We Are Social's Guide to Social, Digital, and Mobile in India, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in India. You can find more of these Asia reports at http://wearesocial.sg

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in India. You can find more of these Asia reports at http://wearesocial.sg

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  • 1. SOCIAL, DIGITALAND MOBILE ININDIAwe are social DECEMBER 2011
  • 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  • 3. INDIA 1,210,193,422 29% 71% TOTAL POPULATION URBAN RURAL 100,000,000 8% INTERNET USERS INTERNET PENETRATION 38,045,000 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 858,370,000 71 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 4. 50% OF THE INDIAN POPULATION IS BELOW THE AGE OF 25we are social SOURCE: INDIA CENSUS 2011
  • 5. 72% OF INDIA’S POPULATION STILL LIVE IN RURAL AREASwe are social SOURCE: INDIA CENSUS 2011
  • 6. (! )! MORE PEOPLE LIVE IN RURAL INDIA THAN LIVE IN THE WHOLE OF THE USA AND WESTERN EUROPE COMBINEDwe are social SOURCE: INDIA CENSUS 2011 DATA COMPARED TO UN DATA
  • 7. GROWTH IN THE NUMBER OF INTERNET USERS IN INDIA OVER THE PAST 12 MONTHS: 25%we are social SOURCE: INTERNET WORLD STATS
  • 8. 20,000,000 PEOPLE IN INDIA USE THE INTERNET EACH DAYwe are social SOURCE: TECHONZO, AS CITED IN PENN OLSON
  • 9. …BUT ONLY 2% OF RURAL INDIANS USE THE INTERNETwe are social SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA
  • 10. 59% OF INDIA’S INTERNET USERS ONLY EVER ACCESS THE INTERNET VIA MOBILE DEVICESwe are social SOURCE: MOBITHINKING
  • 11. THE AVERAGE INTERNET USER IN INDIA SPENDS 26 MINUTES ONLINE EACH DAYwe are social SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA
  • 12. 70% OF INDIA’S INTERNET USERS ARE MALEwe are social SOURCE: TECHONZO, AS CITED IN PENN OLSON
  • 13. THERE ARE AROUND 8,000 INTERNET CAFÉS ACROSS INDIAwe are social SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011
  • 14. 60% OF INDIAN INTERNET USERS STILL USE WEB CAFÉSwe are social SOURCE: BUDDE COMM, AS CITED IN INTERNET WORLD STATS
  • 15. 18% OF INDIA’S RURAL INTERNET USERS HAVE TO WALK MORE THAN 10KM TO ACCESS THE INTERNETwe are social SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA, APRIL 2011
  • 16. we are social ? 31% OF THOSE LIVING IN RURAL PARTS OF INDIA HAVE NEVER HEARD OF THE INTERNET SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA, APRIL 2011
  • 17. (! )! THAT EQUATES TO MORE PEOPLE THAN THE TOTAL POPULATION OF BRAZILwe are social SOURCE: UN DATA
  • 18. 70% OF INDIAN INTERNET USERS WATCH ONLINE VIDEOSwe are social SOURCE: COMSCORE
  • 19. 13,000,000 INDIANS ARE REGISTERED ON MATRIMONIAL DATING SITESwe are social SOURCE: TECHONZO, AS CITED IN PENN OLSON
  • 20. INDIAN NETIZENS SPEND AN AVERAGE OF 3 HOURS ON SOCIAL MEDIA SITES EACH MONTHwe are social SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA
  • 21. SOCIAL NETWORK USER NUMBERS IN INDIA: FACEBOOK ORKUT TWITTER LINKEDIN 38M 28M 13M 13Mwe are social SOURCE: TECHONZO, AS CITED IN PENN OLSON
  • 22. THE NUMBER OF FACEBOOK USERS IN INDIA HAS GROWN BY 37% IN THE PAST 6 MONTHSwe are social SOURCE: SOCIALBAKERS
