This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Singapore. You can find more of these Asia reports at http://wearesocial.sg
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Singapore. You can find more of these Asia reports at http://wearesocial.sg
We Are Social’s Guide to Social, Digital, and Mobile in Singapore, Dec 2011Presentation Transcript
SOCIAL, DIGITAL AND MOBILE INSINGAPORE we are social DECEMBER 2011
we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
SINGAPORE 5,076,700 100% TOTAL POPULATION URBAN 3,658,400 72 % INTERNET USERS INTERNET PENETRATION 2,602,920 51 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 7,322,553 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
80% OF SINGAPOREAN INTERNET USERS ACCESS THE WEB ON A DAILY BASISwe are social SOURCE: NIELSEN
97% OF SINGAPOREANS AGED 15 – 19 ACCESS THE INTERNETwe are social SOURCE: NIELSEN
25 AVERAGE HOURS SINGAPOREAN VS 12 AVERAGE HOURS SINGAPOREAN NETIZENS SPEND USING NETIZENS SPEND WATCHING THE INTERNET EACH WEEK BROADCAST TV EACH WEEKwe are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
80% VS 34% REACH OF FACEBOOK ACROSS REACH OF THE STRAITS TIMES SINGAPOREANS AGED 25-34 ACROSS SINGAPOREANS AGED 25-34we are social SOURCE: MAXUS
42% OF SINGAPOREAN NETIZENS WATCH TV CONTENT AND MOVIES VIA THE INTERNETwe are social SOURCE: NIELSEN
66% OF SINGAPOREAN WEB USERS STREAM OR DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social SOURCE: NIELSEN
SINGAPOREANS SPEND OVER 25,000,000 HOURS WATCHING ONLINE VIDEO EACH MONTHwe are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK, 2O11
THAT EQUATES TO ABOUT 32,500 YEARS WATCHING ONLINE VIDEOS EVERY YEARwe are social SOURCE: BASED ON DATA IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
SINGAPOREAN WEB USERS SPEND MORE THAN 7 HOURS ON SOCIAL MEDIA SITES EACH WEEKwe are social SOURCE: TNS DIGITAL LIFE
FACEBOOK DEMOGRAPHICS IN SINGAPORE 55-64: 65+: 3% 2% 45-54: 13-17: 8% 12% 35--44: MALE: FEMALE: 18% 18-24: 50% 50% 26% 25-34: 32%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
TOP FACEBOOK PAGES IN SINGAPORE # BRAND PAGE LIKES GROWTH 1 BLACKBERRY SINGAPORE 193,107 4.15% 2 STARBUCKS SINGAPORE 148,622 2.05% 3 SINGAPORE AIRLINES 124,567 4.79% 4 KFC SINGAPORE 103,978 3.16% 5 SUBWAY SINGAPORE 56,567 2.52% 6 SONY ERICSSON - SINGAPORE 44,292 5.10% 7 CHANGI AIRPORT 39,491 4.89% 8 CADBURY DAIRY MILK - SINGAPORE 39,075 0.00% 9 SAMSUNG MOBILE SINGAPORE 33,246 3.43% 10 IKEA SINGAPORE 28,086 0.00%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
NUMBER OF LINKEDIN USERS IN SINGAPORE: 688,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
SINGAPOREAN USERS ON FOURSQUARE: 48,000we are social SOURCE: PENN OLSON
MORE THAN HALF OF SINGAPOREAN INTERNET USERS PLAY ONLINE GAMES EACH MONTHwe are social SOURCE: TNS DIGITAL LIFE
THE AVERAGE SINGAPOREAN HAS 1.5 MOBILE SUBSCRIPTIONSwe are social SOURCE: OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOVEMBER 2011
35% OF SINGAPOREAN INTERNET USERS ACCESS THE WEB VIA A MOBILE DEVICEwe are social SOURCE: NIELSEN
70% OF SINGAPOREANS OWN A SMARTPHONEwe are social SOURCE: NIELSEN
SINGAPORE HAS THE HIGHEST RATE OF SMARTPHONE PENETRATION IN THE WORLDwe are social SOURCE: MOBITHINKING
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social
Nerissa Tiong