We Are Social's Guide to Social, Digital and Mobile in Pakistan, Dec 2011

SOCIAL, DIGITAL AND MOBILE INPAKISTAN we are social DECEMBER 2011

we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social

PAKISTAN 177,671,000 35% 65% TOTAL POPULATION URBAN RURAL 20,431,000 12 % INTERNET USERS INTERNET PENETRATION 5,506,740 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 107,900,000 61 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

THERE ARE AROUND 1,400,000 BROADBAND INTERNET SUBSCRIBERS IN PAKISTANwe are social SOURCE: PAKISTAN TELECOMMUNICATION AUTHORITY

4,000,000 PEOPLE IN PAKISTAN HAVE ACCESS TO THE INTERNET VIA MOBILE PHONEwe are social SOURCE: PROPAKISTANI.PK

FACEBOOK DEMOGRAPHICS IN PAKISTAN 55-64: 65+: 1% 1% 45-54: 2% 35--44: 6% 13-17: 15% FEMALE: 25-34: 32% 26% MALE: 68% 18-24: 50%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

TOP FACEBOOK PAGES IN PAKISTAN # BRAND PAGE LIKES GROWTH 1 COKE STUDIO 966,820 6.87% 2 UFONE 387,409 3.20% 3 DJUICE PAKISTAN 203,135 5.76% 4 DELL PAKISTAN 158,689 13.94% 5 SAMSUNG PAKISTAN 138,681 14.51% 6 NANDOS PAKISTAN 133,429 3.58% 7 EDUCATION EMERGENCY 130,214 1.18% 8 VASELINE PAKISTAN 109,989 2.61% 9 HEAD & SHOULDERS PAKISTAN 109,179 0.00% 10 INTEL PAKISTAN 101,467 8.46%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

NUMBER OF TWITTER USERS IN PAKISTAN: 1,900,000we are social SOURCE: DAWN.COM

NUMBER OF BLOGGERS IN PAKISTAN: 3,400,000we are social SOURCE: TECHINFO.PK

NUMBER OF LINKEDIN USERS IN PAKISTAN: 948,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011

MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social

SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social

http://wearesocial.net	4306
http://wearesocial.sg	2265
http://wearesocial.com	175
http://feeds.feedburner.com	47
http://digitalapprentices.collected.info	30
http://cureforthecommondigital.collected.info	29
http://dingeunddevelopment.collected.info	18
http://webcache.googleusercontent.com	5
http://us-w1.rockmelt.com	2
http://translate.googleusercontent.com	1
http://207.46.192.232	1
http://flavors.me	1

We Are Social's Guide to Social, Digital and Mobile in Pakistan, Dec 2011

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