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We Are Social's Guide to Social, Digital, and Mobile in Singapore, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Singapore. You can find more of these Asia reports at http://wearesocial.sg

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Singapore. You can find more of these Asia reports at http://wearesocial.sg

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  • 1. SOCIAL, DIGITAL AND MOBILE INSINGAPORE we are social DECEMBER 2011
  • 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  • 3. SINGAPORE 5,076,700 100% TOTAL POPULATION URBAN 3,658,400 72 % INTERNET USERS INTERNET PENETRATION 2,602,920 51 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 7,322,553 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 4. 80% OF SINGAPOREAN INTERNET USERS ACCESS THE WEB ON A DAILY BASISwe are social SOURCE: NIELSEN
  • 5. 97% OF SINGAPOREANS AGED 15 – 19 ACCESS THE INTERNETwe are social SOURCE: NIELSEN
  • 6. 25 AVERAGE HOURS SINGAPOREAN VS 12 AVERAGE HOURS SINGAPOREAN NETIZENS SPEND USING NETIZENS SPEND WATCHING THE INTERNET EACH WEEK BROADCAST TV EACH WEEKwe are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
  • 7. 80% VS 34% REACH OF FACEBOOK ACROSS REACH OF THE STRAITS TIMES SINGAPOREANS AGED 25-34 ACROSS SINGAPOREANS AGED 25-34we are social SOURCE: MAXUS
  • 8. 42% OF SINGAPOREAN NETIZENS WATCH TV CONTENT AND MOVIES VIA THE INTERNETwe are social SOURCE: NIELSEN
  • 9. 66% OF SINGAPOREAN WEB USERS STREAM OR DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social SOURCE: NIELSEN
  • 10. SINGAPOREANS SPEND OVER 25,000,000 HOURS WATCHING ONLINE VIDEO EACH MONTHwe are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK, 2O11
  • 11. THAT EQUATES TO ABOUT 32,500 YEARS WATCHING ONLINE VIDEOS EVERY YEARwe are social SOURCE: BASED ON DATA IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 12. SINGAPOREAN WEB USERS SPEND MORE THAN 7 HOURS ON SOCIAL MEDIA SITES EACH WEEKwe are social SOURCE: TNS DIGITAL LIFE
  • 13. FACEBOOK DEMOGRAPHICS IN SINGAPORE 55-64: 65+: 3% 2% 45-54: 13-17: 8% 12% 35--44: MALE: FEMALE: 18% 18-24: 50% 50% 26% 25-34: 32%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 14. TOP FACEBOOK PAGES IN SINGAPORE # BRAND PAGE LIKES GROWTH 1 BLACKBERRY SINGAPORE 193,107 4.15% 2 STARBUCKS SINGAPORE 148,622 2.05% 3 SINGAPORE AIRLINES 124,567 4.79% 4 KFC SINGAPORE 103,978 3.16% 5 SUBWAY SINGAPORE 56,567 2.52% 6 SONY ERICSSON - SINGAPORE 44,292 5.10% 7 CHANGI AIRPORT 39,491 4.89% 8 CADBURY DAIRY MILK - SINGAPORE 39,075 0.00% 9 SAMSUNG MOBILE SINGAPORE 33,246 3.43% 10 IKEA SINGAPORE 28,086 0.00%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 15. NUMBER OF LINKEDIN USERS IN SINGAPORE: 688,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  • 16. SINGAPOREAN USERS ON FOURSQUARE: 48,000we are social SOURCE: PENN OLSON
  • 17. MORE THAN HALF OF SINGAPOREAN INTERNET USERS PLAY ONLINE GAMES EACH MONTHwe are social SOURCE: TNS DIGITAL LIFE
  • 18. THE AVERAGE SINGAPOREAN HAS 1.5 MOBILE SUBSCRIPTIONSwe are social SOURCE: OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOVEMBER 2011
  • 19. 35% OF SINGAPOREAN INTERNET USERS ACCESS THE WEB VIA A MOBILE DEVICEwe are social SOURCE: NIELSEN
  • 20. 70% OF SINGAPOREANS OWN A SMARTPHONEwe are social SOURCE: NIELSEN
  • 21. SINGAPORE HAS THE HIGHEST RATE OF SMARTPHONE PENETRATION IN THE WORLDwe are social SOURCE: MOBITHINKING
  • 22. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  • 23. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social