) 5
  • 6. THAT’S MORE THAN12 TIMESLARGER THAN THE TOTALPOPULATION OF THE USA SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 6
  • 7. 54% OF THE WORLD’SPOPULATION LIVES IN ASIA SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) 7
  • 8. 57%OF ASIA’S POPULATIONLIVES IN RURAL AREAS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 8
  • 9. 63% OF THE WORLD’S RURALPOPULATION LIVES IN ASIA SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 9
  • 10. MORE THAN HALF OFASIA’S POPULATION ISUNDER 30 SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011) 10
  • 11. MEDIAN AGE OFPEOPLE IN ASIA:29.55 SOURCE: BASED ON DATA FROM THE UNITED NATIONS (2011) 11
  • 12. 26% OF ASIA’S POPULATIONIS BELOW THE AGE OF 15 SOURCE: BASED ON DATA FROM THE UN AND THE US CENSUS BUREAU 12
  • 13. OCT2012 ASIA REGIONAL OVERVIEW 3,784,644,000 43% 57% TOTAL POPULATION URBAN RURAL 1,033,688,491 27% INTERNET USERS INTERNET PENETRATION 811,641,680 21% USERS ON TOP SOCIAL NETWORKS SOCIAL NETWORKING PENETRATION 3,110,235,171 82% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE: WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON THE US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN(2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT; SOCIAL NETWORKS: SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY 13(LATEST AVAILABLE DATA, SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (2012), ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) OR GOVT. STATISTICS WHERE MORE RECENT
  • 14. INTERNET USERS IN ASIA: 1,033,688,491 SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 14COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 15. OCT 2012 INTERNET PENETRATION83% 79% 78% 75% 69% 68% 61% 53% GLOBAL 40% 36% AVERAGE 34% 32% 29% 27% 22% 19% 17% 16% 15% 12% 11% 10% 8% 3% 1% JAPAN BRUNEI SINGAPORE TAIWAN HONG KONG MACAO THAILAND BHUTAN SRI LANKA MONGOLIA VIETNAM PHILIPPINES PAKISTAN LAOS BANGLADESH ASIA MALAYSIA CHINA MALDIVES NEPALS KOREA CAMBODIA INDIA MYANMAR INDONESIA COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY 15 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 16. OCT2012 INTERNET PENETRATION 83% 79% PAKISTAN CHINA 40% SOUTH KOREA JAPAN 15% BANGLADESH HONG KONG INDIA 3% 68% 69% TAIWAN 10% THAILAND 36% VIETNAM 34% MALDIVES 32% PHILIPPINES 12% MALAYSIA 61% 29% SRI LANKA 75% INDONESIA SINGAPORE 22% COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY 16 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 17. OCT 2012538.0 INTERNET USERS (MILLIONS) GLOBAL TOTAL: ASIA TOTAL: 121.0 2,294 MILLION 1,034 MILLION 101.2 55.0 40.3 17.7 16.1 33.6 30.9 29.1 24.0 5.5 4.9 5.0 4.0 2.5 2.5 0.5 0.5 0.4 0.3 0.3 0.1 0.1 INDIA JAPAN PHILIPPINES HONG KONG LAOS BRUNEI MACAO BHUTAN PAKISTAN THAILAND TAIWAN BANGLADESH MYANMAR MALDIVES INDONESIA VIETNAM SINGAPORE SRI LANKA MONGOLIA MALAYSIACHINA NEPAL S KOREA CAMBODIA COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY 17 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 18. OCT2012 INTERNET USERS 40M 101M PAKISTAN CHINA 538M SOUTH KOREA JAPAN 29M BANGLADESH HONG KONG INDIA 5.5M 4.9M 16M TAIWAN 121M THAILAND 24M VIETNAM 31M MALDIVES 34M PHILIPPINES 2.5M MALAYSIA 18M 0.1M SRI LANKA 4M INDONESIA SINGAPORE 55M COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY 18 OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 19. 45% OF THE WORLD’S INTERNET USERS LIVE IN ASIA SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 19COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 20. NEW INTERNET USERS IN ASIA IN 2012: 102,000,000 SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 20COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 21. (! THAT’S EQUIVALENT TO THE POPULATION OF THE PHILIPPINES )! SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 21
