We Are Social’s Guide to Social, Digital and Mobile in Pakistan (2nd Edition, Jan 2013)
Upcoming SlideShare
Loading in...5
×
 

We Are Social’s Guide to Social, Digital and Mobile in Pakistan (2nd Edition, Jan 2013)

on

  • 25,001 views

This is the Second Edition (Jan 2013) of We Are Social's exploration of Social, Digital and Mobile in Pakistan. You can find more reports in the #SDMW series at http://wearesocial.sg. For more ...

This is the Second Edition (Jan 2013) of We Are Social's exploration of Social, Digital and Mobile in Pakistan. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.

Statistics

Views

Total Views
25,001
Views on SlideShare
3,526
Embed Views
21,475

Actions

Likes
9
Downloads
230
Comments
0

26 Embeds 21,475

http://wearesocial.net 14133
http://wearesocial.sg 4823
http://wearesocial.com 1427
http://www.twittistaan.net 745
http://bramerz.pk 215
http://feeds.feedburner.com 68
http://digitalapprentices.collected.info 9
http://webcache.googleusercontent.com 8
http://dingeunddevelopment.collected.info 7
http://translate.googleusercontent.com 6
https://www.rebelmouse.com 6
http://www.hanrss.com 5
http://abtasty.com 4
http://www.blogger.com 3
http://pinterest.com 3
http://market-research-asia.com 3
https://www.facebook.com 1
https://www.google.com.pk 1
http://cloud.feedly.com 1
http://www.diffbot.com&_=1358348501602 HTTP 1
http://192.168.2.221 1
http://56tsh20135 1
http://ranksit.com 1
http://www.pakhoucheung.co.uk 1
http://wearesocial.net. 1
https://www.google.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

We Are Social’s Guide to Social, Digital and Mobile in Pakistan (2nd Edition, Jan 2013) We Are Social’s Guide to Social, Digital and Mobile in Pakistan (2nd Edition, Jan 2013) Presentation Transcript

