We Are Social's Guide to Social, Digital, and Mobile in Mongolia, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Mongolia. You can find more of these Asia reports at http://wearesocial.sg

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Mongolia. You can find more of these Asia reports at http://wearesocial.sg

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  • 1. SOCIAL, DIGITAL AND MOBILE INMONGOLIA we are social DECEMBER 2011
  • 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  • 3. MONGOLIA 2,826,500 61% 39% TOTAL POPULATION URBAN RURAL 350,000 12 % INTERNET USERS INTERNET PENETRATION 236,520 8% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 2,483,720 88 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 4. 36% OF MONGOLIA’S POPULATION IS BELOW THE AGE OF 14we are social SOURCE: WIKIPEDIA
  • 5. MONGOLIA IS THE MOST SPARSELY POPULATED COUNTRY ON EARTH, WITH JUST 1.76 PEOPLE PER SQUARE KILOMETREwe are social SOURCE: WIKIPEDIA
  • 6. 30% OF MONGOLIA’S POPULATION IS NOMADIC OR SEMI-NOMADICwe are social SOURCE: WIKIPEDIA
  • 7. RECENT INDUSTRY ESTIMATES SUGGEST THERE ARE AROUND 2,750,000 MOBILE SUBSCRIBERS IN MONGOLIAwe are social SOURCE: BUDDE COMM
  • 8. THE NUMBER OF INTERNET USERS IN MONGOLIA HAS GROWN BY ONLY 20,000 PEOPLE PER YEAR SINCE 2005we are social SOURCE: BUDDE COMM
  • 9. FACEBOOK DEMOGRAPHICS IN MONGOLIA 55-64: 65+: 45-54: 1% 2% 2% 35--44: 6% 13-17: 17% 25-34: MALE: FEMALE: 25% 50% 50% 18-24: 47%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 10. TOP FACEBOOK PAGES IN MONGOLIA # BRAND PAGE LIKES GROWTH 1 VICHY MONGOLIA 2,679 3.78% 2 CERAMIC ART STUDIO 1,081 0.00% 3 IZMONE LLC 126 0.00%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 11. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  • 12. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social