We Are Social's Guide to Social, Digital, and Mobile in Hong Kong, Dec 2011
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This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Hong Kong. You can find more of these Asia reports at http://wearesocial.sg

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Hong Kong. You can find more of these Asia reports at http://wearesocial.sg

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We Are Social's Guide to Social, Digital, and Mobile in Hong Kong, Dec 2011 Presentation Transcript

  • 1. SOCIAL, DIGITAL AND MOBILE INHONG KONG we are social DECEMBER 2011
  • 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  • 3. HONG KONG 7,108,100 100% TOTAL POPULATION URBAN 4,878,713 69 % INTERNET USERS INTERNET PENETRATION 3,828,000 54 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 11,231,419 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 4. 85% OF HOMES IN HONG KONG HAVE ACCESS TO HIGH-SPEED BROADBAND INTERNETwe are social SOURCE: BUDDE COMM
  • 5. THERE ARE MORE THAN 9,000 PUBLIC WIFI HOTSPOTS AROUND HONG KONGwe are social SOURCE: OFTA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 6. THE AVERAGE INTERNET USER IN HONG KONG WATCHES MORE THAN 147 ONLINE VIDEOS PER MONTHwe are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL YEARBOOK 2011
  • 7. HONG KONG’S INTERNET USERS WATCH AN AVERAGE OF 12 HOURS OF ONLINE VIDEO EVERY MONTHwe are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 8. (! )! PEOPLE IN HONG KONG WILL SPEND 1.6% OF 2011 WATCHING ONLINE VIDEOSwe are social SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 9. MORE THAN HALF OF HONG KONG’S POPULATION USES SOCIAL MEDIAwe are social SOURCE: BASED ON SITE-REPORTED FIGURES FROM FACEBOOK AND UN DATA
  • 10. SINA WEIBO HAS MORE THAN 2,000,000 REGISTERED USERS IN HONG KONGwe are social SOURCE: SINA WEIBO PRESS RELEASE
  • 11. (! )! THAT’S EQUIVALENT TO 28% OF HONG KONG’S TOTAL POPULATIONwe are social SOURCE: BASED ON SITE REPORTED FIGURES AND UN DATA
  • 12. 54% OF HONG KONG’S POPULATION HAS A FACEBOOK ACCOUNTwe are social SOURCE: BASED ON SITE-REPORTED FIGURES AND UN DATA
  • 13. FACEBOOK DEMOGRAPHICS IN HONG KONG 55-64: 65+: 3% 3% 45-54: 13-17: 7% 13% 35--44: 15% MALE: FEMALE: 18-24: 48% 52% 26% 25-34: 33%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 14. TOP FACEBOOK PAGES IN HONG KONG # BRAND PAGE LIKES GROWTH 1 OCEAN PARK HONG KONG 282,610 9.66% 2 CATHAY PACIFIC AIRWAYS 123,739 3.15% 3 STARBUCKS HONG KONG 121,759 1.51% 4 HARBOURCITY 83,432 1.49% 5 SONY ERICSSON HONG KONG 66,143 9.19% 6 SMARTONE 64,122 22.86% 7 7-ELEVEN HONG KONG 62,065 56.62% 8 TOYS "R" US HONG KONG 56,553 1.13% 9 ENGLISHTOWN 38,454 27.71% 10 UA CINEMAS 36,556 5.54%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 15. NUMBER OF LINKEDIN USERS IN HONG KONG: 410,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  • 16. 50% OF PEOPLE IN HONG KONG HAVE MADE A PURCHASE BASED ON A BLOG REVIEWwe are social SOURCE: BLOGHER, AS CITED IN CNNGO
  • 17. 35% OF PEOPLE IN HONG KONG OWN A SMARTPHONEwe are social SOURCE: GOOGLE SURVEY
  • 18. 77% OF HONG KONG’S SMARTPHONE OWNERS USE MOBILE APPS WHILE COMMUTINGwe are social SOURCE: HONG KONG BUSINESS
  • 19. 56% OF SMARTPHONE USERS IN HONG KONG USE THEIR PHONES TO SEARCH EVERY SINGLE DAYwe are social SOURCE: GOOGLE SURVEY
  • 20. 55% OF HONG KONG SMARTPHONE USERS PLAY MOBILE GAMESwe are social SOURCE: HONG KONG BUSINESS
  • 21. 30% OF HONG KONG’S SMARTPHONE OWNERS USE MOBILE APPS WHILE IN THE WASHROOMwe are social SOURCE: HONG KONG BUSINESS
  • 22. THE NUMBER OF PEOPLE IN HONG KONG VISITING GROUP BUYING SITES ROSE BY 1,620% IN THE PAST 12 MONTHSwe are social SOURCE: EXPERIAN
  • 23. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  • 24. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social