SOCIAL, DIGITALAND MOBILE INCHINAwe are social DECEMBER 2011
we are social                FOR MORE INFO ON THIS REPORT, PLEASE                CONTACT SIMON KEMP AT WE ARE SOCIAL:     ...
CHINA                1,339,724,852                                                        50%                             ...
THE NUMBER OF INTERNET USERS IN CHINA IS GREATER          THAN THE TOTAL POPULATION OF WESTERN EUROPE                     ...
THERE ARE AROUND                10,000,000                NEW INTERNET USERS IN CHINA                EVERY MONTHwe are soc...
NUMBER OF RURAL INTERNET USERS IN CHINA                    130,000,000we are social                                    SOU...
CHINESE NETIZENS BELIEVE THE INTERNET                   IS THE MOST ENGAGING MEDIUM –                     EVEN MORE ENGAGI...
58%                OF CHINESE NETIZENS                                      VS    17%                                     ...
77%             ENGAGEMENT SCORE OF                                      VS      73%                                      ...
CHINESE NETIZENS                  SPEND AN AVERAGE OF                150 MINUTES                   ONLINE EVERY DAYwe are ...
CHINESE PEOPLE AGED 18 - 27 SPEND ALMOST            5 HOURS PER DAY                        USING EMAIL AND THE WEBwe are s...
87%                 OF CHINESE INTERNET USERS ACCESS THE                INTERNET AND WATCH TV AT THE SAME TIMEwe are socia...
CHINA’S NETIZENS SPEND                     41%                 OF THEIR ONLINE TIME                 ON SOCIAL NETWORKSwe a...
77%            OF CHINESE WEB USERS BELIEVE A SOCIAL MEDIA             PRESENCE MAKES A BRAND MORE ATTRACTIVEwe are social...
TOP SOCIAL NETWORKS IN CHINA BY USER NUMBERS            536 M                    310 M                              250 M ...
AGE BREAKDOWN OF USERS ON CHINESE SOCIAL NETWORKS     50+                1%             1%             2%         1%      ...
THE AVERAGE CHINESE                SOCIAL MEDIA USER HAS                     2.78                SOCIAL MEDIA PROFILESwe a...
QZONE HAS MORE THAN                530,000,000                 ACTIVE USER ACCOUNTSwe are social                          ...
…THAT’S 3 TIMES GREATER THAN THE TOTAL USER            BASE OF FACEBOOK ACROSS THE WHOLE OF ASIA                 530 M    ...
THE NUMBER OF FACEBOOK                USERS IN CHINA IS LESS THAN                         1%                     OF THE NU...
…BUT CHINA STILL HAS MORE                       FACEBOOK USERS THAN ESTONIA            493,460            FACEBOOK USERS I...
FACEBOOK DEMOGRAPHICS IN CHINA               55-64:   65+:        45-54: 1%        2%         3%                        13...
TOP FACEBOOK PAGES IN CHINA     #     BRAND PAGE                         LIKES                       GROWTH     1    PCCW ...
GROWTH IN THE                     NUMBER OF PEOPLE USING                ‘WEIBOS’ IN THE FIRST HALF OF 2011:               ...
(!                                   )!                  MORE PEOPLE USE WEIBOS                  IN CHINA THAN LIVE IN THE...
DAILY ACTIVE USERS OF                CHINA’S BIGGEST MICROBLOGS:                TENCENT             SINA                  ...
TWITTER IS USUALLY                  BLOCKED IN CHINA, BUT                  910,000                PEOPLE IN CHINA STILL VI...
NUMBER OF USERS ON JIEPANG, CHINA’S                HOTTEST LOCATION-BASED SOCIAL NETWORK:                      1,500,000we...
NUMBER OF USERS ON CHINA’S                TIANJI PROFESSIONAL SOCIAL NETWORK:                    8,000,000we are social   ...
NUMBER OF LINKEDIN USERS IN CHINA:                    1,854,000we are social                                   SOURCE: SOC...
