We Are Social's Guide to Social, Digital, and Mobile in India, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in India. You can find more of these Asia reports at http://wearesocial.sg

Published in: Business, Technology

We Are Social's Guide to Social, Digital, and Mobile in India, Dec 2011

  1. 1. SOCIAL, DIGITALAND MOBILE ININDIAwe are social DECEMBER 2011
  2. 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  3. 3. INDIA 1,210,193,422 29% 71% TOTAL POPULATION URBAN RURAL 100,000,000 8% INTERNET USERS INTERNET PENETRATION 38,045,000 3% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 858,370,000 71 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  4. 4. 50% OF THE INDIAN POPULATION IS BELOW THE AGE OF 25we are social SOURCE: INDIA CENSUS 2011
  5. 5. 72% OF INDIA’S POPULATION STILL LIVE IN RURAL AREASwe are social SOURCE: INDIA CENSUS 2011
  6. 6. (! )! MORE PEOPLE LIVE IN RURAL INDIA THAN LIVE IN THE WHOLE OF THE USA AND WESTERN EUROPE COMBINEDwe are social SOURCE: INDIA CENSUS 2011 DATA COMPARED TO UN DATA
  7. 7. GROWTH IN THE NUMBER OF INTERNET USERS IN INDIA OVER THE PAST 12 MONTHS: 25%we are social SOURCE: INTERNET WORLD STATS
  8. 8. 20,000,000 PEOPLE IN INDIA USE THE INTERNET EACH DAYwe are social SOURCE: TECHONZO, AS CITED IN PENN OLSON
  9. 9. …BUT ONLY 2% OF RURAL INDIANS USE THE INTERNETwe are social SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA
  10. 10. 59% OF INDIA’S INTERNET USERS ONLY EVER ACCESS THE INTERNET VIA MOBILE DEVICESwe are social SOURCE: MOBITHINKING
  11. 11. THE AVERAGE INTERNET USER IN INDIA SPENDS 26 MINUTES ONLINE EACH DAYwe are social SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA
  12. 12. 70% OF INDIA’S INTERNET USERS ARE MALEwe are social SOURCE: TECHONZO, AS CITED IN PENN OLSON
  13. 13. THERE ARE AROUND 8,000 INTERNET CAFÉS ACROSS INDIAwe are social SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011
  14. 14. 60% OF INDIAN INTERNET USERS STILL USE WEB CAFÉSwe are social SOURCE: BUDDE COMM, AS CITED IN INTERNET WORLD STATS
  15. 15. 18% OF INDIA’S RURAL INTERNET USERS HAVE TO WALK MORE THAN 10KM TO ACCESS THE INTERNETwe are social SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA, APRIL 2011
  16. 16. we are social ? 31% OF THOSE LIVING IN RURAL PARTS OF INDIA HAVE NEVER HEARD OF THE INTERNET SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA, APRIL 2011
  17. 17. (! )! THAT EQUATES TO MORE PEOPLE THAN THE TOTAL POPULATION OF BRAZILwe are social SOURCE: UN DATA
  18. 18. 70% OF INDIAN INTERNET USERS WATCH ONLINE VIDEOSwe are social SOURCE: COMSCORE
  19. 19. 13,000,000 INDIANS ARE REGISTERED ON MATRIMONIAL DATING SITESwe are social SOURCE: TECHONZO, AS CITED IN PENN OLSON
  20. 20. INDIAN NETIZENS SPEND AN AVERAGE OF 3 HOURS ON SOCIAL MEDIA SITES EACH MONTHwe are social SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA
  21. 21. SOCIAL NETWORK USER NUMBERS IN INDIA: FACEBOOK ORKUT TWITTER LINKEDIN 38M 28M 13M 13Mwe are social SOURCE: TECHONZO, AS CITED IN PENN OLSON
  22. 22. THE NUMBER OF FACEBOOK USERS IN INDIA HAS GROWN BY 37% IN THE PAST 6 MONTHSwe are social SOURCE: SOCIALBAKERS
