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We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Vietnam. You can find more of these Asia reports at http://wearesocial.sg

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Vietnam. You can find more of these Asia reports at http://wearesocial.sg

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  • 1. SOCIAL, DIGITAL AND MOBILE INVIETNAM we are social DECEMBER 2011
  • 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  • 3. VIETNAM 85,846,997 30% 70% TOTAL POPULATION URBAN RURAL 29,268,606 34 % INTERNET USERS INTERNET PENETRATION 6,800,000 8% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 129,729,035 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 4. 2 IN 3 VIETNAMESE NETIZENS USE THE WEB EVERY DAYwe are social SOURCE: CIMIGO NETCITIZENS REPORT
  • 5. VIETNAMESE NETIZENS SPEND AN AVERAGE OF 140 MINUTES USING THE INTERNET EACH WEEKDAYwe are social SOURCE: COMSCORE
  • 6. 26% OF VIETNAMESE NETIZENS ACCESS THE WEB FROM INTERNET CAFESwe are social SOURCE: CIMIGO NETCITIZENS REPORT
  • 7. THE AVERAGE VIETNAMESE SOCIAL MEDIA USER SPENDS 137 MINUTES ON SOCIAL MEDIA SITES EVERY MONTHwe are social SOURCE: COMSCORE
  • 8. 97% OF VIETNAMESE INTERNET USERS AGED 15 – 24 USE SOCIAL MEDIAwe are social SOURCE: COMSCORE
  • 9. SOCIAL NETWORK USER NUMBERS IN VIETNAM: ZING FACEBOOK YUME 6.8 M 2.9 M 2.9 Mwe are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
  • 10. FACEBOOK DEMOGRAPHICS IN VIETNAM 45-54: 55-64: 1% 0% 65+: 35--44: 0% 4% 13-17: 13% 25-34: 25% MALE: FEMALE: 54% 46% 18-24: 56%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 11. TOP FACEBOOK PAGES IN VIETNAM # BRAND PAGE LIKES GROWTH 1 MUACHUNG 169,646 0.00% 2 NHÓMMUA 126,424 0.00% 3 NHÓMMUA HÀ NỘI 56,695 0.00% 4 KFC VIETNAM 44,598 18.95% 5 LINKSYS VIETNAM 37,135 0.30% 6 CUNGMUA.COM 35,626 14.84% 7 HTC VIETNAM 35,280 2.86% 8 CONVERSE VIETNAM 33,636 5.31% 9 ACER VIỆT NAM 30,558 0.00% 10 VIETNAM AIRLINES 28,936 24.38%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 12. REACH OF INSTANT MESSAGING IN VIETNAM: 72%we are social SOURCE: COMSCORE
  • 13. 30,000,000 VIETNAMESE NETIZENS HAVE VISITIED ONLINE AUCTION OR SHOPPING SITESwe are social SOURCE: ASIA DIGITAL MAP
  • 14. 78% OF VIETNAMESE NETIZENS HAVE LISTENED TO MUSIC ONLINEwe are social SOURCE: NIELSEN
  • 15. 60% OF VIETNAMESE NETIZENS HAVE DOWNLOADED MUSICwe are social SOURCE: NIELSEN
  • 16. 65% OF VIETNAMESE WEB USERS WOULD SHARE THEIR INTERNET USE PATTERNS WITH ADVERTISERS TO SEE MORE RELEVANT ADSwe are social SOURCE: NIELSEN
  • 17. 40% OF VIETNAM’S INTERNET USERS HAVE USED A MOBILE DEVICE TO ACCESS THE WEBwe are social SOURCE: NIELSEN
  • 18. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  • 19. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social

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