  • 23. FACEBOOK DEMOGRAPHICS IN INDIA 55-64: 65+: 3% 1% 45-54: 3% 35--44: 13-17: 7% 13% FEMALE: 28% 25-34: MALE: 28% 72% 18-24: 48%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 24. TOP FACEBOOK PAGES IN INDIA # BRAND PAGE LIKES GROWTH 1 TATA DOCOMO 4,496,772 23.69% 2 KINGFISHER 2,594,325 9.71% 3 VODAFONE ZOOZOOS 2,494,963 2.95% 4 MUMBAI INDIANS 2,287,797 4.51% 5 FASTRACK 2,248,214 7.45% 6 AXE ANGELS CLUB 2,015,746 0.54% 7 PEPSI INDIA 1,728,412 3.19% 8 SHOPPERS STOP 1,613,342 11.86% 9 NIKE CRICKET 1,545,628 0.95% 10 PLAYUP CRICKET 1,426,142 28.29%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 25. GAMES ARE THE MOST POPULAR ACTIVITY ON FACEBOOK IN INDIAwe are social SOURCE: PENN OLSON
  • 26. NUMBER OF LINKEDIN USERS IN INDIA: 12,838,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  • 27. INDIA HAS THE SECOND HIGHEST BASE OF LINKEDIN USERS IN THE WORLDwe are social SOURCE: SOCIALBAKERS
  • 28. TWO THIRDS OF INDIAN INTERNET USERS CHECK ONLINE REVIEWS BEFORE BUYING PRODUCTSwe are social SOURCE: TECHONZO, AS CITED IN PENN OLSON
  • 29. ESTIMATED VALUE OF E-COMMERCE IN INDIA IN 2011: US$ 10 BILLIONwe are social SOURCE: PENN OLSON
  • 30. THAT EQUATES TO AROUND US$ 100 PER INTERNET USERwe are social SOURCE: BASED ON DATA FROM PENN OLSON AND INTERNET WORLD STATS
  • 31. 67% OF INDIAN E-COMMERCE COMES FROM MOBILE DEVICESwe are social SOURCE: GOOGLE, AS CITED IN THE NEXT WEB
  • 32. 40% OF GOOGLE SEARCHES IN INDIA ARE CONDUCTED ON MOBILE PHONESwe are social SOURCE: GOOGLE, AS CITED IN THE NEXT WEB
  • 33. THE NUMBER OF MOBILE SUBSCRIBERS IN INDIA IS GROWING AT AN ANNUAL RATE OF 34%we are social SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011
  • 34. THERE ARE ROUGHLY 290,000,000 MOBILE SUBSCRIBERS IN RURAL AREAS OF INDIAwe are social SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011
  • 35. PENETRATION OF MOBILE PENETRATION OF TV SUBSCRIPTIONS IN INDIA: IN INDIAN HOUSEHOLDS: VS 71% 61%we are social SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011; TAM MEDIA RESEARCH, 2011
  • 36. GROWTH RATES INDICATE THERE WILL BE ROUGHLY 200,000,000 NEW MOBILE SUBSCRIBERS IN INDIA THIS YEARwe are social SOURCE: BASED ON DATA FROM THE TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011
  • 37. (! THAT’S LIKE ADDING THE TOTAL POPULATION OF RUSSIA )!we are social SOURCE: UN DATA
  • 38. THERE WERE 346,670,000 MOBILE DATA SUBSCRIBERS IN INDIA IN JUNE 2011we are social SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011
  • 39. (! )! THAT’S MORE THAN THE ENTIRE POPULATION OF THE UNITED STATESwe are social SOURCE: UN DATA
  • 40. 13 BILLION ADVERTS ARE SERVED TO MOBILE DEVICES IN INDIA EVERY MONTHwe are social SOURCE: BASED ON DATA FROM INMOBI AND BUZZCITY
  • 41. (! )! THAT’S MORE THAN 5,000 AD IMPRESSIONS EVERY SECONDwe are social SOURCE: BASED ON DATA FROM INMOBI AND BUZZCITY
  • 42. $ ESTIMATED VALUE OF THE INDIAN MOBILE VALUE-ADDED SERVICES INDUSTRY IN 2011: US$ 3.6 BILLIONwe are social SOURCE: DELOITTE
  • 43. $ THAT EQUATES TO ROUGHLY US$ 4.20 PER SUBSCRIBERwe are social SOURCE: BASED ON DATA FROM DELOITTE AND WIKIPEDIA
  • 44. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  • 45. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social