QQ, CHINA’S LARGEST INSTANT                MESSENGER PLATFORM, HAS MORE THAN                 700,000,000                  ...
QQ’S ‘POPULATION’ IS MORE THAN                DOUBLE THE POPULATION OF THE USAwe are social                     SOURCE: BA...
$                QQ’S OWNERS – TENCENT – MADE MORE THAN            US$ 760,000,000                  IN THE THIRD QUARTER O...
THAT’S ABOUT                $5,737                 PER MINUTEwe are social                  SOURCE: SITE-REPORTED FIGURES
ONLINE VIDEO VIEWERS IN CHINA IN 2011:                  465,000,000we are social                                          ...
DAILY VISITORS TO YOUKU.COM,                CHINA’S EQUIVALENT OF YOUTUBE:                26,449,000we are social         ...
(!THAT’S MORE THAN THE                 POPULATION OF AUSTRALIA   )!we are social                                   SOURCE:...
40%             OF CHINESE NETIZENS ARE ‘CONTENT CREATORS’            (THAT’S MORE THAN TWICE THE RATE IN THE USA)we are s...
CHINESE NETIZENS CONDUCTED MORE THAN                   77.5 BILLION                   WEB SEARCHES IN Q3 2011 ALONEwe are ...
THAT’S ALMOST                10,000                EVERY SECONDwe are social                   SOURCE: CHINA INTERNET WATCH
ONLINE SHOPPERS IN CHINA:                173,000,000we are social                                SOURCE: CHINA INTERNET WA...
VALUE OF CHINESE E-COMMERCE IN Q2 2011:      US$ 26,750,000,000we are social                                             S...
(!                 ON AN ANNUALISED BASIS, THAT’S                 MORE THAN THE GDP OF VIETNAM     )!we are social        ...
ONLINE SHOPPERS IN CHINA                  SPEND AN AVERAGE OF                 US$ 600                  PER PERSON PER YEAR...
CHINESE NETIZENS SPEND AN AVERAGE OF         5 HOURS PER WEEK                     SHOPPING ON THE INTERNETwe are social   ...
AVERAGE NUMBER OF ITEMS SOLD                 EVERY MINUTE ON TAOBAO.COM:                     48,000we are social          ...
VALUE OF TRANSACTIONS ON TAOBAO                    ON 11 NOVEMBER 2011 ALONE:                US$ 817,000,000we are social ...
THAT’S ABOUT                $9,456                EVERY SECONDwe are social                  SOURCE: TAOBAO FIGURES AS CIT...
NUMBER OF PEOPLE USING                GROUP BUYING SITES IN CHINA:                42,000,000we are social                 ...
81%                OF CHINESE YOUTH CHECK ONLINE COMMENTS                   BEFORE MAKING A PURCHASE DECISIONwe are social...
66%                OF CHINESE INTERNET USERS                ACCESS VIA MOBILE DEVICESwe are social                        ...
PEOPLE IN CHINA CAN USE THEIR MOBILE PHONES TO:                        BUY STARBUCKS COFFEE                        BUY SUB...
70%                  OF CHINESE PEOPLE SAY THEY                CAN’T LIVE WITHOUT THEIR PHONEwe are social                ...
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:                          HTTP://WEARESOCIAL.SGwe are social
SIMON KEMP    LAM CAI YU               MANAGING DIRECTOR   ACCOUNT EXECUTIVE                      @ESKIMON     @HICAIS    ...
