We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec 2011
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We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in The Philippines. You can find more of these Asia reports at http://wearesocial.sg

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in The Philippines. You can find more of these Asia reports at http://wearesocial.sg

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http://wearesocial.net 13486
http://wearesocial.sg 2905
http://wearesocial.com 329
http://www.onlinemarketing-trends.com 72
http://feeds.feedburner.com 64
http://digitalapprentices.collected.info 36
http://www.entreport.asia 34
http://www.twylah.com 7
http://dingeunddevelopment.collected.info 6
http://www.newsblur.com 6
http://cureforthecommondigital.collected.info 5
http://207.46.192.232 5
http://www.hanrss.com 5
http://flavors.me 4
http://translate.googleusercontent.com 4
http://www.google.com.ph 3
http://webcache.googleusercontent.com 3
https://twitter.com 2
http://staging.wearesocial.net 1
http://feedproxy.google.com 1
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    We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec 2011 We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec 2011 Presentation Transcript

    • SOCIAL, DIGITAL AND MOBILE IN THEPHILIPPINES we are social DECEMBER 2011
    • we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
    • THE PHILIPPINES 94,013,200 63% 37% TOTAL POPULATION URBAN RURAL 29,700,000 32 % INTERNET USERS INTERNET PENETRATION 26,752,000 28 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 88,119,840 94 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
    • THE AVERAGE WEB USER IN THE PHILIPPINES IS LESS THAN 23 YEARS OLDwe are social SOURCE: TNS DIGITAL LIFE
    • 24% OF FILIPINO INTERNET USERS USE A MOBILE DEVICE TO ACCESS THE WEBwe are social SOURCE: NIELSEN
    • 21.5 AVERAGE HOURS FILIPINO VS 13.3 AVERAGE HOURS FILIPINO NETIZENS SPEND USING NETIZENS SPEND WATCHING THE INTERNET EACH WEEK BROADCAST TV EACH WEEKwe are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
    • 87% OF FILIPINO WEB USERS STREAM OR DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social SOURCE: NIELSEN
    • 47% OF FILIPINO NETIZENS WATCH TV CONTENT AND MOVIES VIA THE INTERNETwe are social SOURCE: NIELSEN
    • 95% OF FILIPINO WEB USERS VISIT SOCIAL MEDIA SITESwe are social SOURCE: COMSCORE, AS CITED IN ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
    • FACEBOOK DEMOGRAPHICS IN THE PHILIPPINES 55-64: 65+: 2% 1% 45-54: 5% 35--44: 13-17: 10% 20% MALE: FEMALE: 48% 52% 25-34: 24% 18-24: 39%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
    • TOP FACEBOOK PAGES IN THE PHILIPPINES # BRAND PAGE LIKES GROWTH 1 SMART COMMUNICATIONS, INC. 1,119,583 1.04% 2 HAIR EXPERTS 1,022,173 1.15% 3 STARBUCKS PHILIPPINES 963,548 1.24% 4 NESCAFÉ PHILIPPINES 850,766 17.44% 5 RED HORSE BEER 593,066 0.71% 6 GLOBE TELECOM 565,259 7.80% 7 AXE PHILIPPINES 504,827 10.49% 8 MYPHONE 485,240 32.06% 9 HAVAIANAS PHILIPPINES (OFFICIAL) 432,413 1.27% 10 CEBU PACIFIC AIR 400,756 10.37%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
    • NUMBER OF LINKEDIN USERS IN THE PHILIPPINES: 899,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
    • 51% OF FILIPINO WEB USERS HAVE AN ACTIVE YOUTUBE PROFILEwe are social SOURCE: NIELSEN
    • 95% OF FILIPINO NETIZENS USE PHOTO SHARING SITESwe are social SOURCE: COMSCORE
    • 68% OF FILIPINOS LISTEN TO MUSIC ONLINEwe are social SOURCE: YAHOO / NIELSEN, AS QUOTED IN SEARCH ENGINE WATCH
    • 65% OF FILIPINO WEB USERS HAVE INTERACTED WITH A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are social SOURCE: NIELSEN
    • 73% OF FILIPINO WEB USERS HAVE SHARED THEIR THOUGHTS ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are social SOURCE: NIELSEN
    • 55% OF FILIPINOS PLAY GAMES ONLINEwe are social SOURCE: NIELSEN
    • FILIPINOS SEND AN AVERAGE OF 700,000,000 SMS MESSAGES EVERY DAYwe are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
    • (! )! MAINLY DUE TO SOCIAL NETWORKING, THE NUMBER OF SMSES SENT EACH DAY IS NOW ONLY HALF WHAT IT WAS IN 2009we are social SOURCE: BASED ON FIGURES IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 AND WIKIPEDIA
    • MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
    • SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social