SOCIAL, DIGITAL  AND MOBILE INSINGAPORE  we are social   DECEMBER 2011
we are social                FOR MORE INFO ON THIS REPORT, PLEASE                CONTACT SIMON KEMP AT WE ARE SOCIAL:     ...
SINGAPORE                       5,076,700                                                     100%                        ...
80%                OF SINGAPOREAN INTERNET USERS                ACCESS THE WEB ON A DAILY BASISwe are social              ...
97%                 OF SINGAPOREANS                   AGED 15 – 19                ACCESS THE INTERNETwe are social        ...
25         AVERAGE HOURS SINGAPOREAN                                     VS           12                                  ...
80%                 VS                                               34%         REACH OF FACEBOOK ACROSS           REACH ...
42%                 OF SINGAPOREAN NETIZENS WATCH TV                CONTENT AND MOVIES VIA THE INTERNETwe are social      ...
66%               OF SINGAPOREAN WEB USERS STREAM OR            DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social     ...
SINGAPOREANS SPEND OVER                25,000,000                HOURS WATCHING ONLINE                  VIDEO EACH MONTHwe...
THAT EQUATES TO ABOUT                32,500 YEARS                    WATCHING ONLINE                    VIDEOS EVERY YEARw...
SINGAPOREAN WEB USERS                   SPEND MORE THAN                7 HOURS                   ON SOCIAL MEDIA          ...
FACEBOOK DEMOGRAPHICS IN SINGAPORE                    55-64:        65+:                     3%           2%              ...
TOP FACEBOOK PAGES IN SINGAPORE     #     BRAND PAGE                       LIKES                       GROWTH     1    BLA...
NUMBER OF LINKEDIN USERS IN SINGAPORE:                        688,000we are social                                     SOU...
SINGAPOREAN USERS ON FOURSQUARE:                       48,000we are social                                      SOURCE: PE...
MORE THAN                        HALF                OF SINGAPOREAN INTERNET USERS                PLAY ONLINE GAMES EACH M...
THE AVERAGE SINGAPOREAN HAS                         1.5                   MOBILE SUBSCRIPTIONSwe are social               ...
35%                 OF SINGAPOREAN INTERNET USERS                ACCESS THE WEB VIA A MOBILE DEVICEwe are social          ...
70%                 OF SINGAPOREANS                OWN A SMARTPHONEwe are social                      SOURCE: NIELSEN
SINGAPORE HAS                  THE HIGHEST                    RATE OF                  SMARTPHONE                  PENETRA...
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:                          HTTP://WEARESOCIAL.SGwe are social
SIMON KEMP    LAM CAI YU               MANAGING DIRECTOR   ACCOUNT EXECUTIVE                      @ESKIMON     @HICAIS    ...
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We Are Social's Guide to Social, Digital, and Mobile in Singapore, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Singapore. You can find more of these Asia reports at http://wearesocial.sg

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We Are Social's Guide to Social, Digital, and Mobile in Singapore, Dec 2011

  1. 1. SOCIAL, DIGITAL AND MOBILE INSINGAPORE we are social DECEMBER 2011
  2. 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  3. 3. SINGAPORE 5,076,700 100% TOTAL POPULATION URBAN 3,658,400 72 % INTERNET USERS INTERNET PENETRATION 2,602,920 51 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 7,322,553 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  4. 4. 80% OF SINGAPOREAN INTERNET USERS ACCESS THE WEB ON A DAILY BASISwe are social SOURCE: NIELSEN
  5. 5. 97% OF SINGAPOREANS AGED 15 – 19 ACCESS THE INTERNETwe are social SOURCE: NIELSEN
  6. 6. 25 AVERAGE HOURS SINGAPOREAN VS 12 AVERAGE HOURS SINGAPOREAN NETIZENS SPEND USING NETIZENS SPEND WATCHING THE INTERNET EACH WEEK BROADCAST TV EACH WEEKwe are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
  7. 7. 80% VS 34% REACH OF FACEBOOK ACROSS REACH OF THE STRAITS TIMES SINGAPOREANS AGED 25-34 ACROSS SINGAPOREANS AGED 25-34we are social SOURCE: MAXUS
  8. 8. 42% OF SINGAPOREAN NETIZENS WATCH TV CONTENT AND MOVIES VIA THE INTERNETwe are social SOURCE: NIELSEN
  9. 9. 66% OF SINGAPOREAN WEB USERS STREAM OR DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social SOURCE: NIELSEN
  10. 10. SINGAPOREANS SPEND OVER 25,000,000 HOURS WATCHING ONLINE VIDEO EACH MONTHwe are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK, 2O11
  11. 11. THAT EQUATES TO ABOUT 32,500 YEARS WATCHING ONLINE VIDEOS EVERY YEARwe are social SOURCE: BASED ON DATA IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  12. 12. SINGAPOREAN WEB USERS SPEND MORE THAN 7 HOURS ON SOCIAL MEDIA SITES EACH WEEKwe are social SOURCE: TNS DIGITAL LIFE
  13. 13. FACEBOOK DEMOGRAPHICS IN SINGAPORE 55-64: 65+: 3% 2% 45-54: 13-17: 8% 12% 35--44: MALE: FEMALE: 18% 18-24: 50% 50% 26% 25-34: 32%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  14. 14. TOP FACEBOOK PAGES IN SINGAPORE # BRAND PAGE LIKES GROWTH 1 BLACKBERRY SINGAPORE 193,107 4.15% 2 STARBUCKS SINGAPORE 148,622 2.05% 3 SINGAPORE AIRLINES 124,567 4.79% 4 KFC SINGAPORE 103,978 3.16% 5 SUBWAY SINGAPORE 56,567 2.52% 6 SONY ERICSSON - SINGAPORE 44,292 5.10% 7 CHANGI AIRPORT 39,491 4.89% 8 CADBURY DAIRY MILK - SINGAPORE 39,075 0.00% 9 SAMSUNG MOBILE SINGAPORE 33,246 3.43% 10 IKEA SINGAPORE 28,086 0.00%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  15. 15. NUMBER OF LINKEDIN USERS IN SINGAPORE: 688,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  16. 16. SINGAPOREAN USERS ON FOURSQUARE: 48,000we are social SOURCE: PENN OLSON
  17. 17. MORE THAN HALF OF SINGAPOREAN INTERNET USERS PLAY ONLINE GAMES EACH MONTHwe are social SOURCE: TNS DIGITAL LIFE
  18. 18. THE AVERAGE SINGAPOREAN HAS 1.5 MOBILE SUBSCRIPTIONSwe are social SOURCE: OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOVEMBER 2011
  19. 19. 35% OF SINGAPOREAN INTERNET USERS ACCESS THE WEB VIA A MOBILE DEVICEwe are social SOURCE: NIELSEN
  20. 20. 70% OF SINGAPOREANS OWN A SMARTPHONEwe are social SOURCE: NIELSEN
  21. 21. SINGAPORE HAS THE HIGHEST RATE OF SMARTPHONE PENETRATION IN THE WORLDwe are social SOURCE: MOBITHINKING
  22. 22. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  23. 23. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social
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