  • 22. NEW INTERNET USERS IN ASIA EVERY MONTH: 11,350,000 SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 22COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 23. (! )! THAT’S EQUIVALENT TO ADDING THE ENTIRE POPULATION OF BELGIUM EVERY FOUR WEEKS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 23
  • 24. GROWTH IN INTERNET USERS IN ASIA IN 2012: 14% SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY OF 24COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE
  • 25. AVERAGE TIME INTERNET USERS INASIA SPEND ONLINE EACH MONTH: VS 14.7 14.3 HOURS! HOURS! SOURCE: COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 25
  • 26. COMBINED, THAT ADDS UP TO MORE THAN 1,700,000 YEARSSPENT ON THE INTERNET EACH MONTH IN ASIA SOURCE: BASED ON COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 26
  • 27. Q12012 AVERAGE CONNECTION SPEED (MBPS) SOUTH KOREA 15.7 JAPAN 10.9 HONG KONG 9.3 SINGAPORE 5.3 TAIWAN 3.9 THAILAND 3.3GLOBAL AVERAGE 2.6 MALAYSIA 2.0 CHINA 1.5 PHILIPPINES 1.2 INDIA 1.0 SOURCE: AKAMAI TECHNOLOGIES, STATE OF THE INTERNET REPORT Q1 2012 27
  • 28. 69% OF ASIA’S NETIZENSWATCH ONLINE VIDEO SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 28
  • 29. INTERNET USERS IN ASIA WATCHED ALMOST45,000,000,000 ONLINE VIDEOS IN JUNE 2012 ALONE SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 29
  • 30. IF THEY WATCHED JUST 10 SECONDS OF EACH VIDEO, THAT WOULD ADD UP TO MORE THAN 14,200 YEARSWATCHING ONLINE VIDEOS IN JUST ONE MONTH SOURCE: BASED ON DATA FROM COMSCORE VIDEO METRIX (AUG 2012) 30
  • 31. JUN 2012 ONLINE VIDEOS WATCHED PER NETIZEN JAPAN 243 HONG KONG 181GLOBAL AVERAGE 159 SINGAPORE 158 VIETNAM 137 TAIWAN 102 MALAYSIA 95 CHINA 78 INDIA 77 PHILIPPINES 69 INDONESIA 54 SOURCE: COMSCORE VIDEO METRIX (AUG 2012). FIGURES REPRESENT THE NUMBER OF VIDEOS WATCHED PER INTERNET USER IN JUNE 2012 31
  • 32. 61% OF INTERNET USERS INASIA PLAY ONLINE GAMES SOURCE: COMSCORE MEDIA MATRIX, AS CITED IN THE ADMA YEARBOOK 2012 32
  • 33. 64%OF INTERNET USERS IN ASIA HAVE PURCHASED A PRODUCT ONLINE SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 33
  • 34. COUNTRIES IN ASIA-PACIFIC ACCOUNT FOR 31% OF GLOBALE-COMMERCE REVENUES SOURCE: EMARKETER (AUG 2012) 34
  • 35. SOCIAL NETWORK USERS IN ASIA: 811,641,680 SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) 35
  • 36. ASIA IS HOME TO 50%OF ALL THE WORLD’SSOCIAL MEDIA USERS SOURCES: BASED ON SITE-REPORTED USER FIGURES FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (LATEST AVAILABLE DATA, SEP 2012) 36
  • 37. OCT 2012 SOCIAL MEDIA PENETRATION62% 56% 56% 54% 53% 45% 41% 36% 34% GLOBAL 29% 25% AVERAGE 23% 21% 18% 14% 11% 9% 7% 6% 5% 4% 4% 3% 2% N/ABRUNEI HONG KONG MONGOLIA TAIWAN SINGAPORE MACAO PHILIPPINES THAILAND JAPAN BHUTAN SRI LANKA VIETNAM PAKISTAN LAOS BANGLADESH ASIA MALAYSIA CHINA MALDIVES NEPAL S KOREA CAMBODIA INDIA MYANMAR INDONESIA COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE 37 LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
