We Are Social's Guide to Social, Digital, and Mobile in Hong Kong, Dec 2011

SOCIAL, DIGITAL AND MOBILE INHONG KONG we are social DECEMBER 2011

we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social

HONG KONG 7,108,100 100% TOTAL POPULATION URBAN 4,878,713 69 % INTERNET USERS INTERNET PENETRATION 3,828,000 54 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 11,231,419 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

85% OF HOMES IN HONG KONG HAVE ACCESS TO HIGH-SPEED BROADBAND INTERNETwe are social SOURCE: BUDDE COMM

THERE ARE MORE THAN 9,000 PUBLIC WIFI HOTSPOTS AROUND HONG KONGwe are social SOURCE: OFTA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

THE AVERAGE INTERNET USER IN HONG KONG WATCHES MORE THAN 147 ONLINE VIDEOS PER MONTHwe are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL YEARBOOK 2011

HONG KONG’S INTERNET USERS WATCH AN AVERAGE OF 12 HOURS OF ONLINE VIDEO EVERY MONTHwe are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

(! )! PEOPLE IN HONG KONG WILL SPEND 1.6% OF 2011 WATCHING ONLINE VIDEOSwe are social SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

MORE THAN HALF OF HONG KONG’S POPULATION USES SOCIAL MEDIAwe are social SOURCE: BASED ON SITE-REPORTED FIGURES FROM FACEBOOK AND UN DATA

SINA WEIBO HAS MORE THAN 2,000,000 REGISTERED USERS IN HONG KONGwe are social SOURCE: SINA WEIBO PRESS RELEASE

(! )! THAT’S EQUIVALENT TO 28% OF HONG KONG’S TOTAL POPULATIONwe are social SOURCE: BASED ON SITE REPORTED FIGURES AND UN DATA

54% OF HONG KONG’S POPULATION HAS A FACEBOOK ACCOUNTwe are social SOURCE: BASED ON SITE-REPORTED FIGURES AND UN DATA

FACEBOOK DEMOGRAPHICS IN HONG KONG 55-64: 65+: 3% 3% 45-54: 13-17: 7% 13% 35--44: 15% MALE: FEMALE: 18-24: 48% 52% 26% 25-34: 33%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

TOP FACEBOOK PAGES IN HONG KONG # BRAND PAGE LIKES GROWTH 1 OCEAN PARK HONG KONG 282,610 9.66% 2 CATHAY PACIFIC AIRWAYS 123,739 3.15% 3 STARBUCKS HONG KONG 121,759 1.51% 4 HARBOURCITY 83,432 1.49% 5 SONY ERICSSON HONG KONG 66,143 9.19% 6 SMARTONE 64,122 22.86% 7 7-ELEVEN HONG KONG 62,065 56.62% 8 TOYS "R" US HONG KONG 56,553 1.13% 9 ENGLISHTOWN 38,454 27.71% 10 UA CINEMAS 36,556 5.54%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

NUMBER OF LINKEDIN USERS IN HONG KONG: 410,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011

50% OF PEOPLE IN HONG KONG HAVE MADE A PURCHASE BASED ON A BLOG REVIEWwe are social SOURCE: BLOGHER, AS CITED IN CNNGO

35% OF PEOPLE IN HONG KONG OWN A SMARTPHONEwe are social SOURCE: GOOGLE SURVEY

77% OF HONG KONG’S SMARTPHONE OWNERS USE MOBILE APPS WHILE COMMUTINGwe are social SOURCE: HONG KONG BUSINESS

56% OF SMARTPHONE USERS IN HONG KONG USE THEIR PHONES TO SEARCH EVERY SINGLE DAYwe are social SOURCE: GOOGLE SURVEY

55% OF HONG KONG SMARTPHONE USERS PLAY MOBILE GAMESwe are social SOURCE: HONG KONG BUSINESS

30% OF HONG KONG’S SMARTPHONE OWNERS USE MOBILE APPS WHILE IN THE WASHROOMwe are social SOURCE: HONG KONG BUSINESS

THE NUMBER OF PEOPLE IN HONG KONG VISITING GROUP BUYING SITES ROSE BY 1,620% IN THE PAST 12 MONTHSwe are social SOURCE: EXPERIAN

MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social

SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social

http://wearesocial.net	4411
http://wearesocial.sg	2774
http://www.penn-olson.com	500
http://www.techinasia.com	341
http://wearesocial.com	203
http://hclaii.blogspot.tw	148
http://feeds.feedburner.com	53
http://feeds2.feedburner.com	47
http://hclaii.blogspot.com	35
http://digitalapprentices.collected.info	33
http://207.46.192.232	23
http://webcache.googleusercontent.com	11
http://dingeunddevelopment.collected.info	7
http://translate.googleusercontent.com	4
http://chinesemedia.collected.info	3
http://sg.finance.yahoo.com	3
http://us-w1.rockmelt.com	2
http://cureforthecommondigital.collected.info	2
http://hclaii.blogspot.hk	2
http://www.twylah.com	1
http://www.hanrss.com	1
http://hclaii.blogspot.it	1

We Are Social's Guide to Social, Digital, and Mobile in Hong Kong, Dec 2011

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