We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in The Philippines. You can find more of these Asia reports at http://wearesocial.sg

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  • Wendell Bravo jonell ra missy ra khepri janell republican orion pleides one world government prophecy philippibnes central 1 2 to 12Wendell Bravo missy 12 wendell 12 love you always missy baby tito wendell 12 orion 9 marie 12 janell 12 jonell 12 amor 12 doris 12 orion 9 lima missy 12 wendell 12 love you always missy baby tito wendell 12 orion 9 marie 12 janell 12 jonell 12 amor 12 doris 12 orion 9 lima matthew 2 land destroy "danny v . de los santos leila luigi mina evil hathor movement gang " apoy hekau hekau apoy danny orion 10 khepri apoy langit 12 apoy un janell 2 jonell 2 marie 12 missy 12 doris 12 amor pamahalaan mexico mehen apoy un2 wendell 2 atum ra jonell ra vanhelsingh 1 tefnut 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 wendell pamahalaan jonell ra "atum ra bakhu " bravo 1 family orion 9 order un khepr apoy langit 12 apoy un/ khepri aoy langit 1 bunso republican elarie janell bravo /missy ra missy ruth missy knoll evil mehen ilog palparan movement hekau tefnut 9 egypt gods goddeses bakhu republican world mexican mehen vanhel sigh ra jonell marie 12 doris 12 papa amor bravo republican bakhu ruth testament dada 12 27 republican 27 mexico st francis 7 10 stingray ilog mehen ra ruth makina ng impierno walo binan satanas apoy bravo bastet apoy missy wendell 2 un 2 pamahalaan salamin salamin lotis key mama doris 12 missy knoll mary knoll republican momo republican 12 missy lebanish apoy emnead orion life earth fatherland lagoon bravo 1 family jonell ra vanhel sigh 12 bravo 1 marcos evil 1 hekau republican 37 evil noy noy vanhel sigh 1 jonell ra central 12 1 helionopolis 11 x12 langit 12 world mexican mehen apoy hekau langit 12 1 2 3 4 5 6 missy bravo family bastet apoy world mexican mehen apoy bakhu luigi leila marichu gang mina danny apep gang egypt gods goddeses creature of the night mehen mexico apoy aphophis 1 2 3 4 5 6 7 8 9 10 11 12 vanhelsigh ra jonell bravo/wendell/missy/janell/doris/12 marie 12 paloma evil mehen aphophis sehkmet bravo 1 doris 12 jonell hathor movement va he sigh 12 jonell ra langit lupa impierno lahat ng orion at pleides orion pleides 12 21 45 47 48 alcyone 37 yahoo declared republican 37 vanhel sigh ra jonell ra missy ra janell khepri langit 1 mama doris 12 amor 27 bangko 11 12 9 29 28 ruth pamahalaan ruth ra pleides apoy bravo 1 family wendell king patriot beast world ring of republican ob devil s wendell s bravo lahat dollhouse missy world mehican mehen momo republican ruth bastet devil s bravo 1 wendell s bravo better world one world government system stand up speak up pilipinas dalawa girl up missy ra republica of the philippines mdg's 2015 2016 may 9 2016 expire date abuse corrupt luigi marichu leila danny mina lita sydney yabang ankhenaten (magnanakaw ruth pleides apoy bravo 1 family vanhelsigh ra the government aphophis ra bravo 1 jonell pamahalaan ng langit lupa imierno vanhel sigh ra .wendell bravo ra . central 12 piton now 2 enemy left war of orion pleides apep horus 9 horus 10 wendell ra sungifre goku 1 s devil satanaslucifer jesus mary miguel gabriel 666 rarizal wendell_bravo666 one world government prophecy philippines jonell_bravo666 one world government prophecy world apep world meheican mehen apoy ra world resistance world revolution ra khepri daughter tefnut hathor sehkment aphophis ra apep bravo 1 un1 2 wendell 1 2 1 wendell 1is to be k.k.k. jonel ra one world government prophecy kill horus 10 marichu horus 10 wendekk ra hathor sekhment kill ra 29 jack sparow pirate wjmjadxb 11112016 kkkkkkkkkkkworld apep ra bravo1 jonell ra wxbkkwendtime xxxxxxxbangko computer net rakkk world apep 1 10000 bravo 1 ajonell ra wr wapep kuyawendell bangko net i phone 1 jonell net gamot copy net. k.k.k. orion apep
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  • jonell ra missy ra khepri janell republican orion pleides one world government prophecy philippibnes central 1 2 to 12Wendell Bravo missy 12 wendell 12 love you always missy baby tito wendell 12 orion 9 marie 12 janell 12 jonell 12 amor 12 doris 12 orion 9 lima missy 12 wendell 12 love you always missy baby tito wendell 12 orion 9 marie 12 janell 12 jonell 12 amor 12 doris 12 orion 9 lima matthew 2 land destroy "danny v . de los santos leila luigi mina evil hathor movement gang " apoy hekau hekau apoy danny orion 10 khepri apoy langit 12 apoy un janell 2 jonell 2 marie 12 missy 12 doris 12 amor pamahalaan mexico mehen apoy un2 wendell 2 atum ra jonell ra vanhelsingh 1 tefnut 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 wendell pamahalaan jonell ra "atum ra bakhu " bravo 1 family orion 9 order un khepr apoy langit 12 apoy un/ khepri aoy langit 1 bunso republican elarie janell bravo /missy ra missy ruth missy knoll evil mehen ilog palparan movement hekau tefnut 9 egypt gods goddeses bakhu republican world mexican mehen vanhel sigh ra jonell marie 12 doris 12 papa amor bravo republican bakhu ruth testament dada 12 27 republican 27 mexico st francis 7 10 stingray ilog mehen ra ruth makina ng impierno walo binan satanas apoy bravo bastet apoy missy wendell 2 un 2 pamahalaan salamin salamin lotis key mama doris 12 missy knoll mary knoll republican momo republican 12 missy lebanish apoy emnead orion life earth fatherland lagoon bravo 1 family jonell ra vanhel sigh 12 bravo 1 marcos evil 1 hekau republican 37 evil noy noy vanhel sigh 1 jonell ra central 12 1 helionopolis 11 x12 langit 12 world mexican mehen apoy hekau langit 12 1 2 3 4 5 6 missy bravo family bastet apoy world mexican mehen apoy bakhu luigi leila marichu gang mina danny apep gang egypt gods goddeses creature of the night mehen mexico apoy aphophis 1 2 3 4 5 6 7 8 9 10 11 12 vanhelsigh ra jonell bravo/wendell/missy/janell/doris/12 marie 12 paloma evil mehen aphophis sehkmet bravo 1 doris 12 jonell hathor movement va he sigh 12 jonell ra langit lupa impierno lahat ng orion at pleides orion pleides 12 21 45 47 48 alcyone 37 yahoo declared republican 37 vanhel sigh ra jonell ra missy ra janell khepri langit 1 mama doris 12 amor 27 bangko 11 12 9 29 28 ruth pamahalaan ruth ra pleides apoy bravo 1 family wendell king patriot beast world ring of republican ob devil s wendell s bravo lahat dollhouse missy world mehican mehen momo republican ruth bastet devil s bravo 1 wendell s bravo better world one world government system stand up speak up pilipinas dalawa girl up missy ra republica of the philippines mdg's 2015 2016 may 9 2016 expire date abuse corrupt luigi marichu leila danny mina lita sydney yabang ankhenaten (magnanakaw ruth pleides apoy bravo 1 family vanhelsigh ra the government aphophis ra bravo 1 jonell pamahalaan ng langit lupa imierno vanhel sigh ra .wendell bravo ra .i phone 6 9 central 2 orion sword pleides kill apep ra jonell republican orion pleides apoy khepri apoy langit 1 2 ra jonell ra kainin ng buhay apep missy maghapon central 12 lipat missy judah lupang pangako apep tano everyday rape gabg rape apep everynight iho de puta armageddon orion pleides ra jonelll vanhel sigh 12 nissy ra tefnut 10 khepri janell langit 12 central 12 bonet gang republican 37 ruth 12 ruth 1 gahasa arthur ra jonell apep khepri apoy langit 12 ra hapon republican santos evil pamahallan ankhenaten apep pleides ruth ra bravo 1 pleides apoy republicano bonet gang republican 27 bastet orion sword apep pleides apoy apep gloria arroyyo pamahalaan ruth republican 27 apep wendell_bravo666 one world governmert ra gloria iho de puta ka republican 37 portal weng . com langit lupa impierno baste kita gawa missy baby janell a3
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  • jonell ra missy ra khepri janell republican orion pleides one world government prophecy philippibnes central 1 2 to 12Wendell Bravo missy 12 wendell 12 love you always missy baby tito wendell 12 orion 9 marie 12 janell 12 jonell 12 amor 12 doris 12 orion 9 lima missy 12 wendell 12 love you always missy baby tito wendell 12 orion 9 marie 12 janell 12 jonell 12 amor 12 doris 12 orion 9 lima matthew 2 land destroy "danny v . de los santos leila luigi mina evil hathor movement gang " apoy hekau hekau apoy danny orion 10 khepri apoy langit 12 apoy un janell 2 jonell 2 marie 12 missy 12 doris 12 amor pamahalaan mexico mehen apoy un2 wendell 2 atum ra jonell ra vanhelsingh 1 tefnut 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 wendell pamahalaan jonell ra "atum ra bakhu " bravo 1 family orion 9 order un khepr apoy langit 12 apoy un/ khepri aoy langit 1 bunso republican elarie janell bravo /missy ra missy ruth missy knoll evil mehen ilog palparan movement hekau tefnut 9 egypt gods goddeses bakhu republican world mexican mehen vanhel sigh ra jonell marie 12 doris 12 papa amor bravo republican bakhu ruth testament dada 12 27 republican 27 mexico st francis 7 10 stingray ilog mehen ra ruth makina ng impierno walo binan satanas apoy bravo bastet apoy missy wendell 2 un 2 pamahalaan salamin salamin lotis key mama doris 12 missy knoll mary knoll republican momo republican 12 missy lebanish apoy emnead orion life earth fatherland lagoon bravo 1 family jonell ra vanhel sigh 12 bravo 1 marcos evil 1 hekau republican 37 evil noy noy vanhel sigh 1 jonell ra central 12 1 helionopolis 11 x12 langit 12 world mexican mehen apoy hekau langit 12 1 2 3 4 5 6 missy bravo family bastet apoy world mexican mehen apoy bakhu luigi leila marichu gang mina danny apep gang egypt gods goddeses creature of the night mehen mexico apoy aphophis 1 2 3 4 5 6 7 8 9 10 11 12 vanhelsigh ra jonell bravo/wendell/missy/janell/doris/12 marie 12 paloma evil mehen aphophis sehkmet bravo 1 doris 12 jonell hathor movement va he sigh 12 jonell ra langit lupa impierno lahat ng orion at pleides orion pleides 12 21 45 47 48 alcyone 37 yahoo declared republican 37 vanhel sigh ra jonell ra missy ra janell khepri langit 1 mama doris 12 amor 27 bangko 11 12 9 29 28 ruth pamahalaan ruth ra pleides apoy bravo 1 family wendell king patriot beast world ring of republican ob devil s wendell s bravo lahat dollhouse missy world mehican mehen momo republican ruth bastet devil s bravo 1 wendell s bravo better world one world government system stand up speak up pilipinas dalawa girl up missy ra republica of the philippines mdg's 2015 2016 may 9 2016 expire date abuse corrupt luigi marichu leila danny mina lita sydney yabang ankhenaten (magnanakaw ruth pleides apoy bravo 1 family vanhelsigh ra the government aphophis ra bravo 1 jonell pamahalaan ng langit lupa imierno vanhel sigh ra .wendell bravo ra .i phone 6 9 central 2 orion sword pleides kill apep ra jonell republican orion pleides apoy khepri apoy langit 1 2 ra jonell ra kainin ng buhay apep missy maghapon central 12 lipat missy judah lupang pangako apep tano everyday rape gabg rape apep everynight iho de puta armageddon orion pleides ra jonelll vanhel sigh 12 nissy ra tefnut 10 khepri janell langit 12 central 12 bonet gang republican 37 ruth 12 ruth 1 gahasa arthur ra jonell apep khepri apoy langit 12 ra hapon republican santos evil pamahallan ankhenaten apep pleides ruth ra bravo 1 pleides apoy republicano bonet gang republican 27 bastet orion sword apep pleides apoy
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We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec 2011

  1. 1. SOCIAL, DIGITAL AND MOBILE IN THEPHILIPPINES we are social DECEMBER 2011
  2. 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  3. 3. THE PHILIPPINES 94,013,200 63% 37% TOTAL POPULATION URBAN RURAL 29,700,000 32 % INTERNET USERS INTERNET PENETRATION 26,752,000 28 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 88,119,840 94 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  4. 4. THE AVERAGE WEB USER IN THE PHILIPPINES IS LESS THAN 23 YEARS OLDwe are social SOURCE: TNS DIGITAL LIFE
  5. 5. 24% OF FILIPINO INTERNET USERS USE A MOBILE DEVICE TO ACCESS THE WEBwe are social SOURCE: NIELSEN
  6. 6. 21.5 AVERAGE HOURS FILIPINO VS 13.3 AVERAGE HOURS FILIPINO NETIZENS SPEND USING NETIZENS SPEND WATCHING THE INTERNET EACH WEEK BROADCAST TV EACH WEEKwe are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
  7. 7. 87% OF FILIPINO WEB USERS STREAM OR DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social SOURCE: NIELSEN
  8. 8. 47% OF FILIPINO NETIZENS WATCH TV CONTENT AND MOVIES VIA THE INTERNETwe are social SOURCE: NIELSEN
  9. 9. 95% OF FILIPINO WEB USERS VISIT SOCIAL MEDIA SITESwe are social SOURCE: COMSCORE, AS CITED IN ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  10. 10. FACEBOOK DEMOGRAPHICS IN THE PHILIPPINES 55-64: 65+: 2% 1% 45-54: 5% 35--44: 13-17: 10% 20% MALE: FEMALE: 48% 52% 25-34: 24% 18-24: 39%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  11. 11. TOP FACEBOOK PAGES IN THE PHILIPPINES # BRAND PAGE LIKES GROWTH 1 SMART COMMUNICATIONS, INC. 1,119,583 1.04% 2 HAIR EXPERTS 1,022,173 1.15% 3 STARBUCKS PHILIPPINES 963,548 1.24% 4 NESCAFÉ PHILIPPINES 850,766 17.44% 5 RED HORSE BEER 593,066 0.71% 6 GLOBE TELECOM 565,259 7.80% 7 AXE PHILIPPINES 504,827 10.49% 8 MYPHONE 485,240 32.06% 9 HAVAIANAS PHILIPPINES (OFFICIAL) 432,413 1.27% 10 CEBU PACIFIC AIR 400,756 10.37%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  12. 12. NUMBER OF LINKEDIN USERS IN THE PHILIPPINES: 899,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  13. 13. 51% OF FILIPINO WEB USERS HAVE AN ACTIVE YOUTUBE PROFILEwe are social SOURCE: NIELSEN
  14. 14. 95% OF FILIPINO NETIZENS USE PHOTO SHARING SITESwe are social SOURCE: COMSCORE
  15. 15. 68% OF FILIPINOS LISTEN TO MUSIC ONLINEwe are social SOURCE: YAHOO / NIELSEN, AS QUOTED IN SEARCH ENGINE WATCH
  16. 16. 65% OF FILIPINO WEB USERS HAVE INTERACTED WITH A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are social SOURCE: NIELSEN
  17. 17. 73% OF FILIPINO WEB USERS HAVE SHARED THEIR THOUGHTS ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are social SOURCE: NIELSEN
  18. 18. 55% OF FILIPINOS PLAY GAMES ONLINEwe are social SOURCE: NIELSEN
  19. 19. FILIPINOS SEND AN AVERAGE OF 700,000,000 SMS MESSAGES EVERY DAYwe are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  20. 20. (! )! MAINLY DUE TO SOCIAL NETWORKING, THE NUMBER OF SMSES SENT EACH DAY IS NOW ONLY HALF WHAT IT WAS IN 2009we are social SOURCE: BASED ON FIGURES IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 AND WIKIPEDIA
  21. 21. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  22. 22. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social

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