  • SOCIAL, DIGITAL AND MOBILE INPAKISTAN JANUARY 2013 we are social
  • FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASECONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3
  • JAN2013 PAKISTAN 190,291,000 36% 64% TOTAL POPULATION URBAN RURAL 29,128,970 15% INTERNET USERS INTERNET PENETRATION 8,007,460 4% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 119,860,800 63% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 3URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED DEC 2012); SOCIAL NETWORKS: FACEBOOK (JAN 2013); MOBILE: PAKISTAN TELECOMMUNICATION AUTHORITY (MAY 2012)
  • CURRENT POPULATION OF PAKISTAN: 190,291,000 SOURCE: THE US CENSUS BUREAU (OCT 2012) 4
  • NUMBER OF PEOPLE ADDEDTO PAKISTAN’S POPULATION IN 2012: 3,000,000 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (DEC 2012) 5
  • THAT EQUATES TO A NEW BABY BORNEVERY 11 SECONDS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (DEC 2012) 6
  • ANNUAL GROWTH OFPAKISTAN’S POPULATION: 1.6% SOURCE: US CENSUS BUREAU (DEC 2012) 7
  • 67%OF PAKISTAN’S POPULATION IS UNDER THE AGE OF 30 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 8
  • 35%0F PAKISTAN’S POPULATION IS BELOW THE AGE OF 15 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 9
  • 64%0F PAKISTAN’S POPULATION LIVES IN RURAL AREAS SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012); AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2O11) 10
  • NUMBER OF INTERNET USERS IN PAKISTAN: 29,128,970 SOURCE: INTERNETWORLDSTATS (ACCESSED DEC 2012) 11
  • INTERNET PENETRATION IN PAKISTAN: 15% SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESSED DEC 2012); AND THE US CENSUS BUREAU (OCT 2012) 12
  • NUMBER OF BROADBANDSUBSCRIPTIONS IN PAKISTAN: 2,000,000 SOURCE: PAKISTAN TELECOMMUNICATION AUTHORITY (MAY 2012) 13
  • BROADBAND PENETRATION IN PAKISTAN: 7% SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (DEC 2011), AND PAKISTAN TELECOMMUNICATION AUTHORITY (MAY 2012) 14
  • BROADBAND SUBSCRIPTIONS IN PAKISTAN INCREASED BY 43% IN THE 12 MONTHS TO MAY 2012 SOURCE: PAKISTAN TELECOMMUNICATION AUTHORITY (MAY 2012) 15
  • 80%OF PAKISTAN’S NETIZENS SPEND MORE THAN ONE HOUR ONLINE PER DAY SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012) 16
  • THE AVERAGE ONLINE SESSION IN PAKISTAN: 3 5 WEBSITES MINUTES SOURCE: EFFECTIVE MEASURE (MAY 2012) 17
  • DEVICES USED TO ACCESS THE INTERNET IN PAKISTAN55% 50% 30%LAPTOP DESKTOP SMARTPHONE SOURCE: B SOLUTIONS, AS CITED IN PROPAKISTANI.PK (APR 2012) 18
  • 60% OF PAKISTANI NETIZENSINTERACT WITH BRANDS ONLINE SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012) 19
  • NUMBER OF SOCIAL MEDIA USERS IN PAKISTAN:8,007,640 SOURCE: SOCIALBAKERS (JAN 2013) 20
  • SOCIAL MEDIAPENETRATION IN PAKISTAN: 4% SOURCES: BASED ON DATA FROM SOCIALBAKERS (JAN 2013) AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 21
  • 28% OF PAKISTAN’S SOCIAL MEDIA USERSUSE MORE THAN ONE SOCIAL PLATFORM SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012) 22
  • FAVOURITE SOCIAL MEDIA AMONGST PAKISTAN’S NETIZENS 53% 25% 14%FACEBOOK YOUTUBE GOOGLE+ SOURCE: EFFECTIVE MEASURE, AS CITED IN PROPAKISTANI.PK (SEP 2012) 23
  • 69%OF SOCIAL MEDIA USERS IN PAKISTAN ARE MALE SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012) 24
  • THE NUMBER OF FACEBOOKUSERS IN PAKISTAN HAS GROWN BY 1,379,360 IN THE PAST 6 MONTHS SOURCE: SOCIALBAKERS (DEC 2012) 25