  23. 23. FACEBOOK DEMOGRAPHICS IN INDIA 55-64: 65+: 3% 1% 45-54: 3% 35--44: 13-17: 7% 13% FEMALE: 28% 25-34: MALE: 28% 72% 18-24: 48%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  24. 24. TOP FACEBOOK PAGES IN INDIA # BRAND PAGE LIKES GROWTH 1 TATA DOCOMO 4,496,772 23.69% 2 KINGFISHER 2,594,325 9.71% 3 VODAFONE ZOOZOOS 2,494,963 2.95% 4 MUMBAI INDIANS 2,287,797 4.51% 5 FASTRACK 2,248,214 7.45% 6 AXE ANGELS CLUB 2,015,746 0.54% 7 PEPSI INDIA 1,728,412 3.19% 8 SHOPPERS STOP 1,613,342 11.86% 9 NIKE CRICKET 1,545,628 0.95% 10 PLAYUP CRICKET 1,426,142 28.29%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  25. 25. GAMES ARE THE MOST POPULAR ACTIVITY ON FACEBOOK IN INDIAwe are social SOURCE: PENN OLSON
  26. 26. NUMBER OF LINKEDIN USERS IN INDIA: 12,838,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  27. 27. INDIA HAS THE SECOND HIGHEST BASE OF LINKEDIN USERS IN THE WORLDwe are social SOURCE: SOCIALBAKERS
  28. 28. TWO THIRDS OF INDIAN INTERNET USERS CHECK ONLINE REVIEWS BEFORE BUYING PRODUCTSwe are social SOURCE: TECHONZO, AS CITED IN PENN OLSON
  29. 29. ESTIMATED VALUE OF E-COMMERCE IN INDIA IN 2011: US$ 10 BILLIONwe are social SOURCE: PENN OLSON
  30. 30. THAT EQUATES TO AROUND US$ 100 PER INTERNET USERwe are social SOURCE: BASED ON DATA FROM PENN OLSON AND INTERNET WORLD STATS
  31. 31. 67% OF INDIAN E-COMMERCE COMES FROM MOBILE DEVICESwe are social SOURCE: GOOGLE, AS CITED IN THE NEXT WEB
  32. 32. 40% OF GOOGLE SEARCHES IN INDIA ARE CONDUCTED ON MOBILE PHONESwe are social SOURCE: GOOGLE, AS CITED IN THE NEXT WEB
  33. 33. THE NUMBER OF MOBILE SUBSCRIBERS IN INDIA IS GROWING AT AN ANNUAL RATE OF 34%we are social SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011
  34. 34. THERE ARE ROUGHLY 290,000,000 MOBILE SUBSCRIBERS IN RURAL AREAS OF INDIAwe are social SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011
  35. 35. PENETRATION OF MOBILE PENETRATION OF TV SUBSCRIPTIONS IN INDIA: IN INDIAN HOUSEHOLDS: VS 71% 61%we are social SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011; TAM MEDIA RESEARCH, 2011
  36. 36. GROWTH RATES INDICATE THERE WILL BE ROUGHLY 200,000,000 NEW MOBILE SUBSCRIBERS IN INDIA THIS YEARwe are social SOURCE: BASED ON DATA FROM THE TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011
  37. 37. (! THAT’S LIKE ADDING THE TOTAL POPULATION OF RUSSIA )!we are social SOURCE: UN DATA
  38. 38. THERE WERE 346,670,000 MOBILE DATA SUBSCRIBERS IN INDIA IN JUNE 2011we are social SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011
  39. 39. (! )! THAT’S MORE THAN THE ENTIRE POPULATION OF THE UNITED STATESwe are social SOURCE: UN DATA
  40. 40. 13 BILLION ADVERTS ARE SERVED TO MOBILE DEVICES IN INDIA EVERY MONTHwe are social SOURCE: BASED ON DATA FROM INMOBI AND BUZZCITY
  41. 41. (! )! THAT’S MORE THAN 5,000 AD IMPRESSIONS EVERY SECONDwe are social SOURCE: BASED ON DATA FROM INMOBI AND BUZZCITY
  42. 42. $ ESTIMATED VALUE OF THE INDIAN MOBILE VALUE-ADDED SERVICES INDUSTRY IN 2011: US$ 3.6 BILLIONwe are social SOURCE: DELOITTE
  43. 43. $ THAT EQUATES TO ROUGHLY US$ 4.20 PER SUBSCRIBERwe are social SOURCE: BASED ON DATA FROM DELOITTE AND WIKIPEDIA
  44. 44. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  45. 45. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social
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