  • 38. OCT2012 SOCIAL NETWORK PENETRATION PAKISTAN: CHINA: 53% 23% FACEBOOK QZONE 41% SOUTH KOREA: JAPAN: BANGLADESH: CYWORLD TWITTER 4% FACEBOOK HONG KONG: FACEBOOK INDIA: FACEBOOK 2% 56% 56% TAIWAN: FACEBOOK 5% THAILAND: VIETNAM: FACEBOOK 25% ZING 9% PHILIPPINES: MALDIVES: FACEBOOK 29% FACEBOOK MALAYSIA: 7% FACEBOOK 45% 34% SRI LANKA: 54% INDONESIA:FACEBOOK FACEBOOK FACEBOOKOTHER PLATFORM SINGAPORE: FACEBOOK 18% COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE 38 LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
  • 39. OCT 2012552.0 SOCIAL NETWORK USERS (MILLIONS) GLOBAL TOTAL: ASIA TOTAL: 56.7 1,627 MILLION 812 MILLION 43.8 29.9 29.9 26.0 16.8 8.2 7.2 13.1 12.9 4.0 3.0 2.9 N/A 1.8 1.4 0.7 0.4 0.3 0.2 0.2 0.1 0.1 INDIA JAPAN PHILIPPINES BRUNEI THAILAND BANGLADESH LAOS MACAO BHUTAN TAIWAN PAKISTAN HONG KONG MALDIVES MYANMAR INDONESIA VIETNAM SINGAPORE SRI LANKA MONGOLIA MALAYSIACHINA NEPAL S KOREA CAMBODIA COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE 39 LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
  • 40. OCT2012 SOCIAL NETWORK USERS PAKISTAN: CHINA: 26M 30M FACEBOOK QZONE 552M SOUTH KOREA: JAPAN: BANGLADESH: CYWORLD TWITTER 7.2M FACEBOOK HONG KONG: FACEBOOK INDIA: FACEBOOK 3.0M 4.0M 13M TAIWAN: FACEBOOK 55M THAILAND: VIETNAM: FACEBOOK 16M ZING 8.2M PHILIPPINES: MALDIVES: FACEBOOK 29M FACEBOOK MALAYSIA: 1.4M FACEBOOK 13M 0.1M SRI LANKA: 2.9M INDONESIA:FACEBOOK FACEBOOK FACEBOOKOTHER PLATFORM SINGAPORE: FACEBOOK 44M COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT WEARESOCIAL.SG. FIGURES REPRESENT THE LATEST SITE-REPORTED REGISTERED USERS FOR THE 40 LARGEST SOCIAL NETWORK IN EACH COUNTRY AS AT SEP 2012. DATA SOURCES: FACEBOOK (SEP 2012), TENCENT (APR 2012), SEMIOCAST (AUG 2012), CYWORLD (SEP 2012), ZING.ME (JAN 2012)
  • 41. SEP 2012 SOCIAL MEDIA USERS: ACTIVE vs. TOTAL99% 97% 98% 98% 97% 96% 95% 96% 91% 92%88% 88% 82% 80% 79% 77% 78% 75% 72% 63% 63% 65% 50% 43% PHILIPPINES THAILAND VIETNAM TAIWAN SINGAPORE HONG KONG JAPAN MALAYSIA CHINA S KOREA INDIAINDONESIA INTERNET USERS WITH A SOCIAL MEDIA ACCOUNT INTERNET USERS WHO HAVE UPDATED THEIR SOCIAL MEDIA ACCOUNT IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) 41
  • 42. OCT 2012 TOP SOCIAL NETWORKS IN ASIA (USERS) QZONE 552 MTENCENT WEIBO 337 M SINA WEIBO 324 M FACEBOOK 229 M RENREN 147 M SOURCES: TENCENT, SINA, FACEBOOK, TECHINASIA; FIGURES FOR SOME NETWORKS REPRESENT TOTAL REGISTERED USERS, AND MAY NOT BE INDICATIVE OF ACTIVE USER NUMBERS 42
  • 43. ASIA IS HOME TO MOREFACEBOOK USERS THANANY OTHER CONTINENT SOURCE: SOCIALBAKERS (SEP 2012) 43
  • 44. FACEBOOK USERS IN ASIA:229,000,000 SOURCE: FACEBOOK (OCT 2012) 44
  • 45. OCT2012 FACEBOOK’S DEMOGRAPHICS IN ASIA 55-64: 65+: 1% 1% 45-54: 4% 35--44: 13-17: 10% 16% FEMALE: 42% MALE: 25-34: 58% 27% 18-24: 41% SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012) 45
  • 46. NEW FACEBOOK USERS IN ASIA EVERY MONTH:10,000,000 SOURCE: BASED ON DATA FROM SOCIALBAKERS (SEP 2012) 46
  • 47. (! )! THAT’S ABOUT THE SAME AS ADDING THE POPULATION OF SWEDEN EVERY FOUR WEEKS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 47
  • 48. HOWEVER, FACEBOOK’SPENETRATION IN ASIA IS ONLY 6% SOURCE: BASED ON DATA FROM FACEBOOK (2012) AND THE US CENSUS BUREAU (2012) 48
  • 49. SEP 2012 FACEBOOK vs. TWITTER IN ASIA80% 77% 72% 69% 67% 61% 59% 58% 57% 41% 35% 32% 29% 27% 26% 25% 21% 22% 20% 16% 9% 6%INDONESIA PHILIPPINES MALAYSIA VIETNAM TAIWAN THAILAND HONG KONG INDIA SINGAPORE S KOREA JAPAN INTERNET USERS WHO HAVE USED FACEBOOK IN THE PAST MONTH INTERNET USERS WHO HAVE USED TWITTER IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) 49
