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SOCIAL, DIGITAL  AND MOBILE INHONG KONG  we are social   DECEMBER 2011
we are social                FOR MORE INFO ON THIS REPORT, PLEASE                CONTACT SIMON KEMP AT WE ARE SOCIAL:     ...
HONG KONG                         7,108,100                                                   100%                        ...
85%                OF HOMES IN HONG KONG HAVE ACCESS                 TO HIGH-SPEED BROADBAND INTERNETwe are social        ...
THERE ARE MORE THAN                  9,000                PUBLIC WIFI HOTSPOTS                 AROUND HONG KONGwe are soci...
THE AVERAGE INTERNET USER IN                HONG KONG WATCHES MORE THAN                          147                  ONLI...
HONG KONG’S INTERNET USERS                   WATCH AN AVERAGE OF                 12 HOURS                OF ONLINE VIDEO E...
(!                                                   )!                      PEOPLE IN HONG                     KONG WILL ...
MORE THAN                       HALF                OF HONG KONG’S POPULATION                     USES SOCIAL MEDIAwe are ...
SINA WEIBO HAS MORE THAN                  2,000,000                REGISTERED USERS IN HONG KONGwe are social             ...
(!                      )!                 THAT’S EQUIVALENT TO                       28%                      OF HONG KON...
54%                OF HONG KONG’S POPULATION                 HAS A FACEBOOK ACCOUNTwe are social                          ...
FACEBOOK DEMOGRAPHICS IN HONG KONG                55-64:             65+:                 3%                3%            ...
TOP FACEBOOK PAGES IN HONG KONG     #     BRAND PAGE                               LIKES                       GROWTH     ...
NUMBER OF LINKEDIN USERS IN HONG KONG:                         410,000we are social                                     SO...
50%                OF PEOPLE IN HONG KONG HAVE MADE                A PURCHASE BASED ON A BLOG REVIEWwe are social         ...
35%                OF PEOPLE IN HONG KONG                  OWN A SMARTPHONEwe are social                            SOURCE...
77%                OF HONG KONG’S SMARTPHONE OWNERS                 USE MOBILE APPS WHILE COMMUTINGwe are social          ...
56%                OF SMARTPHONE USERS IN HONG KONG USE                THEIR PHONES TO SEARCH EVERY SINGLE DAYwe are socia...
55%                OF HONG KONG SMARTPHONE                 USERS PLAY MOBILE GAMESwe are social                           ...
30%                 OF HONG KONG’S SMARTPHONE OWNERS                USE MOBILE APPS WHILE IN THE WASHROOMwe are social    ...
THE NUMBER OF PEOPLE IN HONG KONG                VISITING GROUP BUYING SITES ROSE BY                        1,620%        ...
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:                          HTTP://WEARESOCIAL.SGwe are social
SIMON KEMP    LAM CAI YU               MANAGING DIRECTOR   ACCOUNT EXECUTIVE                      @ESKIMON     @HICAIS    ...
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We Are Social's Guide to Social, Digital, and Mobile in Hong Kong, Dec 2011

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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Hong Kong. You can find more of these Asia reports at http://wearesocial.sg

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Transcript of "We Are Social's Guide to Social, Digital, and Mobile in Hong Kong, Dec 2011"

  1. 1. SOCIAL, DIGITAL AND MOBILE INHONG KONG we are social DECEMBER 2011
  2. 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  3. 3. HONG KONG 7,108,100 100% TOTAL POPULATION URBAN 4,878,713 69 % INTERNET USERS INTERNET PENETRATION 3,828,000 54 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 11,231,419 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  4. 4. 85% OF HOMES IN HONG KONG HAVE ACCESS TO HIGH-SPEED BROADBAND INTERNETwe are social SOURCE: BUDDE COMM
  5. 5. THERE ARE MORE THAN 9,000 PUBLIC WIFI HOTSPOTS AROUND HONG KONGwe are social SOURCE: OFTA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  6. 6. THE AVERAGE INTERNET USER IN HONG KONG WATCHES MORE THAN 147 ONLINE VIDEOS PER MONTHwe are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL YEARBOOK 2011
  7. 7. HONG KONG’S INTERNET USERS WATCH AN AVERAGE OF 12 HOURS OF ONLINE VIDEO EVERY MONTHwe are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  8. 8. (! )! PEOPLE IN HONG KONG WILL SPEND 1.6% OF 2011 WATCHING ONLINE VIDEOSwe are social SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  9. 9. MORE THAN HALF OF HONG KONG’S POPULATION USES SOCIAL MEDIAwe are social SOURCE: BASED ON SITE-REPORTED FIGURES FROM FACEBOOK AND UN DATA
  10. 10. SINA WEIBO HAS MORE THAN 2,000,000 REGISTERED USERS IN HONG KONGwe are social SOURCE: SINA WEIBO PRESS RELEASE
  11. 11. (! )! THAT’S EQUIVALENT TO 28% OF HONG KONG’S TOTAL POPULATIONwe are social SOURCE: BASED ON SITE REPORTED FIGURES AND UN DATA
  12. 12. 54% OF HONG KONG’S POPULATION HAS A FACEBOOK ACCOUNTwe are social SOURCE: BASED ON SITE-REPORTED FIGURES AND UN DATA
  13. 13. FACEBOOK DEMOGRAPHICS IN HONG KONG 55-64: 65+: 3% 3% 45-54: 13-17: 7% 13% 35--44: 15% MALE: FEMALE: 18-24: 48% 52% 26% 25-34: 33%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  14. 14. TOP FACEBOOK PAGES IN HONG KONG # BRAND PAGE LIKES GROWTH 1 OCEAN PARK HONG KONG 282,610 9.66% 2 CATHAY PACIFIC AIRWAYS 123,739 3.15% 3 STARBUCKS HONG KONG 121,759 1.51% 4 HARBOURCITY 83,432 1.49% 5 SONY ERICSSON HONG KONG 66,143 9.19% 6 SMARTONE 64,122 22.86% 7 7-ELEVEN HONG KONG 62,065 56.62% 8 TOYS "R" US HONG KONG 56,553 1.13% 9 ENGLISHTOWN 38,454 27.71% 10 UA CINEMAS 36,556 5.54%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  15. 15. NUMBER OF LINKEDIN USERS IN HONG KONG: 410,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  16. 16. 50% OF PEOPLE IN HONG KONG HAVE MADE A PURCHASE BASED ON A BLOG REVIEWwe are social SOURCE: BLOGHER, AS CITED IN CNNGO
  17. 17. 35% OF PEOPLE IN HONG KONG OWN A SMARTPHONEwe are social SOURCE: GOOGLE SURVEY
  18. 18. 77% OF HONG KONG’S SMARTPHONE OWNERS USE MOBILE APPS WHILE COMMUTINGwe are social SOURCE: HONG KONG BUSINESS
  19. 19. 56% OF SMARTPHONE USERS IN HONG KONG USE THEIR PHONES TO SEARCH EVERY SINGLE DAYwe are social SOURCE: GOOGLE SURVEY
  20. 20. 55% OF HONG KONG SMARTPHONE USERS PLAY MOBILE GAMESwe are social SOURCE: HONG KONG BUSINESS
  21. 21. 30% OF HONG KONG’S SMARTPHONE OWNERS USE MOBILE APPS WHILE IN THE WASHROOMwe are social SOURCE: HONG KONG BUSINESS
  22. 22. THE NUMBER OF PEOPLE IN HONG KONG VISITING GROUP BUYING SITES ROSE BY 1,620% IN THE PAST 12 MONTHSwe are social SOURCE: EXPERIAN
  23. 23. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  24. 24. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social
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