This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Hong Kong. You can find more of these Asia reports at http://wearesocial.sg
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Hong Kong. You can find more of these Asia reports at http://wearesocial.sg
We Are Social’s Guide to Social, Digital, and Mobile in Hong Kong, Dec 2011Presentation Transcript
SOCIAL, DIGITAL AND MOBILE INHONG KONG we are social DECEMBER 2011
we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
HONG KONG 7,108,100 100% TOTAL POPULATION URBAN 4,878,713 69 % INTERNET USERS INTERNET PENETRATION 3,828,000 54 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 11,231,419 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
85% OF HOMES IN HONG KONG HAVE ACCESS TO HIGH-SPEED BROADBAND INTERNETwe are social SOURCE: BUDDE COMM
THERE ARE MORE THAN 9,000 PUBLIC WIFI HOTSPOTS AROUND HONG KONGwe are social SOURCE: OFTA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
THE AVERAGE INTERNET USER IN HONG KONG WATCHES MORE THAN 147 ONLINE VIDEOS PER MONTHwe are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL YEARBOOK 2011
HONG KONG’S INTERNET USERS WATCH AN AVERAGE OF 12 HOURS OF ONLINE VIDEO EVERY MONTHwe are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
(! )! PEOPLE IN HONG KONG WILL SPEND 1.6% OF 2011 WATCHING ONLINE VIDEOSwe are social SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
MORE THAN HALF OF HONG KONG’S POPULATION USES SOCIAL MEDIAwe are social SOURCE: BASED ON SITE-REPORTED FIGURES FROM FACEBOOK AND UN DATA
SINA WEIBO HAS MORE THAN 2,000,000 REGISTERED USERS IN HONG KONGwe are social SOURCE: SINA WEIBO PRESS RELEASE
(! )! THAT’S EQUIVALENT TO 28% OF HONG KONG’S TOTAL POPULATIONwe are social SOURCE: BASED ON SITE REPORTED FIGURES AND UN DATA
54% OF HONG KONG’S POPULATION HAS A FACEBOOK ACCOUNTwe are social SOURCE: BASED ON SITE-REPORTED FIGURES AND UN DATA
FACEBOOK DEMOGRAPHICS IN HONG KONG 55-64: 65+: 3% 3% 45-54: 13-17: 7% 13% 35--44: 15% MALE: FEMALE: 18-24: 48% 52% 26% 25-34: 33%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
TOP FACEBOOK PAGES IN HONG KONG # BRAND PAGE LIKES GROWTH 1 OCEAN PARK HONG KONG 282,610 9.66% 2 CATHAY PACIFIC AIRWAYS 123,739 3.15% 3 STARBUCKS HONG KONG 121,759 1.51% 4 HARBOURCITY 83,432 1.49% 5 SONY ERICSSON HONG KONG 66,143 9.19% 6 SMARTONE 64,122 22.86% 7 7-ELEVEN HONG KONG 62,065 56.62% 8 TOYS "R" US HONG KONG 56,553 1.13% 9 ENGLISHTOWN 38,454 27.71% 10 UA CINEMAS 36,556 5.54%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
NUMBER OF LINKEDIN USERS IN HONG KONG: 410,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
50% OF PEOPLE IN HONG KONG HAVE MADE A PURCHASE BASED ON A BLOG REVIEWwe are social SOURCE: BLOGHER, AS CITED IN CNNGO
35% OF PEOPLE IN HONG KONG OWN A SMARTPHONEwe are social SOURCE: GOOGLE SURVEY
77% OF HONG KONG’S SMARTPHONE OWNERS USE MOBILE APPS WHILE COMMUTINGwe are social SOURCE: HONG KONG BUSINESS
56% OF SMARTPHONE USERS IN HONG KONG USE THEIR PHONES TO SEARCH EVERY SINGLE DAYwe are social SOURCE: GOOGLE SURVEY
55% OF HONG KONG SMARTPHONE USERS PLAY MOBILE GAMESwe are social SOURCE: HONG KONG BUSINESS
30% OF HONG KONG’S SMARTPHONE OWNERS USE MOBILE APPS WHILE IN THE WASHROOMwe are social SOURCE: HONG KONG BUSINESS
THE NUMBER OF PEOPLE IN HONG KONG VISITING GROUP BUYING SITES ROSE BY 1,620% IN THE PAST 12 MONTHSwe are social SOURCE: EXPERIAN
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social
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