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SOCIAL, DIGITAL   AND MOBILE INSOUTH KOREA   we are social    DECEMBER 2011
we are social                FOR MORE INFO ON THIS REPORT, PLEASE                CONTACT SIMON KEMP AT WE ARE SOCIAL:     ...
SOUTH KOREA                     48,219,000                                                      82%                       ...
94%                 OF SOUTH KOREAN HOUSEHOLDS HAVE                ACCESS TO BROADBAND INTERNET ACCESSwe are social       ...
SOUTH KOREA HAS THE FASTEST AVERAGE                INTERNET CONNECTION SPEED IN THE WORLD:                      13.8 MBPSw...
SOUTH KOREA’S GOVERNMENT BELIEVES                    2,000,000                    PEOPLE IN THE COUNTRY ARE               ...
SOCIAL NETWORK USER NUMBERS IN SOUTH KOREA:                CYWORLD                                FACEBOOK                ...
VISITORS TO SOCIAL NETWORK SITES                IN SOUTH KOREA IN OCTOBER 2011:                 FACEBOOK                  ...
FACEBOOK DEMOGRAPHICS IN SOUTH KOREA                                65+:                     55-64:     1%                ...
TOP FACEBOOK PAGES IN SOUTH KOREA     #     BRAND PAGE                       LIKES                       GROWTH     1    K...
AVERAGE SOUTH KOREAN TWITTER USER STATS:         NUMBER OF        NUMBER     NUMBER OF     PEAK TIME         FOLLOWERS    ...
85%                OF SOUTH KOREAN WEB USERS                  VISIT BLOGS EACH MONTHwe are social                         ...
49%                OF SOUTH KOREAN WEB USERS HAVE                STREAMED A WHOLE MOVIE ONLINEwe are social               ...
10%                  OF SOUTH KOREA’S WEB USERS                TRADE STOCKS ONLINE ONCE A WEEKwe are social               ...
90%                 OF KOREAN SMARTPHONE OWNERS USE                THE KAKAOTALK INSTANT MESSAGING APPwe are social       ...
AVERAGE SOUTH KOREAN          AVERAGE GLOBAL           SMARTPHONE USER’S          SMARTPHONE USER’S           MONTHLY DATA...
60%                OF SOUTH KOREAN SMARTPHONES USE                  THE ANDROID OPERATING SYSTEMwe are social             ...
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:                          HTTP://WEARESOCIAL.SGwe are social
SIMON KEMP    LAM CAI YU               MANAGING DIRECTOR   ACCOUNT EXECUTIVE                      @ESKIMON     @HICAIS    ...
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We Are Social's Guide to Social, Digital, and Mobile in South Korea, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in South Korea. You can find more of these Asia reports at http://wearesocial.sg

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Transcript of "We Are Social's Guide to Social, Digital, and Mobile in South Korea, Dec 2011"

  1. 1. SOCIAL, DIGITAL AND MOBILE INSOUTH KOREA we are social DECEMBER 2011
  2. 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  3. 3. SOUTH KOREA 48,219,000 82% 18% TOTAL POPULATION URBAN RURAL 39,440,000 82 % INTERNET USERS INTERNET PENETRATION 25,000,000 52 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 52,600,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  4. 4. 94% OF SOUTH KOREAN HOUSEHOLDS HAVE ACCESS TO BROADBAND INTERNET ACCESSwe are social SOURCE: KISDI RESEARCH, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOK 2011
  5. 5. SOUTH KOREA HAS THE FASTEST AVERAGE INTERNET CONNECTION SPEED IN THE WORLD: 13.8 MBPSwe are social SOURCE: AKAMAI
  6. 6. SOUTH KOREA’S GOVERNMENT BELIEVES 2,000,000 PEOPLE IN THE COUNTRY ARE ADDICTED TO THE INTERNETwe are social SOURCE: THE GUARDIAN, AS QUOTED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  7. 7. SOCIAL NETWORK USER NUMBERS IN SOUTH KOREA: CYWORLD FACEBOOK TWITTER 24.7M 17.6M 3.3Mwe are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
  8. 8. VISITORS TO SOCIAL NETWORK SITES IN SOUTH KOREA IN OCTOBER 2011: FACEBOOK VS CYWORLD 16.3 M 15. 9Mwe are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
  9. 9. FACEBOOK DEMOGRAPHICS IN SOUTH KOREA 65+: 55-64: 1% 2% 45-54: 13-17: 7% 9% 35--44: 16% 18-24: MALE: FEMALE: 31% 56% 44% 25-34: 34%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  10. 10. TOP FACEBOOK PAGES IN SOUTH KOREA # BRAND PAGE LIKES GROWTH 1 KIA MOTORS 912,189 1.54% 2 HYUNDAI WORLDWIDE 886,458 51.61% 3 (SAMSUNG) 243,104 5.68% 4 OLLEH (KT ) 98,651 14.38% 5 (SAMSUNG TOMORROW) 90,881 6.02% 6 BMW KOREA 61,922 5.26% 7 SKTWORLD 58,279 19.21% 8 INTEL KOREA 51,598 0.00% 9 KOREA COSMETICS 45,488 18.68% 10 NIKESTORE ( ) 42,478 0.00%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  11. 11. AVERAGE SOUTH KOREAN TWITTER USER STATS: NUMBER OF NUMBER NUMBER OF PEAK TIME FOLLOWERS FOLLOWING TWEETS FOR TWEETING 126 119 453 23H – 0Hwe are social SOURCE: ASIA DIGITAL MAP
  12. 12. 85% OF SOUTH KOREAN WEB USERS VISIT BLOGS EACH MONTHwe are social SOURCE: COMSCORE
  13. 13. 49% OF SOUTH KOREAN WEB USERS HAVE STREAMED A WHOLE MOVIE ONLINEwe are social SOURCE: KCC / KISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  14. 14. 10% OF SOUTH KOREA’S WEB USERS TRADE STOCKS ONLINE ONCE A WEEKwe are social SOURCE: KCC / KISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  15. 15. 90% OF KOREAN SMARTPHONE OWNERS USE THE KAKAOTALK INSTANT MESSAGING APPwe are social SOURCE: ASIA DIGITAL MAP
  16. 16. AVERAGE SOUTH KOREAN AVERAGE GLOBAL SMARTPHONE USER’S SMARTPHONE USER’S MONTHLY DATA USAGE: VS MONTHLY DATA USAGE: 271 MB 85 MBwe are social SOURCE: INFORMA, AS CITED IN MOBITHINKING
  17. 17. 60% OF SOUTH KOREAN SMARTPHONES USE THE ANDROID OPERATING SYSTEMwe are social SOURCE: SMU SOCIAL MEDIA WIKI
  18. 18. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  19. 19. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social
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