  • 50. ASIA’S FEMALE NETIZENS SPEND 38% OF THEIR TIME ONLINEENGAGING IN ONLINE DISCUSSIONS SOURCE: TNS, AS CITED IN THE AMDA YEARBOOK 2012 50
  • 51. 60%OF INTERNET USERS IN ASIA USE SOCIALMEDIA TO INFORM PURCHASE DECISIONS SOURCE: NIELSEN (MAR 2012), AS CITED IN THE ADMA YEARBOOK 2012 51
  • 52. 28% OF INTERNET USERS IN ASIA WOULD BUY A BRANDBECAUSE A FRIEND ‘LIKES’ IT ON SOCIAL NETWORKS SOURCE: IPSOS VIA EMARKETER (JUL 2012) 52
  • 53. THAT’S ALMOST DOUBLETHE FIGURE FOR INTERNETUSERS IN NORTH AMERICA SOURCE: IPSOS VIA EMARKETER (JUL 2012) 53
  • 54. 81%OF ASIA’S TOP BRANDS USE SOCIAL MEDIA SOURCE: BURSON MARSTELLER 54
  • 55. JUN2012 SOCIAL MEDIA USE BY ASIAN COMPANIESFACEBOOK 89% TWITTER 66% YOUTUBE 64%LINKEDIN 40% BLOGS 39%PINTEREST 21%GOOGLE+ 13% OTHERS 47% SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 55
  • 56. 75%OF BRANDS IN ASIA RAN SOCIAL MEDIAMARKETING ACTIVITY IN THE PAST YEAR SOURCE: BUDDY MEDIA (JUN 2012) 56
  • 57. JUN 2012 COMPANY OBJECTIVES OF SOCIAL MEDIA CONTENT REACH 80% & AWARENESS INCREASE TRAFFIC 64% TO WEBSITEBETTER CONSUMER 62% INSIGHTS MORE EFFICIENT 46% MARKETING SALES & LEAD 44% GENERATIONCUSTOMER SERVICE 42% EFFICIENCIES SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 57
  • 58. JUN2012 WHERE SOCIAL SITS IN BUSINESS IN ASIA 88% 33% 30% 18% 6% 3%MARKETING CORPORATE PUBLIC CUSTOMER HUMAN OTHER COMMS RELATIONS SERVICE RESOURCES SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 58
  • 59. JUN 2012 SOCIAL ‘MEASURES OF SUCCESS’ IN ASIAFANS & FOLLOWERS 82% ‘ENGAGEMENT’ 72%AWARENESS & BUZZ 68% AMPLIFY 50%MARKETING GOALS SALES, LEADS & 50% CONVERSIONS REACH OF BRAND 45% CONTENT SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 59
  • 60. MOBILE PHONE SUBSCRIPTIONS IN ASIA: 3,110,235,171SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY OF INFORMATION 60 & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
  • 61. OCT 2012 MOBILE PENETRATION234% 214% 147% 140% 139% 130% 124% 118% 117% GLOBAL 110% 109% 106% 100% AVERAGE 94% 93% 88% 83% 82% 78% 78% 70% 63% 62% 45% 5% NEPALMACAO BRUNEI HONG KONG SINGAPORE S KOREA JAPAN PHILIPPINES CHINA BHUTAN BANGLADESH MALDIVES TAIWAN THAILAND CAMBODIA PAKISTAN INDIA MYANMAR LAOS INDONESIA VIETNAM SRI LANKA MONGOLIA ASIA MALAYSIA COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY 61 OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
  • 62. OCT2012 MOBILE PENETRATION 110% 106% PAKISTAN CHINA 78% SOUTH KOREA JAPAN 62% BANGLADESH HONG KONG INDIA 63% 214% 124% TAIWAN 78% THAILAND 117% VIETNAM 139% MALDIVES 94% PHILIPPINES 88% MALAYSIA 118% 140% SRI LANKA 147% INDONESIA SINGAPORE 109% COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY 62 OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
  • 63. OCT 20121,047.0 934.1 MOBILE SUBSCRIPTIONS (MILLIONS) GLOBAL TOTAL: ASIA TOTAL: 6,300 MILLION 3,110 MILLION 270.0 134.6 127.3 118.3 53.6 101.6 97.1 34.5 28.9 78.7 18.9 15.3 15.0 13.4 5.5 2.9 2.8 0.5 0.5 0.5 7.8 1.4 INDIA JAPAN PAKISTAN BANGLADESH PHILIPPINES THAILAND TAIWAN HONG KONG LAOS MACAO BRUNEI BHUTAN MYANMAR MALDIVES INDONESIA VIETNAM SINGAPORE SRI LANKA MONGOLIA MALAYSIACHINA NEPAL S KOREA CAMBODIA COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY 63 OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
  • 64. OCT2012 MOBILE SUBSCRIPTIONS 54M 135M PAKISTAN CHINA 1,047M SOUTH KOREA JAPAN 118M BANGLADESH HONG KONG INDIA 102M 15M 29M TAIWAN 934M THAILAND 79M VIETNAM 127M MALDIVES 97M PHILIPPINES MALAYSIA 35M 0.5M 19M SRI LANKA 7.8M INDONESIA SINGAPORE 270M COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY 64 OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012)
  • 65. TOGETHER, CHINA AND INDIA ADDED 60,000,000NEW MOBILE SUBSCRIPTIONS IN Q2 2012 SOURCE: ERICSSON TRAFFIC AND MARKET REPORT (AUG 2012) 65
  • 66. (! )! THAT’S MORE THAN THE TOTAL POPULATION OF ITALY IN ONLY THREE MONTHS SOURCE: BASED ON DATA FROM THE ITALIAN CENSUS (2011) 66
  • 67. SMARTPHONEPENETRATION IN ASIA: 22% SOURCE: EMARKETER (AUG 2012) 67
  • 68. THAT EQUATES TO ROUGHLY844,000,000SMARTPHONE USERS IN ASIA SOURCE: BASED ON DATA FROM EMARKETER (AUG 2012) AND THE US CENSUS BUREAU 68
  • 69. NUMBER OF MOBILE INTERNET USERS IN ASIA BY END 2012:794,000,000 SOURCE: EMARKETER ESTIMATE (AUG 2012) 69
  • 70. MOBILE INTERNET USERS OUTNUMBERPC-BASED INTERNET USERS IN CHINA VS388,000,000! 380,000,000! SOURCE: CNNIC (JUN 2012) 70
  • 71. 18% OF ALL WEB TRAFFIC IN ASIACOMES FROM MOBILE DEVICES SOURCE: PINGDOM (MAY 2012) 71
  • 72. USERS OF TENCENT’S WECHATMOBILE INSTANT MESSAGING APP:200,000,000 SOURCE: TENCENT, VIA TECHINASIA (SEP 2012) 72
  • 73. 82%OF COMPANIES IN ASIA BELIEVE MOBILE SOCIAL IS AN IMPORTANT PART OF THEIR STRATEGY SOURCE: BUDDY MEDIA: THE STATE OF SOCIAL MEDIA MARKETING IN ASIA-PACIFIC (JUN 2012) 73
  • 74. $! 43%OF PEOPLE IN ASIA ARE WILLING TO MAKETRANSACTIONS ON THEIR MOBILE PHONES SOURCE: NIELSEN (MAR 2012) AS CITED IN THE ADMA YEARBOOK 2012 74
  • 75. JUN2012 USE OF MOBILE WALLET SERVICES31% 26% 26% 25% 15% 15% 7% 4% 2% 1% 1% 1% 1%HONG KONG JAPAN SINGAPORE TAIWAN PAKISTAN PHILIPPINES THAILAND VIETNAM MALAYSIA CHINA S KOREA INDIA INDONESIA SOURCE: TNS MOBILE LIFE (JUN 2012) 75
  • 76. $!85,000,000PEOPLE IN ASIA WILL MAKEMOBILE PAYMENTS IN 2012 SOURCE: GARTNER ESTIMATE (MAY 2012) 76
  • 77. (! THAT’S MORE THAN THE POPULATION OF GERMANY )! SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 77
  • 78. COUNTRY BY COUNTRY A CLOSER LOOK AT EACH ASIAN MARKET
  • 79. OCT2012 BANGLADESH 161,084,000 28% 72% TOTAL POPULATION URBAN RURAL 5,501,609 3% INTERNET USERS INTERNET PENETRATION 2,987,820 2% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 101,574,000 63% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 79URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 80. OCT2012 BHUTAN 717,000 36% 64% TOTAL POPULATION URBAN RURAL 139,593 19% INTERNET USERS INTERNET PENETRATION 79,080 11% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 499,198 70% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 80URBANISATION: UN (2011); INTERNET: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: MINISTRY OF INFORMATION & COMMUNICATION (JUN 2012)
  • 81. OCT2012 BRUNEI DARUSSALAM 409,000 76% 24% TOTAL POPULATION URBAN RURAL 318,900 78% INTERNET USERS INTERNET PENETRATION 252,520 62% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 530,000 130% MOBILE SUBSCRIBERS MOBILE PENETRATION COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU 81 (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BUDDE.COM.AU (FEB 2012)
  • 82. OCT2012 CAMBODIA 14,953,000 20% 80% TOTAL POPULATION URBAN RURAL 2,466,305 16% INTERNET USERS INTERNET PENETRATION 662,060 4% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 14,960,000 100% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 82URBANISATION: UN (2011); INTERNET: MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 83. OCT2012 CHINA 1,343,240,000 51% 49% TOTAL POPULATION URBAN RURAL 538,000,000 38% INTERNET USERS INTERNET PENETRATION 552,000,000 41% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 