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SOCIAL, DIGITAL  AND MOBILE INPAKISTAN  we are social   DECEMBER 2011
we are social                FOR MORE INFO ON THIS REPORT, PLEASE                CONTACT SIMON KEMP AT WE ARE SOCIAL:     ...
PAKISTAN                    177,671,000                                                      35%                          ...
THERE ARE AROUND                1,400,000                  BROADBAND INTERNET                SUBSCRIBERS IN PAKISTANwe are...
4,000,000                 PEOPLE IN PAKISTAN HAVE ACCESS                TO THE INTERNET VIA MOBILE PHONEwe are social     ...
FACEBOOK DEMOGRAPHICS IN PAKISTAN                      55-64:   65+:                       1%      1%          45-54:     ...
TOP FACEBOOK PAGES IN PAKISTAN     #     BRAND PAGE                        LIKES                        GROWTH     1    CO...
NUMBER OF TWITTER USERS IN PAKISTAN:                     1,900,000we are social                                          S...
NUMBER OF BLOGGERS IN PAKISTAN:                   3,400,000we are social                                     SOURCE: TECHI...
NUMBER OF LINKEDIN USERS IN PAKISTAN:                        948,000we are social                                     SOUR...
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:                          HTTP://WEARESOCIAL.SGwe are social
SIMON KEMP    LAM CAI YU               MANAGING DIRECTOR   ACCOUNT EXECUTIVE                      @ESKIMON     @HICAIS    ...
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We Are Social's Guide to Social, Digital and Mobile in Pakistan, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Pakistan. You can find more of these Asia reports at http://wearesocial.sg

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Transcript of "We Are Social's Guide to Social, Digital and Mobile in Pakistan, Dec 2011"

  1. 1. SOCIAL, DIGITAL AND MOBILE INPAKISTAN we are social DECEMBER 2011
  2. 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  3. 3. PAKISTAN 177,671,000 35% 65% TOTAL POPULATION URBAN RURAL 20,431,000 12 % INTERNET USERS INTERNET PENETRATION 5,506,740 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 107,900,000 61 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  4. 4. THERE ARE AROUND 1,400,000 BROADBAND INTERNET SUBSCRIBERS IN PAKISTANwe are social SOURCE: PAKISTAN TELECOMMUNICATION AUTHORITY
  5. 5. 4,000,000 PEOPLE IN PAKISTAN HAVE ACCESS TO THE INTERNET VIA MOBILE PHONEwe are social SOURCE: PROPAKISTANI.PK
  6. 6. FACEBOOK DEMOGRAPHICS IN PAKISTAN 55-64: 65+: 1% 1% 45-54: 2% 35--44: 6% 13-17: 15% FEMALE: 25-34: 32% 26% MALE: 68% 18-24: 50%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  7. 7. TOP FACEBOOK PAGES IN PAKISTAN # BRAND PAGE LIKES GROWTH 1 COKE STUDIO 966,820 6.87% 2 UFONE 387,409 3.20% 3 DJUICE PAKISTAN 203,135 5.76% 4 DELL PAKISTAN 158,689 13.94% 5 SAMSUNG PAKISTAN 138,681 14.51% 6 NANDOS PAKISTAN 133,429 3.58% 7 EDUCATION EMERGENCY 130,214 1.18% 8 VASELINE PAKISTAN 109,989 2.61% 9 HEAD & SHOULDERS PAKISTAN 109,179 0.00% 10 INTEL PAKISTAN 101,467 8.46%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  8. 8. NUMBER OF TWITTER USERS IN PAKISTAN: 1,900,000we are social SOURCE: DAWN.COM
  9. 9. NUMBER OF BLOGGERS IN PAKISTAN: 3,400,000we are social SOURCE: TECHINFO.PK
  10. 10. NUMBER OF LINKEDIN USERS IN PAKISTAN: 948,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  11. 11. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  12. 12. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social
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