We Are Social's Guide to Social, Digital and Mobile in Pakistan, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Pakistan. You can find more of these Asia reports at http://wearesocial.sg

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Pakistan. You can find more of these Asia reports at http://wearesocial.sg

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  • 1. SOCIAL, DIGITAL AND MOBILE INPAKISTAN we are social DECEMBER 2011
  • 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  • 3. PAKISTAN 177,671,000 35% 65% TOTAL POPULATION URBAN RURAL 20,431,000 12 % INTERNET USERS INTERNET PENETRATION 5,506,740 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 107,900,000 61 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 4. THERE ARE AROUND 1,400,000 BROADBAND INTERNET SUBSCRIBERS IN PAKISTANwe are social SOURCE: PAKISTAN TELECOMMUNICATION AUTHORITY
  • 5. 4,000,000 PEOPLE IN PAKISTAN HAVE ACCESS TO THE INTERNET VIA MOBILE PHONEwe are social SOURCE: PROPAKISTANI.PK
  • 6. FACEBOOK DEMOGRAPHICS IN PAKISTAN 55-64: 65+: 1% 1% 45-54: 2% 35--44: 6% 13-17: 15% FEMALE: 25-34: 32% 26% MALE: 68% 18-24: 50%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 7. TOP FACEBOOK PAGES IN PAKISTAN # BRAND PAGE LIKES GROWTH 1 COKE STUDIO 966,820 6.87% 2 UFONE 387,409 3.20% 3 DJUICE PAKISTAN 203,135 5.76% 4 DELL PAKISTAN 158,689 13.94% 5 SAMSUNG PAKISTAN 138,681 14.51% 6 NANDOS PAKISTAN 133,429 3.58% 7 EDUCATION EMERGENCY 130,214 1.18% 8 VASELINE PAKISTAN 109,989 2.61% 9 HEAD & SHOULDERS PAKISTAN 109,179 0.00% 10 INTEL PAKISTAN 101,467 8.46%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 8. NUMBER OF TWITTER USERS IN PAKISTAN: 1,900,000we are social SOURCE: DAWN.COM
  • 9. NUMBER OF BLOGGERS IN PAKISTAN: 3,400,000we are social SOURCE: TECHINFO.PK
  • 10. NUMBER OF LINKEDIN USERS IN PAKISTAN: 948,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  • 11. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  • 12. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social