SOCIAL, DIGITAL AND MOBILE INVIETNAM we are social  DECEMBER 2011
we are social                FOR MORE INFO ON THIS REPORT, PLEASE                CONTACT SIMON KEMP AT WE ARE SOCIAL:     ...
VIETNAM                     85,846,997                                                      30%                           ...
2 IN 3                 VIETNAMESE NETIZENS                USE THE WEB EVERY DAYwe are social                           SOU...
VIETNAMESE NETIZENS SPEND AN AVERAGE OF                   140 MINUTES                   USING THE INTERNET EACH WEEKDAYwe ...
26%                OF VIETNAMESE NETIZENS ACCESS                 THE WEB FROM INTERNET CAFESwe are social                 ...
THE AVERAGE VIETNAMESE SOCIAL MEDIA USER SPENDS                137 MINUTES                ON SOCIAL MEDIA SITES EVERY MONT...
97%                OF VIETNAMESE INTERNET USERS                AGED 15 – 24 USE SOCIAL MEDIAwe are social                 ...
SOCIAL NETWORK USER NUMBERS IN VIETNAM:                 ZING                                FACEBOOK                      ...
FACEBOOK DEMOGRAPHICS IN VIETNAM                   45-54:      55-64:                    1%          0%      65+:         ...
TOP FACEBOOK PAGES IN VIETNAM     #     BRAND PAGE                       LIKES                        GROWTH     1    MUAC...
REACH OF INSTANT                MESSAGING IN VIETNAM:                     72%we are social                           SOURC...
30,000,000                VIETNAMESE NETIZENS HAVE VISITIED                ONLINE AUCTION OR SHOPPING SITESwe are social  ...
78%                   OF VIETNAMESE NETIZENS                HAVE LISTENED TO MUSIC ONLINEwe are social                    ...
60%                 OF VIETNAMESE NETIZENS                HAVE DOWNLOADED MUSICwe are social                             S...
65%                OF VIETNAMESE WEB USERS WOULD SHARE                   THEIR INTERNET USE PATTERNS WITH                A...
40%                OF VIETNAM’S INTERNET USERS HAVE USED                  A MOBILE DEVICE TO ACCESS THE WEBwe are social  ...
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:                          HTTP://WEARESOCIAL.SGwe are social
SIMON KEMP    LAM CAI YU               MANAGING DIRECTOR   ACCOUNT EXECUTIVE                      @ESKIMON     @HICAIS    ...
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We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Vietnam. You can find more of these Asia reports at http://wearesocial.sg

Published in: Business, Travel

We Are Social's Guide to Social, Digital and Mobile in Vietnam Dec 2011

  1. 1. SOCIAL, DIGITAL AND MOBILE INVIETNAM we are social DECEMBER 2011
  2. 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  3. 3. VIETNAM 85,846,997 30% 70% TOTAL POPULATION URBAN RURAL 29,268,606 34 % INTERNET USERS INTERNET PENETRATION 6,800,000 8% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 129,729,035 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  4. 4. 2 IN 3 VIETNAMESE NETIZENS USE THE WEB EVERY DAYwe are social SOURCE: CIMIGO NETCITIZENS REPORT
  5. 5. VIETNAMESE NETIZENS SPEND AN AVERAGE OF 140 MINUTES USING THE INTERNET EACH WEEKDAYwe are social SOURCE: COMSCORE
  6. 6. 26% OF VIETNAMESE NETIZENS ACCESS THE WEB FROM INTERNET CAFESwe are social SOURCE: CIMIGO NETCITIZENS REPORT
  7. 7. THE AVERAGE VIETNAMESE SOCIAL MEDIA USER SPENDS 137 MINUTES ON SOCIAL MEDIA SITES EVERY MONTHwe are social SOURCE: COMSCORE
  8. 8. 97% OF VIETNAMESE INTERNET USERS AGED 15 – 24 USE SOCIAL MEDIAwe are social SOURCE: COMSCORE
  9. 9. SOCIAL NETWORK USER NUMBERS IN VIETNAM: ZING FACEBOOK YUME 6.8 M 2.9 M 2.9 Mwe are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
  10. 10. FACEBOOK DEMOGRAPHICS IN VIETNAM 45-54: 55-64: 1% 0% 65+: 35--44: 0% 4% 13-17: 13% 25-34: 25% MALE: FEMALE: 54% 46% 18-24: 56%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  11. 11. TOP FACEBOOK PAGES IN VIETNAM # BRAND PAGE LIKES GROWTH 1 MUACHUNG 169,646 0.00% 2 NHÓMMUA 126,424 0.00% 3 NHÓMMUA HÀ NỘI 56,695 0.00% 4 KFC VIETNAM 44,598 18.95% 5 LINKSYS VIETNAM 37,135 0.30% 6 CUNGMUA.COM 35,626 14.84% 7 HTC VIETNAM 35,280 2.86% 8 CONVERSE VIETNAM 33,636 5.31% 9 ACER VIỆT NAM 30,558 0.00% 10 VIETNAM AIRLINES 28,936 24.38%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  12. 12. REACH OF INSTANT MESSAGING IN VIETNAM: 72%we are social SOURCE: COMSCORE
  13. 13. 30,000,000 VIETNAMESE NETIZENS HAVE VISITIED ONLINE AUCTION OR SHOPPING SITESwe are social SOURCE: ASIA DIGITAL MAP
  14. 14. 78% OF VIETNAMESE NETIZENS HAVE LISTENED TO MUSIC ONLINEwe are social SOURCE: NIELSEN
  15. 15. 60% OF VIETNAMESE NETIZENS HAVE DOWNLOADED MUSICwe are social SOURCE: NIELSEN
  16. 16. 65% OF VIETNAMESE WEB USERS WOULD SHARE THEIR INTERNET USE PATTERNS WITH ADVERTISERS TO SEE MORE RELEVANT ADSwe are social SOURCE: NIELSEN
  17. 17. 40% OF VIETNAM’S INTERNET USERS HAVE USED A MOBILE DEVICE TO ACCESS THE WEBwe are social SOURCE: NIELSEN
  18. 18. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  19. 19. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social
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