SOCIAL, DIGITAL   AND MOBILE IN THEPHILIPPINES    we are social     DECEMBER 2011
we are social                FOR MORE INFO ON THIS REPORT, PLEASE                CONTACT SIMON KEMP AT WE ARE SOCIAL:     ...
THE PHILIPPINES                     94,013,200                                                      63%                   ...
THE AVERAGE WEB USER IN                 THE PHILIPPINES IS LESS THAN                23 YEARS OLDwe are social             ...
24%                OF FILIPINO INTERNET USERS USE A                MOBILE DEVICE TO ACCESS THE WEBwe are social           ...
21.5            AVERAGE HOURS FILIPINO                                     VS      13.3                                   ...
87%                 OF FILIPINO WEB USERS STREAM OR            DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social      ...
47%                   OF FILIPINO NETIZENS WATCH TV                CONTENT AND MOVIES VIA THE INTERNETwe are social       ...
95%                 OF FILIPINO WEB USERS                VISIT SOCIAL MEDIA SITESwe are social                      SOURCE...
FACEBOOK DEMOGRAPHICS IN THE PHILIPPINES                     55-64:   65+:                      2%      1%         45-54: ...
TOP FACEBOOK PAGES IN THE PHILIPPINES     #     BRAND PAGE                          LIKES                       GROWTH    ...
NUMBER OF LINKEDIN USERS IN THE PHILIPPINES:                       899,000we are social                                   ...
51%                OF FILIPINO WEB USERS HAVE                AN ACTIVE YOUTUBE PROFILEwe are social                       ...
95%                  OF FILIPINO NETIZENS                USE PHOTO SHARING SITESwe are social                             ...
68%                OF FILIPINOS LISTEN                 TO MUSIC ONLINEwe are social                         SOURCE: YAHOO ...
65%            OF FILIPINO WEB USERS HAVE INTERACTED WITH          A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are so...
73%        OF FILIPINO WEB USERS HAVE SHARED THEIR THOUGHTS        ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are...
55%                OF FILIPINOS PLAY GAMES ONLINEwe are social                                    SOURCE: NIELSEN
FILIPINOS SEND AN AVERAGE OF                700,000,000                  SMS MESSAGES EVERY DAYwe are social              ...
(! )!                    MAINLY DUE TO                 SOCIAL NETWORKING,                    THE NUMBER OF                ...
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:                          HTTP://WEARESOCIAL.SGwe are social
SIMON KEMP    LAM CAI YU               MANAGING DIRECTOR   ACCOUNT EXECUTIVE                      @ESKIMON     @HICAIS    ...
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We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in The Philippines. You can find more of these Asia reports at http://wearesocial.sg

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We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec 2011

  1. 1. SOCIAL, DIGITAL AND MOBILE IN THEPHILIPPINES we are social DECEMBER 2011
  2. 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  3. 3. THE PHILIPPINES 94,013,200 63% 37% TOTAL POPULATION URBAN RURAL 29,700,000 32 % INTERNET USERS INTERNET PENETRATION 26,752,000 28 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 88,119,840 94 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  4. 4. THE AVERAGE WEB USER IN THE PHILIPPINES IS LESS THAN 23 YEARS OLDwe are social SOURCE: TNS DIGITAL LIFE
  5. 5. 24% OF FILIPINO INTERNET USERS USE A MOBILE DEVICE TO ACCESS THE WEBwe are social SOURCE: NIELSEN
  6. 6. 21.5 AVERAGE HOURS FILIPINO VS 13.3 AVERAGE HOURS FILIPINO NETIZENS SPEND USING NETIZENS SPEND WATCHING THE INTERNET EACH WEEK BROADCAST TV EACH WEEKwe are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
  7. 7. 87% OF FILIPINO WEB USERS STREAM OR DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social SOURCE: NIELSEN
  8. 8. 47% OF FILIPINO NETIZENS WATCH TV CONTENT AND MOVIES VIA THE INTERNETwe are social SOURCE: NIELSEN
  9. 9. 95% OF FILIPINO WEB USERS VISIT SOCIAL MEDIA SITESwe are social SOURCE: COMSCORE, AS CITED IN ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  10. 10. FACEBOOK DEMOGRAPHICS IN THE PHILIPPINES 55-64: 65+: 2% 1% 45-54: 5% 35--44: 13-17: 10% 20% MALE: FEMALE: 48% 52% 25-34: 24% 18-24: 39%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  11. 11. TOP FACEBOOK PAGES IN THE PHILIPPINES # BRAND PAGE LIKES GROWTH 1 SMART COMMUNICATIONS, INC. 1,119,583 1.04% 2 HAIR EXPERTS 1,022,173 1.15% 3 STARBUCKS PHILIPPINES 963,548 1.24% 4 NESCAFÉ PHILIPPINES 850,766 17.44% 5 RED HORSE BEER 593,066 0.71% 6 GLOBE TELECOM 565,259 7.80% 7 AXE PHILIPPINES 504,827 10.49% 8 MYPHONE 485,240 32.06% 9 HAVAIANAS PHILIPPINES (OFFICIAL) 432,413 1.27% 10 CEBU PACIFIC AIR 400,756 10.37%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  12. 12. NUMBER OF LINKEDIN USERS IN THE PHILIPPINES: 899,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  13. 13. 51% OF FILIPINO WEB USERS HAVE AN ACTIVE YOUTUBE PROFILEwe are social SOURCE: NIELSEN
  14. 14. 95% OF FILIPINO NETIZENS USE PHOTO SHARING SITESwe are social SOURCE: COMSCORE
  15. 15. 68% OF FILIPINOS LISTEN TO MUSIC ONLINEwe are social SOURCE: YAHOO / NIELSEN, AS QUOTED IN SEARCH ENGINE WATCH
  16. 16. 65% OF FILIPINO WEB USERS HAVE INTERACTED WITH A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are social SOURCE: NIELSEN
  17. 17. 73% OF FILIPINO WEB USERS HAVE SHARED THEIR THOUGHTS ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are social SOURCE: NIELSEN
  18. 18. 55% OF FILIPINOS PLAY GAMES ONLINEwe are social SOURCE: NIELSEN
  19. 19. FILIPINOS SEND AN AVERAGE OF 700,000,000 SMS MESSAGES EVERY DAYwe are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  20. 20. (! )! MAINLY DUE TO SOCIAL NETWORKING, THE NUMBER OF SMSES SENT EACH DAY IS NOW ONLY HALF WHAT IT WAS IN 2009we are social SOURCE: BASED ON FIGURES IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 AND WIKIPEDIA
  21. 21. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  22. 22. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social
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