1,047,000,000 78% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 83URBANISATION: UN (2011); INTERNET: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012); SOCIAL NETWORKS: TENCENT (APR 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 84. OCT2012 HONG KONG 7,154,000 100% TOTAL POPULATION URBAN 4,894,913 68% INTERNET USERS INTERNET PENETRATION 4,033,000 56% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 15,293,000 214% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 84URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 85. OCT2012 INDIA 1,205,074,000 31% 69% TOTAL POPULATION URBAN RURAL 121,000,000 10% INTERNET USERS INTERNET PENETRATION 56,675,740 5% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 934,100,000 78% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 85URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 86. OCT2012 INDONESIA 248,645,000 51% 49% TOTAL POPULATION URBAN RURAL 55,000,000 22% INTERNET USERS INTERNET PENETRATION 43,814,560 18% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 269,989,000 109% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 86URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 87. OCT2012 JAPAN 127,368,000 91% 9% TOTAL POPULATION URBAN RURAL 101,228,736 79% INTERNET USERS INTERNET PENETRATION 29,900,000 23% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 134,600,000 106% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 87URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: SEMIOCAST (AUG 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 88. OCT2012 LAOS 6,586,000 34% 66% TOTAL POPULATION URBAN RURAL 527,400 8% INTERNET USERS INTERNET PENETRATION 224,700 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 5,481,000 83% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 88URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 89. OCT2012 MACAU 578,000 100% TOTAL POPULATION URBAN 308,797 53% INTERNET USERS INTERNET PENETRATION 210,740 36% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 1,353,194 234% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 89URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
  • 90. OCT2012 MALAYSIA 29,180,000 73% 27% TOTAL POPULATION URBAN RURAL 17,723,000 61% INTERNET USERS INTERNET PENETRATION 13,063,600 45% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 34,533,000 118% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 90URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 91. OCT2012 MALDIVES 394,000 41% 59% TOTAL POPULATION URBAN RURAL 114,100 29% INTERNET USERS INTERNET PENETRATION 135,360 34% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 549,934 140% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 91URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012)
  • 92. OCT2012 MONGOLIA 3,180,000 69% 31% TOTAL POPULATION URBAN RURAL 355,524 11% INTERNET USERS INTERNET PENETRATION 438,940 14% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 2,942,313 93% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 92URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
  • 93. OCT2012 MYANMAR 54,585,000 33% 67% TOTAL POPULATION URBAN RURAL 500,000 <1% INTERNET USERS INTERNET PENETRATION (N/A) (N/A) USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 2,800,000 5% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 93URBANISATION: UN (2011); INTERNET: MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (FEB 2012); SOCIAL NETWORKS: (N/A); MOBILE: MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (FEB 2012)