Upcoming SlideShare
Loading in...5
×

We Are Social's Guide to Social, Digital, and Mobile in China, Dec 2011

33,507

Published on

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in China. You can find more of these Asia reports at http://wearesocial.sg

Published in: Business, Technology
7 Comments
54 Likes
Statistics
Notes
No Downloads
Views
Total Views
33,507
On Slideshare
0
From Embeds
0
Number of Embeds
33
Actions
Shares
0
Downloads
968
Comments
7
Likes
54
Embeds 0
No embeds

No notes for slide

We Are Social's Guide to Social, Digital, and Mobile in China, Dec 2011

  1. 1. SOCIAL, DIGITALAND MOBILE INCHINAwe are social DECEMBER 2011
  2. 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SGwe are social
  3. 3. CHINA 1,339,724,852 50% 50% TOTAL POPULATION URBAN RURAL 485,000,000 36% INTERNET USERS INTERNET PENETRATION 536,000,000 40% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 916,500,000 67% MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  4. 4. THE NUMBER OF INTERNET USERS IN CHINA IS GREATER THAN THE TOTAL POPULATION OF WESTERN EUROPE VS 485,000,000 412,787,000 INTERNET USERS IN CHINA TOTAL POPULATION OF EUROPEwe are social SOURCE: INTERNET WORLD STATS ACCESSED NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011
  5. 5. THERE ARE AROUND 10,000,000 NEW INTERNET USERS IN CHINA EVERY MONTHwe are social SOURCE: CHINA INTERNET WATCH
  6. 6. NUMBER OF RURAL INTERNET USERS IN CHINA 130,000,000we are social SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE
  7. 7. CHINESE NETIZENS BELIEVE THE INTERNET IS THE MOST ENGAGING MEDIUM – EVEN MORE ENGAGING THAN TVwe are social SOURCE: SYNOVATE, AS CITED IN PENN OLSON
  8. 8. 58% OF CHINESE NETIZENS VS 17% OF CHINESE NETIZENS SPEND 3 HOURS EACH SPEND 3 HOURS EACH DAY ON THE INTERNET DAY WATCHING TVwe are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
  9. 9. 77% ENGAGEMENT SCORE OF VS 73% ENGAGEMENT SCORE OF THE INTERNET AS A MEDIUM TELEVISION AS A MEDIUM AMONGST CHINESE NETIZENS AMONGST CHINESE NETIZENSwe are social SOURCE: SYNOVATE, AS CITED IN PENN OLSON
  10. 10. CHINESE NETIZENS SPEND AN AVERAGE OF 150 MINUTES ONLINE EVERY DAYwe are social SOURCE: CHINA INTERNET WATCH
  11. 11. CHINESE PEOPLE AGED 18 - 27 SPEND ALMOST 5 HOURS PER DAY USING EMAIL AND THE WEBwe are social SOURCE: BERGSTRÖM TRENDS
  12. 12. 87% OF CHINESE INTERNET USERS ACCESS THE INTERNET AND WATCH TV AT THE SAME TIMEwe are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
  13. 13. CHINA’S NETIZENS SPEND 41% OF THEIR ONLINE TIME ON SOCIAL NETWORKSwe are social SOURCE: DCCI, AS CITED IN THE NEXT WEB
  14. 14. 77% OF CHINESE WEB USERS BELIEVE A SOCIAL MEDIA PRESENCE MAKES A BRAND MORE ATTRACTIVEwe are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
  15. 15. TOP SOCIAL NETWORKS IN CHINA BY USER NUMBERS 536 M 310 M 250 M 137 M 116 M QZONE TENCENT SINA RENREN KAIXIN WEIBO WEIBOwe are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011
