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We Are Social's Guide to Social, Digital, and Mobile in South Korea, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in South Korea. You can find more of these Asia reports at http://wearesocial.sg

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in South Korea. You can find more of these Asia reports at http://wearesocial.sg

Published in: Business, Travel

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  • 1. SOCIAL, DIGITAL AND MOBILE INSOUTH KOREA we are social DECEMBER 2011
  • 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  • 3. SOUTH KOREA 48,219,000 82% 18% TOTAL POPULATION URBAN RURAL 39,440,000 82 % INTERNET USERS INTERNET PENETRATION 25,000,000 52 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 52,600,000 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 4. 94% OF SOUTH KOREAN HOUSEHOLDS HAVE ACCESS TO BROADBAND INTERNET ACCESSwe are social SOURCE: KISDI RESEARCH, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOK 2011
  • 5. SOUTH KOREA HAS THE FASTEST AVERAGE INTERNET CONNECTION SPEED IN THE WORLD: 13.8 MBPSwe are social SOURCE: AKAMAI
  • 6. SOUTH KOREA’S GOVERNMENT BELIEVES 2,000,000 PEOPLE IN THE COUNTRY ARE ADDICTED TO THE INTERNETwe are social SOURCE: THE GUARDIAN, AS QUOTED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 7. SOCIAL NETWORK USER NUMBERS IN SOUTH KOREA: CYWORLD FACEBOOK TWITTER 24.7M 17.6M 3.3Mwe are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
  • 8. VISITORS TO SOCIAL NETWORK SITES IN SOUTH KOREA IN OCTOBER 2011: FACEBOOK VS CYWORLD 16.3 M 15. 9Mwe are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
  • 9. FACEBOOK DEMOGRAPHICS IN SOUTH KOREA 65+: 55-64: 1% 2% 45-54: 13-17: 7% 9% 35--44: 16% 18-24: MALE: FEMALE: 31% 56% 44% 25-34: 34%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 10. TOP FACEBOOK PAGES IN SOUTH KOREA # BRAND PAGE LIKES GROWTH 1 KIA MOTORS 912,189 1.54% 2 HYUNDAI WORLDWIDE 886,458 51.61% 3 (SAMSUNG) 243,104 5.68% 4 OLLEH (KT ) 98,651 14.38% 5 (SAMSUNG TOMORROW) 90,881 6.02% 6 BMW KOREA 61,922 5.26% 7 SKTWORLD 58,279 19.21% 8 INTEL KOREA 51,598 0.00% 9 KOREA COSMETICS 45,488 18.68% 10 NIKESTORE ( ) 42,478 0.00%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 11. AVERAGE SOUTH KOREAN TWITTER USER STATS: NUMBER OF NUMBER NUMBER OF PEAK TIME FOLLOWERS FOLLOWING TWEETS FOR TWEETING 126 119 453 23H – 0Hwe are social SOURCE: ASIA DIGITAL MAP
  • 12. 85% OF SOUTH KOREAN WEB USERS VISIT BLOGS EACH MONTHwe are social SOURCE: COMSCORE
  • 13. 49% OF SOUTH KOREAN WEB USERS HAVE STREAMED A WHOLE MOVIE ONLINEwe are social SOURCE: KCC / KISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 14. 10% OF SOUTH KOREA’S WEB USERS TRADE STOCKS ONLINE ONCE A WEEKwe are social SOURCE: KCC / KISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 15. 90% OF KOREAN SMARTPHONE OWNERS USE THE KAKAOTALK INSTANT MESSAGING APPwe are social SOURCE: ASIA DIGITAL MAP
  • 16. AVERAGE SOUTH KOREAN AVERAGE GLOBAL SMARTPHONE USER’S SMARTPHONE USER’S MONTHLY DATA USAGE: VS MONTHLY DATA USAGE: 271 MB 85 MBwe are social SOURCE: INFORMA, AS CITED IN MOBITHINKING
  • 17. 60% OF SOUTH KOREAN SMARTPHONES USE THE ANDROID OPERATING SYSTEMwe are social SOURCE: SMU SOCIAL MEDIA WIKI
  • 18. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  • 19. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social