We Are Social's Guide to Social, Digital, and Mobile in Taiwan, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Taiwan. You can find more of these Asia reports at http://wearesocial.sg

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We Are Social's Guide to Social, Digital, and Mobile in Taiwan, Dec 2011

  1. 1. SOCIAL, DIGITAL AND MOBILE INTAIWAN we are social DECEMBER 2011
  2. 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  3. 3. TAIWAN 23,197,947 78% 22% TOTAL POPULATION URBAN RURAL 16,147,000 70 % INTERNET USERS INTERNET PENETRATION 11,163,900 48 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 25,412,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  4. 4. MORE THAN HALF OF TAIWAN’S INTERNET USERS ARE AGED OVER 40we are social SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  5. 5. THE AVERAGE TAIWANESE INTERNET USER SPENDS 170 MINUTES ONLINE EACH DAYwe are social SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  6. 6. SOCIAL NETWORK USER NUMBERS IN TAIWAN: FACEBOOK WRETCH 11.2 M 9.8 Mwe are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
  7. 7. FACEBOOK DEMOGRAPHICS IN TAIWAN 55-64: 65+: 2% 1% 45-54: 5% 13-17: 13% 35--44: 15% MALE: FEMALE: 51% 49% 18-24: 28% 25-34: 36%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  8. 8. TOP FACEBOOK PAGES IN TAIWAN # BRAND PAGE LIKES GROWTH 1 7-ELEVEN 1,569,323 3.85% 2 ! ! 847,121 2.50% 3 GROUPON TAIWAN 335,118 4.93% 4 MUJI 330,820 1.70% 5 ! ! 321,769 2.26% 6 BOOKS.COM.TW 286,389 1.15% 7 (RAKUTEN ICHIBA TAIWAN) 260,254 3.99% 8 7-ELEVEN 252,220 14.69% 9 COLD STONE CREAMERY 243,678 0.66% 10 KKBOX 242,691 5.02%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  9. 9. 86% OF TAIWANESE WEB USERS VISIT BLOGS EACH MONTH – THE HIGHEST IN THE WORLDwe are social SOURCE: COMSCORE
  10. 10. TAIWAN IS ALSO HOME TO THE MOST ACTIVE BBS COMMUNITY IN THE WORLDwe are social SOURCE: ASIA DIGITAL MAP
  11. 11. NUMBER OF REGISTERED USERS ON TAIWAN’S PPT BULLETIN BOARD SYSTEM: 1,500,000we are social SOURCE: ASIA DIGITL MAP
  12. 12. PPT’S USERS MAKE 40,000 NEW POSTS EACH DAYwe are social SOURCE: ASIA DIGITAL MAP
  13. 13. 75% OF TAIWANESE WEB USERS WATCH ONLINE VIDEO EACH MONTHwe are social SOURCE: NIELSEN
  14. 14. (! )! MORE THAN HALF OF TAIWAN’S POPULATION WATCHES ONLINE VIDEOwe are social SOURCE: BASED ON DATA FROM NIELSEN AND INTERNET WORLD STATS
  15. 15. 55% OF TAIWANESE INTERNET USERS PLAY ONLINE GAMESwe are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARDBOOK, 2011
  16. 16. $ 26% OF TAIWANESE WEB USERS USE ONLINE BANKINGwe are social SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  17. 17. VALUE OF TAIWANESE E-COMMERCE IN 2011: US$ 11,300,000,000we are social SOURCE: TAIWAN TODAY
  18. 18. THE AVERAGE TAIWANESE ONLINE SHOPPER ADDED US$ 4,000 TO CREDIT CARDS THROUGH INTERNET SHOPPING LAST YEARwe are social SOURCE: VISA
  19. 19. 51% OF PEOPLE IN TAIWAN OWN A SMARTPHONEwe are social SOURCE: INTERNATIONAL DATA CORP., AS CITED IN TAIWAN NEWS
  20. 20. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  21. 21. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social

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