We Are Social’s Guide to Social, Digital and Mobile in Laos (2nd Edition, Oct 2012)
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We Are Social’s Guide to Social, Digital and Mobile in Laos (2nd Edition, Oct 2012)

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This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Laos. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, ...

This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Laos. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.

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We Are Social’s Guide to Social, Digital and Mobile in Laos (2nd Edition, Oct 2012) We Are Social’s Guide to Social, Digital and Mobile in Laos (2nd Edition, Oct 2012) Presentation Transcript

  • SOCIAL, DIGITALAND MOBILE INLAOSNOVEMBER 2012we are social
  • FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASECONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3
  • OCT2012 LAOS 6,586,000 34% 66% TOTAL POPULATION URBAN RURAL 527,400 8% INTERNET USERS INTERNET PENETRATION 268,620 4% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 5,481,000 83% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 3URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (NOV 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q2 2012)
  • CURRENT POPULATION OF LAOS: 6,586,000 SOURCE: THE US CENSUS BUREAU (OCT 2012) 4
  • 66%OF LAOS’S POPULATION OF LIVES IN RURAL AREAS SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (ACCESSED SEP 2012) 5
  • 55%OF THE POPULATION OF LAOS IS UNDER THE AGE OF 30 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012) 6
  • MEDIAN AGE IN LAOS: 21 SOURCE: THE US CENSUS BUREAU (NOV 2012) 7
  • MORE THANONE THIRD OF LAOTIANS AREBELOW THE AGE OF 15 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (SEP 2012) 8
  • THE LARGEST SINGLE AGEGROUP IN LAOS IS PEOPLE AGED 11 SOURCE: THE US CENSUS BUREAU (NOV 2012) 9
  • NUMBER OF INTERNET USERS IN LAOS: 527,400 SOURCE: INTERNETWORLDSTATS (ACCESSED SEP 2012) 10
  • INTERNET PENETRATION IN LAOS: 8% SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESSED SEP 2012) AND THE US CENSUS BUREAU (SEP 2012) 11
  • ESTIMATED NUMBER OFBROADBAND SUBSCRIBERS IN LAOS: 30,000 SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012) 12
  • THAT’S LESS THAN 0.5%OF THE POPULATION SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012) AND THE US CENSUS BUREAU (SEP 2012) 13
  • NUMBER OF WEBSITES REGISTERED UNDER LAOS’S ‘.LA’ DOMAIN: 30,000 SOURCE: LAOVOICES (APR 2012) 14
  • 51%OF LAOS’S NETIZENS ARE ON FACEBOOK SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (ACCESS SEP 2012) AND FACEBOOK (NOV 2012) 15
  • SOCIAL MEDIA USERS IN LAOS: 268,620 SOURCE: FACEBOOK AD PLANNER (NOV 2012) 16
  • THE PENETRATION OF SOCIAL MEDIA IN LAOS IS JUST 4% SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012) AND THE US CENSUS BUREAU (SEP 2012) 17
  • THE NUMBER OF FACEBOOKUSERS IN LAOS HAS GROWN 64% IN THE PAST 6 MONTHS SOURCE: SOCIALBAKERS (NOV 2012) 18
  • NEW FACEBOOK USERS IN LAOS EVERY DAY: 581 SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 2012) 19
  • (! THAT’S A NEW FACEBOOK USER EVERY 2½ MINUTES )! SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 2012) 20
  • 64%OF FACEBOOK USERS IN LAOS ARE UNDER 25 SOURCE: BASED ON DATA FROM FACEBOOK AD MANAGER (SEP 2012) 21
  • OCT2012 FACEBOOK IN LAOS 55-64: 1% 65+: 45-54: 1% 2% 35-44: 7% 13-17: 18% 25-34: FEMALE: 25% 43% MALE: 57% 18-24: 46% SOURCE: FACEBOOK AD MANAGER (SEP 2012) 22
  • NUMBER OF MOBILESUBSCRIBERS IN LAOS:5,481,000 SOURCE: BUSINESS MONITOR INTERNATIONAL (Q2 2012) 23
  • NEW MOBILE USERS IN LAOS IN 2011: 1,477,456 SOURCE: MINISTRY OF POSTS AND TELECOMMUNICATIONS, AS CITED BY THE INTERNATIONAL TELECOMMUNICATION UNION (MAR 2012) 24
  • MOBILE PENETRATION IN LAOS GREW BY 37% IN 2011 SOURCE: MINISTRY OF POSTS AND TELECOMMUNICATIONS, AS CITED IN INTERNATIONAL TELECOMMUNICATION UNION (MAR 2012) 25
  • MOBILE-ONLY USERS ACCOUNT FOR 95% OF ALL PHONE USERS IN LAOS SOURCE: MINISTRY OF POST AND TELECOMMUNICATIONS, AS CITED IN LAOVOICES (MAR 2012) 26
  • LAOS IS ‘MOSTLY MOBILE’ VS5,481,000 250,000 MOBILE PHONE FIXED-LINE PHONE SUBSCRIPTIONS SUBSCRIPTIONS SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q2 2012) AND THE MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012) 27
  • 20,000LAOTIANS GET REGULARNEWS UPDATES VIA SMS SOURCE: LAOS PRESS FREEDOM REPORT, AS CITED IN SEAPA (MAY 2012) 28
  • MOBILE ACCOUNTS FOR 36%OF INTERNET USE IN LAOS SOURCE: PINGDOM (ACCESSED NOV 2012) 29
  • 80% OF LAOTIANS HAVEACCESS TO A 3G NETWORK SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012) 30
  • HOWEVER, BARELY300,000LAOTIANS USE 3GMOBILE SERVICES SOURCE: LAOS PRESS FREEDOM REPORT, AS CITED IN SEAPA (MAY 2012) 31
  • LAOS ALREADY HAS ITS OWN4G NETWORK SOURCE: LAOVOICES (OCT 2012) 32
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  • WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’STOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • WE ARE SOCIAL SINGAPORE @WEARESOCIALSG +65 9146 5356SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG