This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Japan. You can find more of these Asia reports at http://wearesocial.sg
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Japan. You can find more of these Asia reports at http://wearesocial.sg
We Are Social’s Guide to Social, Digital, and Mobile in Japan, Dec 2011Presentation Transcript
SOCIAL, DIGITALAND MOBILE INJAPANwe are social DECEMBER 2011
we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
JAPAN 127,720,000 86% 14% TOTAL POPULATION URBAN RURAL 99,182,000 78 % INTERNET USERS INTERNET PENETRATION 24,700,000 19 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 127,280,000 100 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
MORE THAN THREE QUARTERS OF JAPAN’S POPULATION USES THE INTERNETwe are social SOURCE: BASED ON FIGURES FROM INTERNET WORLD STATS
HOWEVER, ONLY 25% OF JAPANESE BUSINESSES HAVE THEIR OWN WEBSITEwe are social SOURCE: WALL STREET JOURNAL
THE AVERAGE JAPANESE WEB USER SPENDS ABOUT 17 HOURS ON THE INTERNET EACH MONTHwe are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
PERCENTAGE OF JAPANESE PERCENTAGE OF JAPANESE INTERNET USAGE ORIGINATING INTERNET USAGE ORIGINATING FROM MOBILE DEVICES: VS FROM PCS: 29.3% 27.3%we are social SOURCE: IMPRESS R&D, AS CITED IN CLICKZ.ASIA, AUGUST 2011
NUMBER OF MOBILE INTERNET SUBSCRIBERS IN JAPAN: 98,680,000we are social SOURCE: JAPAN STATISTICS BUREAU, AS CITED IN MOBITHINKING
(! )! THE NUMBER OF PEOPLE WITH MOBILE INTERNET IN JAPAN IS GREATER THAN THE TOTAL POPULATION OF GERMANYwe are social SOURCE: BASED ON FIGURES FROM JAPAN STATISTICS BUREAU AND UN DATA
PERCENTAGE OF THE POPULATION REGULARLY USING A MOBILE BROWSER OR MOBILE APP: JAPAN VS USA 77% 47%we are social SOURCE: COMSCORE, AS CITED BY MOBITHINKING
THE AVERAGE JAPANESE WEB USER WATCHES ALMOST 160 ONLINE VIDEOS EVERY MONTHwe are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
TOP SOCIAL NETWORKS IN JAPAN BY USER NUMBERS: 24.7 M 17.6 M 5.2 M MIXI TWITTER FACEBOOKwe are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
GENDER SPLITS ON JAPAN’S TOP SOCIAL NETWORKS 57% 57% 52% 48% 43% 43% MIXI TWITTER FACEBOOKwe are social SOURCE: SITE-REPORTED METRICS. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USER STATISTICS MAY DIFFER
THE 3 MOST POPULAR MOBILE SITES IN JAPAN ARE ALL SOCIAL MEDIA SITESwe are social SOURCE: MOBITHINKING
MIXI PAGE VIEWS THROUGH MOBILE EACH MONTH: 25 BILLIONwe are social SOURCE: SITE-REPORTED FIGURES
PROPORTION OF WORLDWIDE TWEETS EMANATING FROM JAPAN IN APRIL 2011: 25%we are social SOURCE: READ WRITE WEB
JAPANESE IS TWITTER’S SECOND MOST POPULAR LANGUAGE, WITH 6% OF ALL TWEETS IN JAPANESEwe are social SOURCE: MARKETING GUM
FACEBOOK DEMOGRAPHICS IN JAPAN 65+: 55-64: 1% 3% 13-17: 5% 45-54: 10% 18-24: 23% MALE: FEMALE: 35--44: 57% 43% 23% 25-34: 35%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
TOP FACEBOOK PAGES IN JAPAN # BRAND PAGE LIKES GROWTH 1 SATISFACTION GUARANTEED 706,438 13.20% 2 BAD LAND 483,414 26.42% 3 MIYAMATSU_NET 458,345 38.09% 4 CRYSTAL BALL JAPAN 447,246 31.33% 5 UNIQLO 393,340 23.03% 6 372,187 32.69% STARBUCKS 7 ANA.JAPAN 292,131 27.68% 8 AU BY KDDI 273,945 30.71% 9 MUJI 267,523 3.12% 10 RAKUTEN, INC. 225,129 27.16%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
NUMBER OF LINKEDIN USERS IN JAPAN: 490,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
81% OF JAPANESE WEB USERS VISIT BLOGS EACH MONTHwe are social SOURCE: COMSCORE
AUDIENCE FOR BLOGS IN JAPAN 73,500,000we are social SOURCE: COMSCORE
THE AVERAGE JAPANESE WEB USER SPENDS ABOUT 63 MINUTES ON BLOGS EACH MONTHwe are social SOURCE: COMSCORE
ADDED TOGETHER, JAPANESE PEOPLE SPEND ½ MILLION YEARS READING BLOGS EVERY MONTHwe are social SOURCE: BASED ON COMSCORE DATA
THE JAPANESE ARE THE MOST ENTHUSIASTIC BLOGGERS ON EARTH, MAKING MORE THAN 1,000,000 BLOG POSTS EACH MONTHwe are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
7,000,000 JAPANESE INTERNET USERS HAVE THEIR OWN BLOGwe are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
$ THE INTERNET INDUSTRY WILL CONTRIBUTE MORE THAN US$ 250 BILLION TO THE JAPANESE ECONOMY IN 2011we are social SOURCE: NOMURA RESEARCH INSTITUTE, AS CITED IN THE WALL STREET JOURNAL
ANNUAL VALUE OF JAPANESE CONSUMER E-COMMERCE: US$ 86,179,000,000we are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
THAT EQUATES TO AROUND US$ 869 PER INTERNET USER, PER YEARwe are social SOURCE: BASED ON DATA FROM ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
ANNUAL VALUE OF DIGITAL MUSIC SALES IN JAPAN US$ 1,106,000,000we are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
37% OF JAPAN’S INTERNET USERS PLAY ONLINE GAMESwe are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
REIGSTERED USERS OF MOBAGE (JAPAN’S LARGEST SOCIAL GAMING PLATFORM) 30 MILLIONwe are social SOURCE: SITE-REPORTED FIGURES
SIZE OF JAPANESE SOCIAL GAMING MARKET IN 2011: US$ 2,600,000,000we are social SOURCE: SERKANTOTO
(!THAT’S MORE THAN THE GDP OF GUYANA )!we are social SOURCE: BASED ON DATA FROM SERKANTOTO AND UN DATA, JUNE 2011
$ VIRTUAL CURRENCY REVENUES ON JAPAN’S TOP SOCIAL GAMING PLATFORMS WILL BE MORE THAN 4 TIMES GREATER THAN FACEBOOK’S GLOBAL VIRTUAL CURRENCY REVENUESwe are social SOURCE: CLICKZASIA
99% OF PEOPLE IN JAPAN OWN A 3G-ENABLED PHONEwe are social SOURCE: MOBITHINKING
81% OF JAPANESE MOBILE SUBSCRIPTIONS INCLUDE MOBILE WEBwe are social SOURCE: MOBITHNINKING
ALMOST ALL PHONES IN JAPAN ALLOW USERS TO: WATCH MOBILE TV AND VIDEO SEND AND RECEIVE EMAILS PAY FOR PUBLIC TRANSPORT BUY PRODUCTS VIA TAP-AND-GO ACCESS THE INTERNETwe are social SOURCE: MOBITHINKING
63% OF JAPANESE MOBILE SUBSCRIBERS TAKE PHOTOS WITH THEIR PHONESwe are social SOURCE: WIKIPEDIA
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social
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