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We Are Social's Guide to Social, Digital, and Mobile in South Korea, Dec 2011
 

We Are Social's Guide to Social, Digital, and Mobile in South Korea, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in South Korea. You can find more of these Asia reports at http://wearesocial.sg

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in South Korea. You can find more of these Asia reports at http://wearesocial.sg

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http://wearesocial.sg 4506
http://wearesocial.net 4014
http://www.penn-olson.com 512
http://wearesocial.com 169
http://onlymr.posterous.com 143
http://hclaii.blogspot.tw 130
http://www.techinasia.com 70
http://mhk7.wordpress.com 67
http://feeds.feedburner.com 44
http://www.cirip.ro 37
http://digitalapprentices.collected.info 33
http://feeds2.feedburner.com 32
http://mmmk547.wordpress.com 31
http://hclaii.blogspot.com 30
http://project-ff.blogspot.com 30
http://a0.twimg.com 23
http://webcache.googleusercontent.com 11
http://us-w1.rockmelt.com 8
http://translate.googleusercontent.com 8
http://hclaii.blogspot.hk 8
http://dingeunddevelopment.collected.info 8
https://twitter.com 4
http://chinesemedia.collected.info 3
http://blog.naver.com 2
http://twitter.com 2
http://cureforthecommondigital.collected.info 2
https://www.google.com.sg 1
http://posterous.com 1
http://207.46.192.232 1
http://www.newsblur.com 1
http://www.emarketinghut.com 1
http://jazzlearn.jazanu.edu.sa 1
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    We Are Social's Guide to Social, Digital, and Mobile in South Korea, Dec 2011 We Are Social's Guide to Social, Digital, and Mobile in South Korea, Dec 2011 Presentation Transcript

    • SOCIAL, DIGITAL AND MOBILE INSOUTH KOREA we are social DECEMBER 2011
    • we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
    • SOUTH KOREA 48,219,000 82% 18% TOTAL POPULATION URBAN RURAL 39,440,000 82 % INTERNET USERS INTERNET PENETRATION 25,000,000 52 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 52,600,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
    • 94% OF SOUTH KOREAN HOUSEHOLDS HAVE ACCESS TO BROADBAND INTERNET ACCESSwe are social SOURCE: KISDI RESEARCH, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOK 2011
    • SOUTH KOREA HAS THE FASTEST AVERAGE INTERNET CONNECTION SPEED IN THE WORLD: 13.8 MBPSwe are social SOURCE: AKAMAI
    • SOUTH KOREA’S GOVERNMENT BELIEVES 2,000,000 PEOPLE IN THE COUNTRY ARE ADDICTED TO THE INTERNETwe are social SOURCE: THE GUARDIAN, AS QUOTED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
    • SOCIAL NETWORK USER NUMBERS IN SOUTH KOREA: CYWORLD FACEBOOK TWITTER 24.7M 17.6M 3.3Mwe are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
    • VISITORS TO SOCIAL NETWORK SITES IN SOUTH KOREA IN OCTOBER 2011: FACEBOOK VS CYWORLD 16.3 M 15. 9Mwe are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
    • FACEBOOK DEMOGRAPHICS IN SOUTH KOREA 65+: 55-64: 1% 2% 45-54: 13-17: 7% 9% 35--44: 16% 18-24: MALE: FEMALE: 31% 56% 44% 25-34: 34%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
    • TOP FACEBOOK PAGES IN SOUTH KOREA # BRAND PAGE LIKES GROWTH 1 KIA MOTORS 912,189 1.54% 2 HYUNDAI WORLDWIDE 886,458 51.61% 3 (SAMSUNG) 243,104 5.68% 4 OLLEH (KT ) 98,651 14.38% 5 (SAMSUNG TOMORROW) 90,881 6.02% 6 BMW KOREA 61,922 5.26% 7 SKTWORLD 58,279 19.21% 8 INTEL KOREA 51,598 0.00% 9 KOREA COSMETICS 45,488 18.68% 10 NIKESTORE ( ) 42,478 0.00%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
    • AVERAGE SOUTH KOREAN TWITTER USER STATS: NUMBER OF NUMBER NUMBER OF PEAK TIME FOLLOWERS FOLLOWING TWEETS FOR TWEETING 126 119 453 23H – 0Hwe are social SOURCE: ASIA DIGITAL MAP
    • 85% OF SOUTH KOREAN WEB USERS VISIT BLOGS EACH MONTHwe are social SOURCE: COMSCORE
    • 49% OF SOUTH KOREAN WEB USERS HAVE STREAMED A WHOLE MOVIE ONLINEwe are social SOURCE: KCC / KISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
    • 10% OF SOUTH KOREA’S WEB USERS TRADE STOCKS ONLINE ONCE A WEEKwe are social SOURCE: KCC / KISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
    • 90% OF KOREAN SMARTPHONE OWNERS USE THE KAKAOTALK INSTANT MESSAGING APPwe are social SOURCE: ASIA DIGITAL MAP
    • AVERAGE SOUTH KOREAN AVERAGE GLOBAL SMARTPHONE USER’S SMARTPHONE USER’S MONTHLY DATA USAGE: VS MONTHLY DATA USAGE: 271 MB 85 MBwe are social SOURCE: INFORMA, AS CITED IN MOBITHINKING
    • 60% OF SOUTH KOREAN SMARTPHONES USE THE ANDROID OPERATING SYSTEMwe are social SOURCE: SMU SOCIAL MEDIA WIKI
    • MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
    • SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social