  • 94. OCT2012 NEPAL 29,891,000 17% 83% TOTAL POPULATION URBAN RURAL 5,040,000 17% INTERNET USERS INTERNET PENETRATION 1,824,380 6% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 13,354,477 45% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 94URBANISATION: UN (2011); INTERNET: NEPAL COMMUNICATIONS AUTHORITY (AUG 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
  • 95. OCT2012 PAKISTAN 190,291,000 36% 64% TOTAL POPULATION URBAN RURAL 29,128,970 15% INTERNET USERS INTERNET PENETRATION 7,221,900 4% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 118,317,000 62% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 95URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
  • 96. OCT2012 THE PHILIPPINES 103,775,000 49% 51% TOTAL POPULATION URBAN RURAL 33,600,000 32% INTERNET USERS INTERNET PENETRATION 29,878,240 29% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 97,135,000 94% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 96URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 97. OCT2012 SINGAPORE 5,353,000 100% TOTAL POPULATION URBAN 4,002,048 75% INTERNET USERS INTERNET PENETRATION 2,869,360 54% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 7,846,100 147% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 97URBANISATION: UN (2011); INTERNET: INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY (SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
  • 98. OCT2012 SOUTH KOREA 48,861,000 83% 17% TOTAL POPULATION URBAN RURAL 40,329,660 83% INTERNET USERS INTERNET PENETRATION 26,000,000 53% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 53,609,000 110% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 98URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: CYWORLD VIA BLOTER.NET (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 99. OCT2012 SRI LANKA 21,481,000 15% 85% TOTAL POPULATION URBAN RURAL 2,503,194 12% INTERNET USERS INTERNET PENETRATION 1,397,780 7% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 18,866,000 88% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 99URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 100. OCT2012 TAIWAN 23,235,000 78% 22% TOTAL POPULATION URBAN RURAL 16,147,000 69% INTERNET USERS INTERNET PENETRATION 12,937,760 56% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 28,917,000 124% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 100URBANISATION: UN (2011); INTERNET: TAIWAN NATIONAL STATISTICS (2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012)
  • 101. OCT2012 THAILAND 67,091,000 34% 66% TOTAL POPULATION URBAN RURAL 24,000,000 36% INTERNET USERS INTERNET PENETRATION 16,834,140 25% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 78,667,910 117% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 101URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
  • 102. OCT2012 VIETNAM 91,519,000 31% 69% TOTAL POPULATION URBAN RURAL 30,858,742 34% INTERNET USERS INTERNET PENETRATION 8,200,000 9% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 127,318,045 139% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 102URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: ZING.ME (JAN 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
  • 103. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’STOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • 104. WE ARE SOCIAL SINGAPORE @WEARESOCIALSG +65 9146 5356SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG