We Are Social's Guide to Social, Digital, and Mobile in Taiwan, Dec 2011
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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Taiwan. You can find more of these Asia reports at http://wearesocial.sg

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Taiwan. You can find more of these Asia reports at http://wearesocial.sg

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http://wearesocial.net 3469
http://wearesocial.sg 2965
http://www.popwuping.com 2079
http://www.techinasia.com 727
http://www.penn-olson.com 503
http://hclaii.blogspot.tw 199
http://wearesocial.com 175
http://popwuping.com 124
http://design.collected.info 71
http://feeds.feedburner.com 50
http://feeds2.feedburner.com 47
http://hclaii.blogspot.com 35
http://digitalapprentices.collected.info 32
http://207.46.192.232 23
http://www.linkedin.com 14
http://hclaii.blogspot.hk 10
http://webcache.googleusercontent.com 9
http://dingeunddevelopment.collected.info 8
http://translate.googleusercontent.com 5
http://sg.finance.yahoo.com 4
http://viktorbjork.collected.info 4
http://chinesemedia.collected.info 3
http://hclaii.blogspot.it 1
http://www.hanrss.com 1
http://feedproxy.google.com 1
http://www.popwuping.com&_=1326695669750 HTTP 1
http://www.popwuping.com&_=1326695662562 HTTP 1
http://www.excite-webtl.jp 1
http://127.0.0.1 1
http://www.newsblur.com 1
http://www.google.com 1
http://wearesocial. 1
http://techinasia.com 1
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We Are Social's Guide to Social, Digital, and Mobile in Taiwan, Dec 2011 Presentation Transcript

  • 1. SOCIAL, DIGITAL AND MOBILE INTAIWAN we are social DECEMBER 2011
  • 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  • 3. TAIWAN 23,197,947 78% 22% TOTAL POPULATION URBAN RURAL 16,147,000 70 % INTERNET USERS INTERNET PENETRATION 11,163,900 48 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 25,412,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 4. MORE THAN HALF OF TAIWAN’S INTERNET USERS ARE AGED OVER 40we are social SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 5. THE AVERAGE TAIWANESE INTERNET USER SPENDS 170 MINUTES ONLINE EACH DAYwe are social SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 6. SOCIAL NETWORK USER NUMBERS IN TAIWAN: FACEBOOK WRETCH 11.2 M 9.8 Mwe are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
  • 7. FACEBOOK DEMOGRAPHICS IN TAIWAN 55-64: 65+: 2% 1% 45-54: 5% 13-17: 13% 35--44: 15% MALE: FEMALE: 51% 49% 18-24: 28% 25-34: 36%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 8. TOP FACEBOOK PAGES IN TAIWAN # BRAND PAGE LIKES GROWTH 1 7-ELEVEN 1,569,323 3.85% 2 ! ! 847,121 2.50% 3 GROUPON TAIWAN 335,118 4.93% 4 MUJI 330,820 1.70% 5 ! ! 321,769 2.26% 6 BOOKS.COM.TW 286,389 1.15% 7 (RAKUTEN ICHIBA TAIWAN) 260,254 3.99% 8 7-ELEVEN 252,220 14.69% 9 COLD STONE CREAMERY 243,678 0.66% 10 KKBOX 242,691 5.02%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 9. 86% OF TAIWANESE WEB USERS VISIT BLOGS EACH MONTH – THE HIGHEST IN THE WORLDwe are social SOURCE: COMSCORE
  • 10. TAIWAN IS ALSO HOME TO THE MOST ACTIVE BBS COMMUNITY IN THE WORLDwe are social SOURCE: ASIA DIGITAL MAP
  • 11. NUMBER OF REGISTERED USERS ON TAIWAN’S PPT BULLETIN BOARD SYSTEM: 1,500,000we are social SOURCE: ASIA DIGITL MAP
  • 12. PPT’S USERS MAKE 40,000 NEW POSTS EACH DAYwe are social SOURCE: ASIA DIGITAL MAP
  • 13. 75% OF TAIWANESE WEB USERS WATCH ONLINE VIDEO EACH MONTHwe are social SOURCE: NIELSEN
  • 14. (! )! MORE THAN HALF OF TAIWAN’S POPULATION WATCHES ONLINE VIDEOwe are social SOURCE: BASED ON DATA FROM NIELSEN AND INTERNET WORLD STATS
  • 15. 55% OF TAIWANESE INTERNET USERS PLAY ONLINE GAMESwe are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARDBOOK, 2011
  • 16. $ 26% OF TAIWANESE WEB USERS USE ONLINE BANKINGwe are social SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 17. VALUE OF TAIWANESE E-COMMERCE IN 2011: US$ 11,300,000,000we are social SOURCE: TAIWAN TODAY
  • 18. THE AVERAGE TAIWANESE ONLINE SHOPPER ADDED US$ 4,000 TO CREDIT CARDS THROUGH INTERNET SHOPPING LAST YEARwe are social SOURCE: VISA
  • 19. 51% OF PEOPLE IN TAIWAN OWN A SMARTPHONEwe are social SOURCE: INTERNATIONAL DATA CORP., AS CITED IN TAIWAN NEWS
  • 20. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  • 21. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social