  16. 16. AGE BREAKDOWN OF USERS ON CHINESE SOCIAL NETWORKS 50+ 1% 1% 2% 1% 1% 2% 5% 6% 4% 6% 3% 7% 8% 5% 10% 7% 7% 40-49 15% 13% 13% 16% 17% 23% 35-39 17% 33% 30-34 29% 30% 29% 28% 26% 25-29 20-24 38% 34% 37% 32% 29% 29% 15-19 7% 6% 4% 6% 6% 4% <14 1% 1% <1% 1% 1% 1% QZONE RENREN KAIXIN DOUBAN PENGYOU 51.COMwe are social SOURCE: ENFODESK, AS CITED IN CHINA INTERNET WATCH
  17. 17. THE AVERAGE CHINESE SOCIAL MEDIA USER HAS 2.78 SOCIAL MEDIA PROFILESwe are social SOURCE: CHINA INTERNET WATCH
  18. 18. QZONE HAS MORE THAN 530,000,000 ACTIVE USER ACCOUNTSwe are social SOURCE: SITE-REPORTED FIGURES, AS CITED IN CHINA INTERNET WATCH
  19. 19. …THAT’S 3 TIMES GREATER THAN THE TOTAL USER BASE OF FACEBOOK ACROSS THE WHOLE OF ASIA 530 M VS 172 M ACTIVE QZONE ACTIVE FACEBOOK USERS IN CHINA USERS ACROSS ASIAwe are social SOURCE: BASED ON LATEST SITE-REPORTED FIGURES
  20. 20. THE NUMBER OF FACEBOOK USERS IN CHINA IS LESS THAN 1% OF THE NUMBER OF QZONE USERSwe are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011
  21. 21. …BUT CHINA STILL HAS MORE FACEBOOK USERS THAN ESTONIA 493,460 FACEBOOK USERS IN CHINA VS 436,240 FACEBOOK USERS IN ESTONIAwe are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011
  22. 22. FACEBOOK DEMOGRAPHICS IN CHINA 55-64: 65+: 45-54: 1% 2% 3% 13-17: 35--44: 11% 11% MALE: FEMALE: 59% 41% 18-24: 38% 25-34: 35%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  23. 23. TOP FACEBOOK PAGES IN CHINA # BRAND PAGE LIKES GROWTH 1 PCCW CUSTOMER SERVICES (OFFICIAL) 6,669 0.00% 2 FLYING BLUE CLUB CHINA 5,183 8.84% 3 SUNTEKSTORE 4,208 21.35% 4 WHOLESALE-DRESS.NET 1,382 0.00%we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  24. 24. GROWTH IN THE NUMBER OF PEOPLE USING ‘WEIBOS’ IN THE FIRST HALF OF 2011: 209%we are social SOURCE: PENN OLSON
  25. 25. (! )! MORE PEOPLE USE WEIBOS IN CHINA THAN LIVE IN THE WHOLE OF THE UNITED STATESwe are social SOURCE: BASED ON SITE-REPORTED FIGURES AND UN DATA, JUNE 2011
  26. 26. DAILY ACTIVE USERS OF CHINA’S BIGGEST MICROBLOGS: TENCENT SINA VS WEIBO WEIBO 50 M 25 Mwe are social SOURCE: SITE-REPORTED FIGURES AS CITED ON CHINA INTERNET WATCH
  27. 27. TWITTER IS USUALLY BLOCKED IN CHINA, BUT 910,000 PEOPLE IN CHINA STILL VISIT TWITTER.COM EVERY MONTHwe are social SOURCE: GOOGLE AD PLANNER
  28. 28. NUMBER OF USERS ON JIEPANG, CHINA’S HOTTEST LOCATION-BASED SOCIAL NETWORK: 1,500,000we are social SOURCE: SITE-REPORTED NUMBERS, AS CITED IN BUSINESS WIRE
  29. 29. NUMBER OF USERS ON CHINA’S TIANJI PROFESSIONAL SOCIAL NETWORK: 8,000,000we are social SOURCE: SITE-REPORTED NUMBERS, AS CITED IN PENN OLSON
  30. 30. NUMBER OF LINKEDIN USERS IN CHINA: 1,854,000we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  31. 31. QQ, CHINA’S LARGEST INSTANT MESSENGER PLATFORM, HAS MORE THAN 700,000,000 REGISTERED USERSwe are social SOURCE: LATEST SITE-REPORTED FIGURES AS AT NOVEMBER 2011
  32. 32. QQ’S ‘POPULATION’ IS MORE THAN DOUBLE THE POPULATION OF THE USAwe are social SOURCE: BASED ON LATEST SITE-REPORTED FIGURES AS AT NOVEMBER 2011 AND UN DATA, JUNE 2011
  33. 33. $ QQ’S OWNERS – TENCENT – MADE MORE THAN US$ 760,000,000 IN THE THIRD QUARTER OF 2011 ALONEwe are social SOURCE: SITE-REPORTED FIGURES
  34. 34. THAT’S ABOUT $5,737 PER MINUTEwe are social SOURCE: SITE-REPORTED FIGURES
  35. 35. ONLINE VIDEO VIEWERS IN CHINA IN 2011: 465,000,000we are social SOURCE: CHINA INTERNET WATCH
  36. 36. DAILY VISITORS TO YOUKU.COM, CHINA’S EQUIVALENT OF YOUTUBE: 26,449,000we are social SOURCE: CHINA INTERNET WATCH
  37. 37. (!THAT’S MORE THAN THE POPULATION OF AUSTRALIA )!we are social SOURCE: UN, JUNE 2011
  38. 38. 40% OF CHINESE NETIZENS ARE ‘CONTENT CREATORS’ (THAT’S MORE THAN TWICE THE RATE IN THE USA)we are social SOURCE: FORRESTER
  39. 39. CHINESE NETIZENS CONDUCTED MORE THAN 77.5 BILLION WEB SEARCHES IN Q3 2011 ALONEwe are social SOURCE: CHINA INTERNET WATCH
  40. 40. THAT’S ALMOST 10,000 EVERY SECONDwe are social SOURCE: CHINA INTERNET WATCH
  41. 41. ONLINE SHOPPERS IN CHINA: 173,000,000we are social SOURCE: CHINA INTERNET WATCH
  42. 42. VALUE OF CHINESE E-COMMERCE IN Q2 2011: US$ 26,750,000,000we are social SOURCE: CHINA INTERNET WATCH
  43. 43. (! ON AN ANNUALISED BASIS, THAT’S MORE THAN THE GDP OF VIETNAM )!we are social SOURCE: WIKIPEDIA
  44. 44. ONLINE SHOPPERS IN CHINA SPEND AN AVERAGE OF US$ 600 PER PERSON PER YEARwe are social SOURCE: PROJECTED FROM DATA FROM CHINA INTERNET WATCH
  45. 45. CHINESE NETIZENS SPEND AN AVERAGE OF 5 HOURS PER WEEK SHOPPING ON THE INTERNETwe are social SOURCE: TNS DIGITAL LIFE
  46. 46. AVERAGE NUMBER OF ITEMS SOLD EVERY MINUTE ON TAOBAO.COM: 48,000we are social SOURCE: ALIBABA
  47. 47. VALUE OF TRANSACTIONS ON TAOBAO ON 11 NOVEMBER 2011 ALONE: US$ 817,000,000we are social SOURCE: TAOBAO FIGURES AS CITED IN CHINA INTERNET WATCH
  48. 48. THAT’S ABOUT $9,456 EVERY SECONDwe are social SOURCE: TAOBAO FIGURES AS CITED IN CHINA INTERNET WATCH
  49. 49. NUMBER OF PEOPLE USING GROUP BUYING SITES IN CHINA: 42,000,000we are social SOURCE: CHINA DAILY
  50. 50. 81% OF CHINESE YOUTH CHECK ONLINE COMMENTS BEFORE MAKING A PURCHASE DECISIONwe are social SOURCE: SLIDESHARE.NET/JARRAHBEAR
  51. 51. 66% OF CHINESE INTERNET USERS ACCESS VIA MOBILE DEVICESwe are social SOURCE: CHINA INTERNET WATCH
  52. 52. PEOPLE IN CHINA CAN USE THEIR MOBILE PHONES TO: BUY STARBUCKS COFFEE BUY SUBWAY TICKETS ¥€$ DO THEIR BANKING DO THEIR SHOPPING 88 BUY LOTTERY TICKETSwe are social SOURCE: ENOVATE
  53. 53. 70% OF CHINESE PEOPLE SAY THEY CAN’T LIVE WITHOUT THEIR PHONEwe are social SOURCE: SYNOVATE
  54. 54. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SGwe are social
  55. 55. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SGwe are social
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×