We Are Social's Guide to Social, Digital, and Mobile in Mongolia, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Mongolia. You can find more of these Asia reports at http://wearesocial.sg

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We Are Social's Guide to Social, Digital, and Mobile in Mongolia, Dec 2011

  1. 1. SOCIAL, DIGITAL AND MOBILE INMONGOLIA we are social DECEMBER 2011
  2. 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  3. 3. MONGOLIA 2,826,500 61% 39% TOTAL POPULATION URBAN RURAL 350,000 12 % INTERNET USERS INTERNET PENETRATION 236,520 8% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 2,483,720 88 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  4. 4. 36% OF MONGOLIA’S POPULATION IS BELOW THE AGE OF 14we are social SOURCE: WIKIPEDIA
  5. 5. MONGOLIA IS THE MOST SPARSELY POPULATED COUNTRY ON EARTH, WITH JUST 1.76 PEOPLE PER SQUARE KILOMETREwe are social SOURCE: WIKIPEDIA
  6. 6. 30% OF MONGOLIA’S POPULATION IS NOMADIC OR SEMI-NOMADICwe are social SOURCE: WIKIPEDIA
  7. 7. RECENT INDUSTRY ESTIMATES SUGGEST THERE ARE AROUND 2,750,000 MOBILE SUBSCRIBERS IN MONGOLIAwe are social SOURCE: BUDDE COMM
  8. 8. THE NUMBER OF INTERNET USERS IN MONGOLIA HAS GROWN BY ONLY 20,000 PEOPLE PER YEAR SINCE 2005we are social SOURCE: BUDDE COMM
  9. 9. FACEBOOK DEMOGRAPHICS IN MONGOLIA 55-64: 65+: 45-54: 1% 2% 2% 35--44: 6% 13-17: 17% 25-34: MALE: FEMALE: 25% 50% 50% 18-24: 47%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  10. 10. TOP FACEBOOK PAGES IN MONGOLIA # BRAND PAGE LIKES GROWTH 1 VICHY MONGOLIA 2,679 3.78% 2 CERAMIC ART STUDIO 1,081 0.00% 3 IZMONE LLC 126 0.00%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  11. 11. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  12. 12. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social

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