  • (! THAT’S ONE NEW FACEBOOK USER EVERY 12 SECONDS )! SOURCE: BASED ON DATA FROM SOCIALBAKERS (DEC 2012) 26
  • 65%OF PAKISTAN’S FACEBOOK USERS ARE UNDER THE AGE OF 25 SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012) 27
  • OCT2012 FACEBOOK IN PAKISTAN 55-64: 1% 65+: 1% 45-54: 2% 35--44: 6% 13-17: 15% FEMALE: 31% 25-34: 26% MALE: 18-24: 69% 50% SOURCE: FACEBOOK AD MANAGER (ACCESSED OCT 2012) 28
  • 72%OF PAKISTAN’S FACEBOOKUSERS LOG IN EVERY DAY SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012) 29
  • PAKISTANIS SPEND AN AVERAGE OF 40 MINUTES PER DAY ON FACEBOOK SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012) 30
  • (! THAT EQUATES TO ABOUT 10 FULL DAYS ON FACEBOOK PER USER, PER YEAR )! SOURCE: BASED ON DATA FROM B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012) 31
  • PAKISTANIS SPENT MORE THAN 220,000YEARS ON FACEBOOK IN 2012 SOURCE: BASED ON DATA FROM SOCIALBAKERS (DEC 2012), AND B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012) 32
  • 50% OF PAKISTAN’S FACEBOOK USERSLOG ON BETWEEN 6PM AND MIDNIGHT SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012) 33
  • 43%OF FACEBOOK USERS ACCESS THE WEBSITE FROM MORE THAN ONE KIND OF DEVICE SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012) 34
  • PAKISTAN’S FACEBOOKUSERS HAVE AN AVERAGE OF 135 FACEBOOK FRIENDS SOURCE: B SOLUTIONS, AS CITED IN PROPAKISTANI.PK (APR 2012) 35
  • 53% OF PAKISTAN’S FACEBOOK USERS ARE INTHE TOP 10% OF HOUSEHOLDS BY INCOME SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012) 36
  • 60%OF PAKISTAN’S FACEBOOK USERS INTERACT WITH BRANDS ON THE PLATFORM SOURCE: B SOLUTIONS, AS CITED IN PROPAKISTANI.PK (APR 2012) 37
  • 1 IN 5 PAKISTANI FACEBOOK USERS MAKE PURCHASEDECISIONS THAT ARE INFLUENCED BY FACEBOOK SOURCE: B SOLUTIONS, AS CITED IN PROPAKISTANI.PK (APR 2012) 38
  • JAN2013 TOP FACEBOOK PAGES IN PAKISTAN # FACEBOOK PAGE ‘LIKES’ 01 OLX PAKISTAN 1,261,471 02 NOKIA PAKISTAN 1,135,751 03 UFONE 1,049,844 04 ZONG 769,961 05 U.S. EMBASSY PAKISTAN 710,909 06 14TH STREET PIZZA CO. 625,714 07 GUL AHMED FASHION 608,036 08 STYLO SHOES 558,702 09 CADBURY DAIRY MILK 534,142 10 MARIA.B 528,828 SOURCE: SOCIALBAKERS (JAN 2013) 39
  • 17% OF PAKISTANI NETIZENS REGULARLY CLICKON ADVERTISEMENTS ON SOCIAL MEDIA SITES SOURCE: EFFECTIVE MEASURE, AS CITED IN PROPAKISTANI.PK (SEP 2012) 40
  • 71%OF PAKISTAN’S NETIZENS NEVER CLICK ADS ON SOCIAL NETWORKING WEBSITES SOURCE: EFFECTIVE MEASURE, AS CITED IN PROPAKISTANI.PK (SEP 2012) 41
  • 33% OF PAKISTAN’S FACEBOOK USERSACCESS THE SITE VIA SMARTPHONES SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012) 42
  • 30% OF PAKISTAN’S FACEBOOK USERS ACCESS THEPLATFORM VIA MOBILE APPS EVERY SINGLE DAY SOURCE: EFFECTIVE MEASURE, AS CITED IN PROPAKISTANI.PK (JUL 2012) 43
  • NUMBER OF TWITTER USERS IN PAKISTAN: 1,900,000 SOURCE: B SOLUTIONS, AS CITED IN THE TRIBUNE (SEP 2012) 44
  • NUMBER OF LINKEDIN USERS IN PAKISTAN: 1,200,000 SOURCE: SOCIALBAKERS (SEP 2012) 45
  • LINKEDIN PENETRATION IN PAKISTAN: 0.68% SOURCE: SOCIALBAKERS (SEP 2012) 46
  • DAILY UNIQUE VISITORS TOYOUTUBE FROM PAKISTAN1,400,000 SOURCE: MVF GLOBAL 47
  • NUMBER OF PAKISTANIS USING PINTEREST: 115,000 SOURCE: B SOLUTIONS, AS CITED IN TRIBUNE (SEP 2012) 48
  • MOBILE SUBSCRIBERS IN PAKISTAN: 119,860,800 SOURCE: PAKISTAN TELECOMMUNICATION AUTHORITY (MAY 2012) 49
