We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011
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We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Malaysia. You can find more of these Asia reports at http://wearesocial.sg

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Malaysia. You can find more of these Asia reports at http://wearesocial.sg

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http://wearesocial.net 9222
http://wearesocial.sg 2738
http://wearesocial.com 275
http://mjbrohier.wordpress.com 108
http://feeds.feedburner.com 67
http://www.onlinemarketing-trends.com 63
http://www.entreport.asia 36
http://digitalapprentices.collected.info 33
http://webcache.googleusercontent.com 7
http://www.hanrss.com 5
http://www.newsblur.com 4
http://flavors.me 4
http://207.46.192.232 4
http://dingeunddevelopment.collected.info 4
http://wearesocial.net. 1
http://staging.wearesocial.net 1
http://www.google.com 1
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We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011 We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011 Presentation Transcript

  • SOCIAL, DIGITAL AND MOBILE INMALAYSIA we are social DECEMBER 2011
  • we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  • MALAYSIA 28,656,000 64% 36% TOTAL POPULATION URBAN RURAL 16,902,600 59 % INTERNET USERS INTERNET PENETRATION 11,816,200 41 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 32,411,937 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 19.8 AVERAGE HOURS MALAYSIAN VS 10.6 AVERAGE HOURS MALAYSIAN NETIZENS SPEND USING NETIZENS SPEND WATCHING THE INTERNET EACH WEEK BROADCAST TV EACH WEEKwe are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
  • 21% OF MALAYSIAN INTERNET USERS ACCESS THE WEB VIA MOBILE DEVICESwe are social SOURCE: NIELSEN
  • 42% OF MALYSIAN NETIZENS WATCH TV CONTENT AND MOVIES VIA THE INTERNETwe are social SOURCE: NIELSEN
  • 80% OF MALAYSIAN WEB USERS STREAM OR DOWNLOAD ONLINE VIDEO CONTENT EACH MONTHwe are social SOURCE: NIELSEN
  • MALAYSIAN WEB USERS SPEND ABOUT 41,000,000 HOURS A MONTH WATCHING ONLINE VIDEOSwe are social SOURCE: COMSCORE
  • 51% OF MALAYSIAN WEB USERS HAVE AN ACTIVE YOUTUBE PROFILEwe are social SOURCE: NIELSEN
  • 90% OF MALAYSIAN INTERNET USERS VISIT SOCIAL MEDIA SITESwe are social SOURCE: NIELSEN
  • SOCIAL MEDIA SITES ACCOUNT FOR AROUND ONE THIRD OF ALL MALAYSIAN INTERNET TRAFFICwe are social SOURCE: COMSCORE
  • THE AVERAGE MALAYSIAN SOCIAL MEDIA USER HAS 233 FRIENDS - THE HIGHEST IN THE WORLDwe are social SOURCE: TNS DIGITAL LIFE
  • FACEBOOK DEMOGRAPHICS IN MALAYSIA 55-64: 65+: 1% 1% 45-54: 4% 35--44: 13-17: 11% 21% MALE: FEMALE: 53% 47% 25-34: 28% 18-24: 34%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • TOP FACEBOOK PAGES IN MALAYSIA # BRAND PAGE LIKES GROWTH 1 AIRASIA 1,274,389 3.69% 2 MCDONALDS MALAYSIA 914,234 2.96% 3 SATU MALAYSIA 800,121 1.97% 4 GOLDEN SCREEN CINEMAS 579,665 2.09% 5 PIZZA HUT MALAYSIA 528,399 2.93% 6 MALAYSIA AIRLINES 397,845 1.09% 7 BLACKBERRY MALAYSIA 332,947 12.93% 8 MAXIS 321,338 13.55% 9 DIGI YOUTHS 304,309 16.75% 10 NIKE FOOTBALL MALAYSIA 299,788 1.80%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • NUMBER OF LINKEDIN USERS IN MALAYSIA: 688,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  • MALAYSIAN USERS ON FOURSQUARE: 136,000we are social SOURCE: PENN OLSON
  • 86% OF MALAYSIAN NETIZENS HAVE DOWNLOADED MUSICwe are social SOURCE: THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 60% OF MALAYSIAN WEB USERS HAVE INTERACTED WITH A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are social SOURCE: NIELSEN
  • 77% OF MALAYSIAN WEB USERS HAVE SHARED THEIR THOUGHTS ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHSwe are social SOURCE: NIELSEN
  • 82% OF MALAYSIAN INTERNET USERS HAVE BOUGHT FLIGHTS ONLINE IN THE PAST YEARwe are social SOURCE: VISA
  • MALAYSIAN NETIZENS SPEND AN AVERAGE OF US$ 2,000 PER PERSON ON ONLINE PURCHASES EACH YEARwe are social SOURCE: VISA
  • $ 86% OF MALAYSIA WEB USERS USE ONLINE BANKINGwe are social SOURCE: VISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  • SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social