This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in South Korea. You can find more of these Asia reports at http://wearesocial.sg
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in South Korea. You can find more of these Asia reports at http://wearesocial.sg
We Are Social’s Guide to Social, Digital, and Mobile in South Korea, Dec 2011Presentation Transcript
SOCIAL, DIGITAL AND MOBILE INSOUTH KOREA we are social DECEMBER 2011
we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
SOUTH KOREA 48,219,000 82% 18% TOTAL POPULATION URBAN RURAL 39,440,000 82 % INTERNET USERS INTERNET PENETRATION 25,000,000 52 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 52,600,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
94% OF SOUTH KOREAN HOUSEHOLDS HAVE ACCESS TO BROADBAND INTERNET ACCESSwe are social SOURCE: KISDI RESEARCH, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOK 2011
SOUTH KOREA HAS THE FASTEST AVERAGE INTERNET CONNECTION SPEED IN THE WORLD: 13.8 MBPSwe are social SOURCE: AKAMAI
SOUTH KOREA’S GOVERNMENT BELIEVES 2,000,000 PEOPLE IN THE COUNTRY ARE ADDICTED TO THE INTERNETwe are social SOURCE: THE GUARDIAN, AS QUOTED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
SOCIAL NETWORK USER NUMBERS IN SOUTH KOREA: CYWORLD FACEBOOK TWITTER 24.7M 17.6M 3.3Mwe are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
VISITORS TO SOCIAL NETWORK SITES IN SOUTH KOREA IN OCTOBER 2011: FACEBOOK VS CYWORLD 16.3 M 15. 9Mwe are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
FACEBOOK DEMOGRAPHICS IN SOUTH KOREA 65+: 55-64: 1% 2% 45-54: 13-17: 7% 9% 35--44: 16% 18-24: MALE: FEMALE: 31% 56% 44% 25-34: 34%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
TOP FACEBOOK PAGES IN SOUTH KOREA # BRAND PAGE LIKES GROWTH 1 KIA MOTORS 912,189 1.54% 2 HYUNDAI WORLDWIDE 886,458 51.61% 3 (SAMSUNG) 243,104 5.68% 4 OLLEH (KT ) 98,651 14.38% 5 (SAMSUNG TOMORROW) 90,881 6.02% 6 BMW KOREA 61,922 5.26% 7 SKTWORLD 58,279 19.21% 8 INTEL KOREA 51,598 0.00% 9 KOREA COSMETICS 45,488 18.68% 10 NIKESTORE ( ) 42,478 0.00%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
AVERAGE SOUTH KOREAN TWITTER USER STATS: NUMBER OF NUMBER NUMBER OF PEAK TIME FOLLOWERS FOLLOWING TWEETS FOR TWEETING 126 119 453 23H – 0Hwe are social SOURCE: ASIA DIGITAL MAP
85% OF SOUTH KOREAN WEB USERS VISIT BLOGS EACH MONTHwe are social SOURCE: COMSCORE
49% OF SOUTH KOREAN WEB USERS HAVE STREAMED A WHOLE MOVIE ONLINEwe are social SOURCE: KCC / KISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
10% OF SOUTH KOREA’S WEB USERS TRADE STOCKS ONLINE ONCE A WEEKwe are social SOURCE: KCC / KISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
90% OF KOREAN SMARTPHONE OWNERS USE THE KAKAOTALK INSTANT MESSAGING APPwe are social SOURCE: ASIA DIGITAL MAP
AVERAGE SOUTH KOREAN AVERAGE GLOBAL SMARTPHONE USER’S SMARTPHONE USER’S MONTHLY DATA USAGE: VS MONTHLY DATA USAGE: 271 MB 85 MBwe are social SOURCE: INFORMA, AS CITED IN MOBITHINKING
60% OF SOUTH KOREAN SMARTPHONES USE THE ANDROID OPERATING SYSTEMwe are social SOURCE: SMU SOCIAL MEDIA WIKI
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social
Yuki Meliana