  • (! PAKISTAN IS THE FIFTH LARGEST MOBILE PHONE MARKET IN ASIA )! SOURCE: SYBASE 365, AS CITED IN DEVELOPINGTELECOMS (JUL 2012) 50
  • MOBILE SUBSCRIPTIONS INPAKISTAN INCREASED BY AN AVERAGE OF 46,500 EVERY SINGLE DAY IN 2012 SOURCE: BASED ON DATA FROM PAKISTAN TELECOMMUNICATION AUTHORITY (MAY 2012) 51
  • (! THAT’S ONE NEW MOBILE SUBSCRIPTION EVERY 2 SECONDS )! SOURCE: BASED ON DATA FROM PAKISTAN TELECOMMUNICATION AUTHORITY (MAY 2012) 52
  • FIXED LINE TELEPHONYPENETRATION IN PAKISTAN: 1.7% SOURCE: PAKISTAN TELECOMMUNICATION AUTHORITY (MAY 2012) 53
  • 3G SUBSCRIBERS IN PAKISTAN: 500,000 SOURCE: BUSINESS MONITOR INTERNATIONAL, AS CITED IN DEVELOPINGTELECOMS (JAN 2012) 54
  • 3G PENETRATION IN PAKISTAN: 0.4% SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL; AND PAKISTAN TELECOMMUNICATION AUTHORITY (MAY 2012) 55
  • MOBILE INTERNET USERS IN PAKISTAN:15,000,000 SOURCE: ISPAK (APR 2012) 56
  • 64%OF PAKISTANIS HAVE POTENTIAL INTERNETCONNECTIONS VIA THEIR MOBILE PHONES SOURCE: PAKISTAN GOVERNMENT REPORT, AS CITED IN THE GUARDIAN (MAY 2012) 57
  • MOBILE ACCOUNTS FOR 15%OF INTERNET USAGE IN PAKISTAN SOURCE: STATSCOUNTER (MAR 2012), AS CITED IN PROPAKISTANI.PK (MAY 2012) 58
  • 75% OF MOBILE INTERNET USE IN PAKISTANORIGINATES FROM PHONES RUNNING SYMBIAN SOURCE: STATSCOUNTER (MAR 2012), AS CITED IN PROPAKISTANI.PK (MAY 2012) 59
  • 80%OF MOBILE USERS IN PAKISTAN HAVEPHONES THAT COST LESS THAN $100 SOURCE: NOKIA, AS CITED IN AURORAMAG (SEP 2012) 60
  • NUMBER OF MOBILE BANKING ACCOUNTS IN PAKISTAN: 1,450,000 SOURCE: STATE BANK OF PAKISTAN (SEP 2012) 61
  • ANNUAL GROWTH OF MOBILE BANKING USE IN PAKISTAN: 37% SOURCE: STATE BANK OF PAKISTAN (SEP 2012) 62
  • 8776 87629361937 39273093987230292 8723 98787234587623459 7 254427 29203292729283623 34876 34589456098459873 478276282927352412 7623 76236745348627635 76234 62348723476234 90834509234098238 8572 03897458976234958 87560349809823940 762 394857298264359 8736456234587243 68395 86908734509873245 3458763847652347 62345987458973549 98490803499832409 045085698734569872 38920909234098234 98234 34 2 3478676554764389 62349 2347623497238476235473465987340598 73245974560982837 3 9 3495873245213489 6230 97245908762349762 56703495872387230 23409 84508973458762358 8620 23782872379724 97369742698234976 94861 34978623948623947 3498612349876349 78623498623947623 92479874184862763 534 8612409723498612 48763987298123982 43783 0 74783476438748763 8756 0349809823940857297623645234765888 98736456234587243 5 5 09839485729826435 76234 59874589735496839 45609845987345874 45698 72345876384765234 4982 7623495876234 05897234508569873 76438 93892090923409823 34059823478676554 7628450987324576234 78678635473465987 21348 97324597456098283 3850956703495872 38723093495873245 98745897354968395 86 0902 48034998324GET9MORE #SDMW9REPORTS84765WEARESOCIAL.SG234982349 62345 56 87 23458763 AT 23472349587 62340 58972345085698734 67655 47643893892090923 4098 6 35473 46598734059823478 73245 97456098283762349 98732457623478678 87230 93495873245213489 23458 4998324090294 38509567034958723 58972 34508569873456987 4560982837628974 58976234958762340 35473465987340598 2342452134897324597 34509873245762347 86786 4 7354968395869087 70349587238723093 2347623459874589 83240902943850956 73
  • WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’STOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • WE ARE SOCIAL SINGAPORE @WEARESOCIALSG +65 9146 5356SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG