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We Are Social's Guide to Social, Digital, and Mobile in Japan, Dec 2011
 

We Are Social's Guide to Social, Digital, and Mobile in Japan, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Japan. You can find more of these Asia reports at http://wearesocial.sg

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Japan. You can find more of these Asia reports at http://wearesocial.sg

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    We Are Social's Guide to Social, Digital, and Mobile in Japan, Dec 2011 We Are Social's Guide to Social, Digital, and Mobile in Japan, Dec 2011 Presentation Transcript

    • SOCIAL, DIGITALAND MOBILE INJAPANwe are social DECEMBER 2011
    • we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
    • JAPAN 127,720,000 86% 14% TOTAL POPULATION URBAN RURAL 99,182,000 78 % INTERNET USERS INTERNET PENETRATION 24,700,000 19 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 127,280,000 100 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
    • MORE THAN THREE QUARTERS OF JAPAN’S POPULATION USES THE INTERNETwe are social SOURCE: BASED ON FIGURES FROM INTERNET WORLD STATS
    • HOWEVER, ONLY 25% OF JAPANESE BUSINESSES HAVE THEIR OWN WEBSITEwe are social SOURCE: WALL STREET JOURNAL
    • THE AVERAGE JAPANESE WEB USER SPENDS ABOUT 17 HOURS ON THE INTERNET EACH MONTHwe are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
    • PERCENTAGE OF JAPANESE PERCENTAGE OF JAPANESE INTERNET USAGE ORIGINATING INTERNET USAGE ORIGINATING FROM MOBILE DEVICES: VS FROM PCS: 29.3% 27.3%we are social SOURCE: IMPRESS R&D, AS CITED IN CLICKZ.ASIA, AUGUST 2011
    • NUMBER OF MOBILE INTERNET SUBSCRIBERS IN JAPAN: 98,680,000we are social SOURCE: JAPAN STATISTICS BUREAU, AS CITED IN MOBITHINKING
    • (! )! THE NUMBER OF PEOPLE WITH MOBILE INTERNET IN JAPAN IS GREATER THAN THE TOTAL POPULATION OF GERMANYwe are social SOURCE: BASED ON FIGURES FROM JAPAN STATISTICS BUREAU AND UN DATA
    • PERCENTAGE OF THE POPULATION REGULARLY USING A MOBILE BROWSER OR MOBILE APP: JAPAN VS USA 77% 47%we are social SOURCE: COMSCORE, AS CITED BY MOBITHINKING
    • THE AVERAGE JAPANESE WEB USER WATCHES ALMOST 160 ONLINE VIDEOS EVERY MONTHwe are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
    • TOP SOCIAL NETWORKS IN JAPAN BY USER NUMBERS: 24.7 M 17.6 M 5.2 M MIXI TWITTER FACEBOOKwe are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
    • GENDER SPLITS ON JAPAN’S TOP SOCIAL NETWORKS 57% 57% 52% 48% 43% 43% MIXI TWITTER FACEBOOKwe are social SOURCE: SITE-REPORTED METRICS. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USER STATISTICS MAY DIFFER
    • THE 3 MOST POPULAR MOBILE SITES IN JAPAN ARE ALL SOCIAL MEDIA SITESwe are social SOURCE: MOBITHINKING
    • MIXI PAGE VIEWS THROUGH MOBILE EACH MONTH: 25 BILLIONwe are social SOURCE: SITE-REPORTED FIGURES
    • PROPORTION OF WORLDWIDE TWEETS EMANATING FROM JAPAN IN APRIL 2011: 25%we are social SOURCE: READ WRITE WEB
    • JAPANESE IS TWITTER’S SECOND MOST POPULAR LANGUAGE, WITH 6% OF ALL TWEETS IN JAPANESEwe are social SOURCE: MARKETING GUM
    • FACEBOOK DEMOGRAPHICS IN JAPAN 65+: 55-64: 1% 3% 13-17: 5% 45-54: 10% 18-24: 23% MALE: FEMALE: 35--44: 57% 43% 23% 25-34: 35%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
    • TOP FACEBOOK PAGES IN JAPAN # BRAND PAGE LIKES GROWTH 1 SATISFACTION GUARANTEED 706,438 13.20% 2 BAD LAND 483,414 26.42% 3 MIYAMATSU_NET 458,345 38.09% 4 CRYSTAL BALL JAPAN 447,246 31.33% 5 UNIQLO 393,340 23.03% 6 372,187 32.69% STARBUCKS 7 ANA.JAPAN 292,131 27.68% 8 AU BY KDDI 273,945 30.71% 9 MUJI 267,523 3.12% 10 RAKUTEN, INC. 225,129 27.16%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
    • NUMBER OF LINKEDIN USERS IN JAPAN: 490,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
    • 81% OF JAPANESE WEB USERS VISIT BLOGS EACH MONTHwe are social SOURCE: COMSCORE
    • AUDIENCE FOR BLOGS IN JAPAN 73,500,000we are social SOURCE: COMSCORE
    • THE AVERAGE JAPANESE WEB USER SPENDS ABOUT 63 MINUTES ON BLOGS EACH MONTHwe are social SOURCE: COMSCORE
    • ADDED TOGETHER, JAPANESE PEOPLE SPEND ½ MILLION YEARS READING BLOGS EVERY MONTHwe are social SOURCE: BASED ON COMSCORE DATA
    • THE JAPANESE ARE THE MOST ENTHUSIASTIC BLOGGERS ON EARTH, MAKING MORE THAN 1,000,000 BLOG POSTS EACH MONTHwe are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
    • 7,000,000 JAPANESE INTERNET USERS HAVE THEIR OWN BLOGwe are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
    • $ THE INTERNET INDUSTRY WILL CONTRIBUTE MORE THAN US$ 250 BILLION TO THE JAPANESE ECONOMY IN 2011we are social SOURCE: NOMURA RESEARCH INSTITUTE, AS CITED IN THE WALL STREET JOURNAL
    • ANNUAL VALUE OF JAPANESE CONSUMER E-COMMERCE: US$ 86,179,000,000we are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
    • THAT EQUATES TO AROUND US$ 869 PER INTERNET USER, PER YEARwe are social SOURCE: BASED ON DATA FROM ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
    • ANNUAL VALUE OF DIGITAL MUSIC SALES IN JAPAN US$ 1,106,000,000we are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
    • 37% OF JAPAN’S INTERNET USERS PLAY ONLINE GAMESwe are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
    • REIGSTERED USERS OF MOBAGE (JAPAN’S LARGEST SOCIAL GAMING PLATFORM) 30 MILLIONwe are social SOURCE: SITE-REPORTED FIGURES
    • SIZE OF JAPANESE SOCIAL GAMING MARKET IN 2011: US$ 2,600,000,000we are social SOURCE: SERKANTOTO
    • (!THAT’S MORE THAN THE GDP OF GUYANA )!we are social SOURCE: BASED ON DATA FROM SERKANTOTO AND UN DATA, JUNE 2011
    • $ VIRTUAL CURRENCY REVENUES ON JAPAN’S TOP SOCIAL GAMING PLATFORMS WILL BE MORE THAN 4 TIMES GREATER THAN FACEBOOK’S GLOBAL VIRTUAL CURRENCY REVENUESwe are social SOURCE: CLICKZASIA
    • 99% OF PEOPLE IN JAPAN OWN A 3G-ENABLED PHONEwe are social SOURCE: MOBITHINKING
    • 81% OF JAPANESE MOBILE SUBSCRIPTIONS INCLUDE MOBILE WEBwe are social SOURCE: MOBITHNINKING
    • ALMOST ALL PHONES IN JAPAN ALLOW USERS TO: WATCH MOBILE TV AND VIDEO SEND AND RECEIVE EMAILS PAY FOR PUBLIC TRANSPORT BUY PRODUCTS VIA TAP-AND-GO ACCESS THE INTERNETwe are social SOURCE: MOBITHINKING
    • 63% OF JAPANESE MOBILE SUBSCRIBERS TAKE PHOTOS WITH THEIR PHONESwe are social SOURCE: WIKIPEDIA
    • MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
    • SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social